Kering Sa · EURONEXT:KER

Kering Sa — Merger or Acquisition (June 2023)

15 slides from Kering Sa's merger presentation, Jun 26, 2023

  1. Slide 1: Kering Beauté acquires Creed, the high-end luxury heritage fragrance house

    KERING BEAUTÉ ACQUIRES CREED, THE HIGH-END LUXURY HERITAGE FRAGRANCE HOUSE JUNE 26, 2023

  2. Slide 2: Disclaimer

    DISCLAIMER This presentation does not constitute an offer of securities for sale in the United States of America or any other jurisdiction. Certain information contained in this presentation may include projections and forecasts or other forward-looking statements. They are not historical facts and

  3. Slide 3: Slide 3

  4. Slide 4: Kering Beauté acquires Creed, the high-end luxury heritage fragrance house

    KERING BEAUTÉ ACQUIRES CREED, THE HIGH-END LUXURY HERITAGE FRAGRANCE HOUSE L AR G E S T I N D E P E N D E N T G L O B AL L U X U RY I C O N I C H E R I TA G E F R A G R A N C E H O U S E I N F R A G R A N C E P L AY E R FA S T E S T- G R O W I N G H I G H - E N D L U X U R Y W I TH R E V E N U E AB

  5. Slide 5: Largest independent global luxury fragrance house

    LARGEST INDEPENDENT GLOBAL LUXURY FRAGRANCE HOUSE I C O N I C PO R T F O L I O O F L U XU R Y F R AG R A N C E S , H O M E T O T H E W O R L D - R E N O W N E D AVENTUS TRACK RECORD OF CRAFTING TIMELESS SCENTS, MAKING USE OF EXQUISITE N AT U R A L I N G R ED I E N T S R EC O G N I Z E D F O R M AN U

  6. Slide 6: Highly attractive, fast-growing high-end luxury fragrance market

    HIGHLY ATTRACTIVE, FAST-GROWING HIGH-END LUXURY FRAGRANCE MARKET ~€35bn luxury and prestige ▪ ST R O N G T AI L W I N D S F U E L I N G D O U B L E - D I G I T fragrance market(1) GROWTH, W ITH CONSUMERS INCREASINGLY Creed has a Size CAGR(2) SHIFTING FROM PRESTIGE TO LUXURY ~10% global market share

  7. Slide 7: Heritage fragrance house with long history

    HERITAGE FRAGRANCE HOUSE WITH LONG HISTORY ▪ EST ABL ISH ED IN 1760 BY JAMES HENRY CREED AS A T AILO RING HO USE SER VIN G EU R O PE’ S R O Y AL F AM IL IE S ▪ FROM A TAILORING HOUSE CREED HAS BECOME A HIGH- ST AN D I N G F R AG R A N C E H O U SE ▪ OLIVIER CREED, ACCOMPANIED BY HIS SON ERWIN, PERPE

  8. Slide 8: Mainly geared towards men's fragrance

    ENVIABLE PORTFOLIO OF CELEBRATED FRANCHISES MAINLY GEARED TOWARDS MEN’S FRAGRANCE FRAGRANCE FOR HIM FRAGRANCE FOR HER FRAGRANCE UNISEX OTHERS ~65% ~15% ~15% ~5% Best selling Successful signature recent launch fragrance Aventus Wind Flowers Silver Mountain Water Birmanie Oud Candle €295 - 100ml €250

  9. Slide 9: Global footprint with strongholds in the US and the UK

    GLOBAL FOOTPRINT WITH STRONGHOLDS IN THE US AND THE UK 36 ~1.4K ~700 BRANDED STORES POINTS OF SALES EMPLOYEES Sources: Company information. 9 Notes: Number of stores, points of sales as at Mar 31, 2023. Number of employees as at Dec 22.

  10. Slide 10: Unlocking Creed's vast untapped growth potential across geographies, channels, and categories

    UNLOCKING CREED'S VAST UNTAPPED GROWTH POTENTIAL ACROSS GEOGRAPHIES, CHANNELS, AND CATEGORIES CHINA AND APAC TRAVEL RETAIL E-COMMERCE FURTHER LEVERS TREMENDOUS OPPORTUNITY IN MULTIPLE GROWTH UNDER-INDEXED CHINA AND BROADER E-COMMERCE SALES LEVERS TRAVEL RETAIL APAC SET TO ACCELERATE BEYOND MEN & UNI

  11. Slide 11: A major step for Kering Beauté, a strategic category for Kering

    A MAJOR STEP FOR KERING BEAUTÉ A STRATEGIC CATEGORY FOR KERING GAIN MEANINGFUL SCALE PERFECT FIT WITH KERING BUILD A SCALABLE PLATFORM THROUGH THE ACQUISITION OF AND HIGHLY CONSISTENT WITH LEVERAGING CREED’S GO-TO- THE LARGEST INDEPENDENT GROUP STRATEGY OF MARKET AND DISTRIBUTION HIGH-END LUXURY FRA

  12. Slide 12: Key transaction terms and parameters

    KEY TRANSACTION TERMS AND PARAMETERS ▪ K ER I N G B E AU T É T O AC Q U I R E 1 0 0 % O F C R EED ▪ AL L - C A S H T R AN S A C T I O N ▪ C U R R EN T M AN AG EM E N T T EAM W I L L C O N T I N U E TO LEAD THE BUSINESS ▪ CLOSING EXPECTED IN H2 2023, SUBJECT TO CLEARANCE BY COMPETITION AUTHORITIES 12

  13. Slide 13: Q&A

    Q&A

  14. Slide 14: Kering brand portfolio

    Gucci • Saint Laurent • Bottega Veneta • Balenciaga • Alexander McQueen • Brioni Boucheron • Pomellato • Dodo • Qeelin Kering Eyewear • Kering Beauté

  15. Slide 15: a Cuusg olin

    a Cuusg olin

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