Deutsche Lufthansa Ag · XETR:LHA

Deutsche Lufthansa — Investor Presentation (November 2012)

18 slides from Deutsche Lufthansa's investor presentation, Nov 30, 2012

  1. Slide 1: The new Germanwings: Check-in to the Smart Class

    JHE NEW GERMANWINGS CHECK-IN TO THE SMART CLASS

  2. Slide 2: Lufthansa to pool its point-to-point operations in Europe in a new powerful airline

    LUFTHANSA TO POOL ITS POINT-TO-POINT OPERATIONS IN EUROPE IN A NEW POWERFUL AIRLINE MARKET TREND LUFTHANSA OFFERING • Previously: Two brands and products • Offering of low cost and non-stop • Lufthansa direct services carriers is increasing • Germanwings • Lufthansa and Germanwings • In the future:

  3. Slide 3: Reduced complexity since 2009 until today

    REDUCED COMPLEXITY SINCE 2009 UNTIL TODAY 2009 – HIGH COMPLEXITY & 2012 – FLEET HOMOGENISATION & DILUTED BRAND IDENTITY CATCHMENT AREA SEPARATION 32 A/C 14 A/C 1 A/C 17 A/C 5x LH B737-300 6x LH B737-500 4x LH B737-300 4x LH A320 1 A/C 1x A319 3x CL CRJ-700 3x LH B737-500 1 A/C 6x LH B737 1x B737-500

  4. Slide 4: Further development of the brand identity and product

    FURTHER DEVELOPMENT OF THE BRAND IDENTITY AND PRODUCT DECISION ON THE FURTHER PRODUCT PRESENTATION "NEW DEVELOPMENT & OF "NEW BRAND RELAUNCH IMPLEMENTATION GERMANWINGS" GERMANWINGS" PREPARATION Early October 2012 Today From July 2013 • Decision on the • Definition of passenger • New brand identity •

  5. Slide 5: The new Germanwings combines economic flying with high quality and attractive prices

    THE NEW GERMANWINGS COMBINES ECONOMIC FLYING WITH HIGH QUALITY AND ATTRACTIVE PRICES LOWER UNIT COSTS BEST PRICE/ PERFORMANCE FLEET AIRPORT SALES RATIO -20% • State-of-the-art, • Germanwings flies to • Bookable in all low-emission aircraft primary airports distribution channels • Simple and standard

  6. Slide 6: New Germanwings significantly contributes to turnaround in LH Passage

    NEW GERMANWINGS SIGNIFICANTLY CONTRIBUTES TO TURNAROUND IN LH PASSAGE SCORE programme of Lufthansa Group SCORE @ LH PASSAGE NEW GERMANWINGS 300 Increase in Higher revenue through further 1.5 million € revenues development of decentralised services up until 2015 billion 300 Cost savings with € millio

  7. Slide 7: Germanwings will become increasingly important for Lufthansa Passage

    GERMANWINGS WILL BECOME INCREASINGLY IMPORTANT FOR LUFTHANSA PASSAGE LUFTHANSA PASSAGE NEW GERMANWINGS REVENUE ~17 bn € ca. 10% REVENUE ~1.8 bn € PASSENGERS ~ 70 mil. ca. 20% PASSENGERS ~ 16 mil. KONT- KONT- 280 ca. 30% 90 AIRCRAFT AIRCRAFT

  8. Slide 8: Transfer of routes from Lufthansa to Germanwings in Stuttgart successful

    TRANSFER OF ROUTES FROM LUFTHANSA TO GERMANWINGS IN STUTTGART SUCCESSFUL ROUTES NUMBER OF RESULTS / TRANSFERRED TO PASSENGERS DEVELOPMENTS GERMANWINGS CARRIED SINCE ROUTE TAKEOVER • Market leadership since • Barcelona IN STR May 2012 • Bilbao • Brand & product are well- • Bremen accepted on the mark

  9. Slide 9: Germanwings ascends to premier league of European airlines

    GERMANWINGS ASCENDS TO PREMIER LEAGUE OF EUROPEAN AIRLINES Locations: • Berlin OVER 110 • Dortmund DESTINATIONS • Dusseldorf • Hamburg IN EUROPE • Hanover • Cologne • Stuttgart

  10. Slide 10: Growth plan to 2015 for the new Germanwings

    GROWTH PLAN TO 2015 FOR THE NEW GERMANWINGS FROM 32 FROM 7.7 MILLION AIRCRAFT FROM 1,352 EMPLOYEES PASSENGERS TO APPROX. TO APPROX. TO 20 MILLION 90 AIRCRAFT 2,500 EMPLOYEES PASSENGERS

  11. Slide 11: Customer wishes turn into economically viable products

    CUSTOMER WISHES TURN INTO ECONOMICALLY VIABLE PRODUCTS WHAT GERMANWINGS NOW GERMANWINGS IS TAKING ALREADY OFFERS: THE NEXT LOGICAL STEP:  Seat reservation  3 Economy fares at booking to match all customer wishes  Check in 72 hours before departure  Mobile services  Unrivalled seat pitch

  12. Slide 12: An overview of the new economy fares

    AN OVERVIEW OF THE NEW ECONOMY FARES THE BASIC FARE: THE SMART FARE: THE BEST FARE: The budget fare The standard fare The comfort fare From 33 euros Preferred seating from row 4 Preferred seating in rows 1-3 Miles Unrivalled seat pitch Unrivalled seat pitch Bookable add-ons Snack and drink Empty mid

  13. Slide 13: New Germanwings passengers collect Lufthansa status miles

    NEW GERMANWINGS PASSENGERS COLLECT LUFTHANSA STATUS MILES

  14. Slide 14: The new Germanwings is within easy reach

    THE NEW GERMANWINGS IS WITHIN EASY REACH 0180 • Customer hotline with a value • Facebook and Twitter as key 0180 rate (€0.14 from a landline) communication tools

  15. Slide 15: 2013 is the year of change

    2013 IS THE YEAR OF CHANGE 1 January 2013 The new Germanwings takes off. January 2013 - March 2014 The aircraft of the new Germanwings are converted. 1 July 2013 Customers can book and experience the new Germanwings.

  16. Slide 16: Low-cost flying becomes smart flying with Germanwings

    LOW-COST FLYING BECOMES SMART FLYING WITH GERMANWINGS  QUALITY INNOVATION INDIVIDUALITY • Lufthansa cockpit crew • Unrivalled seat pitch • Our customers decide • Maintenance by Lufthansa Technik • The new Best product • Individual products to satisfy all • Lufthansa catering • Smart products – sim

  17. Slide 17: The new logo

    germanwings””

  18. Slide 18: Slide 18

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