Nelly Group Ab · OMXSTO:NELLY
Nelly Group Ab — Q1 2021 Earnings Presentation
20 slides from Nelly Group Ab's earnings presentation, Apr 21, 2021
Slide 1: Investor Presentation Q1 2021
INVESTOR PRESENTATION Q1 2021 21 APRIL 2021
Slide 2: Join our community of a fab-loving generation
Join our community of a fab-loving generation We are building a company that shall generate sustainable and attractive returns. A key fundamental for this is our loved community powered brand – enabling high frequency, low cost of sales and appealing margins. Kristina Lukes John Afzelius, CFA CEO CF
Slide 3: An integral part of the young woman's everyday life
An integral part of the young woman’s everyday life Founded in 2004 in Borås Built through influencer marketing A community of Nordic consumers We empower femininity and make her feel fab
Slide 4: First quarter 2021 highlights
First quarter 2021 highlights SEK 27m Warehouse Strong Net Revenue Operating Automation Inventory Growth Result Progressing Turnover Improvement Well
Slide 5: Q1 2021 Income statement
Q1 2021 Income statement Net revenue increased 3.0%, 5.5% in local currencies SEK 13m gross margin (SEK million) Q1 20 Q1 21 improvement Net revenue 303 312 SEK 15m lower costs through the Gross profit 124 136 +13 Nelly business and due to Borås Gross margin 40.9% 43.7% integration of Group function
Slide 6: Q1 2021 – Other Highlights
Q1 2021 – Other Highlights • First deliveries from new warehouse expected early Q3 Warehouse Project • SEK 35m annual cost improvement targeted Update • SEK 110m capex and SEK 35-45m project costs expected • Turnover on in-season stock nearly doubled Strong Inventory • Inventory down 28% YoY Turnove
Slide 7: Nelly – A Platform for Inspiration
Nelly – A Platform for Inspiration
Slide 8: Nelly today: A leading Nordic fashion experience
Nelly today: A leading Nordic fashion experience THE HUB NELLY NLY MAN Situated in the Swedish heart of Inspirational head to toe look The group also consists of the Brand E-Commerce and Fashion NLYman, targeting the growing Borås Mix of Own Brands, must have online Men’s segment brands & Co-Labs 20
Slide 9: NELLY.COM
This is how we utilize our platform and expand our business Zalando NELLY B2B NELLY.COM NLY MAN
Slide 10: An engaging community
An engaging community 3) biancaingrosso © 207 113 visningar - Gillas av moaforseen och alexivogn biancaingrosso Advertisement for @nellycom New amazing campaign for the best @nellycom is finally LIVE™ I truly have the best time ever with the funniest, craziest and most inspiring women at @nellycom V
Slide 11: Our community based platform enables short time-to-market on all emerging trends
Our community based platform enables short time-to-market on all emerging trends 1.3 M FOLLOWERS ON SOCIAL MEDIA 19% 1.2 M OF TARGET ACTIVE GROUP VISIT CUSTOMERS US WEEKLY 2.7 M ORDERS
Slide 12: This is Denise, she shops 18 times a year for her appearance
Hair Beauty Jewelry Fashion This is Denise, she shops 18 times a year for her appearance Fashion Bag Fashion Intimate Nails Phone case
Slide 13: Encourage her to always feel fab with a head-to-toe look
Encourage her to always feel fab with a head-to-toe look – and needs beyond fashion Our strategy for growth Accessories Nails/ Hair Lashes Beauty Intimate Fashion Flamboyant Flamboyant fun 15% fun 15% Always Always look fab feel fab Party focus Fashion market Fashion market Feel fab market Low frequ
Slide 14: Nelly is a large brand in the mind of the young Nordic fashionista
Nelly is a large brand in the mind of the young Nordic fashionista Market Mental share share Nelly market share: ~4% Nelly mental share: Sizewise close to H&M and Zalando Market share: Meniga card data Sweden 2020 Mental share: Meniga NEPA consumer tracking SE 2020
Slide 15: Celebrating every day – life is a party
Celebrating every day – life is a party At work / Day off Hanging out Get together studying Chillin’ BFF time Making dinner Walk the dog
Slide 16: Introducing a new high-capacity automated warehouse
Introducing a new high-capacity automated warehouse • 35 000 sqm, opens summer 2021 • Located in e-com center Borås • Standardized automation system (AutoStore) Cost efficiency Time to customer Improved environmental Room for growth footprint
Slide 17: Shaping a sound and sustainable Nelly, with her
Shaping a sound and sustainable Nelly, with her Empower Respect Fair & femininity the planet Equal 60% female representation Reduction of emission by Improved transparency in Board of Directors and 46% in own operations through public list of suppliers Executive Management
Slide 18: Board of Directors
Board of Directors Josephine Salenstedt Maj-Louise Pizzelli Board Director Board Director Louise Nylén Board Director Mathias Pedersen Chairman of the Board Stina Westerstad Board Director Christoffer Häggblom Board Director
Slide 19: Executive Management
John Afzelius Andreas Drougge CFO CTO Stefan Svensson COO Therese Knutsson Mimi Darin CHRO CCO Maria Segergren Kristina Lukes CAO CEO Executive Management
Slide 20: Thanks!
Thanks!