XLMedia Plc · OTC:XLMDF
XLMedia — H1 2021 Earnings Presentation
24 slides from XLMedia's earnings presentation, September 2021
Slide 1: Half Year Results 2021
XLMedia | Privileged & Confidential Half Year Results 2021 Investor Presentation Stuart Simms, CEO Rowan Ellis, Interim CFO September 2021
Slide 2: XLMedia
XLMedia | Privileged & Confidential 2 Our ambition is to combine the power of XLMedia people, data-driven behavioral insight, and Global performance publisher captivating editorial content to build valuable connections between brands and consumers
Slide 3: XLMedia
XLMedia | Privileged & Confidential 3 • XLM has a long track record of success in FOCUS HIGH GROWTH digital publishing and performance REGULATED marketing MARKETS XLMedia • Our role is to source, recommend and actively engage high quality consumers with the products and services of our partners 23 C
Slide 4: Key Operating Highlights
XLMedia | Privileged & Confidential 4 Key • Solid performance in H1 across all business units: Sports, Casino and Personal Finance $32.2M Operating • Successful equity raise enabling accelerated REVENUES H1 2020: $27.7m Highlights growth of US Sports division • Accelerated organisational initiatives
Slide 5: Post Period Initiatives
XLMedia | Privileged & Confidential 5 Post • Enhanced US Sports audience through the acquisition of Saturday Football Inc. Period • Acquisition of BlueClaw for US$2.5 million, providing a UK hub for the EU Sports business & strong SEO and digital PR best practice for Group Initiatives • Transition o
Slide 6: Strategy & Business Update
XLMedia | Privileged & Confidential Strategy & Business Update H1 2021
Slide 7: Business update
XLMedia | Privileged & Confidential Business update 7 Portfolio + Premium Management Branded Assets Our future is in regulated, ‘Quality over quantity’ high growth markets ethos Evolved Operating Platform Diverse range of Family of content-rich, consumer-first territories/verticals brands Healthy op
Slide 8: Revenue Per Headcount
XLMedia | Privileged & Confidential 8 Revenue Per Headcount Continuing to become more efficient at generating new revenue • Evolved operating system already benefiting US Sports vertical which we intend to replicate across other divisions New revenue per Headcount has increased by +21% versus prior
Slide 9: Investment in New Assets
XLMedia | Privileged & Confidential 9 Investment Saturday Football Inc in New o Major publisher of college football news acquired in Sep 2021 o Access to sizeable and affluent marketplace o Reach across South and Midwest States including markets yet Assets to legalise sports betting o Significant cr
Slide 10: Recruitment of Key People
XLMedia | Privileged & Confidential 10 Recruitment Non-Executive Director Julie Markey Chief Growth Officer Ken Dorward of Key o Significant experience in the development of o Experienced COO and former CFO & COO at talent and management of personnel across Rakuten Advertising international business
Slide 11: BlueClaw Acquisition
XLMedia | Privileged & Confidential 11 BlueClaw • Immediate access to excellent SEO, Content, PR and marketing capabilities to improve performance of key assets Acquisition • Best practice tools and agile processes that can be scaled across the Group’s portfolio, while enhancing future acquisitions
Slide 12: Data-driven Capability
XLMedia | Privileged & Confidential 12 Data-driven Utilising first-party data to: • Drive improved personalisation and recommendation Capability • Identify the right business models to improve customer experience and behaviourial understanding Putting data at the heart of everything • Properly repre
Slide 13: Outlook
XLMedia | Privileged & Confidential 13 Outlook • Maintaining revenue guidance for FY 2021 of between $65 million and $70 million although impact of transformational activities (including M&A and fundraising) likely to suppress operating profit across FY 2021 and FY 2022 • As Covid-19 restrictions ea
Slide 14: Financial Review
XLMedia | Privileged & Confidential Financial Review H1 2021
Slide 15: Income statement
XLMedia | Privileged & Confidential Income statement Continuing to invest in transformative change Item US$‘000 H1.21 H1.20 XLMedia revenues in H1 2021 totalled $32.2 million (H1 2020: $27.7 Revenues 32,218 27,715 million), an increase of 16% compared to the previous year primarily driven by US spor
Slide 16: H1 2021 Revenue Mix
XLMedia | Privileged & Confidential 16 H1 2021 Revenue Mix Quality focus drives performance REVENUE FROM WEBSITES
Slide 17: H1 2021 Revenue Mix
XLMedia | Privileged & Confidential 17 H1 2021 Revenue Mix Diversifying Revenue Streams (Continued)
Slide 18: EBITDA to Adj. EBITDA Reconciliation
XLMedia | Privileged & Confidential 18 EBITDA to Adj. EBITDA Reconciliation Transformation is driving the adjustments to EBITDA
Slide 19: Closing remarks
XLMedia | Privileged & Confidential Closing remarks H1 2021
Slide 20: Summary
XLMedia | Privileged & Confidential 20 Summary • Solid progress on corporate objectives o Portfolio - Reduced number of assets and redeveloped many of those remaining to concentrate on quality engaging websites o Branded Assets - Two significant acquisitions diversifies business and adds material ex
Slide 21: Thank You
XLMedia | Privileged & Confidential Thank You Q&A
Slide 22: Appendix
XLMedia | Privileged & Confidential Appendix
Slide 23: Cash flow statement
XLMedia | Privileged & Confidential Cash flow statement US$‘000 1H 21 1H 20 1H 21 1H 20 Operating Activities Financing Activities Net income (82) 99 Share capital issuance 35,806 0 Depreciation and amortization 3,587 3,171 Repayment of bank loans 0 (1,500) Cost of (income from) share-based payment 4
Slide 24: Balance sheet
XLMedia | Privileged & Confidential Balance sheet US$‘000 1H 2021 31.12.20 1H 2021 31.12.20 Current assets: Current liabilities Cash and short-term investments 36,931 13,876 Trade payables 2,134 2,000 Trade receivables 5,536 5,792 Other liabilities and accounts payable 21,263 20,972 Deferred conside