Rpsg Ventures Limited · NSE:RPSGVENT
Rpsg Ventures — Investor Presentation (November 2021)
92 slides from Rpsg Ventures's investor presentation, Nov 22, 2021
Slide 1: Intimation of Investors' Presentation
~~ RP-SanJlv Group Goenka Growi ng Leg a cies VENTURES SEC: JC : 215 November 22, 2021 National Stock Exchange of India Limit ed, BSE Limited, Exchange Plaza, 5th Floor, Plot No. C/ 1, Phiroze Jeejeebhoy Towers, G- Block, Bandra - Kurla Complex, Dala l Street, Ba ndra (East), Mumba i -400 051 Mumbai
Slide 2: RPSG FMCG Business
November 2021 | Confidential RPSG FMCG Business Creating new age brands for the modern, aspirational Consumer
Slide 3: Disclaimer
This presentation has been prepared by and is the sole responsibility of RPSG Venture Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or inducement to sel
Slide 4: Stable of brands
RPSG FMCG Stable of 4 brands 02
Slide 5: Indian FMCG Market
INDIAN FMCG MARKET ₹ 700,000 Cr Indian Branded FMCG Market 13% 9% 150 145 13% 49 100 10% 35 Consumer Health Beverages Home & Packaged Food Personal Care 2014-19 CAGR (%) | Amount in ₹ ‘000 Cr | Packaged Food & Beverages | Does not include 300,000 Cr of Staples + Dairy 03 (branded) Source: BCG analys
Slide 6: 10x Others markets in per capita consumption
INDIAN FMCG MARKET 10x Others markets in per capita consumption Brazil Mexico China India Beauty & Personal Care 11x 7x 5x 1x Snacks 6x 8x 4x 1x Per Capita consumption in USD for 2020 indexed to India Source: Euromonitor Passport 03
Slide 7: India FMCG: 11x room to grow
INDIAN FMCG MARKET 10x Others markets in per capita consumption Brazil Mexico China India Beauty & India FMCG :11x Strong room Personal Care 7x to grow 5x 1x Snacks 6x 8x 4x 1x 03
Slide 8: Large FMCG companies: sustained focus on GTM and brand creation
INDIAN FMCG MARKET FMCG large companies : ITC, Reckitt, Dabur : Sustained focus on GTM and Brand Creation over years. 04
Slide 9: Indian consumer needs are changing
INDIAN FMCG MARKET Indian consumer needs are changing Increasing Smart Shoppers Health & Wellness No one size fits all digital influence
Slide 10: More agile, relevant and topical responses
INDIAN FMCG MARKET …and they are looking for more agile, more relevant and topical responses
Slide 11: RPSG FMCG
RPSG FMCG aims to build a diversified FMCG conglomerate led by new-age brands and innovative products, to serve the modern aspirational consumer 06
Slide 12: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in categories of scale 07
Slide 13: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in Create categories Disruptive of scale Innovations 07
Slide 14: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in Create Build Brand categories Disruptive equity of scale Innovations 07
Slide 15: Our Vision stands on four primary pillars
RPSG FMCG > VISION Our Vision stands on four primary pillars Play in Create Build Brand Build GTM offline categories Disruptive equity and online of scale Innovations 07
Slide 16: ...and a strong foundation
RPSG FMCG > VISION …and a strong foundation Play in Create Build Brand Build GTM offline categories Disruptive equity and online of scale Innovations Develop Robust and sustainable supply network Invest in R&D capability Build a future ready, highly driven Organisation 07
Slide 17: Three core verticals to drive the FMCG business
RPSG FMCG Three Core Verticals to drive the FMCG Business Food Personal Herbal (₹ 117,000 Cr) Care Wellness (₹ 34,000 Cr) (₹ 11,000 Cr) 37,000 Cr (16%) 30,000 Cr (15%) 21,000 Cr (8%) 17,000 Cr 17,000 Cr 16,000 Cr 13,300 Cr (15%) (14%) (9%) (12%) 11,000 Cr (15%) Salty Snacks Indian Ethnic New Categor
Slide 18: Diversified portfolio of brands
RPSG FMCG Diversified portfolio of brands... Positioning Unique Proposition Role in the Portfolio Tastier and Healthier “Tasty healthier snacks” Scale Driver “Natural, free from harmful chemicals Natural Yet Efficacious @ Right Margin Driver hair & skin products” price “Trusted Ayurvedic wellness” C
Slide 19: FMCG Vision: Create four megabrands
RPSG FMCG RPSG FMCG Vision: Create four megabrands ₹3,000+ Cr (Estimated Revenue By 2026) ~₹1800 Cr ~₹500 Cr ~₹500 Cr ~₹500 Cr 4% MS 3% MS 2% MS 3% MS 02
Slide 20: What gives us confidence
RPSG FMCG RPSG FMCG Vision: What gives us confidence • Unique positioning in a large market • Fast ramp up to 200 Cr ; Equity scores amongst the top 3 in the category • Significant online presence – 1Million consumers served. • 150 + FDA approved formulations • Sight of future innovations • Unique p
Slide 21: Our journey: disruptive launch in snacking with TY!
RPSG FMCG > JOURNEY Our Journey has been very exciting so far... 2017 April Disruptive launch in snacking with TY! 06
Slide 22: Acquired Evita
RPSG FMCG > JOURNEY 2017 Acquired Evita 06
Slide 23: Disrupted extrudes with Karare
RPSG FMCG > JOURNEY 2018 Disrupted Extrudes with Karare 06
Slide 24: Foray in Ayurveda with acquisition of Dr. Vaidya's
RPSG FMCG > JOURNEY 2019 Foray in Ayurveda with the acquisition of Dr. Vaidya’s 06
Slide 25: Chips with 40% less saturated fat
RPSG FMCG > JOURNEY 2021 March Disrupted the market by launching chips with 40% less sat. fat 06
Slide 26: Foray into personal care with Naturali
RPSG FMCG > JOURNEY 2022 September 2021 Foray into Personal care with Naturali 06
Slide 27: RPSG FMCG now at 100 Cr per quarter
RPSG FMCG > Q2 PERFORMANCE RPSG FMCG – now @ 100 Cr per quarter. Strong momentum now back on the business across brands. 41 27 21 FMCG Business Q4 FY21 Q1 FY22 Q2 FY22 101 77 73 53 47 47 Q4 FY21 Q1 FY22 Q2 FY22 Q4 FY21 Q1 FY22 Q2 FY22 Amount in INR Cr 6 4 3 Q4 FY21 Q1 FY22 Q2 FY22 Amount in INR Cr 0
Slide 28: Q2 FY'22 FMCG Performance
RPSG FMCG > Q2 PERFORMANCE Q2 FY’22 FMCG Performance Marketing investments curtailed earlier Investments in building the Potato Chips, Personal Care Q2'FY22 Vs Q1'FY22 Vs Q2'FY21 Positioning (Rs. Crs) (%age) (%age) Revenue 101 38% 27% Mat Margin 30% 4.2% -5.0% Marketing & S&D Spends 38 112% 82% EBIT
Slide 29: Tasty healthier snacks
Naturale “Tasty healthier snacks”
Slide 30: Too Yumm!: Play in categories of scale
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE ₹ 17000 Cr Salty snack market 42% 54% 15% Expected Growth 4% potato chips tortilla chips Puffed snacks 10
Slide 31: Evolving consumer trends are shaping demand
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Evolving consumer trends are shaping the demand Change in eating Rise of Health & Innovation over Evolution of Packaging habits of consumer Wellness Segment Competition & Premiumisation
Slide 32: Guilt free premium snacking
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Began with a disruption in extrudes as ‘Guilt free premium snacking’
Slide 33: Baked not Fried
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE ‘Baked not Fried’
Slide 34: Premium and healthier snacking space
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Premium 0.8K – 1K Cr market (3-4% of the market) Taste Healthier Taste 12K – 14K Cr (45-50% of the market) Mass 10
Slide 35: The positioning pivot is working
RPSG FMCG > TOO YUMM! The positioning pivot is working .. 10
Slide 36: Karare: getting to strong momentum
RPSG FMCG > TOO YUMM! Karare – Getting to strong momentum Distribution up 80% NSV in INR Cr (3M Rolling ECO Trend) May June July aug Sep Oct Mar-May Apr-Jun May-Jul Jun-Aug Jul-Sep Aug-Oct Karare 100044 100044 110136 143660 170920 183908 10
Slide 37: Too Yumm!: Build brand equity
RPSG FMCG > TOO YUMM! > BUILD BRAND EQUITY 10
Slide 38: Too Yumm!: Build brand equity
RPSG FMCG > TOO YUMM! > BUILD BRAND EQUITY 10
Slide 39: Too Yumm!: Creating disruptive innovations
RPSG FMCG > TOO YUMM! > CREATING DISRUPTIVE INNOVATIONS 10
Slide 40: How to differentiate on flavours?
RPSG FMCG > TOO YUMM! ! > CREATING DISRUPTIVE INNOVATIONS 3 lead players, 4 mainstream 100 100 100 flavours across brands 14 21 Established flavours 16 45 Masala 10 23 Tomato ASCO 14 Salted 38 7 Rest Unique Flavours 60 8 10 26 8 TooYumm! How to differentiate? Lays Bingo 10
Slide 41: 40% Less Saturated Fat
RPSG FMCG > TOO YUMM! ! > CREATING DISRUPTIVE INNOVATIONS 40% Less Saturated Fat 89% BPT win over competition 5 lip-smacking flavours 10
Slide 42: Too Yumm!: Build brand equity
RPSG FMCG > TOO YUMM! > BUILD BRAND EQUITY
Slide 43: Potato Chips: thumbs up from consumers
RPSG FMCG > TOO YUMM! > PLAY IN CATEGORIES OF SCALE Potato Chips – Thumbs up from consumers! Strong repeat rates from stores! Now distributed in 200K stores every month ! NSV in INR Cr May Jun Jul aug Sep Oct Mar-May Apr-Jun May-Jul Jun-Aug Jul-Sep Aug-Oct Chips 2 manufacturing locations operational
Slide 44: Natural, free from harmful chemicals hair & skin products
“Natural, free from harmful chemicals hair & skin products” 11
Slide 45: Naturali: personal care market
RPSG FMCG > NATURALI ! > PLAY IN CATEGORIES OF SCALE ~$4B USD 10% 41% Personal Care Growth in Value Sales for Naturals% of the Personal Care Category Personal Care Category 10
Slide 46: Naturali: market positioning map
RPSG FMCG > NATURALI > PLAY IN CATEGORIES OF SCALE New age Online Mainstream Traditional & Synthetic Ayurvedic 10
Slide 47: Naturali: market positioning map
RPSG FMCG > NATURALI > PLAY IN CATEGORIES OF SCALE New age Online Mainstream Traditional & Synthetic Ayurvedic ? 10
Slide 48: Naturali: market positioning map
RPSG FMCG > NATURALI > PLAY IN CATEGORIES OF SCALE New age Online Mainstream Traditional & Synthetic Ayurvedic 10
Slide 49: Modern Naturals
RPSG FMCG > NATURALI Modern Naturals 10000 Cr+ of Market Value Masstige Natural Pricing Trendy Ingredients Efficacious No harmful chemicals 10
Slide 50: Beauty efficacy vs good for me trade-off
RPSG FMCG > NATURALI Beauty Trade-off Beauty Good for Me Efficacy But Slow 10
Slide 51: Make the trade-off an efficacious and better choice
RPSG FMCG > NATURALI Beauty MakeTrade-off the Efficacious & Better for you Choice 10
Slide 52: Added the good, deleted the bad
RPSG FMCG > NATURALI Added Deleted the Good the Bad Trendy, efficacious Free from harmful chemicals Natural Ingredients 10
Slide 53: A personal care brand infused with natural ingredients
RPSG FMCG > NATURALI A personal care brand that is infused with natural ingredients & are free from harmful chemicals that delivers efficacious results and is better for you. 10
Slide 54: Naturali product range
Damage Repair Shampoo & Conditioner Hair fall Arrest Shampoo & Conditioner Natural Pollution Defence Shampoo & Conditioner Daily Purifying Pollution Defence Face Wash Face Wash ° Natural DO LVACHUF AE * « ( Pollution Defence Daily Moisturizing Face Cream Wal POLLUTION DEFENCE seryes Natu
Slide 55: Super premium benefit at a great consumer value
RPSG FMCG > NATURALI Super premium benefit at a great consumer value Powerful Natural Ingredients Harmful Chemicals Free Win Vs Consumer Claim Competition Fast action from Up to Nature’s Efficacy (Benefit) ? first use 98% reduction Goodness Price 10
Slide 56: Naturali
RPSG FMCG > NATURALI 10
Slide 57: Naturali: Build brand equity
RPSG FMCG > NATURALI > BUILD BRAND EQUITY
Slide 58: Naturali: Build brand equity
RPSG FMCG > NATURALI > BUILD BRAND EQUITY
Slide 59: The soft launch has gotten off to a strong start
RPSG FMCG > NATURALI The Soft Launch has gotten off to a strong start Geographies Distribution Offtake & Mystery Survey Delhi, Karnataka All Channels 3137 Stores Mumbai, Kolkata Select Channels Nationally E-Commerce Good consumer & retailer traction 10
Slide 60: Naturali: Execution video
RPSG FMCG > NATURALI > EXECUTION VIDEO 10
Slide 61: Slide 61
Slide 62: An online business with a firm footing
RPSG FMCG > DR. VAIDYA’S An Online Business with a firm footing
Slide 63: Robust product portfolio
RPSG FMCG > DR. VAIDYA’S An Online Business with a firm footing Robust Product Portfolio 50+ 150+ Category First Products In house Manufacturing solutions across wellness and curative FDA approved formulations like Ayurveda for Muscle & R&D needs. Build/ Herbo Turbo/ Livitup 10,00,000 25000+ Free Do
Slide 64: Dr Vaidya's carving out a distinct space and identity
RPSG FMCG > DR. VAIDYA’S Dr Vaidya’s carving out a distinct space & identity Own : Emerging Lifestyle Health Need space Premium 0.8K – 1K Cr market (3-4% of the market) Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc Tradi
Slide 65: Dr Vaidya's carving out a distinct space and identity
RPSG FMCG > DR. VAIDYA’S Dr Vaidya’s carving out a distinct space & identity Owning the Emerging Lifestyle Health Needs space Premium 0.8K – 1K Cr market (3-4% of the market) Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Slide 66: Dr Vaidya's carving out a distinct space and identity
RPSG FMCG > DR. VAIDYA’S Dr Vaidya’s carving out a distinct space & identity Owning the Emerging Lifestyle Health Needs space Premium 0.8K – 1K Cr market (3-4% of the market) Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Slide 67: ₹11K Cr strong and growing Ayurveda market
RPSG FMCG > DR. VAIDYA’S ₹11K Cr strong and growing Ayurveda market General wellness Illness Supplement Weight management Phase 1 • Cold & cough Immunity • Diabetes • Tulsi (25%) • Weight loss drinks • Liver Care • Ashwagandha (15%) • Weight management • Digestion • Heath & • • Pain relief Sexual we
Slide 68: ₹11K Cr strong and growing Ayurveda market
RPSG FMCG > DR. VAIDYA’S ₹11K Cr strong and growing Ayurveda market Phase 2 Hair care Skin care Bath & shower Oral care Personal Oil, shampoo, Anti-aging, body lotions, face Soap, Shower Gel… Tooth Paste, Oil pulling conditioner, hair color… cream, face wash… care Health & General wellness Illness S
Slide 69: Play in spaces with superior efficacy of Ayurveda
RPSG FMCG > DR. VAIDYA’S Play in spaces with superior efficacy of Ayurveda Allopathy Cure Traditional Todays Lifestyle Needs (long term) Ayurveda Brands Women's Wellness PCOS, Infertility, Post Natal Recovery Limited offerings Stress/ Mental Health Work stress, Screen driven Limited offerings Sexual
Slide 70: Pathway to build a 500cr brand
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand 2019 3x business growth to monthly 2cr NSV Partial Acquisition of Dr. Vaidya’s 10
Slide 71: Pathway to build a 500cr brand
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand 2021 Complete acquisition in March. Complete Brand Overhaul Focused on consumer benefit Right Claims Better formulations Modern yet relevant 10
Slide 72: Dr. Vaidya's product categories
RPSG FMCG > DR. VAIDYA’S Weight management Respiration/ Cold Immunity Stress/Sleep Chronic Care Sexual Wellness Pain Management Woman Wellness
Slide 73: Pathway to build a 500cr brand: FY22
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand FY ‘22 New Website Launch New manufacturing plant Strengthening ‘lifestyle’ led product & ramped up R&D for portfolio: future scale 10+ new product launches 10
Slide 74: Pathway to build a 500cr brand: FY23-24
RPSG FMCG > DR. VAIDYA’S Pathway to build a 500cr brand FY 23-24 Offline Launch with Blockbuster products Expand Internationally 10
Slide 75: Tasty Indian salty snacks
Natural 8; “Tasty Indian salty snacks”
Slide 76: Value snacks business has large regional players
RPSG FMCG > EVITA Value snacks business has large, regional players Revenue (INR Cr 2,000 815 1100 480 FY 19) East, West, Focus West, Market West West North North 10
Slide 77: Evita: an emerging Indian ethnic player
RPSG FMCG > EVITA Evita : An emerging Indian Ethnic Player ; With near National presence. Revenue Focus markets Key portfolio growth unlocks ₹167 Cr West Gujarat, Maharashtra, Rajasthan Deepen presence in focus states Revenue FY’21 South Telangana, Andhra Pradesh, Karnataka, CG Expand product segmen
Slide 78: Expansion to East
RPSG FMCG > EVITA Evita – Started to work on deepening presence 1 Distribution Expansion : by 10% 47 Expansion to East Super stockists Initiated 10
Slide 79: Evita supported with new launches, Rs 10 price points
RPSG FMCG > EVITA Evita – supported with new launches, Rs 10/ price points 2 New Launches 9 4 Products Products under Family/Large pack @ Rs 10 Price point launched 10
Slide 80: Steady top line progress and now EBITDA breakeven
RPSG FMCG > EVITA …Steady top line progress and now EBITDA breakeven 53 49 47 47 46 NSV (INR Cr) 26 10% Q2 top line SLY growth 12% sequential growth 36% Q1 FY'21 Q2 FY'21 Q3 FY'21 Q4 FY'21 Q1 FY'22 Q2 FY'22 1.3 0.8 H1FY22 Revenue GoLY EBIDTA (INR Cr) 0.0 -1.1 -1.4 -1.4 10
Slide 81: RPSG FMCG: Strategic Imperatives
RPSG FMCG > VISION RPSG FMCG : Strategic Imperatives Build GTM offline Play in categories Create Disruptive Build Brand Equity and online of scale Innovations Develop Robust and sustainable supply network Invest in R&D capability Build a future ready, highly driven Organisation 07
Slide 82: Deliver a store coverage of 500K by FY'23
RPSG FMCG > GTM CAPABILITIES Significant Go to Market investments planned. Deliver a store coverage of 500K by FY’23 Positioning Mar’20 Oct’21 Mar-22 Mar-23 Sub Distributors (no's) 828 2195 4000 5000 Coverage stores (000s) 230 300 350 500 Sales Reps (no's) 762 1006 1258 1746 03
Slide 83: All distributors and reps equipped with SFA automation
RPSG FMCG > GTM CAPABILITIES All Distributors/ Reps equipped with SFA automation. Single click check on Market Mandatory photo at every Auto mailers on Insights execution. outlets 03
Slide 84: Supply chain and GTM capabilities in place
RPSG FMCG > GTM CAPABILITIES RPSG FMCG Supply Chain/ GTM : Significant capabilities in place 10 Factories 22 900+ 3L Direct 3000+ 1000 (Incl. 3P) CFAs Distributers Outlets Sub-stockists Salesmen 03
Slide 85: Strong investments in R&D capabilities
RPSG FMCG > R&D CAPABILITIES RPSG FMCG : Strong investments in R&D Capabilities Established in June 2017 Categories Foods , Personal Care , Ayurveda Location Thane Core Competency Snacks: Baking , Frying , Extrusion , Coating Seasoning Creation (Maharashtra) PC: Skin , Hair Care Ayurveda / Nutrition
Slide 86: R&D labs: pilot plant, personal care, DRV, packaging
RPSG FMCG Pilot Plant - Foods Personal Care Lab DRV Lab Packaging Lab
Slide 87: Analytical and QCA labs
RPSG FMCG Analytical Lab 1 Analytical Lab 2 QCA Lab 1 QCA Lab 2
Slide 88: The organization is led by seasoned professionals
INDIAN FMCG MARKET The organization is led by seasoned professionals Rajeev Khandelwal Anand Dhodapkar Rajat Ghosh Janesh Kumar Yogesh Tewari CEO, RPSG - FMCG VP Technical, RPSG - FMCG VP Sales, RPSG - FMCG VP HR, RPSG - FMCG VP Marketing, RPSG - FMCG SPJIMR Alumnus Symbiosis Alumnus IMT Alumnus Sym
Slide 89: Striving to create four megabrands
RPSG FMCG Striving to create four megabrands 02
Slide 90: RPSG FMCG
RPSG FMCG aims to build a diversified FMCG conglomerate led by new-age brands and innovative products, to serve the modern aspirational consumer 06
Slide 91: FMCG Vision: Create four megabrands
RPSG FMCG RPSG FMCG Vision: Create four megabrands ₹3,000+ Cr (Estimated Revenue By 2026) ~₹1800 Cr ~₹500 Cr ~₹500 Cr ~₹500 Cr 4% MS 3% MS 2% MS 3% MS 02
Slide 92: Thank you!
INDIAN FMCG MARKET 10x Others markets in per capita consumption Brazil Mexico China India Beauty & Thank you ! 11x Personal Care 7x 5x 1x Snacks 6x 8x 4x 1x 03
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