YIT Oyj · OMXHEX:YIT
YIT Oyj — Investor Day (December 2016)
41 slides from YIT Oyj's investor day presentation, Dec 12, 2016
Slide 1: Mall of Tripla: The best shopping centre in Finland
Mall of Tripla The best shopping centre in Finland Pirjo Aalto Director, Commercial Development, Mall of Tripla Analyst Lunch, December 12, 2016
Slide 2: Shopping centre market changing rapidly in HMA
1 Shopping centre market changing rapidly in HMA
Slide 3: Shortest travel time areas by public transportation
Shortest travel time areas by public transportation - current regional shopping centres In order to estimate the population growth of the different areas, the shortest travel time areas have been fitted with the sub-regions of the Capital area (Helsinki, Espoo, Vantaa and Kauniainen). The analysis i
Slide 4: Shortest travel time areas by car - shopping centres and development projects
Shortest travel time areas by car - current regional shopping centres and development projects Shortest travel time area Inhabitants Inhabitants Workplaces by car* 2015 2025 2013 Jumbo 173,100 185,800 83,700 Itis 170,000 182,800 36,500 Sello 156,000 169,200 77,500 Iso Omena 123,300 137,800 25,700 Tr
Slide 5: Comparison of shortest travel time areas by public transportation and car
Comparison of shortest travel time areas by public transportation and car YIT | 5 | Analyst Lunch, December 12, 2016
Slide 6: Starting point for the commercial concept
2 Starting point for the commercial concept
Slide 7: Commercial concept development and partners
Location and transportation Location analysis, connections market analysis Target groups and customer Market analysis, flows consumer demographics Consumer types, division Megatrends, MIND16 by sectors Commercial Brands and Design Restaurant Culture Digital Architecture concept values manual concept
Slide 8: Tripla has a strong customer flow throughout the day
Tripla has a strong customer flow throughout the day Situation in 2020 Local residents Weekdays Weekends The target groups of People working or studying in Mall of Tripla are the area based on extensive Event, entertainment and commercial analysis leisure time client Public transportation clients 06
Slide 9: Mall of Tripla's design based on thorough consumer studies
Mall of Tripla’s design based on thorough consumer studies According to a consumer study*, Mall of Tripla’s visitors were divided into four different consumer types: • 43.1% sensual – Active and social lifestyle; impulsive as • 17.5% emotional – Seeks for adventures and is the first to consumers. Se
Slide 10: Mall of Tripla differs from other shopping centres
Mall of Tripla differs from other shopping centres INTELLECTUAL EMOTIONAL 12.6% 17.5% (Average 14%) (Average 16%) PRACTICAL SENSUAL 26.7% 43.1% (Average 38%) (Average 32%) YIT | 10 | Analyst Lunch, December 12, 2016
Slide 11: Key improvement areas mentioned by shoppers
Key improvement areas mentioned by shoppers Lots of different stores Well planned Different selection than other shopping centres Spacey but still Easy to move around compact Finnish Variety 1. Stores 2. Layout design Specialty stores Space More than just a shopping centre Not too big Clear layout G
Slide 12: Clear commercial targets for each year prior the opening
Clear commercial targets for each year prior the opening 2015 2016 2017 2018 2019 CREDIBILITY/ DESIRABILITY BIG AWARENESS OPENING TRUST / ATTRACTION AUDIENCE Encapturing Finnish retail players Encapturing new Finnish and foreign brands Building consumer awareness Investor deal Investor cooperation O
Slide 13: Story and commercial concept
3 Story and commercial concept
Slide 14: In the heart of the city 24/7
In the heart of the city 24/7 115,000 sq.m of retail stores and consumer services 85,000 sq.m of leasable space 250 units 12,000 sq.m 12,000 sq.m of restaurant of grocery stores services The largest 70–80 units shopping centre in 5 grocery stores, Finland measured The largest more than in any by
Slide 15: Segment division of Mall of Tripla differs from other shopping centres
Segment division of Mall of Tripla differs it from other shopping centres in Finland ”Local food, small stores, popular megabrands and destination restaurants” SEGMENT % of Mall of Tripla Fashion 24% Groceries 13% Culture and entertainment 13% Restaurant and cafes 13% Health and beauty 7% Home and d
Slide 16: Each floor has its unique role and atmosphere
EACH FLOOR HAS ITS STATION SQUARE 5th FLOOR: ENTERTAINMENT / WELL-BEING UNIQUE ROLE AND Movie theatres, restaurants and wellness services, all right below URBAN SQUARE the office floors. The diverse and ATHMOSPHERE lively restaurant selection varies by 5. season and customers. 4. 4th FLOOR: PUBLIC T
Slide 17: Food Market, 1st floor
1st Floor Food Market • Dedicated to daily comfort • Strong flow of customers from early morning until late evening • Fast and easy access from parking space • Food market offers genuine, warm and welcoming market hall atmosphere: here the food has the main role YIT | 17 | Analyst Lunch, December 12
Slide 18: Market Zoo, 1st floor
MARKET ZOO, 1st floor YIT | 18 | Analyst Lunch, December 12, 2016
Slide 19: Market Zoo, 1st floor
MARKET ZOO, 1st floor YIT | 19 | Analyst Lunch, December 12, 2016
Slide 20: Shopping Street, 2nd floor
2nd floor Shopping Street • Latest trends and the best daily consumer goods • 2nd floor has all the well- known mega brands and several newcomers in Finland • The central square is the heart of the floor, surrounded by the light and airy Food Court YIT | 20 | Analyst Lunch, December 12, 2016
Slide 21: Urban Square, 2nd floor
URBAN SQUARE, 2nd floor YIT | 21 | Analyst Lunch, December 12, 2016
Slide 22: Gastro Square, 2nd floor
GASTRO SQUARE, 2nd floor YIT | 22 | Analyst Lunch, December 12, 2016
Slide 23: The High Street, 3rd floor
3rd Floor The High Street • Fashion, design and specialty boutiques – all in one floor • The luxurious brands exceed even the highest expectations, offering a unique shopping experience • Destination restaurants in a relaxed atmosphere and numerous southern-facing outdoor restaurants YIT | 23 | Anal
Slide 24: Nature Square, 3rd floor
NATURE SQUARE, 3rd floor YIT | 24 | Analyst Lunch, December 12, 2016
Slide 25: Finnish Music Hall of Fame and Terraces, 3rd floor
FINNISH MUSIC HALL OF FAME AND YIT | 25 | Analyst Lunch, December 12, 2016 TERRACES, 3rd floor
Slide 26: Little Manhattan and public transport hub, 4th floor
4th Floor Little Manhattan and public transport hub • Largest number of customers will be in the public transport hub on 4th floor • In this floor, restaurant and shop selection is based on the fast buying concept • High quality brands • Trends and events; pop-up square • Entrance to the hotel and o
Slide 27: Station Square, 4th floor
STATION SQUARE, 4th floor YIT | 27 | Analyst Lunch, December 12, 2016
Slide 28: Station Square, 4th floor
STATION SQUARE, 4th floor YIT | 28 | Analyst Lunch, December 12, 2016
Slide 29: Little Manhattan Shopfront, 4th floor
LITTLE MANHATTAN SHOPFRONT, 4th floor YIT | 29 | Analyst Lunch, December 12, 2016
Slide 30: Little Manhattan Shopfront, 4th floor
LITTLE MANHATTAN SHOPFRONT, 4th floor YIT | 30 | Analyst Lunch, December 12, 2016
Slide 31: Entertainment and Wellness, 5th floor
5th floor Entertainment and Wellness • 5th floor is all about entertainment and wellness, nutrition for body and mind • The centre of cultural offerings • Open all day and night YIT | 31 | Analyst Lunch, December 12, 2016
Slide 32: Free time and entertainment, Metro floor
Metro floor Free time and entertainment • The floor is dedicated to free time activities until the metro is constructed Floor P5 Floor P6 YIT | 32 | Analyst Lunch, December 12, 2016
Slide 33: Metro floor
METRO FLOOR YIT | 33 | Analyst Lunch, December 12, 2016
Slide 34: Metro floor
METRO FLOOR YIT | 34 | Analyst Lunch, December 12, 2016
Slide 35: Metro floor
METRO FLOOR YIT | 35 | Analyst Lunch, December 12, 2016
Slide 36: Leasing update
4 Leasing update
Slide 37: Retail occupancy rate over 40% 3 years before opening
Retail occupancy rate over 40% 3 years before opening • Clear leasing process has enabled Occupancy rate, leasable area determined progress in leasing according to segment- and leasable area targets 17% • The best location in Finland, Signed contracts attractive concept and story enable 43% Contract
Slide 38: Anchor tenants for all segments secured
Anchor tenants for all segments secured Exceptionally high number of grocery stores The largest restaurant world in Finland Urban culture in the heart of the concept Finnish Music Hall of Fame one of the newest tenants secured Extensive destination services for private car owners Inspect
Slide 39: Conclusions
5 Conclusions
Slide 40: Conclusions
Conclusions YIT | 40 | Analyst Lunch, December 12, 2016
Slide 41: Together we can do it.
Together we can do it.