My Size, Inc. · NASDAQ:MYSZ
My Size — Investor Presentation (February 2019)
42 slides from My Size's investor presentation, Feb 8, 2019
Slide 1: Nasdaq (MYSZ) TASE (MYSZ) February 2019
Nasdaq (MYSZ) TASE (MYSZ) February 2019
Slide 2: Legal Disclaimer
Legal Disclaimer This presentation contains forward-looking statements about our expectations, beliefs or intentions regarding, among other things, our ongoing and planned product development, our intellectual property position, expectations regarding product launch and revenue, our results of opera
Slide 3: My Size, Inc. is a technology and big data company
Sources: My Size, Inc. (NASDAQ: MYSzZ) is a technology and big data company with a proprietary technology platform that generates accurate measurements on any smartphone and mobile device. Measurements are used to improve the consumer journey in the omni channel world ‘on number of markets including
Slide 4: Traded on Nasdaq and TASE; novel measurement technology
Traded on Novel platform Nasdaq measurement and TASE technology ae - Big data value Billion $ Verticals added Services * Apparel e-commerce t. * Personalization * DIY POS and online i oucnt as * Logistics decisions Preliminary Scaling up in installations (oy 2019 with new in all verticals customers
Slide 5: Significant Events — Corporate
SIGNIFICANT EVENTS — CORPORATE MY SIZE December 2017 Raised ~$2.5M June 2016 Began trading on The Nasdaq Capital Market Jan-Dec 2014 Raised ~$2M January 2014 My Size founded val September 2018 Announced First Commercial Deal-Katz’s July May-Dec August February 2014 2015 2017 2018 Raised ~ $1.35M. Ra
Slide 6: Significant Events — R&D
SIGNIFICANT EVENTS — R&D MY SIZE September 2015 Launched SizeUp - distance measurement app June 2018 Launched Qsize™ Mobile Measurement Solution for QC in Apparel Manufacturing January 2019 Launched MySizelD Android app August 2017 TRUCCO launches TrueSize apparel measurement technology January 2018
Slide 7: Recent news and press releases
January 3, 2019 My Size Launches MySizelD™ Smart Measurement Fashion App for Android December 19, 2018 My Size Launches Online Store ‘Modelista’ to Showcase MySizelD™ Mobile Measurement Technology for Online Retailers » December 12, 2018 My Size, Inc.’s Mobile Smart Tape Measure App, SizeUp™, Reache
Slide 8: My Size at a glance
MY SIZE al a glance 4/3 B 2 2014 3 4 ~$18.5M 30 Founded Pilots with granted Raised Employees in _ Retailer size in Israel tier 1players _ patents in 3 R&D, M&S charts 7 regions and supported / FR INNOVATION Management NATION 3 MYSZ MY: =
Slide 9: The Executive Team
The , Executive TEAM _; sks Multidisciplinary and Seasoned Managers : RONEN LUZON Founder & CEO Serial entrepreneur Founded Malers, global security company Founded and led numerous startups BSC in IT&BIS BILLY PARDO CPO Senior Director of Product at Fourier Education B.Sc. in computer sciences, MBA
Slide 10: MySizeID double award winner for innovation
MY. ID" Double Award Winner for Innovation MYSZ SIZE - Y
Slide 11: Opportunities
11 OPPORTUNITIES MARKETS tT Apparel \ Ls , DIY Courier 4 Utility a TECHNOLOGY = Sensors Cloud Server Algorithms Big Data Analytics — Ne y a MY: ID” Box@)sizeID" Retailer | Consumer Courier | Consumer MYSZ SS Consumer The My Size proprietary, | patented measurement algorithms are scalable to many dif
Slide 12: Technology serving multi-billion dollar markets
TECHNOLOGY? Serving Multi- Bilion $ Markets TAM: ty 1) TAM was derived by assuming a 4% roy of the revenue from the global online fashi market (estimated at $332.1 Bin 2016 to Statista) 2) TAM Was derived by assuming a'4g%royalty of the revenue from the global online DIY home improvernent market (es
Slide 13: Technology: Smartphone Measurement
Technology Smartphone Measurement ft \@®\e Full body, Smartphone MySizelD_ Measurement measurement sensors data algorithm result Research M < g / Customer's ' Geen} souy measurements “> : | recommended } Sizing by tape / database (chest, hip, : size for each /, measure height, waist, ete. retailer a
Slide 14: Size related e-commerce returns
in size related e-commerce returns in online Az=:] shopping cart apparel purchases ee abandonment worldwide? rate in fashion? MEASUREMENT TECHNOLOGIES REDUCE RETURNS MYSIZEID"
Slide 15: E-commerce growth
(SB, Statista) (ST, eMarketer) 633.5 a 4.13 _t 3. | 7q =— _ 2.84 332.1 a z i | | I 1 li | | I nl 2019 2020 2021 eCommerce mmCommerce 2017 2018 2016 2017 2018 2019 2020 2021 4.88 ACCURATE MEASUREMENTS COULD FURTHER SPUR GROWTH MYSIZEID"
Slide 16: MySizeID apparel e-tailing
MySizelD REVOLUSEaeS Apparel e-Tailing Enabling e-tailers to focus on: returning customers, not customer returns Predictive 3D measuring based on advanced algorithms with high accuracy Thy the customer’s generated sizing profile Ne po User friendly jaay measurement ABB process takes less than a minu
Slide 17: MySizeID benefits
MySizeID nde Di RECT [ Increase customer Improve sizing " confidence efficiencies Benefits / | Driving profitabilitylthrough INCREASE REDUCE RETURN increased revenues and CONVERSIONS | VOLUMES improved efficiencies pal 2S Improve customer Valuable big data experience | CUSTOMIZED — OFFERINGS & INCRE
Slide 18: Data is the new oil
Data is the NEW OIL Customers Expect Personalization e 58%! of consumers place importance on personalized shopping experiences e 57%! of consumers are willing to share personal data in exchange for personalized offers MYSZ My Size Consumer Big Data offers Added — Keouord Search
Slide 19: Here's how MySizeID works
Here’s how works
Slide 20: Commercialization Strategy - Third Party Model
Commercialization Strategy -Third Party Model Total e-commerce Sites on Platforms ~3.5M. 29.35% 26.75% Partner with 19.55% e-commerce 3% Party Platform Providers A oF 10.22% 5.95% Direct Partnerships * 988% 3 55 on = = WooCommerce SquareSpace shopify WixStores. Magneto Monster Others Source: httos:/
Slide 21: Ecommerce players revenue scenarios
Ecommerce players ‘Assumed Avg. Assumed Penetration $ per Rate account 1% $200 2,060,000 1,370,000 5% $200 10,300,000 6,850,000 10% $200 20,600,000 13,700,000 $200 30,900,000 20,550,000 720,000 3,600,000 7,200,000 410,800,000 Revenues 416,000 324,000 248,000 2,080,000 1,620,000 1,240,000 4,160,000 3
Slide 22: Pricing: monthly subscription and pay per click
Monthly Subscription 3" Party Platform Websites $49 and up 20% $39 and up 2 $0.01 PPC and up Independent Websites Pay Per Click ("PPC”) $0.01 and up
Slide 23: A growing base of retail partners
A growing base of RETAIL PARTNERS MySizelD targets a $13.3B Global TAM My Size widget to be 3 pilots with international retailers ppirersted. on pletion Millions of monthly consumers | * Access to millions of users Thousands of stores Monthly license fee business model TOMMY SHHILFIGER AEROPOSTALE C
Slide 24: A cut above the rest
A CUT above the Rest MYSIZE GATRUE FIT == rege Based on actual customer measurements Omnichannel (Web, Mobile) Uses phone sensors No phone camera usage Privacy non-invasive Automated input Decisive recommendation White label solution Big data generation Multi-vertical Market reach SAVVIS 2 QBN BARRA
Slide 25: SizeUp Air measurement app
sale SizeUp Air Measurement App with Machine Learning 850K downloads to date
Slide 26: SizeUp Supports Online and Offline DIY Sales
SizeUp Supports Online and, Offline DIY Sales
Slide 27: SizeUp will foster growth of online DIY market
SizeUp will Foster Growth Ag Dilathet: $670B" in of Online DIY Market Ml 2017 up 2.6% from 2016 Market poised for Growth| | , 41%? growth in online ee sales (2016-2017) 6 SizeUp Business Model 4 royalties on sales
Slide 28: Here's how SizeUp works
Here’s how works
Slide 29: Introducing BoxSizeID DIM Measurement Tool
Slide 30: Logistics industry inefficiencies
LOGISFICS INDUSTRY nterwith inaccurate S e_ Billing errors can cost freight companies '% in additional costs measurements lead to space due to inefficient slotting ACCURATE MEASUREMENTS Combat Industry Inefficiencies
Slide 31: Delivery management
DELIVERY MANAGEMENT Accurate parcel measurement and cost calculation Real-time DIM details for improved logistics Integration with ERP systems = Barcode scan = |mage capture = Geo-location tagging BZD"
Slide 32: BoxSizeID: parcel shipping business
BOXSIZEID Integrated at Israeli Courier Parcel shipping business is booming worldwide BB vnits Parcel spend 40.1B 11.9B 63.6B 74.4B Shipped parcels @ @ worldwide 2016 2017
Slide 33: Here's how BoxSizeID works
Here’s how BOXSIZED works BOx(@)SIZEID™
Slide 34: Direct partnerships
01\ Direct partnerships with logistics and courier players 02\ Partner with leading industrial manufactures Source: https://www handelsblatt.com/today/companies /express-services-ups-mulling-move-to-dispatch-european. tivals/23540180,htm|?ticket=ST-506585-lEKeMDkg53q2fFGODION-ap6 BoxSizelD is alread
Slide 35: Business model
BUSINESS a Monthly subscription based on volume and users Independent ; $300 and up cargo companies
Slide 36: Growth Strategy
Growth Strategy Currently engaged in extensive beta- testing 1) High volume, tier 1 prospects in North America and Western Europe Expected commercialization in 12 month time frame Revenue sharing and licensing business models Solutions for point of sale, e-commerce and logistics
Slide 37: Balance Sheet Snapshot
Balance Sheet SNAPSHOT Traded on Nasdaq & TASE (in thousands) Cash and Cash Equivalents** $7,867 $1,872 Current Assets 7,949 2,253 Long-term Assets 489 165 Total Assets $8,438 $2,418 Total Current Liabilities* $2,730 $3,570 Long term Debt - - Other Long term liabilities : - Total Liabilities 2,730 3
Slide 38: Capitalization
CAPITALIZGIGON Number of Shares/Equivalents Current Shares Outstanding 29.85 Million Options @ Wtd Avg Strike Price of $2.59 2.44 Million As of February 1, 2019 ; Warrants @ Wtd Avg Strike Price of $2.10 2.16 Million : Convertible Debt/Equity 2 Total Shares and Equivalents (Fully Diluted) 34,45 Mill
Slide 39: My Size brings next generation measurements
My Size Brings NEXT GENERATION Measurements Driving profitability is across multiple verticals Higher profitability due to reduced — returns ] Increasing (s)] saving efficiencies aap. Driving sales via valuable INTEGRATIONS 1 1 data and analytics 39 Increasing revenues by fostering conversions Incre
Slide 40: Thank You
THAN K At My Size, Inc. H At DarrowIR Ronen Luzon/Eli Walles ; Peter Seltzberg YO U | contact@mysizeid.com i 516-419-9915 . : pseltzberg@darrowir.com a
Slide 41: Appendix
Slide 42: The Sales Team
The Sales TEAM MS. SUSAN MOSES MR. ARGUN ERSEN MS. TAO FLEURY MS. JESSICA HOOPFER MR. CLAUDIO MENEGATTI a2 MYSZ MY: :