V.f. Corporation · NYSE:VFC

V.f — Investor Day

91 slides from V.f's investor day presentation

  1. Slide 1: Reinvent to Grow

    VF INVESTOR DAY FY25 REINVENT TO GROW VF INVESTOR DAY FY25 | PART 2

  2. Slide 2: Allegra Perry, VP Investor Relations

    ALLEGRA PERRY VP,INVESTOR RELATIONS VF INVESTOR DAY FY25 | PART 2 2

  3. Slide 3: Safe Harbor Statement Disclosure

    SAFE HARBOR STATEMENT DISCLOSURE Certain statements included in this presentation are "forward-looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are made based on VF’s expectations and beliefs conc

  4. Slide 4: Financial Disclosures

    FINANCIAL DISCLOSURES Financial information contained in this presentation represent financial measures that are calculated and presented on the basis of methodologies other than in accordance with generally accepted accounting principles in the United States of America (“GAAP”), which include or ex

  5. Slide 5: Bracken Darrell, President and CEO

    BRACKEN DARRELL PRESIDENT AND CHIEF EXECUTIVE OFFICER VF INVESTOR DAY FY25 | PART 2 5

  6. Slide 6: Today Is About Our Brands

    TODAY IS ABOUT OUR BRANDS ENTERPRISE FINANCIAL BRANDS VF INVESTOR DAY FY25 | PART 2 6

  7. Slide 7: We Will Return to Growth

    WE WILL RETURN TO GROWTH MARKET SHARE CATEGORY GROWTH GAINS EXPANSION VF INVESTOR DAY FY25 | PART 2 7

  8. Slide 8: Our Brands Are Rooted in Performance

    OUR BRANDS ARE ROOTED IN PERFORMANCE VF INVESTOR DAY FY25 | PART 2 8

  9. Slide 9: Our New Brand Leaders Are Focused on Product Creation and Brand Building

    OUR NEW BRAND LEADERS ARE FOCUSED ON PRODUCT CREATION AND BRAND BUILDING VF INVESTOR DAY FY25 | PART 2 9

  10. Slide 10: Who Will You Hear From Today?

    WHO WILL YOU HEAR FROM TODAY? BRACKEN ABHISHEK NINA CAROLINE DARRELL DALMIA FLOOD BROWN President & CEO Chief Strategy, Global Brand Global Brand President, Transformation President, The North Face® & Digital Officer Timberland® CHRIS GOBLE JENNIFER SUN CHOE PAUL VOGEL Global Brand MCLAREN Global Br

  11. Slide 11: We Are Delivering on Key Commitments

    WE ARE DELIVERING ON KEY COMMITMENTS STRENGTHEN BALANCE SHEET Reduced net debt, excluding operating leases, by nearly 40% vs. LY, tracking to 2.5x leverage1 ratio by FY’28 REDUCE COSTS On track to deliver initial $300M in cost savings; actions underway to generate additional ~$500M to $600M operatin

  12. Slide 12: We Are Building a New VF Positioning Brands for Scalable Growth

    WE ARE BUILDING A NEW VF THAT IS POSITIONING BRANDS FOR SCALABLE GROWTH ENHANCED FUNCTIONAL STANDARDIZED CREATIVITY EXCELLENCE PROCESSES VF INVESTOR DAY FY25 | PART 2 12

  13. Slide 13: Abhishek Dalmia, Chief Strategy, Transformation & Digital Officer

    ABHISHEK DALMIA CHIEF STRATEGY, TRANSFORMATION & DIGITAL OFFICER VF INVESTOR DAY FY25 | PART 2 13

  14. Slide 14: Our Transformation Is Anchored on Brand Growth

    RECALL: ~$500M to $600M OPERATING INCOME EXPANSION OUR TRANSFORMATION IS ANCHORED ON BRAND GROWTH REVENUE 1 Global Brand Positioning GROWTH SIMPLIFYING WORK 2 Marketing Effectiveness TO UNLOCK CREATIVITY GROSS MARGIN 3 Product Creation EXPANSION 4 Integrated Business Planning ~$250M to $300M BUILDIN

  15. Slide 15: Why The VF Way Matters

    WHY “THE VF WAY” MATTERS Drives improved Creates capacity for Allows rapid performance through our brands to focus transference of adoption of best on what they do best – learnings across practices Creating products brands and and experiences geographies VF INVESTOR DAY FY25 | PART 2 15

  16. Slide 16: The VF Way Is Starting to Unlock Brand Potential

    “THE VF WAY” IS STARTING TO UNLOCK BRAND POTENTIAL GLOBAL BRAND DIGITAL & TECHNOLOGY ORGANIZATIONAL POSITIONING ACCELERATION EFFECTIVENESS Driving deeper understanding of our Accelerating our ability to deploy Simplifying brand organizations to consumer, competitor landscape, and new capabilities ac

  17. Slide 17: We Are Building a New VF Positioning Brands for Scalable Growth

    WE ARE BUILDING A NEW VF THAT IS POSITIONING BRANDS FOR SCALABLE GROWTH ENHANCED FUNCTIONAL STANDARDIZED CREATIVITY EXCELLENCE PROCESSES VF INVESTOR DAY FY25 | PART 2 17

  18. Slide 18: Nina Flood, Global Brand President, Timberland

    NINA FLOOD GLOBAL BRAND PRESIDENT VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 18

  19. Slide 19: Key Themes: Cultural Relevancy, Clear Positioning, Growth Potential

    KEY THEMES 1 CULTURAL RELEVANCY 2 CLEAR POSITIONING 3 GROWTH POTENTIAL VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 19

  20. Slide 20: Timberland's Story Starts at the Intersection of Craft and Innovation

    ORIGIN STORY TIMBERLAND’S STORY STARTS AT THE INTERSECTION OF CRAFT AND INNOVATION VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 20

  21. Slide 21: Over the Decades, It Was Shaped by Culture

    CULTURAL ADOPTION OVER THE DECADES, IT WAS SHAPED BY CULTURE VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 21

  22. Slide 22: Wearing Timbs Has Become a Point of Pride

    BADASS ENERGY WEARING TIMBS HAS BECOME A POINT OF PRIDE VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 22

  23. Slide 23: From Boot to Brand

    DEEP EMOTIONAL CONNECTION FROM BOOT TO BRAND VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 23

  24. Slide 24: Timberland Had an MVP Year in 2024

    “TIMBERLAND HAD AN MVP YEAR IN 2024” - HIGHSNOBIETY VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 24

  25. Slide 25: Style-Forward and Prepared for the Elements

    CLEAR CONSUMER TARGET STYLE-FORWARD AND PREPARED FOR THE ELEMENTS VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 25

  26. Slide 26: Consumers Want Products Expertly Crafted That Make a Statement

    CRAFTED STYLE CONSUMERS WANT PRODUCTS THAT ARE EXPERTLY CRAFTED AND MAKE A STATEMENT VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 26

  27. Slide 27: Driving Footwear Franchises, Elevating and Curating Apparel

    PRODUCT PRIORITIES DRIVING FOOTWEAR ELEVATING AND FRANCHISES CURATING APPAREL VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 27

  28. Slide 28: Consumers Also Want to Feel Bold and Be Noticed

    BOLD COMMUNICATIONS CONSUMERS ALSO WANT TO FEEL BOLD AND BE NOTICED VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 28

  29. Slide 29: The Power of Cultural Relevancy

    MODERN MARKETING THE POWER OF CULTURAL RELEVANCY Unified Global Amplified Organic Messaging Engagement VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 29

  30. Slide 30: Elevating the Consumer Experience

    MARKETPLACE ELEVATING THE CONSUMER EXPERIENCE VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 30

  31. Slide 31: We Have Significant Potential to Grow Timberland

    KEY TAKEAWAYS WE HAVE SIGNIFICANT POTENTIAL TO GROW TIMBERLAND 1 Staying Power & Relevance Clear Positioning, 2 Connected to our Heritage & DNA 3 Long Runway for Growth VF INVESTOR DAY FY25 | PART 2 | TIMBERLAND 31

  32. Slide 32: Caroline Brown, Global Brand President, The North Face

    CAROLINE BROWN GLOBAL BRAND PRESIDENT VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 32 Internal Use

  33. Slide 33: The North Face

    VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 33 Internal Use

  34. Slide 34: 60 Years of Exploration

    60 years of exploration VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 34 Internal Use

  35. Slide 35: Consumer, Product, Marketing, Marketplace, Culture & Operations

    Consumer Product Marketing Marketplace Culture & Operations VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 35 Internal Use

  36. Slide 36: Our Consumer Segments

    OUR CONSUMER SEGMENTS Pure Performance Performance-Inspired VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 36 Internal Use

  37. Slide 37: Focused Growth in Apparel

    FOCUSED GROWTH IN APPAREL 2x Apparel INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 37 Internal Use

  38. Slide 38: Deeper Apparel Distinction

    DEEPER APPAREL DISTINCTION Snow, climb, trail Elevating product Head-to-toe, year-round Distinction through design INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 38 Internal Use

  39. Slide 39: Sharpening Franchise Management

    SHARPENING FRANCHISE MANAGEMENT Nuptse Mountain Jacket Jacket Himalayan Denali Parka Fleece VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 39 Internal Use

  40. Slide 40: Maintaining Leadership in Bags & Equipment

    MAINTAINING LEADERSHIP IN BAGS & EQUIPMENT 2x Bags & Equipment Leading the industry with Pushing innovation to best-in-class product drive further growth INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 40 Internal Use

  41. Slide 41: Momentum in Footwear

    MOMENTUM IN FOOTWEAR 3x Footwear Award-winning performance Style rooted in authenticity INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 41 Internal Use

  42. Slide 42: Our Innovation Platform

    OUR INNOVATION PLATFORM Fueling solution-led innovation INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 42 Internal Use

  43. Slide 43: Key Innovation Areas

    3 KEY INNOVATION AREAS Element Moisture Movement protection management enhancement INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 43 Internal Use

  44. Slide 44: Putting More Power Behind the Brand

    PUTTING MORE POWER BEHIND THE BRAND Creating deeper consumer connections VF INVESTOR DAY FY25 | PART 2 | THE NORTH FACE 44 Internal Use

  45. Slide 45: Mountain Jacket 40th Anniversary

    MOUNTAIN JACKET 40TH ANNIVERSARY Modernizing our marketing platforms VF INVESTOR INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 45

  46. Slide 46: Doubling Down on Our World-Class Athletes

    Doubling down on our world-class athletes INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 46 Internal Use

  47. Slide 47: The North Face x Skims Collaboration

    THE NORTH FACE X SKIMS Driving strategic collaborations INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 47 Internal Use

  48. Slide 48: The North Face x Skims

    THE NORTH FACE X SKIMS INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 48 Internal Use

  49. Slide 49: Globally Consistent Brand Experiences

    GLOBALLY CONSISTENT BRAND EXPERIENCES Elevating our global marketplace INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 49 Internal Use

  50. Slide 50: Brooklyn, New York City

    BROOKLYN NEW YORK CITY INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 50 Internal Use

  51. Slide 51: Regent Street, London

    REGENT STREET LONDON INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 51 Internal Use

  52. Slide 52: Digital

    DIGITAL INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 52 Internal Use

  53. Slide 53: Culture & Operations: Strengthening Our Core

    CULTURE & OPERATIONS Strengthening our core Culture, talent & Leveraging VF Activating our ways of working capabilities growth model INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 53 Internal Use

  54. Slide 54: Key Takeaways: Unlocking Our Growth Potential

    KEY TAKEAWAYS Unlocking our growth potential PRODUCT 1 Building pathways to 2x apparel, 2x equipment, 3x footwear Elevate, innovate, and create differently BRAND 2 Putting more power & consistency behind the brand Focusing on modern marketing platforms, consistent brand, retail & digital experiences

  55. Slide 55: INVESTOR VF INVESTOR DAY DAY

    INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2THE | THE NORTH NORTH FACE FACE 55 Internal Use

  56. Slide 56: Chris Goble, Global Brand President, Dickies

    CHRIS GOBLE GLOBAL BRAND PRESIDENT VF INVESTOR DAY FY25 | PART 2 | DICKIES 56

  57. Slide 57: Famous for Quality Workwear since 1922

    BRAND LEGACY Famous for Quality Workwear since 1922 1922 1950s 1980s 1990s 2017 2022 Present Founded in 1922 Expanded further into Acquisition by VF Strategic reset by C.N. Williamson casual trends with and E.E. “Colonel” Dickie dyed painter’s pants Continued with the Appropriated by pop 100-Year ma

  58. Slide 58: Workwear Built for Job Sites to Off Sites

    BRAND – GROWTH MODEL Workwear Built for Job Sites to Off Sites Performance Lifestyle Workwear Workwear FUNCTION & INNOVATION STYLE & RELEVANCE AUTHENTICITY & BRAND DNA VF INVESTOR DAY FY25 | PART 2 | DICKIES 58

  59. Slide 59: Serving a Broad Spectrum of Consumers

    MARKETPLACE – WHERE TO PLAY Serving a Broad Spectrum of Consumers WORK CONSUMERS LIFESTYLE SEGMENT DICKIES WORK SEGMENT CONSUMERS VALUE LIFESTYLE CONSUMERS CONSUMERS VALUE SEGMENT CONSUMER TARGET DISTRIBUTION STRATEGY VF INVESTOR DAY FY25 | PART 2 | DICKIES 59

  60. Slide 60: New Collar Boom Fuels Workwear Resurgence

    RISING DEMAND New Collar Boom Fuels Workwear Resurgence VF INVESTOR DAY FY25 | PART 2 | DICKIES 60

  61. Slide 61: Regain Leadership in Workwear with a Proven Strategic Playbook

    HOW TO WIN Regain Leadership in Workwear with a Proven Strategic Playbook 01 02 03 04 Brand Product Marketing Marketplace Purpose-driven Positioning Global Franchise Management Global Big Idea Framework Consumer-led Segmentation VF INVESTOR DAY FY25 | PART 2 | DICKIES 61

  62. Slide 62: Leveraging Legendary Icons as Vehicles for Growth

    PRODUCT – MINING THE ARCHIVES Leveraging Legendary Icons as Vehicles for Growth and Creating Future Franchises Bib Eisenhower Coverall Original 874® Work Shirt Jacket Overall VF INVESTOR DAY FY25 | PART 2 | DICKIES 62

  63. Slide 63: Reigniting Relevance in Our Icons with Design-led Innovation

    PRODUCT – FRANCHISE MANAGEMENT Reigniting Relevance in our Icons with Design-led Innovation DETAIL FABRICATION PROPORTION https://www.ocdskateshop.com.au/products/dickies-eisenhower-denim-jacket-light-indigo SILHOUETTE PRINT GRAPHIC Eisenhower Jacket VF INVESTOR DAY FY25 | PART 2 | DICKIES 63

  64. Slide 64: Driving Brand Heat through Style Conviction

    MARKETING – GLOBAL BIG IDEA FRAMEWORK Driving Brand Heat through Style Conviction LIFESTYLE INFLUENCE SEGMENT THE MARKET WORK AUTHENTICATE SEGMENT THE CORE SCALE VALUE HOODED THE VOLUME SEGMENT WORKWEAR JACKET VF INVESTOR DAY FY25 | PART 2 | DICKIES 64

  65. Slide 65: Strategic Priorities to Execute the Dickies Turnaround

    KEY TAKEAWAYS Strategic Priorities to Execute the Dickies Turnaround REGAIN LEADERSHIP IN WORKWEAR 1 Purpose-driven Positioning and Consumer-led Segmentation LEVERAGE OUR ICONS THROUGH DESIGN-LED INNOVATION 2 Global Franchise Management DRIVE BRAND HEAT 3 Global Big Idea Framework VF INVESTOR DAY FY

  66. Slide 66: Jen McLaren, Global Brand President, Altra

    JEN MCLAREN GLOBAL BRAND PRESIDENT VF INVESTOR VF INVESTOR DAYDAY FY25FY25 | 2PART | PART 2 | ALTRA | ALTRA 66 66

  67. Slide 67: Creating a Different Shoe, for Runners by Runners

    OUR FOUNDERS' STORY Creating A Different Shoe, For Runners By Runners Brian & Golden VF INVESTOR DAY FY25 | PART 2 | ALTRA 67

  68. Slide 68: Investing Against Our Top Priorities

    HOW TO WIN Investing Against Our Top 3 Priorities 1. Product 2. Marketing 3. Marketplace Iconic Innovation Beloved Brand Strategic Marketplace VF INVESTOR DAY FY25 | PART 2 | ALTRA 68

  69. Slide 69: Owning Best-In-Class Fit with Distinct Design

    PRODUCT - ICONIC INNOVATION Owning Best-In-Class Fit With Distinct Design Roomy Toe Box Z e ro -to -Lo w D ro p VF INVESTOR DAY FY25 | PART 2 | ALTRA 69

  70. Slide 70: Focus on Core Categories & Winning with Her

    PRODUCT - ICONIC INNOVATION Focus On Core Categories & Winning With Her 1. OWN THE TRAIL 2. WIN THE ROAD 3. LEAD WITH WOMEN VF INVESTOR DAY FY25 | PART 2 | ALTRA 70

  71. Slide 71: Embracing Cultural Trends to Drive Brand Awareness

    MARKETING - BELOVED BRAND Embracing Cultural Trends To Drive Brand Awareness VF INVESTOR DAY FY25 | PART 2 | ALTRA 71

  72. Slide 72: Leading with Specialty Partners

    STRATEGIC MARKETPLACE Leading With Specialty Partners VF INVESTOR DAY FY25 | PART 2 | ALTRA 72

  73. Slide 73: Investing in a Beloved Brand with a Distinctive Solution for Runners

    KEY TAKEAWAYS Investing In A Beloved Brand With A Distinctive Solution For Runners Focusing on product by elevating design, 1 innovation, and fit 2 Driving brand awareness authentically Prioritizing specialty retailers in the run 3 and outdoor markets VF INVESTOR DAY FY25 | PART 2 | ALTRA 73

  74. Slide 74: Sun Choe, Global Brand President, Vans

    SUN CHOE GLOBAL BRAND PRESIDENT INVESTOR VF INVESTOR DAYDAY FY25 FY25 | PART | PART 2 |2VANS | VANS 74

  75. Slide 75: Our Past Sets the Pattern for a Bold Future

    BUILT DIFFERENT SINCE DAY 1 Our Past Sets the Pattern for a Bold Future INVESTOR DAY FY25 | PART 2 | VANS 75

  76. Slide 76: Claiming Our Legacy – Skate Chose Us

    WE NEVER LOST IT — WE’RE JUST TAKING IT BACK Claiming Our Legacy – Skate Chose Us § Authenticity: Our athletes are our § Community & Culture: our global § Built for skaters, by skaters cultural ambassadors, creative support for shops that influentially collaborators & community leaders serve as loca

  77. Slide 77: We're Not Following the Culture – We're Resetting It

    OTW by Vans We’re Not Following the Culture – We’re Resetting It INVESTOR DAY FY25 | PART 2 | VANS 77

  78. Slide 78: It's Being Noticed

    BRAND ELEVATION It’s Being Noticed INVESTOR DAY FY25 | PART 2 | VANS 78

  79. Slide 79: Resetting the Marketplace

    SHRINK TO GROW. EDIT TO AMPLIFY. Resetting the Marketplace Resetting Retail: Elevating the Wholesale Marketplace Beyond the Value Channel Segmentation, Not Saturation: Reshaping Wholesale Assortment INVESTOR DAY FY25 | PART 2 | VANS 79

  80. Slide 80: Retail, Reinvented

    DTC: ELEVATE OR GET LEFT BEHIND Retail, Reinvented NOTE: the new site is still being designed so we will need to update the mobile video/experience when confirmed. INVESTOR DAY FY25 | PART 2 | VANS 80

  81. Slide 81: Now We Engineer Growth

    SOLID START, BIGGER GOALS… Now We Engineer Growth INVESTOR DAY FY25 | PART 2 | VANS 81

  82. Slide 82: We Create It with the Ones Who Own It

    WE DON’T CHASE YOUTH CULTURE… We Create It with the Ones Who Own It INVESTOR DAY FY25 | PART 2 | VANS 82

  83. Slide 83: Her Adoption = Our Acceleration

    WOMEN DRIVE CULTURE Her Adoption = Our Acceleration INVESTOR DAY FY25 | PART 2 | VANS 83

  84. Slide 84: Expanding Authentically From Our Roots

    BUILT, NOT BORROWED Expanding Authentically From Our Roots INVESTOR DAY FY25 | PART 2 | VANS 84

  85. Slide 85: Authentic Growth in Action: What Matters Most

    IDENTITY, OWNED. POTENTIAL, UNLOCKED. Authentic Growth in Action: What Matters Most Catalyst. Culture. Canvas. INVESTOR DAY FY25 | PART 2 | VANS 85

  86. Slide 86: Paul Vogel, Chief Financial Officer

    PAUL VOGEL CHIEF FINANCIAL OFFICER VF INVESTOR DAY FY25 | PART 2 86

  87. Slide 87: Delivering $300M in Gross Cost Savings

    DELIVERING $300M IN GROSS COST SAVINGS VF INVESTOR DAY FY25 | PART 2 87

  88. Slide 88: Additional ~$500M to $600M of Operating Income Expansion

    WE WILL DELIVER AN ADDITIONAL ~$500M to $600M OF OPERATING INCOME EXPANSION REVENUE 1 Global Brand Positioning FINANCIAL GROWTH 2 Marketing Effectiveness GROSS MARGIN 3 Product Creation EXPANSION 4 Integrated Business Planning ~$250M to $300M 5 Markdown Management 6 Store Fleet & Labor Optimization

  89. Slide 89: Committed to at Least 10% Operating Margin

    COMMITTED TO AT LEAST 10% OPERATING MARGIN Medium-term1 GROSS MARGIN 55% Each incremental $1 billion in revenue drives 1.5% to 2% SG&A (% REVENUE) 45% improvement in operating margin OPERATING MARGIN 10% VF INVESTOR DAY FY25 | PART 2 1Medium-term is defined as in Fiscal Year 2028 89

  90. Slide 90: We Have a Clear Philosophy on Capital Allocation

    WE HAVE A CLEAR PHILOSOPHY ON CAPITAL ALLOCATION 1 DEBT REDUCTION 2 REINVESTMENT 3 DIVIDEND PORTFOLIO SHARE BUYBACKS VF INVESTOR DAY FY25 | PART 2 90

  91. Slide 91: We Are Reinventing to Grow

    KEY TAKEAWAYS WE ARE REINVENTING TO GROW We are committed to achieving 1 2 A return to growth will drive operating margin of at least 10% further operating leverage in FY28 We will continue to prioritize We are here for growth and 3 paying down debt, while reinvesting, 4 taking actions to accelerate

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