Credo Brands Marketing Limited · NSE:MUFTI
Credo Brands Marketing — Q1 FY27 Earnings Presentation
38 slides from Credo Brands Marketing's earnings presentation, Aug 11, 2026
Slide 1: Cover letter to stock exchanges
------------------------------------------------------------------------------------------------------------------ August 11, 2026 To To BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, C-1, Block G Dalal Street, Mumbai – 400 001 Bandra Kurla Complex Ban
Slide 2: Credo Brands Marketing Limited Investor Presentation August'26
Credo Brands Marketing Limited Investor Presentation August’26 MUFTI 2.0 - Premium Retail Experience × Elevated Merchandise × Brand Storytelling
Slide 3: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Credo Brands Marketing Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitatio
Slide 4: Q1 FY27 Financial Highlights
Q1 FY27 FINANCIAL HIGHLIGHTS
Slide 5: MD's Comments
MD’s Comments Commenting on the Result, Mr. Kamal Khushlani, Chairman & MD, Credo Brands Marketing Limited said “FY26 was a year of resilience for MUFTI, marked by focused execution and continued progress on our transformation journey. In Q1 FY27, we continued to advance MUFTI 2.0, with a focus on p
Slide 6: Q1 FY27 Operational & Financial Performance
Q1 FY27 Operational & Financial Performance -0.8% Rs. 125.3 crores 427 10.8% 4.5% Shirts Bottomwear Revenue from Operations Total Store Count T-shirts 46.5% Outerwear Other 39.0% Rs. 77.2 crores 61.6% Gross Profit Gross Profit Margin Product Mix (Q1 FY27) 4.9% Rs. 26.6 crores 21.2% 11.6% EBOs EBITDA
Slide 7: Cash Flow & Balance Sheet
Cash Flow & Balance Sheet Working Capital (in Days) Cash Flow from Operations (Rs. Crs.) Inventory Debtors Creditors Post IND AS 116 184 196 176* 147 159 133 118 132 67 65 74 16 16 17 FY 25 FY 26 Jun-26 33 Return on Capital Employed^* Return on Equity^* (RoCE) (RoE) FY 25 FY 26 Jun-26 12.9% 10.1% Ro
Slide 8: Key Focus Areas Of The Company
Key Focus Areas Of The Company GP Margin (%) 1 Consistent Gross Profit (GP) ✓ Consistent Gross Margin despite tough demand scenario 56.9% 57.5% 57.5% 57.2% 58.4% Margins ✓ Consistently, GP Margins have remained above 57% FY22 FY23 FY24 FY25 FY26 Revenue per sq. ft. (Rs.) 2 ✓ Company has consistent R
Slide 9: Profit & Loss Statement
Profit & Loss Statement Profit & Loss (in Rs. Crore) Q1FY27 Q1FY26 YoY Total Revenue 125.3 119.9 5% Cost of Materials Consumed 48.1 46.1 Gross Profit 77.2 73.8 5% Gross Margin 61.6% 61.6% Employee Cost 9.4 8.4 Other Expenses 41.2 34.4 ❖ Q1 FY27 EBITDA fell 14% YoY to EBITDA 26.6 31.0 -14% ₹26.6 cror
Slide 10: Transitioning Into Premiumization
TRANSITIONING INTO PREMIUMIZATION
Slide 11: Premiumization of Stores Experience
Premiumization of Stores Experience Reinventing the Store. Redefining the Brand Experience. Reigniting the Spark Premiumised Customer Experience 1 Stronger Customer Loyalty & Repeat Visits 3 Stronger Brand Differentiation 55 Higher Customer Engagement 2 Increased Conversion Rates 4 Supports Omnichan
Slide 12: Reinvented Brand Identity
Reinvented Brand Identity A new identity rooted in 28 years of authenticity - ready for India’s premium evolution PREMIUM DESIGN | ELEVATED STYLE Reinvented Brand Identity at City Mall – Kota, Rajasthan Colors Mall - Raipur Jayanagar-2, Bengaluru Inorbit - Vishakhapatnam Kanuru - Vijayawada ANSA Mal
Slide 13: How Is MUFTI Different
HOW IS MUFTI DIFFERENT — —_— Se
Slide 14: How is MUFTI Different (1/2)
How is MUFTI Different (1/2) Our metrics tell a different story than traditional retail - one of strategic design, not operational weakness Inventory Days: Higher by Design Receivable Days: Secured Relationships Payable Days: Strategic Speed High inventory days suggest slowmoving stock, High receiva
Slide 15: How is MUFTI Different (2/2)
How is MUFTI Different (2/2) Our metrics tell a different story than traditional retail - one of strategic design, not operational weakness Risk Allocation Strategy Working Capital Profile Channel Mix In most retail models, inventory and Higher inventory and receivable days can be Heavy dependence o
Slide 16: Increasing focus on D2C channel
Increasing focus on D2C channel Leveraging online platforms such as Google and Meta to amplify Digital Brand presence • Utilizing leading online platforms - Google and Meta ✓ Shifting Consumer Behavior and strengthening digital visibility meets the customer where they are. This will attract new cust
Slide 17: Recent Marketing Campaigns (1/2)
Recent Marketing Campaigns (1/2) PRATEIK X MUFTI FLOW LINEN HAVANA Click Here Click Here Click Here 16
Slide 18: Recent Marketing Campaigns (2/2)
Recent Marketing Campaigns (2/2) SLOW LIVING 400050 For EVERY ARTIST LOOSE JEAN Click Here Click Here Click Here 17
Slide 19: 'Mufti' – Redefining Menswear
‘Mufti’ – Redefining Menswear Creative, Bold and Expressive Clothing for the Contemporary Indian Man Focus on expressiveness and boldness in our Diverse products range under the mid- Strong brand recall amongst customers with a designs differentiates us from competition premium to premium price rang
Slide 20: MUFTI is a Brand, Redefining Menswear
MUFTI is a Brand, Redefining Menswear Building Loyalty through our values, aesthetics, and product quality We are Unique, Creative and Expressive MUFTI goes beyond being MUFTI’s Merchandise Lifecycle Flow ✓ The company offers all fresh just a brand; it is a lifestyle. It merchandise every season emb
Slide 21: Reinvented Merchandise Architecture
Reinvented Merchandise Architecture AUTHENTIC RELAXED URBAN ATHLEISURE Daily Casuals Holiday Casuals Party-Wear Lounge-Wear Increasing our share of customer’s wallet by providing designs suited for specific occasions in our customer’s life 20
Slide 22: Company Differentiators
COMPANY DIFFERENTIATORS
Slide 23: Company Differentiators
Company Differentiators 1 2 3 Multi-channel, Pan-India Distribution Wide Range of Products for Multiple Strong Brand Equity with Presence Extending from Major Metros to Tier- Occasions in our Consumer’s Life Across Categories 3 Cities 4 5 6 EBOs Offering Holistic In-Store Brand Driven Through Longst
Slide 24: 1. Wide Range of Products for Multiple Occasions
1. Wide Range of Products for Multiple Occasions Focus on creativity, expressiveness and boldness in designs to provide a youthful appearance Shirts (1) T-shirts (1) Bottomwear Outerwear Offering the most balanced mix of products across Topwear, Bottomwear and Outerwear Note: (1) Shirts and T-shirts
Slide 25: 2. Strong Brand Equity with Presence Across Categories
2. Strong Brand Equity with Presence Across Categories Prominent focus on casual wear in the mid-premium to premium price range Denim Led Casual Led Premium+ Premium Mid-Premium Value 24
Slide 26: 3. Multi-channel having Pan-India Distribution
3. Multi-channel having Pan-India Distribution Retail Touchpoints Sales Mix (Q1 FY27) 115 1,913+ 287 4.9% 22 11.6% EBOs Cities Present 4.8% MBO LFS Online 583 89 17.5% 61.2% 107 Others 414 264 EBO – Cities Present 28 49 45 231 183 Diversified Presence Across High Streets, Malls & Airports 12 Geograp
Slide 27: 4. EBOs Offering Holistic In-Store Brand Experience
4. EBOs Offering Holistic In-Store Brand Experience and Enhancing Brand Visibility… Avg. Cost of Capex per EBO Avg. Annual Revenue per EBO (Rs. Lakhs) (Rs. Lakhs) +8% 43.3 75.8 74.8 78.0 75.2 28.5 28.1 30.1 55.1 25.6 FY22 FY23 FY24 FY25 FY26 FY22 FY23 FY24 FY25 FY26 Avg. Revenue per product Avg. tic
Slide 28: Evenly spread PAN-India network of 427 EBOs
… with an evenly spread PAN-India network 427 EBO’s in 231 cities; evenly spread pan-India EBO network Store Operating Model Tier Wise Location Wise Top 2* FOFO 11% Tier 3 25% 26% Malls COCO Next 6** 35% 13% 33% 17% 66% 1% Tier 1 Airports 33% 40% Tier 2 HighStreets COFO As of Jun 30, 2026 *Includes
Slide 29: 6. Driven Through Longstanding Relationships with Partners
6. Driven Through Longstanding Relationships with Partners Sourcing Partners Manufacturing Partners Franchisee Partners Over 50 Over 50 Over 50% Fabric and accessories suppliers Manufacturing Partners of franchisees associated with Mufti for over 5 years Over 10 years Over 10 years Average associati
Slide 30: 7. Systems Driven Processes and Analytical Capabilities
7. Systems Driven Processes and Analytical Capabilities Enable Data Based Decision-making Strong In-house Design Competencies To Deliver Innovative And High-quality Products Product Design Procurement Manufacturing Tech-enabled Inventory Business Intelligence Tool Management System ✓ Experienced in-
Slide 31: 8. Financially Stable Business Model With Demonstrated History of Profitable Growth
8. Financially Stable Business Model With Demonstrated History of Profitable Growth … and tight operational control leading to Demonstrated growth in Revenues.. .. with sustained in gross margins sustained EBITDA margin 56.9% 57.5% 57.5% 57.2% 58.4% 27.9% 32.9% 28.3% 29.1% 26.0% +15% +15% +13% 567 6
Slide 32: Growth Drivers
GROWTH DRIVERS
Slide 33: Key Growth Strategies
KEY GROWTH STRATEGIES Expand domestic store ✓ Identifying potential markets for opening/relocating EBOs network in existing and new ✓ Leverage existing store network and knowledge to tap this growth opportunity cities ✓ Offers the potential for market share gains, increased brand recognition and eco
Slide 34: Historical Financials
HISTORICAL FINANCIALS
Slide 35: Historical Profit & Loss Statement
Historical Profit & Loss Statement Profit & Loss (Rs. In crore) FY26 FY25* FY24* FY23* FY22* Revenue from Operations 592.1 618.2 567.3 498.2 341.2 Raw Material Cost 246.6 264.3 241.3 211.9 147.1 Gross Profit 345.5 353.9 326.1 286.2 194.1 Gross Profit Margin 58.4% 57.2% 57.5% 57.5% 56.9% Employee Cos
Slide 36: Historical Balance Sheet
Historical Balance Sheet Assets (Rs. In crore) Mar-26 Mar-25* Mar-24* Mar-23* Mar-22* Equity & Liabilities (Rs. in crore) Mar-26 Mar-25* Mar-24* Mar-23* Mar-22* Property Plant & Equipment 69.4 74.5 77.2 61.5 40.3 Share Capital 13.1 13.1 12.9 3.2 3.2 Capital Work in Progress 0.8 0.7 0.8 0.2 0.6 Other
Slide 37: Historical Cash Flow Statement
Historical Cash Flow Statement Particulars (Rs. in crore) FY26 FY25* FY24* FY23* FY22* Net Profit Before Tax 63.9 91.8 78.9 103.8 47.8 Adjustments for: Non-Cash Items / Other Investment or Financial Items 91.9 89.2 83.1 64.0 60.8 Operating profit before working capital changes 155.8 181.0 162.0 167.
Slide 38: Thank You!
THANK YOU ! Company: Credo Brands Marketing Limited CIN: L18101MH1999PLC119669 Mr. Rasik Mittal – CFO investorrelations@mufti.in Investor Relations: Strategic Growth Advisors (SGA) CIN: U74140MH2010PTC204285 Mr. Deven Dhruva / Ms. Prachi Chhugani deven.dhruva@sgapl.net / prachi.chhugani@sgapl.net Te
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