Bally's Corporation · NYSE:BALY
Bally's — Merger or Acquisition (November 2020)
29 slides from Bally's's merger presentation, Nov 19, 2020
Slide 1: Transformational Bet.Works Acquisition & Sinclair Broadcast Group Partnership
Transformational Bet.Works Acquisition & Sinclair Broadcast Group Partnership November 19, 2020 © Bally’s Corporation 2020 – All rights reserved
Slide 2: Forward-Looking Statements — Bally's Corporation
Forward-Looking Statements — Bally’s Corporation This presentation contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 19
Slide 3: Forward-Looking Statements — Sinclair Broadcast Group
Forward-Looking Statements — Sinclair Broadcast Group Certain statements and information in this communication may be deemed to be “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Forward-looking statements may include, but are not limi
Slide 4: Announcement Highlights
Announcement Highlights Bet.Works Sinclair Broadcast Acquisition Group Partnership • Bally’s to acquire 100% ownership of Bet.Works—a U.S. based, turnkey • Bally’s and Sinclair entering into transformational media partnership sports betting platform with a fully integrated technology stack between n
Slide 5: Bally's Overview and Vision
Bally’s Overview and Vision
Slide 6: Post-Acquisition Corporate Structure Supports Continued Growth and Diversification
Post-Acquisition Corporate Structure Supports Continued Growth and Diversification Bally’s Corporation Bally’s Casinos Bally’s Interactive LAND-BASED GAMING SPORTS BETTING AND iGAMING © Bally’s Corporation 2020 – All rights reserved 6
Slide 7: Bally's National Footprint
Bally’s National Footprint Strategic footprint in states that have generated ~80% of the US sports betting revenues1 Key Stats 10 Total States2 8 States with Live Sports Betting2 14 Casino Properties, plus 1 Racetrack and 13 OTB Licenses2 ~14M Database Size3 ~16,000 Slot Machines4 ~550 Table Games4
Slide 8: A Unified Gaming Experience Through a Digital-First Approach
A Unified Gaming Experience Through a Digital-First Approach Unified Wallet to Power Cashless Gaming Experience Integrated Play Across Physical and Online Betting K A N S A S C I T Y E-bonusing Unified Rewards and Loyalty Points Account Management Note: Final configuration of branding / logo to be a
Slide 9: Our Vision
OUR VISION To become the premier, truly integrated, omni-channel U.S. gaming company with a B2B2C business © Bally’s Corporation 2020 – All rights reserved 9
Slide 10: Bally's Corporation Poised for Success
Bally’s Corporation Poised for Success 14M 1 1. Database size based on best estimates by management including pending acquisitions © Bally’s Corporation 2020 – All rights reserved 10
Slide 11: Massive Market Opportunity in U.S. Sports Betting & iGaming
Massive Market Opportunity in U.S. Sports Betting & iGaming Long-term strategic partnership with Sinclair and the acquisition of Bet.Works positions Bally’s to capture significant share of the ~$50B market opportunity U.S. Online Sports Betting + iGaming GGR 1 2 3 4 2019A 2020E 2025E At Maturity $1.
Slide 12: Sinclair Broadcast Group Overview
Sinclair Broadcast Group Overview
Slide 13: Overview of Sinclair Broadcast Group
Overview of Sinclair Broadcast Group One of the largest local broadcast TV portfolios and largest portfolio of regional sports networks with diversified business content, distribution and advertising platforms Key Stats Expansive Coverage 23 627 Regional Sports Network (RSN) Brands1 Over-the-Air Cha
Slide 14: Overview of Sinclair RSNs
Overview of Sinclair RSNs The largest portfolio of RSNs in the U.S. 17 4,600+ of Top 25 DMAs Professional Sports Games / Yr1 Exclusive home for local live broadcasts for more than half of the U.S. MLB, NBA and NHL teams 10 24,000+ Opportunity for customized messaging and exclusive integrations withi
Slide 15: Overview of Sinclair TV Broadcast Portfolio
Overview of Sinclair TV Broadcast Portfolio Local content, delivered to local audiences with a national footprint 190 88 46 Markets 34 Markets 26 Markets 21 Markets TV Stations1 DMAs Air every major sporting and tentpole event carried ~40k 35 on Big Four networks Hours of Annual Sports Content2 Stat
Slide 16: Overview of National Networks and Platforms
Overview of National Networks and Platforms Fastest growing cable network among 24/7 breaking news and highlights Adults 18-49 and 25-54 viewers1 across all collegiate and professional sports Exclusive live matches on Tennis Channel Plus, a 24-hour OTT platform Home to exclusive live NCAA games 24/7
Slide 17: Bally's / Sinclair Partnership Highlights
Bally’s / Sinclair Partnership Highlights
Slide 18: Transaction & Partnership Summary
Transaction & Partnership Summary • 10-year term with mutual options to extend • Bally’s to integrate content into the 190 television stations that Sinclair owns, operates or provide services to across 88 markets and its sports networks • Bally’s to receive additional integrations into the Tennis Ch
Slide 19: Combining National Leaders in U.S. Gaming and Media
Combining National Leaders in U.S. Gaming and Media INTEGRATED REACH GAMIFIED MAGNIFIED ALIGNED Premier truly Superior local media National integration ~14M1 Bally’s Sinclair to have option omni- channel coverage with opportunities across database with ~70% to own minority stake in gaming company na
Slide 20: Unmatched National Coverage and Local Fan Access
Unmatched National Coverage and Local Fan Access National, regional, and local linear and digital platforms provide unmatched ability for Bally’s to customize marketing strategy to reach potential users National Networks and Platforms Current and Pending Bally’s Market Access1 Actionable Market Acce
Slide 21: The Game Within The Game
The Game Within The Game Gamification of live sports to drive engagement and viewership Bettors Watch More Live Sports1,2 Bettors Follow More Sports2 (Live sports viewership) (# of sports followed) 97% 4.1 3.0 78% All Other Sports Fans Bettors All Other Sports Fans Bettors Interest in Sports Betting
Slide 22: New Programming and Joint Content Development
New Programming and Joint Content Development Best-in-Class Content Creation and Programming Capabilities • New gaming-focused content development • Integrated gaming content (including odds and stats) on existing programming • Free-to-Play games create entertaining Potential post-game show on Bally
Slide 23: Extensive Sports Betting Integrations Across Sinclair's Linear and Digital Properties
Extensive Sports Betting Integrations Across Sinclair’s Linear and Digital Properties Integrations and key calls-to-action across RSNs and other Sinclair properties and exclusive branding across new revamped digital RSN platform currently under development Potential pre-game show on Bally Sports Liv
Slide 24: Media & Wagering Integrations Enhance Customer Experience
Media & Wagering Integrations Enhance Customer Experience Enhances fan engagement Drives efficient customer across the Sinclair platform acquisition and retention for Bally’s Interactive Wagering increases time spent on Continuous brand exposure through linear and digital platforms1 multiple integra
Slide 25: Transaction & Partnership Highlights
Transaction & Partnership Highlights Bally’s to become the premier, full service, completely integrated sports betting and iGaming company to capitalize on U.S. sports betting & iGaming opportunities Fully integrated proprietary technology platform powering Bally’s innovative offerings Fully integra
Slide 26: Q&A
Q&A
Slide 27: Appendix
Appendix
Slide 28: Overview of Bet.Works
Overview of Bet.Works Bet.Works is a leading U.S. sports betting and iGaming technology provider Market Leading Enhanced Customer Media & U.S. Regulated Engagement Gaming Gaming Provider • Fast and immersive client experience • Experience delivering seamless • Continuously improving client integrati
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