Tonies Se Class A · XETR:TNIE
Tonies Se Class A — Q3 2023 Earnings Presentation
25 slides from Tonies Se Class A's earnings presentation, Nov 13, 2023
Slide 1: Results Q3 2023
Results Q3 2023 tonies SE | November 13, 2023
Slide 2: Disclaimer
Disclaimer This document contains forward-looking statements. Forward-looking statements can typically be identified by the use of words such as "expects", “may’, "will", “could”, “should”, ‘intends’, “plans”, “predicts”, "envisages" or “anticipates” or other words of similar meaning. These forward-
Slide 3: Who you have on the call today
Who you have on the call today Marcus Stahl Jan Middelhoff Co-CEO, CFO Co-Founder tonies®
Slide 4: Agenda
tonies SE | Earnings Presentation al eS p—CUY) >) AGENDA b Business Update © Q3 2023 Results 5 Outlook Q&A =) tonies® = 4
Slide 5: 9M 2023 — Continued exceptional performance of tonies
9M 2023 — Continued exceptional performance of tonies — we are a profitable, high growth company Results 9M 2023 * Revenue growth of 39% YoY (EUR 192m), led by the US (+140%), strong growth in mature DACH market of +10% * Achieved profitability in H1 with adj. EBITDA margin at 2.6% (+10.4 pp YoY) Bu
Slide 6: Business Update
aK Business Update eC
Slide 7: The world's largest interactive audio platform for kids
The world's largest interactive audio platform for kids... ~5.7m Tonieboxes sold +1.5m in last 12 months ~72m Tonies sold +20m in last 12 months >850 different “Blades” | US > DACH “=< # of Tonieboxes sold in Q3 Kids are the same around the globe >100 countries \ es activated We wef launched Ee wef
Slide 8: Offering a basis for innovations such as new format Clever Tonies
... Offering a great basis for countless innovations such as our new format “Clever Tonies” “Clever Jouies”’ provide edutainment for kids aged 5 years and above fostering knowledge acquisition, emotional intelligence & social skills Still screen-free More affordable & perfect for collecting v¥ More
Slide 9: Positive feedback for AI-based story generator
We already got a lot of positive feedback for our pioneering Al-based story generator but it's getting even better! Feedback from the UK was great*: WIA 8+ /10 overall experience rating 97% rated generated text q+/§ 87% rated listening experience ¢+/5 We just started further testing of engagement &
Slide 10: Gaining recognition in the US by sparking kids' imagination
We keep gaining recognition in the US by sparking kids’ imagination ... r ee ~ | 3 nominations for Toy of the Year 2023 [ Top 20 bestseller list on Amazon Prime Day - 360 marketing campaign in a4 | Discover Imagination Plush Toy of the Year tonies x Steiff Jimmy Bear Creative Toy of the Year Creativ
Slide 11: Entering important Q4 with a strong retail footprint
... and enter the important Q4 with a strong retail footprint Distribution of US retail stores Canada launch in September Walmart >< Smvemenettvebetee YoY:#POS in the US increased by >50%, > 5,800 177 stores + Tonieboxes already (Indigo & installed _ Toys'R’ Us) Oct 2023: launch in 1,600 Walmart sto
Slide 12: Financial Results Q3 2023
X % Financial Results Q3 2023 e
Slide 13: 9M 2023 — on track to reach 2023 guidance driven by resilient DACH and international growth
9M 2023 — on track to reach 2023 guidance driven by resilient DACH market & very strong international growth... i Revenue by region Hom 2022 | 1.2 Rest of World Revenue split by region 138.2 29% 9M 2022 == vow we AA% 9M 2023 Hi Intemationclll M™) DACH From local dominance to international | success
Slide 14: Strong and well-balanced growth in all product categories
.. and strong & well-balanced growth in all product categories! Revenue by product category Revenue split by product category Hom 2022 (9m 2023 Tonies Accessories | _& Digital MM Tonieboxes | 191.9 [Ml Tonies | Hl Accessories & Digital | 27% | 9M 2022 9M 2023 tonies® 14
Slide 15: Q3 2023 — strong rebound in DACH and rapid international expansion
Q3 2023 — strong rebound in DACH and continued rapid international expansion | Revenue by region fg Bs 2022 | SW a3 2023 DACH: supported by’ baseline effect vs Q3 2022 (-9% YoY) Group Accessories & Digital — tonies® 15 Tonies
Slide 16: Closed a syndicated loan facility with strong partners
We successfully closed a syndicated loan facility with strong partners to secure working capital needs for growth EY DZ BANK Die Initiativbank COMMERZBANK Bank aus Verantwortung ° g 5K SO Syndicated loan facility = Replaced previous bilateral credit facilities of EUR 26 million = EUR 30 million + EU
Slide 17: Outlook
Outlook
Slide 18: Guidance FY 2023 — fully on track to achieve targets
Guidance FY 2023* — after 9 months we are fully on track to achieve our ambitious targets Ly fe! SIO Results FY 2022 258 354 Group revenue (EURm) in % of revenue L Guidance from IPO Guidance FY 2028 FY 2023 (+37% YoY) * US revenue (EUR) 66 116 (+77% YoY) Group adjusted EBITDA -2.4% “positiv > Wy Fur
Slide 19: Tobias Wann appointed as new CEO of tonies SE
Tobias Wann appointed as the new CEO of tonies SE with effect as of January 1st, 2024 eer A = / — = - = us = ow . Logical next step after Marcus and Patric step back from the operating business at their own request, having led the company for 10 years to its position as a love brand and market leade
Slide 20: Other exciting people news
Other exciting people news we wanted to share [ New Supervisory Board Member | “New" Chief Product Officer We strengthen our expertise on strategic marketing and emerging tech consumer experiences. In previous roles, Erika worked with further iconic brands such as Disney, Marvel, PlayStation, XBOX,
Slide 21: 9M 2023 — Key takeaways
9M 2023 — Key takeaways all Despite challenging times, we continuously keep our promises & deliver against the plan W, We prove that we are a profitable growth company « The US-market growth is happening -— its our most important growth market [Ln Qutlook for 2023 confirmed: we are confident in reac
Slide 22: Q&A
Q&A
Slide 23: Any questions...?
Any questions... ? tonies'
Slide 24: Meet us on conferences in Q4
Meet us on conferences in Q4 y pnesuts Conferences | @) 4 NOV 22: SdK Company Presentation NOV 27-29: Deutsches Eigenkapitalforum 2023 } DEC 5: Berenberg European Conference =) {ec 14: HSBc European Small & Mid-Cap Series tonies® 24
Slide 25: Investor Relations Contact
Investor Relations Contact Investor Relations Website https://irtonies.com Investor Relations Contact Manuel Bosing Head of Investor Relations Phone: +4915157846012 Mail: manuel.boesing@tonies.com tonies® 25