Slide 1: Preliminary Results Presentation, Year Ended 31 December 2020
ebiquity Preliminary Results Presentation Year Ended 31 December 2020 25 March 2021
Slide 2: Executive Summary
Executive Summary » Return to growth and profitability in H2 vs H1 » Balance sheet remains strong and liquidity good » Clearer and focused growth strategy and enhanced operational structure » Significant client wins building momentum » Dynamic marketplace providing opportunity for Ebiquity » Encoura
Slide 3: Ebiquity is the world leader in media investment analysis
Ebiquity is the world leader in media investment analysis We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. We are a data-driven solutions company helping brand O}s Ebiquity is able to pr
Slide 4: Financial Overview
Financial Overview 4 Revitalising Ebiquity
Slide 5: Headline Results
FINANCIAL OVERVIEW Headline Results Income Statement 2019 £m Revenue 559 68.1 (12.2) (18)% Operating Expenses 56.2 62.6 (6.3) (10)% Operating (Loss) /Profit (0.3) 5.6 (5.9) -- Operating Margin M% 8% -- -- Finance Costs 1.0 o9 Oj 13% (Loss/) Profit before Tax (1.3) 47 (6.0) -- (Loss) / Earnings per s
Slide 6: Balance Sheet Summary
FINANCIAL OVERVIEW Balance Sheet Summary » Goodwill and intangibles: increased by £0.5m on acquisition of Digital Decisions but reduced by £0.8m due to impairment of Digital Balance Balance Sheet 2020 2019 » Non-current assets: include IFRS 16 "Right-of-use asset" of £6.2m (2019: £8.3m) reduced in y
Slide 7: Cash Flow Statement
FINANCIAL OVERVIEW Cas h Flow Statement » Ca inc >» Un £7. > Inv > > > > sh inflow from operations of £5.8m luding highlighted items derlying cash inflow from operations of 3m (2019: £8.92 m) esting activities include: £1.1m: Italy minority buy-out £0.6m: acquisition of Digital Decisions £0.4m: Russ
Slide 8: Our Financial Position is Robust
FINANCIAL OVERVIEW Our Financial Position is Robust December February December Liquidity 2020 2019 £m £m Gross debt (19.0) (19.0) (14.0) Cash balances 11.2 WA 8.2 Loan fee prepayments 01 01 0.2 Net Bank debt (7.7) (7.8) (5.6) Undrawn Facilities 5.0 5.0 10.0 This table excludes the US Paycheck Protec
Slide 9: Segmental Analysis
FINANCIAL OVERVIEW Segmental Analysis Revenue 2019 Change £m £m £m 54.0 (7.9) (15%) Media Analytics and Tech 141 (4.3) (380%) Total 68.1 (12.2) (18%) Operating Profit Operating Profit 2019 Change Margin % £m £m £m 2020 2019 Media 11.2 (4.5) (40%) Analytics and Tech 1.0 (1.7) - Unallocated costs (6.6
Slide 10: Strategy
Strategy 10 Revitalising Ebiquity
Slide 11: Revitalising Ebiquity: what we previously said
Revitalising Ebiquity:- what we previously said 7 Q Simplify Clarify Focus 7 » Continuity Evolution Change y, 7 Organisational structure wk Product Clients yr, 1 Revitalising Ebiquity ebiquity
Slide 12: Market Context: dynamic and in state of flux
Market Context:- dynamic and in state of flux Se Corporates Short Online - Pressure - Online - termism vs Covid digital data driven, long term Structural accelerated transformation measurable brand pressures building Revitalising Ebiquity
Slide 13: Brand Owner Challenges: numerous and complex
Brand Owner Challenges:- numerous and complex - Channel fragmentation and complexity - Digital supply chain - governance, wastage loss of marketing effectiveness - Agency partners — conflicted business model - Technology partners — proliferation and confusion Consumer privacy and data protection Ind
Slide 14: Completed / Work in progress / Not started
Completed Work in progress Not started
Slide 15: Completed / Work in progress / Not started
Completed Work in progress Not started
Slide 16: Digital Innovation Centre
DIGITAL INNOVATION CENTRE Leveraging a Robust Data Infrastructure for Integrated Delivery of Solutions All digital media sources E.G: Raw data cleaned, processed and prepared for analysis Automated Sourcing & Monitoring Digital Media Governance Commitment and Productivity Tracking Digital Campaign R
Slide 17: Completed / Work in progress / Not started
Completed Work in progress Not started
Slide 18: Completed / Work in progress / Not started
Completed Work in progress Not started
Slide 19: Global Chief Executive Officer and leadership team
PROMOTED EXTERNAL HIRE Global Chief Executive Officer Managing Director Continental Europe Managing Director Asia Pacific Managing Director UK & Ireland Managing Director North America London Paris Singapore London New York PROMOTED PROMOTED PROMOTED CEO FirmDecisions Chief Product Officer Chief Cli
Slide 20: New Key Performance Indicators
New Key Performance Indicators » # clients buying 2 or more Service Lines # clients buying 1 or more products from the new digital portfolio Volume of digital advertising monitored on the platform — impressions Value of digital advertising monitored on the platform - US$m # countries served with the
Slide 21: Favourable Industry Dynamics for Ebiquity
Favourable Industry Dynamics for Ebiquity Global advertising market recovery > Forecast range c 5-10% with digital growing faster 2021 expected to be busy year for media agency pitches » Lower than usual market activity in 2020 - pent up demand plus scheduled 2021 activity >» Time of market dislocat
Slide 22: Summary
Summary » Arecovering market with good opportunities for Ebiquity - New products for the digital market on track ¥ New organisational structure led by strengthened Executive Leadership Team - Strong balance sheet and good liquidity » Good client momentum, encouraging start to 2021 » Return to profit
Slide 23: Appendix
Appendix 23 Revitalising Ebiquity
Slide 24: Highlighted Items
APPENDIX Highlighted Items > Continuing Operations £1.9m credit: share based payments due to lapse of 4.2m shares awarded in May 2010 £1.5m charge: severance & re-organisation costs arising from actions taken to improve business performance £0.8m charge: impairment of goodwill relating to Digital Ba
Slide 25: Glossary of Ebiquity Terms
Glossary of Ebiquity Terms » Media Operations Centre — formerly known as the Scaled Delivery Centre Provides data analysis for country teams » Global Client Solutions Centre A central resource of Client Partners and their teams to manage and develop strategic global client relationships » Digital In
Slide 26: BT marketing measurement framework
16% BT’s marketing team asked Ebiquity to create a Working closely with the client’s insight, Our Advanced Analytics team has enabled BT consistent, best-in-class measurement framework marketing, and commercial teams, Ebiquity has Group to balance investment across brands, to evaluate marketing perf
Slide 27: Reckitt digital media governance
22% As part of its programme of digital transformation, Ebiquity’s Digital Innovation Centre worked with Our next-generation Source Data Monitoring Reckitt Benckiser – recently rebranded as Reckitt - Reckitt’s central team, local markets, and agency solution now governs all RB’s biddable digital was
Slide 28: Audi ad tech capability assessment
At a global level, Audi has put in place initiatives Our technical and operational expertise in ad tech We helped determine Audi’s strategic and designed to deliver best-in- class digital marketing allows us to combine traditional interviews with operational capabilities at a market level. Our opera