Porsche Ag · XETR:P911

Porsche — Icons of Porsche Dubai, November 23rd (February 2025)

133 slides from Porsche's conference presentation, Feb 12, 2025

1. Slide 1: Icons of Porsche Dubai

   ICONS OF PORSCHE DUBAI N OV E M B E R , 2 3 R D 1

2. Slide 2: Porsche – A Unique Story

   P O R S C H E – A U N I Q U E S T O RY RESILIENT S U S TA I N A B L E PERFORMANCE ICONIC BRAND PERFORMANCE LUXURY C U LT U R E

3. Slide 3: Elevated Product Portfolio

   E L E VAT E D P R O D U C T P O R T FO L I O DESIRABILITY I N D I V I D U A L I S AT I O N SPECIAL EDITIONS

4. Slide 4: 2024 Product Year Is Moving Forward Strongly

   2 0 2 4 P R O D U C T Y E A R I S M OV I N G FO R WA R D S T R O N G LY W I T H H I G H LY AT T R AC T I V E A N D YO U N G E R M O D E L R A N G E NEW MACAN NE W PANA MER A Full electric Hybrid & ICE N E W TAY C A N NEW 911 Full electric THEV

5. Slide 5: Lean Production Footprint

   L E A N P R O D U C T I O N FO OT P R I N T WITH FULL FLEXIBILITY TO RESPOND TO ELECTRIFICATION DEMAND Malaysia Panamera 718 Boxster Cayenne Osnabrück Macan 718 Cayman Leipzig DRIVETRAIN PORTFOLIO Macan electric BEV HEV ICE 911 Zuffenhausen Taycan Cayenne Bratislava Taycan CUV / ST Cayenne Coupé

6. Slide 6: Agenda

   01 R E G I O N O V E R S E A S A N D EMERGING MARKETS 02 I N D I V I D U A L I S A T I O N AND CLASSIC 03 N E W 9 1 1 04 I N S I G H T S S O F T W A R E 05 Q & A I N V E S T O R R E L A T I O N S

7. Slide 7: Region Overseas and Emerging Markets

   01 R E G I O N O V E R S E A S A N D EMERGING MARKETS

8. Slide 8: Insights Region Overseas and Emerging Markets

   #IMPULSESFROMOVERSEAS INSIGHTS REGION OVERSEAS AND EMERGING MARKETS MAT THIAS BECKER Vice President Region Overseas & Emerging Markets Dr. Ing. h.c. F. Porsche AG DR . MANFRED BR ÄUNL Chief Executive Officer Porsche Middle East and Africa FZE Dr. Ing. h.c. F. Porsche AG

9. Slide 9: Matthias Becker

   Porsche – Vice President (Since 2015) Region Overseas & Emerging Markets More than 25 years in Volkswagen Group Germany, UK, Czech Republic, Mexico, China MAT THIAS BECKER

10. Slide 10: Global Retail 2024 (YTD)

    G L O B A L R E TA I L 2 0 2 4 ( Y T D 0 9 / 2 4 ) | Growth Region V5 EUROPE N O RT H A M E RI CA CHINA OVERSEAS Retail Sales 2024 (YTD) 226,026 SHARE OF TOTAL 52,465 26,838 61,471 43,280 41,972 RE TAI LS 23 % 12 % 27 % 19 % 19 %

11. Slide 11: Retail Share 2024

    R E TA I L S H A R E 2 0 2 4 ( Y T D 0 9 / 2 4 ) | Growth Region V5 S A L E S P E R R E GI O N 2 0 1 8 ( A C T ) S A L E S P E R R E GI O N 2 0 2 4 ( Y T D ) Europe Overseas Europe Overseas 35 % 30 % 13 % 19 % North America China 26 % 31 % China North America 19 % 27 %

12. Slide 12: Retail Development – Growth Region V5

    R E TA I L D E V E L O P M E N T 2 0 1 2 - 2 0 2 4 | Growth Region V5 Start-up 2005 2014 2015 2018 FURTHER Foundation Foundation Foundation Foundation Incubator PCN PKO PBR PTW POTENTIALS A C C E L E R AT E D GROWTH +100% 52,220 45,141 FOUNDATION CONSTANT REGION V5 GROWTH PATH 36,766 31,225 32,050 2

13. Slide 13: Strategic Market Development

    S T R AT E G I C M A R K E T D E V E L O P M E N T | Growth Region V5 A-MARKETS B-MARKETS South Korea Malaysia UAE Puerto Rico Philippines Panama La Reunion New Caledonia Cambodia Ghana Japan New Zealand Kuwait Egypt Dominican Rep. Peru Tunisia French Polynesia Mongolia Bolivia Australia Mexico Saud

14. Slide 14: Regional Steering Concept

    R E G I O N A L S T E E R I N G C O N C E P T | Growth Region V5 PORSCHE STR ATEGY 2030 + V5 STR ATEGY MARKE T STR ATEGY +

15. Slide 15: Strategy House

    S T R AT E GY H O U S E | Growth Region V5 MISSION SALES & PROFITS M A X VA L U E Value oriented growth & effective steering BR AND & CUSTOMER Desirable brand & modern luxury D I F F E RE N T I ATO R S CLEAR FOCUS V5 Region PRODUCTS & SERVICES MARKETS & CHANNELS Exciting products & services Seamless

16. Slide 16: Strategic Pillars

    S T R AT E G I C P I L L A R S 2 0 3 0 | Growth Region V5 SALES & PROFITS BRAND & CUSTOMER PRODUCTS & SERVICES MARKETS & CHANNELS ORGA & TRANSFORMATION Value oriented growth & effective steering Desirable brand & modern luxury Exciting products & services Seamless omni-channel experiences Profession

17. Slide 17: Strategic Growth Modules

    S T R AT E G I C G R OW T H M O D U L E S | Growth Region V5 MARKET DEVELOPMENT BUSINESS DEVELOPMENT MARKET LOCAL WHOLESALE PRODUCT OFFER BRAND ECOSYSTEM EXPLOITATION ASSEMBLY OPTIMIZATION OPTIMIZATION OPTIMIZATION ASEAN CKD Lean Wholesale Market oriented offer Cost of Distribution/ ASEAN 3.0 Growth

18. Slide 18: Product Offer Optimization

    P R O D U C T O F F E R O P T I M I Z AT I O N | Growth Region V5 REVENUE UPLIFT & COST EFFICIENCY

19. Slide 19: Product Offer Optimization

    P R O D U C T O F F E R O P T I M I Z AT I O N | Growth Region V5 MARKE T- ORIENTED COMPLEXITY REDUCTION & OFFER & PRICING M I X O P T I M I Z AT I O N REVENUE UPLIFT & COST EFFICIENCY OPTION BOOST & ICE/BEV OPTIMIZED UPSELLING POTENTIAL CYCLE PL AN

20. Slide 20: Product Offer Optimization – Porsche Japan 911

    P R O D U C T O F F E R O P T I M I Z AT I O N | Growth Region V5 ~70% P O R S C H E JA PA N 9 1 1 Retail 911 Total (EXAMPLE) Price 911 Carrera ⌀ Retail growth: +14,5 % ⌀ Price growth : +3,3 % (911 Carrera) +24% ⌀ Inflation growth: +0,9 % ⌀ Model mix optimization: +175% − 992 I Carrera Share: -6,3 p

21. Slide 21: Maximize Leverage of Profit Potentials

    M A X I M I Z E L E V E R AG E O F P R O F I T P OT E N T I A L S | Growth Region V5 2005 2014 2015 2018 V5 VISION 2030 Foundation Foundation Foundation Foundation PCN PKO PBR PTW Max leverage of profit potential > volume growth ambitions Turnover (BEUR) OVERPROPORTIONAL ACCELERATED TURNOVER GROWTH

22. Slide 22: Key Takeaways – Growth Region V5

    K E Y TA K E AWAYS | Growth Region V5 VA LU E - O RI EN T E D & S U S TA I N A B L E G R O W T H S T R AT E GY V5 = growth markets with strong performance and high future potentials Clear Vision 2030, focused market strategy and structured implementation plan Main objective: Maximizing leverage of p

23. Slide 23: Thank You for Your Attention

    THANK YOU FOR YOUR ATTENTION! #IMPULSESFROMOVERSEAS

24. Slide 24: Dr. Manfred Bräunl

    Chief Executive Officer (Since 2019) Porsche Middle East and Africa FZE More than 30 years in Automotive Industry Germany, Canada, Italy, China, UAE DR. MANFRED BR ÄUNL

25. Slide 25: Retail Share 2023 – PME within Growth Region V5

    R E TA I L S H A R E 2 0 2 3 ( AC T ) | PME within Growth Region V5 V 5 R E GI O N 2 0 2 0 ( A C T ) V 5 R E GI O N 2 0 2 3 ( A C T ) INCREASING PME VOLUME +47% PME PME 16.8% 17.5% Overseas Overseas w/o PME w/o PME 83.2% 82.5%

26. Slide 26: Significant Retail Growth While Boosting Option Business

    S I G N I F I C A N T R E TA I L G R OW T H W H I L E B O O S T I N G OPTION BUSINESS +47 % R E TA I L G R O W T H 2 0 2 0 - 2 0 2 3 +38 % O P T I ON B U S I N E S S 2 0 2 0 – 2 0 2 4 Y T D +11% +38% +20% 9,135 +10% 8,217 6,841 6,202 911 718 6,996 Cayenne YTD Macan Panamera Taycan 2020 2021 2022 202

27. Slide 27: PME Region Divided into Subregions

    P M E R E G I O N D I V I D E D I N T O 3 S U B R E G I O N S | 3 subregions within PME OVERSEAS PME M I D D L E E A ST A F R I CA INDIA 60% 30% 10% PME Retail Share PME Retail Share PME Retail Share

28. Slide 28: PME Region Map

    P M E R E G I O N ( M A P ) | Middle East is the main Retail contributor to the PME region Lebanon REGION 1 | MIDDLE EAST | 62% Tunisia 3 S A L E S R E G I ON S Morocco Jordan Dubai Saudi Arabia Kuwait Bahrain 1 6 I M P O RT E R S Egypt Qatar Kuwait Qatar UAE India Saudi Arabia Oman 6 1 FA C I L I T

29. Slide 29: Focus on Growth Markets Along the Strategy 2030

    FO C U S O N G R OW T H M A R K E T S A L O N G T H E S T R AT E GY 2 0 3 0 BRAND & PRODUCTS & CUSTOMER SERVICES MARKET G R OW T H STEERING MARKETS MARKETS & O R GA N I SAT ION & CHANNELS T R A N S FO R M AT ION

30. Slide 30: Focus on Growth Markets Along the Strategy 2030

    FO C U S O N G R OW T H M A R K E T S A L O N G T H E S T R AT E GY 2 0 3 0 BRAND & PRODUCTS & CUSTOMER SERVICES MARKET STEERING MARKETS & O R GA N I SAT ION & CHANNELS T R A N S FO R M AT ION

31. Slide 31: Market Steering Model

    M A R K E T S T E E R I N G M O D E L | Business performance program with qualitative KPIs only Retail Performance Program Business Performance Program TARGET FOCUS PERFORMANCE TARGET FOCUS QUALITY SET OF 4 KPIS SET OF 10 KPIS Customer Excitement Score Business & Architect. New Car Retail Sales & Af

32. Slide 32: Decision for Focus Markets Based on Volume and Growth Potential

    D E C I S I O N FO R FO C U S M A R K E T S B A S E D O N VO LU M E A N D G R OW T H P OT E N T I A L M A R K E T S E G M E N TAT I O N G R O W T H C A LC U L AT I O N 200% Unlock Accelerate Retail 2021 150% UAE and Saudi Arabia with positive growth Growth Potential 100% rate and highest retail shar

33. Slide 33: Decision for Focus Markets Based on Volume and Growth Potential

    D E C I S I O N FO R FO C U S M A R K E T S B A S E D O N VO LU M E A N D G R OW T H P OT E N T I A L M A R K E T S E G M E N TAT I O N G R O W T H C A LC U L AT I O N 200% Unlock Accelerate Retail 2021 India 150% Retail 2023 Focus markets Growth Potential 100% Tunisia Morocco India has the potentia

34. Slide 34: Focus on Growth Markets Along the Strategy 2030

    FO C U S O N G R OW T H M A R K E T S A L O N G T H E S T R AT E GY 2 0 3 0 BRAND & PRODUCTS & CUSTOMER SERVICES MARKET STEERING MARKETS & O R GA N I SAT ION & CHANNELS T R A N S FO R M AT ION

35. Slide 35: Focus on Growth Markets Along the Strategy 2030

    FO C U S O N G R OW T H M A R K E T S A L O N G T H E S T R AT E GY 2 0 3 0 BRAND & PRODUCTS & CUSTOMER SERVICES G R OW T H MARKETS MARKETS & O R GA N I SAT ION & CHANNELS T R A N S FO R M AT ION

36. Slide 36: PME Growth Markets

    P M E G R OW T H M A R K E T S DUBAI SAUDI ARABIA INDIA (YTD 09/24)

37. Slide 37: PME Growth Markets

    P M E G R OW T H M A R K E T S DUBAI SAUDI ARABIA INDIA (YTD 09/24)

38. Slide 38: Dubai – Center of Technology & Innovation

    D U B A I | Center of Technology & Innovation while preserving its heritage URBAN MASTERPLAN H E R I TA G E FUTURE TECHNOLOGY 2040 FINANCE & MULTICULTURAL BOOMING REAL GLOBAL GREEN TRADING HUB INTERNATIONAL SOCIETY ESTATE MARKET TOURISM HUB ENERGY Source: dubai2040.ae/en/; dubailand.gov.ae/en/open-d

39. Slide 39: Cosmopolitan City Attracting Global Businesses & High Net Worth Individuals

    C O S M O P O L I TA N C I T Y AT T R AC T I N G G L O B A L B U S I N E S S E S & H I G H N E T WO R T H I N D I V I D UA L S 2010 2023 2030 P O P U L AT I O N 2.3m 3.8m 5.4m # O F M I L L I O N A IRE S 52k 92k 150k GDP per capita | R E S I D E N T I A L R E A L E S TAT E 70 % total GDP in non-oil

40. Slide 40: PME Growth Markets

    P M E G R OW T H M A R K E T S DUBAI SAUDI ARABIA INDIA (YTD 09/24)

41. Slide 41: PME Growth Markets

    P M E G R OW T H M A R K E T S DUBAI SAUDI AR ABIA INDIA (YTD 09/24)

42. Slide 42: Saudi Arabia – Mega Projects & Modernization

    S AU D I A R A B I A | Mega Projects & Modernization, Rooted in Tradition MEGA INVESTMENTS C U LT U R E M O D E R N I Z AT I O N OIL ECONOMIC ECO CULTURE & GLOBAL PROSPERITY SHIFT BLUEPRINT TOURISMHUB ICT HUB

43. Slide 43: Cosmopolitan City Attracting Global Businesses & High Net Worth Individuals

    C O S M O P O L I TA N C I T Y AT T R AC T I N G G L O B A L B U S I N E S S E S & H I G H N E T WO R T H I N D I V I D UA L S 2010 2023 2030 P O P U L AT I O N 29.4m 36.9m 40.5m # O F M I L L I O N A IRE S 113k 352k 404k GDP per capita | M O D E R N I Z AT I O N O F S O C I E T Y | 50 % total GDP i

44. Slide 44: India's Changing Landscape

    I N D I A’ S C H A N G I N G L A N D S C A P E

45. Slide 45: India's Changing Landscape

    IT & LOCAL NEW S U S TA I N A B L E I N N O VAT I O N PRODUCTION LUXURY ENERGY HUB I N D I A’ S C H A N G I N G L A N D S C A P E NEW EV FOREIGN SKILLED INFR A- POLICY INVESTMENT S WORKFORCE STRUCTURE PUSH

46. Slide 46: Prosperous Outlook for India's Economy and the Automotive Market

    P R O S P E R O U S O U T L O O K FO R I N D I A’ S E C O N O MY A N D T H E AU T O M OT I V E M A R K E T 3rd largest market by 2030 GDP 2023 2010 2023 2030 Population 1.24 Bn 1.43 Bn 1 USA USA China 2010 2023 2 China USA 3 Germany Germany India 4 # of 150 k 869 k Millionaires 2010 2023 5 China Ind

47. Slide 47: Porsche Increased Retail Volume and Dealer Network Significantly

    P O R S C H E H A S I N C R E A S E D B OT H R E TA I L VO LU M E A N D D E A L E R N E T WO R K S I G N I F I C A N T LY PORSCHE IMPORTER & DEALER NET WORK 2020 2023 2029 5 Dealer Locations 10 Dealer Locations Chandigarh Delhi Ahmedabad Kolkata Mumbai Hyderabad Pune Bangaluru Chennai Kochi

48. Slide 48: We Look Optimistic into the Future of the PME Region

    WE LOOK OPTIMISTIC INTO THE FUTURE OF THE PME REGION….

49. Slide 49: Attractive and Younger Model Range, Offering BEV/PHEV & ICE

    AT T R A C T I V E A N D YO U N G E R M O D E L R A N G E , O F F E R I N G B E V/ P H E V & I C E

50. Slide 50: At PME We Position Porsche as an Aspirational Luxury Brand

    AT P M E W E P O S I T I O N P O R S C H E A S A N A S P I R AT I O N A L LU X U RY B R A N D | Our brand communities & clubs embody our values DRIVE 2 EXTREMES TAY C A N X B U R J K H A L I FA DRVN CAFE GROWTH REGION V5 – #IMPULSESFROMOVERSEAS

51. Slide 51: Slide 51

52. Slide 52: Icons of Porsche Returns

    ICONS OF - PORSCHE RETURNS

53. Slide 53: Icons of Porsche – Classic cars. Art. Culture.

    I C O N S O F P O R S C H E | Classic cars. Art. Culture. 7 , 5 0 0 AT T E N D E E S 1 5 , 0 0 0 AT T E N D E E S 2 7 , 0 0 0 AT T E N D E E S A festival celebrating classic Porsches, art and car culture in the Middle East, with the sole purpose of bringing together the Community and attract new aud

54. Slide 54: Porsche Middle East & Africa Autumn Importer Conference

    Porsche Middle East & Africa | Autumn Importer Conference 2023 Internal 18

55. Slide 55: Thank You

    THANK YOU

56. Slide 56: Individualisation and Classic

    02 I N D I V I D U A L I S A T I O N AND CLASSIC

57. Slide 57: You Dream It. We Build It.

    YO U D R E A M I T. W E B U I L D I T. I N D I V I D U A L I S AT I O N & C L A S S I C

58. Slide 58: Brand Differentiation

    OPTIONS EQUIPMENT B R A N D D I F F E R E N T I AT I O N C L AS S I C PA RT S VEHICLES

59. Slide 59: Customer Excitement

    DRIVE YOUR ST YLE EQUIPPED FOR LIFE C U S T O M E R E XC I T E M E N T C A R E TA K E R S O F D R E A M S YO U D R E A M I T. W E B U I L D I T.

60. Slide 60: Tailored to Your Lifestyle

    TA I L O R E D T O YO U R L I F E S T Y L E URBAN H E R I TA G E ADVENTURE PERFORMANCE

61. Slide 61: Individualisation & Classic

    I N D I V I D UA L I S AT I O N & C L A S S I C BESPOKE PRE-DEFINED

62. Slide 62: Offer Structure – One-offs, Bespoke, Restoration

    I N D I V I D UA L I S AT I O N & C L A S S I C | Offer structure ONE-OFFS BESPOKE RESTOR ATION

63. Slide 63: Offer Structure – Vehicles

    I N D I V I D UA L I S AT I O N & C L A S S I C | Offer structure VEHICLES GLOBAL LIMITED VEHICLES MARKE T LIMITED VEHICLES *see consumption data at the end of presentation

64. Slide 64: Offer Structure – Options

    I N D I V I D UA L I S AT I O N & C L A S S I C | Offer structure OPTIONS EX TERIOR DESIGN INTERIOR DESIGN PAINT TO SAMPLE PERFORMANCE KITS

65. Slide 65: Offer Structure – Equipment

    I N D I V I D UA L I S AT I O N & C L A S S I C | Offer structure EQUIPMENT CHARGING UTILIT Y ACCESSORIES

66. Slide 66: Offer Structure – Classic Parts

    I N D I V I D UA L I S AT I O N & C L A S S I C | Offer structure CL AS S I C PARTS ICONS FAMILY LEGENDS HERO 356 914 924 944 959 BOXSTER/CAYMAN (986,987) 968 CARRERA GT 911 (901 – 997) CAYENNE (E1) 928 918 SPYDER

67. Slide 67: 911 Speedster (993) Sonderwunsch

    911 SPEEDSTER (993) SONDERWUNSCH

68. Slide 68: The Sonderwunsch Process

    I T I S M O R E T H A N A P R O D U C T | It’s an experience consisting of three phases while we support you during the entire process THE SONDERWUNSCH PROCESS 1 | PRE-ALIGNMENT 2 | CONCEPT PHASE 3 | REALISATION PHASE Customer is requesting Sonderwunsch Price Individual price depending on at the Por

69. Slide 69: Ideation to Hand Over & Experience

    I D E AT I O N & I N S P I R AT I O N CONCEPT & DESIGN R E A L I S AT I O N & F I N E T U N I N G HAND OVER & EXPERIENCE

70. Slide 70: Porsche

    PORSCHE

71. Slide 71: 911 Sally Special Sonderwunsch

    9 1 1 S A L LY S P E C I A L SONDERWUNSCH

72. Slide 72: Ja, das ist Porsche

    \ | | Ue fi 1c _— el oo JA, das ist PORSCHE

73. Slide 73: Porsche

    PORSCHE

74. Slide 74: Taycan Turbo S Celestial Jade

    TAYC A N T U R B O S C E L E S T I A L JA D E I N S P I R AT I O N V E H I C L E W I T H P O R S C H E A S I A PA C I F I C *see consumption data at the end of presentation

75. Slide 75: *see consumption data at the end of presentation

    *see consumption data at the end of presentation

76. Slide 76: Taycan Turbo K-Edition

    TAYC A N T U R B O K- E D I T I O N MARKET EDITION WITH PORSCHE KORE A *see consumption data at the end of presentation

77. Slide 77: Porsche

    PORSCHE

78. Slide 78: 911 GT3 RS Tribute to Jo Siffert

    911 GT3 RS TRIBUTE TO JO SIFFERT I N S P I R AT I O N V E H I C L E WITH PORSCHE SWITZERLAND *see consumption data at the end of presentation

79. Slide 79: *see consumption data at the end of presentation

    *see consumption data at the end of presentation

80. Slide 80: 911 Turbo 50 Years Heritage Design Package

    911 TURBO 50 YEARS H E R I TA G E D E S I G N PA C K A G E *see consumption data at the end of presentation

81. Slide 81: Porsche

    PORSCHE

82. Slide 82: 911 Turbo 50 Years Heritage Design Package

    911 TURBO 50 YEARS H E R I TA G E D E S I G N PA C K A G E *see consumption data at the end of presentation

83. Slide 83: Carrera GT Sonderwunsch

    CARRERA GT SONDERWUNSCH PORSCHE

84. Slide 84: Carrera GT Sonderwunsch

    CARRER A GT SONDERWUNSCH

85. Slide 85: Paint to Sample

    PAINT TO SAMPLE PORSCHE

86. Slide 86: Performance

    P E R FO R M A N C E

87. Slide 87: Outdoor Equipment

    OUTDOOR EQUIPMENT

88. Slide 88: Sport Equipment

    SPORT EQUIPMENT

89. Slide 89: Winter Equipment

    WINTER EQUIPMENT

90. Slide 90: Safety Equipment

    SAFET Y EQUIPMENT

91. Slide 91: Entertainment Equipment

    E N T E R TA I N M E N T E Q U I P M E N T

92. Slide 92: Best Friends Equipment

    BEST FRIENDS EQUIPMENT PORSCHE

93. Slide 93: Petrol Head Equipment

    PETROL HEAD 3c Sa PORSCHE

94. Slide 94: Love Equipment

    eh EQUIPMENT © amg PORSCHE

95. Slide 95: Brand Differentiation and Highly Profitable Business

    LIMITED OFFER AVA I L A B L E O F F E R BR AND H I G H LY P R O F I TA B L E D I F F E R E N T I AT I O N BUSINESS

96. Slide 96: Limited Series and Option Packages

    LIMITED OFFER AVA I L A B L E O F F E R LIMITED SERIES O P T I O N PAC K AG E S

97. Slide 97: Paint to Sample Dreams & Legends Colours

    LIMITED OFFER AVA I L A B L E O F F E R PA I N T TO S A M P L E DREAMS & LEGEND COLOURS DREAMS Provence Madeira Gold Metallic Lugano Blue Gentian Blue Metallic Frozen Blue Metallic Carmine Red LEGENDS Slate Grey Neo Oak Green Metallic Neo Montego Blue Metallic Aventurine Green Metallic Chalk

98. Slide 98: Sonderwunsch Exclusive Manufaktur

    LIMITED OFFER AVA I L A B L E O F F E R SONDERWUNSCH E XC LU S I V E M A N U FA K T U R

99. Slide 99: Sales More Than Doubled Since 2019 Realignment

    Since the realignment of I N D I V I D UA L I S I E R U N G & C L A S S I C in 2019, sales have more than doubled. D E V E LO P M E N T O F TOTA L T U R N OV E R F R O M I N D I V I D U A L I S AT I O N & C L A S S I C ( I L LU ST R AT I V E ) +>100% 2019 2020 2021 2022 2023 S TR ATEGIC [UP]SCALING

100. Slide 100: Exclusive Manufaktur Per-Vehicle Revenue Up Over 100%

     E XC LU S I V E M A N U FA K T U R has been a major driver of our success, with per-vehicle revenue increasing by over 100%. D E V E LO P M E N T O F AV E R AG E T U R N OV E R F R O M E XC LU S I V E M A N U FA K T U R P E R C A R ( I L LU ST R AT I V E ) +>100% 2019 2020 2021 2022 2023 2024 (SEPTE

101. Slide 101: Paint to Sample Has Evolved into a Global Phenomenon

     PA I N T TO S A M P L E has evolved into a global phenomenon, attracting unprecedented customer attention and demand. DEVELOPMENT OF VEHICLE DELIVERIES WITH PAINT TO SAMPLE (ILLUSTR ATIVE) + 700% + 300% 2019 2020 2021 2022 2023 2024 >>> 2028 (FORECAST) (FORECAST) EXCLUSIVE [UP]SCALING MANUFAK TUR S

102. Slide 102: Sonderwunsch Wait Times Reflect High Demand

     The current wait times for the S O N D E R W U N S C H products reflect the high demand and indicates the sales potential PRODUCT OFFER WA I T I N G T I M E & R E S T R I C T I O N S ONE-OFFS > 8 years BESPOKE < 3 years R E S TO R AT I O N > 2 years MARKET LIMITED VEHICLES > 3 years DELIVERY limited

103. Slide 103: Individualisation & Classic [Up]Scaling Strategy

     S C A L E E X I S T I N G I N D I V I D U A L I S AT I O N O F F E R C R E AT E N E W I N D I V I D U A L I S AT I O N D I M E N S I O N S I N D I V I D UA L I S AT I O N & C L A S S I C [ U P ] S C A L I N G S T R AT E GY C R E AT E N E W E X P E R I E N C E S MA XI MI SE I MPACT ON B R AN D

104. Slide 104: [Up]Scaling Strategy Targets

     S C A L E E X I S T I N G I N D I V I D U A L I S AT I O N O F F E R C R E AT E N E W I N D I V I D U A L I S AT I O N D I M E N S I O N S 250 % more ONE-OFF projects/year 300 % more PAINT TO SAMPLE vehicles/year 250 % more BESPOKE vehicles/year HOLISTIC campaigns for LIFESTYLE PRODUCTS 300 % more M

105. Slide 105: Strategy Landscape

     We maintain a proactive approach to strategy refinement and development, to align with the dynamic demands and evolving needs of our customers [U P ]S C A L I N G I N D I V IDUAL ISAT ION & C L A S S I C ADDITIONAL S T R AT E G Y PROJECTS I N D I V I D UA L I S AT I O N & C L A S S I C | S T R AT E

106. Slide 106: Place, Promotion, Product, Process

     P L AC E P R O M OT I O N LIVE UP TO THE INCREASING DESIRE TO I N D I V I D UA L I S E O N E ’ S P O R S C H E AND LE VER AGE THE MARKE T POTENTIAL . P R O D U CT PROCESS

107. Slide 107: It's Not What You Buy, It's What You Buy Into

     FREEDOM OF PORSCHE FAMILY SELF-EXPRESSION AS COMMUNITY IT‘S NOT WHAT YOU BUY, IT‘S WHAT YOU BUY INTO. ICONIC, MOST EXCITING PERSONAL PRODUCT EXPERIENCES RESPONSIBLE CORPORATE CITIZEN

108. Slide 108: Porsche

     PORSCHE

109. Slide 109: Insights Software

     Ee. 04 INSIGHTS SOFTWARE Z O05 QS8A INVESTOR RELATIONS PORSCHE

110. Slide 110: The New 911

     THE NEW 911 *see consumption data at the end of presentation

111. Slide 111: The Principal 911

     T H E P R I N C I PA L 9 1 1 ICONIC OUTSTANDING GOOD DAY-TO- HIGH SOCIAL DESIGN PERFORMANCE DAY USABILIT Y ACCEPTANCE

112. Slide 112: Technological Milestones

     oss aaa! eM . TECHNOLOGICAL MILESTONES PORSCHE

113. Slide 113: Technological Milestones

     1963 1972 1974 THE S TA R T I N G PORSCHE #1 THE RS-ER A GOES TURBO TECHNOLOGICAL MILESTONES 1988 1997 2015 4 -W H E E L- D R I V E FROM AIR TO TURBO IN FO R 9 1 1 WAT E R C O O L I N G E V E RY C A R R E R A

114. Slide 114: Design-DNA, Motorsport Legend, Childhood Dream

     DESIGN-DNA MOTORSPORT LEGEND CHILDHOOD DREAM 911 COLLECTOR‘S ITEM TECHNOLOGY PIONEER INDIVIDUAL DREAM CAR

115. Slide 115: *see consumption data at the end of presentation

     911 *see consumption data at the end of presentation

116. Slide 116: Model Range 911

     MODEL R ANGE 911 LIMITED MODELS OFFROAD RACETRACK CORE MODELS The 911 is the only car that you can drive from an African safari to BASE Le Mans, then to the theatre and MODELS onto the streets of New York. *see consumption data at the end of presentation

117. Slide 117: Highlights New 911

     HIGHLIGHTS NEW 911 SHARPENED DESIGN ELECTRIFIED DRIVETR AIN D I G I TA L DRIVER EXPERIENCE HIGH I N D I V I D U A L I Z AT I O N *see consumption data at the end of presentation

118. Slide 118: Motivation Hybridization

     M OT I VAT I O N H Y B R I D I Z AT I O N FUTURE EMISSION PERFORMANCE STANDARDS EFFICIENCY M A K E T H E E M OT I O N A L F L AT- S I X F U T U R E R E A DY

119. Slide 119: T-Hybrid Drivetrain

     T- H Y B R I D D R I V E T R A I N NEW 3.6 l B6 ENGINE 400V BAT TERY LIGHT WEIGHT FIRST ELECTRIC E-MOTOR INTEGR ATED IN TURBO GE AR BOX CHARGER

120. Slide 120: Take-off Acceleration

     TA K E O F F AC C E L E R AT I O N DISTANCE AF TER 2.5 SECONDS. 0-100 km/h Launch Control Max. power: 353 kW (480 HP) 3.4 s Max. torque : 570 Nm 14.5 m Max. power: 398 kW (541 HP) 3.0 s Max. torque : 610 Nm 21.5 m + 7.0 m *see consumption data at the end of presentation

121. Slide 121: Active Aerodynamics and Chassis Systems

     AC T I V E A E R O DY N A M I C S A N D C H A S S I S SYS T E M S

122. Slide 122: Lap Time Nordschleife

     L AP TIME NORDSCHLEIFE 7:16.93 min - 8.7 s

123. Slide 123: Porsche Driver Experience

     PORSCHE DRIVER EXPERIENCE 12.6 - I N C H C U R V E D D I S P L AY 10.9- I N C H C E N T R E D I S P L AY IN-CAR VIDEO A P P L E C A R P L AY ANDROID AUTO VOICE PILOT

124. Slide 124: Individualization

     I N D I V I D UA L I Z AT I O N >100 >400 >120 I N D I V I D UA L I Z AT I O N O P T I O N S E XCLUSIVE MANUFAK TUR OPTIONS PAI N T TO S AMPLE- COLOUR S

125. Slide 125: Highlights New Carrera T

     HIGHLIGHTS NEW 911 CARRER A T PURISM & EMOTION SPORTY DRIVING FUN MANUAL TRANSMISSION CARRERA T PA C K A G E

126. Slide 126: Highlights New GT3

     HIGHLIGHTS NEW 911 GT3 TR ACK FOCUS A E R O DY N A M I C S AND DESIGN HIGH-SPEED N AT U R A L LY- A S P I R AT E D E N G I N E W E I S S A C H PA C K A G E

127. Slide 127: Highlights New GT3 Touring Package

     H I G H L I G H T S N E W 9 1 1 G T 3 T O U R I N G - PAC K AG E MAXIMIZED DRIVING FUN IMPROVED D AY-T O - D AY U S A B I L I T Y HIGH-SPEED N AT U R A L LY- A S P I R AT E D E N G I N E LIGHT WEIGHT PA C K A G E

128. Slide 128: Pricing

     PRICING € 128,700 € 141,700 € 170,600 € 178,800 € 209.000 Carrera Carrera T Carrera 9.8 % Carrera 4 GT3 / 9.6 % GTS GTS with Touring 8.1 % 6.7 % 5.1 % Package € 142,800 € 155,800 € 184,700 € 192,900 Carrera 911 Carrera T Carrera Targa 4 GTS/ Cabriolet Cabriolet 8.9 % 8.7 % GTS Carrera 4.4 % Cabriole

129. Slide 129: See You on the Road!

     SEE YOU ON THE ROAD! *see consumption data at the end of presentation

130. Slide 130: Q&A Investor Relations

     = Q4 INSIGHTS SOFTWARE 05 Q&A INVESTOR RELATIONS ANRa PORSCHE

131. Slide 131: Fireside Chat with Sajjad Khan

     F I R E S I D E - C H AT W I T H S A JJA D K H A N SA JJAD KHAN ▪ Head of newly established Car-IT division (since November 2023) ▪ Board member for connectivity, infotainment and integration of third party ecosystems into vehicle ▪ Based at the Porsche Development Centre in Weissach

132. Slide 132: Insights Software Q&A Investor Relations

     L= O4 INSIGHTS SOFTWARE Q5 Q&A INVESTOR RELATIONS ANRa PORSCHE

133. Slide 133: Consumption and emissions data

     Macan (WLTP): Electrical consumption combined: 19.8 – 17.0 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 10/2024 Macan 4 (WLTP): Electrical consumption combined: 21.1 – 17.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 10/2024 Macan 4S (WLTP): Electrical consum

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