Rpsg Ventures Limited · NSE:RPSGVENT
Rpsg Ventures — Investor Presentation (November 2021)
79 slides from Rpsg Ventures's investor presentation, November 2021
Slide 1: RPSG FMCG Business
November 2021 | Confidential RPSG FMCG Business Creating new age brands for the modern, aspirational Consumer
Slide 2: This presentation has been prepared by and is the sole responsibility of RPSG Venture
This presentation has been prepared by and is the sole responsibility of RPSG Venture Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or inducement to sel
Slide 3: Stable of 4 brands
RPSG FMCG Stable of 4 brands 02
Slide 4: Indian FMCG Market
INDIAN FMCG MARKET ₹ 700,000 Cr Indian Branded FMCG Market 13% 9% 150 145 13% 49 100 10% 35 Consumer Health Beverages Home & Packaged Food Personal Care 2014-19 CAGR (%) | Amount in ₹ ‘000 Cr | Packaged Food & Beverages | Does not include 300,000 Cr of Staples + Dairy (branded) 03 Source: BCG analys
Slide 5: 10x Others markets in per capita consumption
INDIAN FMCG MARKET 10x Others markets in per capita consumption Brazil Mexico China India Beauty & Personal Care 11x 7x 5x 1x Snacks 6x 8x 4x 1x Per Capita consumption in USD for 2020 indexed to India Source: Euromonitor Passport 03
Slide 6: India FMCG: Strong room to grow
INDIAN FMCG MARKET 10x Others markets in per capita consumption Brazil Mexico China India Beauty & Personal India FMCG : Strong Care 11x room to7xgrow 5x 1x Snacks 6x 8x 4x 1x 03
Slide 7: FMCG large companies: sustained focus on GTM and brand creation
INDIAN FMCG MARKET FMCG large companies : ITC, Reckitt, Dabur : Sustained focus on GTM and Brand Creation over years. 04
Slide 8: Indian consumer needs are changing
INDIAN FMCG MARKET Indian consumer needs are changing Increasing Smart Shoppers Health & Wellness No one size fits all digital influence
Slide 9: …and they are looking for more agile, more relevant and topical responses
INDIAN FMCG MARKET …and they are looking for more agile, more relevant and topical responses
Slide 10: RPSG FMCG aims to build a diversified FMCG conglomerate
RPSG FMCG aims to build a diversified FMCG conglomerate led by new-age brands and innovative products, to serve the modern aspirational consumer 06
Slide 11: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in categories of scale 07
Slide 12: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in categories Create Disruptive of scale Innovations 07
Slide 13: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in categories Create Disruptive Build Brand of scale Innovations equity 07
Slide 14: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in categories Create Disruptive Build Brand Build GTM offline of scale Innovations equity and online 07
Slide 15: …and a strong foundation
RPSG FMCG > VISION …and a strong foundation Play in categories Create Disruptive Build Brand Build GTM offline of scale Innovations equity and online Develop Robust and sustainable supply network Invest in R&D capability Build a future ready, highly driven Organisation 07
Slide 16: Three Core Verticals to drive the FMCG Business
RPSG FMCG Three Core Verticals to drive the FMCG Business Food Personal Herbal (₹ 117,000 Cr) Care Wellness (₹ 34,000 Cr) (₹ 11,000 Cr) 37,000 Cr (16%) 30,000 Cr (15%) 21,000 Cr (8%) 17,000 Cr 17,000 Cr 16,000 Cr 13,300 Cr (15%) (14%) (9%) (12%) 11,000 Cr (15%) Salty Snacks Indian Ethnic RTE/RTC Sta
Slide 17: Diversified portfolio of brands...
RPSG FMCG Diversified portfolio of brands... Positioning Unique Proposition Role in the Portfolio Tastier and Healthier “Tasty healthier snacks” Scale Driver “Natural, free from harmful chemicals hair Natural Yet Efficacious @ Right price Margin Driver & skin products” “Trusted Ayurvedic wellness” M
Slide 18: RPSG FMCG Vision: What gives us confidence
RPSG FMCG RPSG FMCG Vision: What gives us confidence • Unique positioning in a large market • Fast ramp up to 200 Cr ; Equity scores amongst the top 3 in the category • Significant online presence – 1Million consumers served. • 150 + FDA approved formulations • Sight of future innovations • Unique p
Slide 19: Disruptive launch in snacking with TY!
RPSG FMCG > JOURNEY Our Journey has been very exciting so far... 2017 April Disruptive launch in snacking with TY! 06
Slide 20: Acquired Evita
RPSG FMCG > JOURNEY 2017 Acquired Evita 06
Slide 21: Disrupted Extrudes with Karare
RPSG FMCG > JOURNEY 2018 Disrupted Extrudes with Karare 06
Slide 22: Foray in Ayurveda with the acquisition of Dr. Vaidya's
RPSG FMCG > JOURNEY 2019 Foray in Ayurveda with the acquisition of Dr. Vaidya’s 06
Slide 23: Disrupted the market by launching chips with 40% less sat. fat
RPSG FMCG > JOURNEY 2021 March Disrupted the market by launching chips with 40% less sat. fat 06
Slide 24: Foray into Personal care with Naturali
RPSG FMCG > JOURNEY 2022 September 2021 Foray into Personal care with Naturali 06
Slide 25: RPSG FMCG – now @ 100 Cr per quarter
RPSG FMCG > Q2 PERFORMANCE RPSG FMCG – now @ 100 Cr per quarter. Strong momentum now back on the business across brands. 41 27 21 FMCG Business Q4 FY21 Q1 FY22 Q2 FY22 101 77 73 53 47 47 Q4 FY21 Q1 FY22 Q2 FY22 Q4 FY21 Q1 FY22 Q2 FY22 Amount in INR Cr 6 4 3 Q4 FY21 Q1 FY22 Q2 FY22 Amount in INR Cr 0
Slide 26: Q2 FY'22 FMCG Performance
RPSG FMCG > Q2 PERFORMANCE Q2 FY’22 FMCG Performance Marketing investments curtailed earlier Investments in building the Potato Chips, Personal Care Q2'FY22 Vs Q1'FY22 Vs Q2'FY21 Positioning (Rs. Crs) (%age) (%age) Revenue 101 38% 27% Mat Margin 30% 4.2% -5.0% Marketing & S&D Spends 38 112% 82% EBIT
Slide 27: "Tasty healthier snacks"
Natural’ “Tasty healthier snacks”
Slide 28: Too Yumm! > Play in categories of scale
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE ₹ 17000 Cr Salty snack market 42% 54% 15% Expected Growth 4% potato chips tortilla chips Puffed snacks 10
Slide 29: Evolving consumer trends are shaping the demand
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Evolving consumer trends are shaping the demand Change in eating habits Rise of Health & Innovation over Evolution of Packaging & of consumer Wellness Segment Competition Premiumisation
Slide 30: 'Guilt free premium snacking'
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Began with a disruption in extrudes as ‘Guilt free premium snacking’
Slide 31: 'Baked not Fried'
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE ‘Baked not Fried’
Slide 32: Premium and mass snacking market positioning
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Premium 0.8K – 1K Cr market (3-4% of the market) Taste Healthier Taste 12K – 14K Cr (45-50% of the market) Mass 10
Slide 33: The positioning pivot is working ..
RPSG FMCG > TOO YUMM! The positioning pivot is working .. 10
Slide 34: Karare – Getting to strong momentum
RPSG FMCG > TOO YUMM! Karare – Getting to strong momentum Distribution up 80% NSV in INR Cr (3M Rolling ECO Trend) May June July aug Sep Oct Mar-May Apr-Jun May-Jul Jun-Aug Jul-Sep Aug-Oct 10
Slide 35: Too Yumm! > Creating Disruptive Innovations
RPSG FMCG > TOO YUMM! > CREATING DISRUPTIVE INNOVATIONS 10
Slide 36: 3 lead players, 4 mainstream flavours across brands
RPSG FMCG > TOO YUMM! ! > CREATING DISRUPTIVE INNOVATIONS 3 lead players, 4 mainstream flavours 100 100 100 across brands 14 21 Established flavours 16 45 Masala 10 23 Tomato ASCO 14 Salted 38 7 Rest Unique Flavours 60 8 10 26 8 How to differentiate? TooYumm! Lays Bingo 10
Slide 37: 40% Less Saturated Fat
RPSG FMCG > TOO YUMM! ! > CREATING DISRUPTIVE INNOVATIONS 40% Less Saturated Fat 89% BPT win over competition 5 lip-smacking flavours 10
Slide 38: Potato Chips – Thumbs up from consumers!
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Potato Chips – Thumbs up from consumers! Strong repeat rates from stores! NSV in INR Cr Mar-May Apr-Jun May-Jul Jun-Aug Jul-Sep Aug-Oct May Jun Jul aug Sep Oct Chips 2 manufacturing locations operational 2 more already planned to take the count to
Slide 39: "Natural, free from harmful chemicals hair & skin products"
“Natural, free from harmful chemicals hair & skin products” 11
Slide 40: Naturali > Play in categories of scale
RPSG FMCG > NATURALI ! > PLAY IN CATEGORIES OF SCALE ~$4B USD 10% 41% Personal Care Growth in Value Sales for Personal Naturals% of the Care Category Personal Care Category 10
Slide 41: Personal care positioning map
RPSG FMCG > NATURALI > PLAY IN CATEGORIES OF SCALE New age Online Mainstream Traditional & Synthetic Ayurvedic 10
Slide 42: Personal care positioning map
RPSG FMCG > NATURALI > PLAY IN CATEGORIES OF SCALE New age Online Mainstream Traditional & Synthetic Ayurvedic ? 10
Slide 43: Personal care positioning map
RPSG FMCG > NATURALI > PLAY IN CATEGORIES OF SCALE New age Online Mainstream Traditional & Synthetic Ayurvedic 10
Slide 44: Modern Naturals
RPSG FMCG > NATURALI Modern Naturals 10000 Cr+ of Market Value Masstige Natural Pricing Trendy Ingredients Efficacious No harmful chemicals 10
Slide 45: Beauty Efficacy Good for Me
RPSG FMCG > NATURALI Beauty Trade- off Beauty Good for Me Efficacy But Slow 10
Slide 46: Make off the Efficacious & Better for you
RPSG FMCG > NATURALI Beauty Trade- Make off the Efficacious & Better for you Choice 10
Slide 47: Added the Good, Deleted the Bad
RPSG FMCG > NATURALI Added the Deleted Good the Bad Trendy, efficacious Free from harmful chemicals Natural Ingredients 10
Slide 48: A personal care brand infused with natural ingredients
RPSG FMCG > NATURALI A personal care brand that is infused with natural ingredients & are free from harmful chemicals that delivers efficacious results and is better for you. 10
Slide 49: RPSG FMCG > Naturali
Damage Repair Shampoo & Conditioner Hair fall Arrest Shampoo & Conditioner Natural Pollution Defence Shampoo & Conditioner Daily Purifying Pollution Defence Face Wash Face Wash ° Natural DO LVACHUF AE * « ( Pollution Defence Daily Moisturizing Face Cream Wal POLLUTION DEFENCE seryes Natu
Slide 50: RPSG FMCG > Naturali
RPSG FMCG > NATURALI 10
Slide 51: Slide 51
Slide 52: An Online Business with a firm footing
RPSG FMCG > DR. VAIDYA’S An Online Business with a firm footing
Slide 53: An Online Business with a firm footing
RPSG FMCG > DR. VAIDYA’S An Online Business with a firm footing Robust Product Portfolio Category In house 50+ 150+ First Products Manufacturing & solutions across FDA approved formulations like Ayurveda for Muscle R&D wellness and curative needs. Build/ Herbo Turbo/ Livitup 10,00,000 25000+ Free Do
Slide 54: Dr Vaidya's carving out a distinct space & identity
RPSG FMCG > DR. VAIDYA’S Dr Vaidya’s carving out a distinct space & identity Own : Emerging Lifestyle Health Need space Premium 0.8K – 1K Cr market (3-4% of the market) Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc Tradi
Slide 55: Dr Vaidya's carving out a distinct space & identity
RPSG FMCG > DR. VAIDYA’S Dr Vaidya’s carving out a distinct space & identity Owning the Emerging Lifestyle Health Needs space Premium 0.8K – 1K Cr market (3-4% of the market) Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Slide 56: Dr Vaidya's carving out a distinct space & identity
RPSG FMCG > DR. VAIDYA’S Dr Vaidya’s carving out a distinct space & identity Owning the Emerging Lifestyle Health Needs space Premium 0.8K – 1K Cr market (3-4% of the market) Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Slide 57: ₹11K Cr strong and growing Ayurveda market
RPSG FMCG > DR. VAIDYA’S ₹11K Cr strong and growing Ayurveda market General wellness Illness Supplement Weight management Phase 1 • Cold & cough Immunity • Diabetes • Tulsi (25%) • Weight loss drinks • Liver Care • Ashwagandha (15%) • Weight management • Digestion Heath & • • Pain relief Sexual well
Slide 58: ₹11K Cr strong and growing Ayurveda market
RPSG FMCG > DR. VAIDYA’S ₹11K Cr strong and growing Ayurveda market Phase 2 Hair care Skin care Bath & shower Oral care Personal care Oil, shampoo, Anti-aging, body lotions, face Soap, Shower Gel… Tooth Paste, Oil pulling conditioner, hair color… cream, face wash… Health & General wellness Illness S
Slide 59: Play in spaces with superior efficacy of Ayurveda
RPSG FMCG > DR. VAIDYA’S Play in spaces with superior efficacy of Ayurveda Allopathy Cure Traditional Todays Lifestyle Needs (long term) Ayurveda Brands Women's Wellness PCOS, Infertility, Post Natal Recovery Limited offerings Stress/ Mental Health Work stress, Screen driven Limited offerings Sexual
Slide 60: Pathway to build a 500cr brand
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand 2019 3x business growth to monthly 2cr NSV Partial Acquisition of Dr. Vaidya’s 10
Slide 61: Pathway to build a 500cr brand
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand 2021 Complete acquisition in March. Complete Brand Overhaul ▪ Focused on consumer benefit ▪ Right Claims ▪ Better formulations ▪ Modern yet relevant 10
Slide 62: Dr. Vaidya's product categories
RPSG FMCG > DR. VAIDYA’S Weight management Respiration/ Cold Immunity Stress/Sleep Chronic Care Sexual Wellness Pain Management Woman Wellness
Slide 63: Pathway to build a 500cr brand FY'22
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand FY ‘22 New Website Launch New manufacturing plant & Strengthening ‘lifestyle’ led product ramped up R&D for future portfolio: scale 10+ new product launches 10
Slide 64: Pathway to build a 500cr brand FY 23-24
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand FY 23-24 Offline Launch with Blockbuster products Expand Internationally 10
Slide 65: "Tasty Indian salty snacks"
Natural 8} 8; “Tasty Indian salty snacks”
Slide 66: Value snacks business has large, regional players
RPSG FMCG > EVITA Value snacks business has large, regional players Revenue (INR Cr 2,000 815 1100 480 FY 19) East, West, Focus West, North Market West West North 10
Slide 67: Evita: An emerging Indian Ethnic Player
RPSG FMCG > EVITA Evita : An emerging Indian Ethnic Player ; With near National presence. Revenue Focus markets Key portfolio growth unlocks West ₹167 Cr Gujarat, Maharashtra, Rajasthan Deepen presence in focus states Revenue FY’21 South Telangana, Andhra Pradesh, Karnataka, CG Expand product segmen
Slide 68: Expansion to East
RPSG FMCG > EVITA Evita – Started to work on deepening presence 1 Distribution Expansion : by 10% 47 Expansion to East Super stockists Initiated 10
Slide 69: Evita – supported with new launches, Rs 10 price points
RPSG FMCG > EVITA Evita – supported with new launches, Rs 10/ price points 2 New Launches 9 4 Products Products under Family/Large pack @ Rs 10 Price point launched 10
Slide 70: RPSG FMCG: Strategic Imperatives
RPSG FMCG > VISION RPSG FMCG : Strategic Imperatives Build GTM offline Play in categories Create Disruptive Build Brand Equity and online of scale Innovations Develop Robust and sustainable supply network Invest in R&D capability Build a future ready, highly driven Organisation 07
Slide 71: All Distributors/Reps equipped with SFA automation
RPSG FMCG > GTM CAPABILITIES All Distributors/ Reps equipped with SFA automation. Single click check on Market Mandatory photo at every Auto mailers on Insights execution. outlets 03
Slide 72: Supply Chain/GTM: Significant capabilities in place
RPSG FMCG > GTM CAPABILITIES RPSG FMCG Supply Chain/ GTM : Significant capabilities in place 10 Factories 22 900+ 3L Direct 3000+ 1000 (Incl. 3P) CFAs Distributers Outlets Sub-stockists Salesmen 03
Slide 73: Strong investments in R&D Capabilities
RPSG FMCG > R&D CAPABILITIES RPSG FMCG : Strong investments in R&D Capabilities Established in June 2017 Categories Foods , Personal Care , Ayurveda Location Thane (Maharashtra) Core Competency Snacks: Baking , Frying , Extrusion , Coating Seasoning Creation PC: Skin , Hair Care Ayurveda / Nutrition
Slide 74: R&D labs
RPSG FMCG Pilot Plant - Foods Personal Care Lab DRV Lab Packaging Lab
Slide 75: Analytical and QCA labs
RPSG FMCG Analytical Lab 1 Analytical Lab 2 QCA Lab 1 QCA Lab 2
Slide 76: The organization is led by seasoned professionals
INDIAN FMCG MARKET The organization is led by seasoned professionals Rajeev Khandelwal Anand Dhodapkar Rajat Ghosh Janesh Kumar Yogesh Tewari CEO, RPSG -FMCG VP Technical, RPSG -FMCG VP Sales, RPSG -FMCG VP HR, RPSG -FMCG VP Marketing, RPSG -FMCG SPJIMR Alumnus Symbiosis Alumnus IMT Alumnus Symbiosi
Slide 77: Striving to create four megabrands
RPSG FMCG Striving to create four megabrands 02
Slide 78: RPSG FMCG aims to build a diversified FMCG conglomerate
RPSG FMCG aims to build a diversified FMCG conglomerate led by new-age brands and innovative products, to serve the modern aspirational consumer 06
Slide 79: Thank you!
INDIAN FMCG MARKET 10x Others markets in per capita consumption Brazil Mexico China India Beauty & Personal Thank you ! Care 11x 7x 5x 1x Snacks 6x 8x 4x 1x 03
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