Easyjet Plc · LSE:EZJ
Easyjet — Investor Day (November 2025)
24 slides from Easyjet's investor day presentation, Nov 28, 2025
Slide 1: easyJet Holidays Seminar
EASYJET HOLIDAYS SEMINAR 28.11.25
Slide 2: Agenda
AGENDA Transformed Earnings 01 Structural advantages that cannot be replicated Brilliant Holidays 02 With a personalised and effortless customer experience Delivering Growth 03 The next phase to £450m PBT by FY30 04 Q&A 2
Slide 3: Transformed Earnings
01 TRANSFORMED EARNINGS Structural advantages that cannot be replicated 3
Slide 4: Business Model That Cannot Be Replicated
BUSINESS MODEL THAT CANNOT BE REPLICATED Leveraging Europe’s Best Network Rapidly Growing Customer Base > >100m seats & >1,200 routes across Europe > 8.7 million customers since launch > #1 UK Airline – more seat capacity than > Strong brand recognition and awareness Jet2 & TUI combined > 83% custom
Slide 5: Transforming Our Earnings
TRANSFORMING OUR EARNINGS Consistent PBT growth 6x profit growth since FY22 (£’m) Scalable business model 250 > Fixed costs 3.6% of total cost 190 122 Expanded product and customer base > UK Market share taken to c.10% 38 > Launched in 4 source markets FY22 FY23 FY24 FY25 > >8,000 hotels across 30 c
Slide 6: Taking Market Share with Industry Leading Margins
TAKING MARKET SHARE WITH INDUSTRY LEADING MARGINS PBT Margin1 % N/A TUI Northern On the Beach Love Holidays BA Holidays Jet2 easyJet Regions holidays UK Market share 17% 7% 14% 3% 20% 10% UK Market share growth (5)ppt 1ppt 11ppt (1)ppt 5ppt 10ppt since 20192 CAGR Profit growth 71% (5)% 154% 54% 42%
Slide 7: Leveraging Europe's Best Network & Brand
LEVERAGING EUROPE’S BEST NETWORK & BRAND An airline network that cannot A strong established pan-European brand be replicated > c.90% of bookings are through unpaid channels UKs largest & Europe’s • c.50% from easyJet web and app second largest airline • Re-platformed app is fastest growing booking
Slide 8: Leading Customer Proposition – Digitally Delivered
LEADING CUSTOMER PROPOSITION – DIGITALLY DELIVERED The best of both worlds Efficient, cost-effective customer service model > Effortless booking experience with a personalised digital journey > Digital first customer experience > Unbeatable prices > No in-resort reps > Great quality hotels > 24/7 su
Slide 9: Building Long Term Strategic Relationships
BUILDING LONG TERM STRATEGIC RELATIONSHIPS Creating value for our hotel partners Strong partnerships with DMC’s > Consistently increasing back-to-back occupancy > Work with 14 DMCs > Unmatched growth in winter and shoulder seasons > 350 contracted partners dedicated to easyJet holidays > Direct conn
Slide 10: Brilliant Holidays
02 BRILLIANT HOLIDAYS With a personalised and effortless customer experience 10
Slide 11: Personalised Digital Journey
PERSONALISED DIGITAL JOURNEY c. 100 million annual website visits to easyJet holidays Two-thirds of customers now seeing personalised content on our homepage – driving conversion rates > Merchandising to target market segments, based on browse and search behavior > Recommendations and search results
Slide 12: Leveraging AI to Be Cheaper, Faster, Better
LEVERAGING AI TO BE CHEAPER, FASTER, BETTER Low acquisition costs – leveraging our brand & focus on conversion > Using AI to deliver richer video content from existing hotel images – driving enhanced engagement and conversion levels > Personalised marketing driven by AI – accelerating speed to marke
Slide 13: Enhancing How We Communicate with Our Customers
ENHANCING HOW WE COMMUNICATE WITH OUR CUSTOMERS Enabling a lean, scalable & resilient business model > AI chatbot now handling 1,500 customer interactions a day • Chat experience - 91% positive rating • Chat CSAT scores +8ppts higher vs phone > Internet calling • Enabling customers (especially in no
Slide 14: Supporting Our Customers
SUPPORTING OUR CUSTOMERS On holiday support Utilising destination management companies in resort > UK based holidays operation centre > 24/7 multilingual support when our customers need assistance > Use of real time data through integrated systems Airport Welcome & Transfer Post-call resolution rati
Slide 15: Digitally Delivered Support Functions
DIGITALLY DELIVERED SUPPORT FUNCTIONS Scalable, capital light business with low fixed cost base > Technology used across business functions • Intelligent pricing via automated data-driven insight • AI supported e-mail marketing • Automated hotel contracting • Use of AI customer relationship platform
Slide 16: Delivering Growth
03 DELIVERING GROWTH The next phase to £450m PBT BY FY30 16
Slide 17: Medium Term Targets
MEDIUM TERM TARGETS Group PBT per seat Holidays PBT to Capacity growth up High teen ROCE of £7-£10 £450m by FY30 to 5% CAGR £7-£10 target FY25 Group Reducing Upgauging easyJet Other initiatives £7-£10 PBT winter losses holidays Group PBT 17
Slide 18: Long Term Growth Opportunity Remains
LONG TERM GROWTH OPPORTUNITY REMAINS Attractive growth to continue Material growth opportunity remains > Millions of easyJet’s customers continue to book their FY25 attachment rates1 accommodation directly with hotels or through third parties UK Beach 20% > 15% of Airline seats sold to third parties
Slide 19: Delivering £450m PBT by FY30
UK Europe £450m £250m DELIVERING £450M FY25 FY30 PBT BY FY30 Going Bigger Transforming New on the Beach City Breaks Propositions 19
Slide 20: Going Bigger on Beach
GOING BIGGER ON BEACH Growing UK Market from c. 10% to c. mid-high teen % > Strong repeat bookings, driving a resilient and less cyclical Group business model > Continued conversion of flight only customers • Attractive pricing and security of ATOL protection - leveraging easyJet’s economies of scal
Slide 21: Going Bigger on Beach – Europe
GOING BIGGER ON BEACH – EUROPE Growing in European Markets > Untapped opportunity • Current attachment rate in European markets is 1% • 12.6m easyJet leisure customers per year across the three European source markets > Widening our customer base using shared infrastructure > Separate team with spec
Slide 22: Transforming City Breaks
TRANSFORMING CITY BREAKS Significant growth opportunity > Current attachment is c.3% • Already number one provider of City breaks in UK • High proportion of city passengers book hotel accommodation > Winning customers within the airline booking flow • Customers book flights before booking accommodat
Slide 23: New Propositions – Luxury
NEW PROPOSITIONS – LUXURY > c. 100 ultra -high end beach holidays > Key differentiators on ancillaries and service > Average booking value >£5,700 Fast Track UK Security Large Cabin Bags & 26Kg Hold Bag Speedy Boarding Free Seat Selection Private Transfer Dedicated Customer Service 23
Slide 24: The Structural Pan-European Winner
THE STRUCTURAL PAN - EUROPEAN WINNER Leveraging our low-cost airline, digitally delivered business model and brand strength to provide brilliant holidays at unbeatable prices. Asset Light Strong brand with Digital first customer Model airline synergies centric approach Unbeatable prices Expanding Be