Anta Sports Products Ltd. · HKEX:2020
Anta Sports Products — Investor Day
31 slides from Anta Sports Products's investor day presentation
Slide 1: Three-year Development Strategy and Actions Plan for the Next 12 Months
ANTA Three-year Development Strategy and Actions Plan for the Next 12 Months CEO of the Performance Sports Group, Tsui Yeung
Slide 2: KEEP MOVING
KEEP MOVING The meaning of sports is not just victory what is more important is feeling the passion of exertion and the exhilaration of surpassing oneself The existence of ANTA is to let everyone enjoy the happiness brought by sports discover your infinite potential and KEEP MOVING with us ANTA, the
Slide 3: ANTA's Operational Performance
ANTA’s Operational Performance (RMB billion) 60 bn Since the Pandemic outbreak, ANTA has continued to grow at ~40 bn high single-digit ~35 bn ~35 bn ~30 bn ANTA remains as the most Olympic-relevant brand and leads in market share 2023-2026CAGR ANTA KIDS' brand power ranks first and leads in ma
Slide 4: ANTA 2023-2026 Strategic Direction: Mass-market Positioning vs Brand Upgrade
ANTA 2023-2026 Strategic Direction MASS-MARKET POSITIONING VS BRAND UPGRADE
Slide 5: Mass-market positioning does not imply low-end and low-priced
Mass-market positioning does not imply low-end and low-priced
Slide 6: Our Mass-market Products are Supported by 3,000 Patents
Our Mass-market Products are Supported by 3,000 Patents
Slide 7: Our Mass-market Products are Empowered by top-notch Brand Resources
Our Mass-market Products are Empowered by top-notch Brand Resources Olympic Sports Top-notch Young Delegates Teams Celebrities Celebrities
Slide 8: Our Professional Products are Enhanced by Olympic Resources
Our Professional Products are Enhanced by Olympic Resources ANTA will be the official sportswear supplier for the International Olympic Committee for 2024-2027 Olympics Brand Olympics Products Olympics Vibe Marketing With same technology, The Arc de Triomphe Project Brand vibe during the Olympic Gam
Slide 9: A Robust Product Portfolio of ANTA Professional Running Shoes
A Robust Product Portfolio of ANTA Professional Running Shoes Fortifying professional attributes while addressing the needs of the mass market Recreational Trail running and Racing and competition: 15% Speed training: 23% Cushioning: 27% running: 25% outdoor: 10% 太行 C10 PRO C202 ANTA MACH(马赫) PRO AN
Slide 10: A New Range of ANTA Basketball Shoes
A New Range of ANTA Basketball Shoes New style Full range pricing Enhanced comfort ？ Donte Kevon Klay Kyrie Gordon Wang Siyu Shock the Game DiVincenzo Looney Thompson Irving Hayward
Slide 11: ANTA KIDS
ANTA KIDS Striving for professionalism and solidifying the leading position in children's sportswear in China Running Basketball Girls Balance Bike Customers in key segment Customers in key segment Incremental customers Incremental customers Proprietary R&D in children's wear Leading in professional
Slide 12: Omnichannel Retailing to Reach a Broad Spectrum of Mass Consumers
Omnichannel Retailing to Reach a Broad Spectrum of Mass Consumers The Broadest Possible Diversified Sports Segment A Complete Group of Consumer Mass Participation Sports（%） Multi-channel Retailing ~55% Running Share from shopping malls to lift 77 Brick and mortar store High-net-worth individuals Bas
Slide 13: BRAND UPGRADE
BRAND UPGRADE
Slide 14: BRAND UPGRADE
BRAND UPGRADE Average ticket value increase, rather than average selling price
Slide 15: 2024: EMBARK THE REMARKABLE JOURNEY
2024：EMBARK THE REMARKABLE JOURNEY
Slide 16: ANTA Channel Matrix
ANTA Channel Matrix Store image Product Matrix Brand Resources Strategic support Arena Arena level Within 5 years Prestigious Palace 500 & P300 10 Arena stores level 1000 prestigious-level stores Elite Elite 500, Elite 300 to open in China level AES 500, ANTA KIDS Wind-Riding Number of stores above
Slide 17: Brand Resources, Product IP and Channel
Brand Resources Product IP Channel Klay Thompson KT、Splash(水花)、三分雨 ARENA PALACE 500 PALACE 300 ELITE 500 AES SneakerVerse Shock the Game Basketball Kyrie Irving KAI ARENA PALACE 500 PALACE 300 SneakerVerse Shock the Game Shock the Shock Wave Arena Arena Shock the Game (要疯) Game (狂潮) 灵丹 ARENA PALACE
Slide 18: ARENA
ARENA
Slide 19: PALACE IN LINE
PALACE IN LINE
Slide 20: PALACE IN MALL
PALACE IN MALL
Slide 21: ELITE, AES
ELITE、AES
Slide 22: ANTA GUANJUN IN MALL
ANTA GUANJUN IN MALL
Slide 23: ANTA GUANJUN IN STORE
ANTA GUANJUN IN STORE
Slide 24: SNEAKERVERSE BLACK
SNEAKERVERSE BLACK
Slide 25: SNEAKERVERSE WHITE
SNEAKERVERSE WHITE
Slide 26: ANTA RUNNING
ANTA RUNNING
Slide 27: ANTA SHOCK THE GAME
ANTA SHOCK THE GAME
Slide 28: ANTA T-AGE
& ANTAT-AGE
Slide 29: BRAND GLOBALIZATION
B R A ND GL O B A L IZ A TION Representing China
Slide 30: ANTA 2023-2026 Strategic Roadmap
ANTA 2023-2026 Strategic Roadmap Mission ANTA, a leading Chinese sportswear brand Target 2023-2026 CAGR 10-15% Strategy Mass-market Positioning Brand Upgrade Increase average ticket size Resource and technology empowerment Execution for channels, products and customers Upgrade distribution channels
Slide 31: Together, We Create Greatness
Together, We Create Greatness