Bellring Brands, Inc. · NYSE:BRBR
Bellring Brands — Q2 2021 Earnings Presentation
14 slides from Bellring Brands's earnings presentation, May 6, 2021
Slide 1: Second Quarter Fiscal Year 2021 Supplemental Presentation
Second Quarter Fiscal Year 2021 Supplemental Presentation May 6, 2021
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
• BellRing’s ability to continue to compete in its product categories and its ability to retain its market position and favorable perceptions of its brands; • BellRing’s dependence on a limited number of third party contract manufacturers and suppliers for the manufacturing of most of its products,
Slide 3: Cautionary Statement (Continued)
(CONTINUED FROM PRIOR PAGE): • BellRing’s ability to identify, complete and integrate or otherwise effectively execute acquisitions or other strategic transactions and effectively manage its growth; • fluctuations in BellRing’s business due to changes in its promotional activities and seasonality; •
Slide 4: Prospective Information
Prospective Information Any prospective information provided in this presentation regarding BellRing’s future performance, including BellRing’s plans, expectations, estimates and similar statements, represents BellRing management’s estimates as of May 6, 2021 only and are qualified by, and subject t
Slide 5: Premier Protein Q2 FY2021 Highlights
● Premier Protein Q2 FY2021 ready-to-drink (“RTD”) shake consumption vs. prior year is up 20%1 in tracked and untracked channels. This is mainly due to: ○ Distribution gains in club, food, drug and mass ○ Increased marketing and promotion ○ Strong velocities ● Key metrics continue to show strong pro
Slide 6: Portfolio Breakdown
Notes: Last Twelve Months (“LTM”) to 3/31/2021. LTM Net Sales By Brand LTM Net Sales By Product Type LTM Net Sales By GeographyLTM Net Sales By Channel Other 2% Other 5% RTD Shakes and Other RTDS 82% Powders 13% 6 Portfolio Breakdown 11% 84% Other 5% eCommerce 11% Specialty 7% FDM 24% Club 56% Inter
Slide 7: Liquids Category has Healthy Growth with Momentum Building
-15% -10% -5% 0% 5% 10% 15% 4 W/E 01/11/20 4 W/E 02/08/20 4 W/E 03/07/20 4 W/E 04/04/20 4 W/E 05/02/20 4 W/E 05/30/20 4 W/E 06/27/20 4 W/E 07/25/20 4 W/E 08/22/20 4 W/E 09/19/20 4 W/E 10/17/20 4 W/E 11/14/20 4 W/E 12/12/20 4 W/E 01/09/21 4 W/E 02/06/21 4 W/E 03/06/21 4 W/E 04/03/21 RTD Liquids Categ
Slide 8: Growing in Key Channels
Premier Protein RTD Shakes Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club 3.5% 6.5% Mass 58.9% 28.0% Food 59.8% 58.6% Drug 2.7% 7.0% eCommerce 59.9% 115.4% Total Consumption (tracked + untracked channels) 20.3% 20.0% Total Tracked 21.0% 9.7% Total Untracked 19.5% 31.6% Notes: Nielsen xAOC+C 13
Slide 9: Strong Track Record of Growth
COVID-19 Seasonality Premier Protein RTD Shakes Strong Track Record of Growth YOY % Δ Q2 +20% Q3 +14% Q4 +15% Q1 +31% Q2 +48% Q3 +11% Q4 +20% Q1 +28% Seasonality 9 Notes: Nielsen xAOC+C and management estimates of untracked channels.
Slide 10: As Expected, Q2 Consumption outpaced Shipments Due to January Promotional Activity
Promotional and Flavor Load-in2 10 Promotional Load-In Promotional De-Load Promotional Load-In Promotional De-Load offset by COVID-19 Inventory Build Promotional and COVID-19 De-Load Promotional and New Item Load-in Promotional De-Load As Expected, Q2 Consumption outpaced Shipments Due to January Pr
Slide 11: Media and Promotional Display are Driving Household Penetration
Liquids 24.3 HH Pen 30g Shake Repeat Rates 56% 57% 53% 52% 51% Media and Promotional Display are Driving Household Penetration +23% +17% +7%+39% +22% +10% +19% +24% Notes: Nielsen HH panel March 27, 2021. Liquids refers to the liquid sub-category of the convenient nutrition category. Calendar Year (
Slide 12: TDPs & ACV Continue to Grow
12 Supply constraints Premier Protein RTD Shakes TDPs & ACV Continue to Grow TDPs ACV Notes: Nielsen xAOC+C through April 3, 2021.
Slide 13: Strong Track Record of Share Growth
Supply constraints Notes: Nielsen xAOC+C through April 3, 2021. Premier Protein RTD Shakes Strong Track Record of Share Growth 13 Monthly Premier RTD Shakes $ Share% xAOC+C Liquids 17.0% 21.0% 1.0% 6.0% 11.0% 16.0% 21.0%
Slide 14: BellRing Brands logos
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