Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (November 2008)
8 slides from Alma Media Oyj's investor day presentation, Nov 6, 2008
Slide 1: Afternoon papers in a storm
Afternoon papers in a storm Kari Kivelä Alma Media Capital Markets Day Nov 6, 2008
Slide 2: Overall market decline affects afternoon papers
Overall market decline affects afternoon papers - Table: circulation market in the Nordic countries VG Aftonbladet Ilta=Sanomat Iltalehti 2004 Weekdays 365 266 444 100 201281 130371 Sundays 315 103 504 300 237665 159090 2005 Weekdays 343 702 428 422 195673 130290 Sundays 298 736 501 428 226399 15669
Slide 3: At the same time, online has strong growth
20 04 20 /vk 04 o 4 20 /v k 5 05 o 20 / 51 0 vk 20 5/v o 4 05 ko 20 /v 14 05 ko 20 /v 20 0 ko 20 5/v 26 0 ko 20 5/v 32 05 ko 20 / v 38 0 5 ko 4 20 /vk 4 6th biggest 0 o 20 6/ 50 06 v k 20 / v o 4 0 ko 20 6/v 10 0 ko 20 6/v 16 0 ko 20 6/ v 22 0 ko 20 6/v 28 Iltalehti 0 ko and position 20 6/v 34 0 ko
Slide 4: Reasons behind this market development
Reasons behind this market development • Breakthrough of the internet as a news medium: – The internet has revealed the efficiency and quality of afternoon paper news desks > seen in the popularity of particularly afternoon papers' online services > the printed paper suffers • Change in consumers' b
Slide 5: Market situation in Finland
Market situation in Finland • In a declining market the market leader, Sanoma Oy's Ilta- Sanomat, has chosen a strong price strategy. • IL has concentrated on content strategy and managed to gain market share as well as maintain better profitability. Market share 305000 43,0 % 300000 42,5 % 295000 4
Slide 6: Iltalehti's strategy – how do we respond?
Iltalehti's strategy – how do we respond? Own news at the core – Own news, own reporting and own news profile are critical success factors. Different roles for paper and online – The printed paper should be developed into a combination of a newspaper and daily popular magazine. Higher ad sales quali
Slide 7: Iltalehti's strategy – how do we respond?
Iltalehti's strategy – how do we respond? New revenue streams: shares of the sales of goods and services – The swedish market has been forerunner. Lower costs through tighter operation – Critical and accelerated evaluation of supplements and the scope of online editing New online consumer services –
Slide 8: Summary
Summary • The afternoon paper market is declining due to a clear trend • A crucial factor behind the trend is the rapid and strong change in media consumption: news are going online. • Success requires – Strong renewal of the paper into a "magazine appearing daily" – A strong online position to enab