Lifetime Brands, Inc. · NASDAQ:LCUT

Lifetime Brands — Investor Day (November 2019)

117 slides from Lifetime Brands's investor day presentation, Nov 14, 2019

  1. Slide 1: Investor Day November 2019

    © LifetimeBrands NOVEMBER/2019. INVESTOR DAY

  2. Slide 2: Forward-Looking Statements

    Forward-Looking Statements In this presentation, the use of the words “believe,” “could,” “expect,” “may,” “positioned,” “project,” “projected,” “should,” “will,” “would” or similar expressions is intended to identify forward-looking statements. Such statements include all statements regarding the g

  3. Slide 3: Non-GAAP Financial Measures

    Non-GAAP Financial Measures This presentation contains non-GAAP financial measures, including consolidated net sales in constant currency, adjusted net loss, adjusted diluted loss per common share, gross margin (excluding non-recurring charges) and adjusted EBITDA. A non-GAAP financial measure is a

  4. Slide 4: Agenda

    1 Introduction 6 International Sourcing / Supply Chain / Operational 2 Strategy Overview 7 Efficiency Go-to-Market / Innovation / Product 3 8 Financial Platform to Drive Growth Development 4 E-commerce / DTC Opportunity 9 Q&A 5 Food Service

  5. Slide 5: Strategy Overview

    Strategy | Overview Rob Kay

  6. Slide 6: Lifetime Brands: Who We Are

    Lifetime Brands: Who We Are 2 million ft2 Leading durables #1 positions in of warehouse and consumer products Barware manufacturing space company, with focus on Accessories, Bath across United States, home products Scales,* Europe, China and Cutlery,* Kitchen Puerto Rico distribution Tools & Gadgets

  7. Slide 7: M&A: Accelerating Growth Through Strategic Expansion

    M&A: Accelerating Growth Through Strategic Expansion Lifetime Brands has grown steadily for more than 70 years 14 TRANSACTIONS 2012 2013 2014 2016 2017 7

  8. Slide 8: Largest Non-Electric Housewares Company

    Lifetime Brands Today: Largest Non-Electric Housewares Company Filament acquisition made Lifetime Brands the industry leader and strengthened brand portfolio Source: Euromonitor Retail Sales Data for North America CY2018 Housewares industry, including cooking utensils, dishes, tableware, cutlery, dr

  9. Slide 9: Lifetime Brands Investment Highlights

    Lifetime Brands Investment Highlights Leading global designer, developer and marketer of a broad range of durable consumer products with a focus on the home Leading portfolio Significant Best-in-class More efficient Strong cash flow of strong, opportunities in innovation engine global platform gener

  10. Slide 10: Lifetime's Strong, Recognized Brands

    Lifetime’s Strong, Recognized Brands Portfolio of brands with targeted brand equity 10

  11. Slide 11: Licensed Brands & Private Label Provide Additional Growth Stream

    Licensed Brands & Private Label Provide Additional Growth Stream • Enable retailers to develop their own brands, while minimizing their start-up costs • Support retailers with market analysis, product assortments, promotional and merchandising solutions 11

  12. Slide 12: Stable, Diversified Customer Base

    Stable, Diversified Customer Base Diversified revenue sources and stable end markets result in significant cash flow generation Revenues Channels Brands Categories Total Owned Licensed Private Label Kitchenware Tableware Home Solutions Mass Market Specialty/Independent Warehouse Clubs E-Commerce/TV

  13. Slide 13: Lifetime Brands International Footprint

    Lifetime Brands International Footprint Efficient global platform Lifetime Brands Europe Lifetime Brands Canada Lifetime Brands B.V. Sourcing / Supply Chain Equity Stake in Grupo Vasconia Hong Kong Sales Office 13

  14. Slide 14: We Are a Different Company Today

    We Are a Different Company Today Lifetime Brands 2017 Lifetime Brands Today • Industry consolidator Broadened market focus Successful integration of Filament - Acquisition strategy focused on short-term • Pursuing organic growth opportunities acquisition accretion in adjacent categories • ~$12 milli

  15. Slide 15: Lifetime 2.0: Relaunching an Industry Leader

    Lifetime 2.0: Relaunching an Industry Leader Taking deliberate, decisive actions to create shareholder value LONG-TERM TARGETS • Organic growth through product development and $900+M data-driven marketing in Revenues (vs. $745—$750M expected in 2019) • SKU rationalization to focus on core products a

  16. Slide 16: Progress on Lifetime 2.0

    Progress on Lifetime 2.0 Initial Self Report Card Increased revenues 32% and EBITDA 63% Pivoting strategy from sales / transactional to strategic product / marketing data driven Exceeded expected synergies / cost efficiencies from Filament acquisition Analyzing portfolio assets and rationalizing SKU

  17. Slide 17: Building the Core: Investments in Brand Equity

    Building the Core: Investments in Brand Equity • Change focus from transactional to strategic • Drive business through data-driven approach • Portfolio rationalization and prioritization • Focus on core brands and product categories • Invest in brand equity with consumers and retailers • Scale as a

  18. Slide 18: STAR: Strategic Thinking and Results

    STAR Strategic • Systematic way for each business unit to develop a unique strategic plan Thinking • Helps identify challenges and opportunities along with plans to maximize sales And • Once executive management signs off, it becomes a blueprint for Results product development

  19. Slide 19: Strategic Brand and Product Approach

    Strategic Brand and Product Approach • Strategic portfolio planning program implementation • New stage-gate product development process • Emphasis on key consumer brands and products in core categories • Focus on core brands and product lines that align with positive consumer and market trends • Eff

  20. Slide 20: Investments in Brand Building: Traditional Media

    Investments in Brand Building: Traditional Media Trusted brands and innovative products receive over 12 billion annual consumer impressions 20

  21. Slide 21: Investments in Brand Building: Social Media Influencers

    Investments in Brand Building: Social Media Influencers 150+ category-specific influencers reach over 17 million targeted consumers annually 21

  22. Slide 22: Portfolio / SKU Rationalization

    Portfolio / SKU Rationalization Refocusing resources on brands and products that fit our profitable growth strategy Eliminated product offerings that do not provide 7,000+ adequate returns SKUs eliminated Identified non-core assets to divest near-term $30M—$45M Will continue to evaluate portfolio to

  23. Slide 23: Incremental Growth Opportunities Summary

    Incremental Growth Opportunities Summary Food Service International Expansion • Entered market in mid 2019 • Presence in over 100 markets currently • Expect to start seeing incremental • Approach each new market with tailored revenue contribution in 2020 plan to best realize the individual opportuni

  24. Slide 24: Efficient Global Platform to Drive Growth

    Efficient Global Platform to Drive Growth Leverage shared services and economies of scale to provide competitive advantages Sourcing / Supply Chain Distribution U.S. Sales Force • Sourcing products in Far East for • Well invested, state-of- • In-house sales force represents 60 years the-art distribu

  25. Slide 25: Efficient Global Platform to Drive Growth

    Efficient Global Platform to Drive Growth Leverage shared services and economies of scale to provide competitive advantages IT E-commerce Creative/Marketing • SAP platform designed to • Enables us to reach • In-house packaging and scale and rapidly integrate consumers directly photography reduces co

  26. Slide 26: Experienced Management Team

    Experienced Management Team Right leaders in place to execute Lifetime 2.0 Rob Kay CEO Dan Matthew Tim Sara Cliff Jackie Larry Siegel Canwell Simmone Shindel Siegel Fagan Winoker President, President, LTBE Chief Integration General Counsel Global Supply Human Chief Financial North America Officer Ch

  27. Slide 27: Multiple Paths to Value Creation

    Multiple Paths to Value Creation Path to $90+ million in Adj. EBITDA(1) in next five years • Leverage leadership positions and growth opportunities in core markets • Drive end market growth through digital investment opportunities • Opportunity to grow / positioned to win in commercial food service

  28. Slide 28: Go-to-Market / Innovation / Product Development

    Go-to-Market / Innovation / Product Development Dan Siegel

  29. Slide 29: Channel Strategy

    Channel Strategy Mass Market Off-Price Department Stores Specialty Stores Warehouse Clubs E-commerce/TV Supermarkets Independent Retailers Commercial DTC Lifetime has Over 7,000 e-commerce sites independent retailers for direct-to-consumer sales. 29

  30. Slide 30: Go-to-Market Strategy

    Go-to-Market Strategy • Adaptive approach to fit rapidly changing retail landscape • Shift from transactional to strategic sales focus • Vendor consolidation • Best-in-class sales force • Scale provides competitive advantage • Development of brand equity targeted towards particular retail channels

  31. Slide 31: Mikasa

    Mikasa • Largest tabletop brand at Lifetime Brands • Over 200 million annual impressions through social media and public relations • Luxury brand embraced by key retailers

  32. Slide 32: Farberware

    Farberware • Over $200 million of retail sales per year • Leading brand in kitchen tools & gadgets and cutlery • 89% consumer brand recognition • Better brand with key distribution and excellent retail sell-through

  33. Slide 33: Built

    Built • 49% CAGR since 2015 • Gaining significant market share in bottles, bentos and bags • #1 social media lifestyle brand for company; 60+ influencer partners

  34. Slide 34: Taylor

    Taylor • #1 market share in measurement* - Gap between #1 and #2 is vast • High-margin, high-performing category for retailers • Known for innovation in precision measurement. Most technology comes from food service and moves into consumer * NPD Group

  35. Slide 35: Instant Pot

    Instant Pot • Best selling small appliance • Huge need in market for accessories to work with Instant Pots • Lifetime is the only official Instant Pot accessory licensee • Capitalized on the trend and brought to market 50 items that work specifically with the appliance • All sales are completely inc

  36. Slide 36: AllRecipes

    AllRecipes • Connecting digital to brick and mortar • Over 40 million Americans visit AllRecipes.com monthly • Displacing competition with a fresh new concept that will excite and enhance the Kroger guest

  37. Slide 37: Scott Living

    Scott Living • Identified the popularity of Scott Brothers and potential for retail • Added meaningful brand to what has traditionally been an unbranded category • Created a big concept and launched with Kohl’s • Quote from Doug Howe, CMO Kohl’s, “The addition of Scott Living reinforces our continue

  38. Slide 38: Industry Leading Design & Engineering

    Industry Leading Design & Engineering Largest In-House Design Team in Industry Creates Competitive Advantage • Scalable model with strong senior leadership in key design centers • 150 designers and engineers • Unique skill set across multiple locations (Garden City, NY; Oakbrook, IL; Seattle, WA; Me

  39. Slide 39: State-of-the-Art Technology and Capabilities

    State-of-the-Art Technology and Capabilities • 15 3D printers, 3D scanners, Niton XRF analyzers, CDC reductive machine • Failure Mode and Effects Analysis predicts when a product will fail • Full model shop 39

  40. Slide 40: Levels of Innovation

    Levels of Innovation Understanding how project fits into these levels is key to: • Setting realistic expectations • Never disappointing the customer • Giving consumers a five-star experience 40

  41. Slide 41: Levels of Innovation: Level 1

    Levels of Innovation: Level 1 Continuous, incremental improvements to existing products • Case Study: Farberware Can Opener • Interior updates to improve performance • Updated colors to appeal to consumers

  42. Slide 42: Levels of Innovation: Level 2

    Levels of Innovation: Level 2 Adding products to existing lines of products • Case Study: KitchenAid Dish Rack • Added new features to expand product line and category 42

  43. Slide 43: Levels of Innovation: Level 3

    Levels of Innovation: Level 3 Creating new lines of products and/or categories • Case Study: Instant Pot • Created new line from scratch 43

  44. Slide 44: Levels of Innovation: Level 4

    Levels of Innovation: Level 4 Developing products that are new to the world • Case Study: Built Bottle • Patented technology with new slide lock 44

  45. Slide 45: Open Innovation

    Open Innovation • Connection with thousands of individual inventors - Example: Full-time consultant who is prior president of United Inventors Association • Ability to tap into 300+ million people 45

  46. Slide 46: Capitalizing on Industry Trends

    Capitalizing on Industry Trends Market research Retail landscape Trade shows Surface design By partnering with global trend Consistent shopping allows us to We attend trade shows year- We are able to showcase service groups we are able to keep a pulse on the market, round, from international hubs to

  47. Slide 47: Color, Materials & Finish (CMF)

    Color, Materials & Finish (CMF) • Focuses on differentiating our products through color design, pattern design, and custom illustration • Driven by trend and materials research that is conducted throughout the world • Presented to our customers via mood boards and presentations tailored to their nee

  48. Slide 48: Research and Data-Driven Approach

    Research and Data- Driven Approach • Competitive advantage vs. smaller players • Significant spend on point-of-sale information • Fact-based selling versus anecdotal information • Larger retailers rely on this data and expect it; category advisor to Walmart • Shared costs for acquired companies with

  49. Slide 49: Showrooms Provide Competitive Advantage

    Showrooms Provide Competitive Advantage Showrooms SWOT Room • 42,000 ft2 main showroom in Garden City, NY • Gives retailers one-stop shop • NYC tabletop showroom is epicenter of tabletop • Shows actual plan-o-grams and competitive gaps • Additional showrooms in Medford and Seattle 49

  50. Slide 50: E-Commerce / DTC Opportunity

    E-Commerce / DTC Opportunity Dan Siegel

  51. Slide 51: E-Commerce Three Distinct Categories

    E-Commerce Three Distinct Categories Pure Play Omni Channel Direct to Consumer & 51

  52. Slide 52: Pure Play

    Pure Play • Strategic commitment 14% to grow internally and of Lifetime’s sales with Amazon and Wayfair 28.8% Amazon 3 year CAGR • Key relationships at top level 22.3% • SVS advantage Wayfair 3 year CAGR • Prime certified

  53. Slide 53: Amazon Overview

    Amazon Overview 1P & 3P Year-over-year sales • Estimated 27% increase from 2018 to 2019 New team structure • SVP Sales takes over 1P/3P/advertising • SVP Marketing takes over content and analysis • Scalable team can layer on additional business

  54. Slide 54: Amazon: Current Strategic Initiatives

    Amazon: Current Strategic Initiatives • Focus (hero) item program to enhance conversions; 10,000 active SKUs 2.9X to 4.0X • Constantly updating Increased ROAS content utilizing enriched photography and most 65% to 82% relevant key words in product descriptions Fill Rate Improvement • Utilize Pacvue

  55. Slide 55: Amazon A+ Pages

    Amazon A+ Pages 55

  56. Slide 56: Omni Channel

    Omni Channel Highly focused on developing best-in-class copy and service to our traditional customers to support e-commerce sites Drop ship to: 56

  57. Slide 57: Omni Channel

    Omni Channel 56.4% Omni channel is experiencing significant Costco.com YOY growth rate growth Brands and items as a 10.1% path to brick and mortar Walmart.com YOY growth rate stores 57

  58. Slide 58: Direct to Consumer

    Direct to Consumer 3.6% Of Lifetime’s sales ($25+ million) 58

  59. Slide 59: Direct to Consumer: Current and Future

    Direct to Consumer Current Future Chef’n Built • Investment in moving sites to Shopify Version 1.9 Rabbit Chef’n Pfaltzgraff • Former CMO of Filament taking over Mikasa Mikasa all DTC business Fitz & Floyd Version 2.3 Fred & Friends Commerce Cloud Pfaltzgraff SpideRefills • Focus on growing this cha

  60. Slide 60: Case Study: PlanetBox

    Case Study: PlanetBox Incubation of a challenger brand 89% of sales come from Planetbox.com 25% 3 year growth rate $88 Average order value 60

  61. Slide 61: Food Service

    Food Service Rob Kay

  62. Slide 62: Commercial Food Service Initiative

    Commercial Food Service Initiative Leveraging Lifetime’s consumer leadership to grow into adjacent markets • Entered market in 2019 with launch of Mikasa Hospitality • Focused on developing a complete front-of-house product line similar in scope and quality to the top existing names • Target 10% mar

  63. Slide 63: Food Service Market Overview

    Food Service Market Overview $11.4B ~$5M U.S. Commercial Food Service Expected Commercial Food Market Service Revenue in 2020 $2B $1.3B Target Lifetime Addressable Mikasa Hospitality Addressable Commercial Food Service Market Tabletop Market 63

  64. Slide 64: $2 Billion Food Service Addressable Market

    $2 Billion Food Service Addressable Market MARKET (%) FORECAST MARKET SIZE ($000) NOMINAL GROWTH RATE (%) Equipment 77 8,700 4.6 Smallwares 6 707 4.7 Tabletop 11 1,300 4.5 Furnishings 6 723 4.3 64

  65. Slide 65: Commercial Product Launch Strategy

    Commercial Product Launch Strategy GOOD BETTER BEST Towle Hospitality Mikasa Hospitality Mikasa Hospitality Flatware: 18/0 Flatware: 18/10 light gauge Flatware: 18/10 heavy gauge Private brand end-user dinnerware Dinnerware: porcelain and melamine Dinnerware, bone & durakasa Commodity melamine (-300

  66. Slide 66: Future Category Additions

    Future Category Additions Glassware Buffet and Hospitality Service Tabletop Accessories • Plate covers / cloches • Baskets, fry service, bread service • Beverage service – 5 gallon hydration • Dispensers • Induction heat and serve • Mixed material single service buffet • Buffet servers, tongs, ladle

  67. Slide 67: Food Service U.S. Sales Coverage

    Food Service U.S. Sales Coverage TERRITORY PARTNER TIMING Western Rep Group 3/1/19 Central No Coverage —Southern In House 4/1/19 North East Rep Group 5/1/19 Hotel/Casino Rep Group 5/1/19 67

  68. Slide 68: Food Service Target Account Examples

    Food Service Target Account Examples SEGMENT END USER DISTRIBUTOR Resort/Casino MGM Wasserstrom Hotel SLS Hotel Group Edward Don Fine Dining Morton’s / Landry’s Edward Don Casual Dining Cheesecake Factory Edward Don Fast Casual Zoe’s Kitchen Tri Mark Rental Party Rental, LTD Sold directly 68

  69. Slide 69: Commercial Food Service Initiative Summary

    Commercial Food Service Initiative Summary ~$5M Expected Commercial Food Service Revenue in 2020 10% Potential Market Penetration $2B Target Lifetime Addressable Commercial Food Service Market 69

  70. Slide 70: International

    International Matthew Canwell

  71. Slide 71: Lifetime Brands International Footprint in 2018

    Lifetime Brands International Footprint in 2018 UK 75% EMEA 20% APAC 3% South America 2% 71

  72. Slide 72: Built Leading Portfolio Through Opportunistic M&A

    Built Leading Portfolio Through Opportunistic M&A Transformed three underperforming brands to create competitive international player November 2011 January 2014 March 2014 72

  73. Slide 73: International Transformation Overview

    International Transformation Overview  Repositioned international business to thrive and compete in the new retail environment  Consolidating 8 warehouses into 1  Rightsized workforce and sourcing  Refreshed leadership team  Realigned our product portfolio to enable the right to win i

  74. Slide 74: Purpose Built Distribution Center

    Purpose Built Distribution Center Planned and executed move from low bay, inefficient operation to a state-of-the art European hub New Warehouse The Hub, Birmingham NEW CENTRALIZED DISTRIBUTION CENTER

  75. Slide 75: Rightsized Workforce and Sourcing

    Rightsized Workforce and Sourcing Restructured teams to increase efficiency and drive cost savings • Consolidated sales into one team, allowing for cross-selling opportunities ~$1.5M Consolidated finance one team, increasing Reduction in • into resource costs effectiveness and accountability • Integ

  76. Slide 76: Realigned Product Portfolio from European Centric…

    Realigned Product Portfolio from European Centric… 76

  77. Slide 77: …To an Internationally Desirable Portfolio

    …To an Internationally Desirable Portfolio 77

  78. Slide 78: Case Study: Built's International Growth

    Case Study: Built’s International Growth 3.5 2018 (First 3 Nine Months) +203% 2019 (First 2.5 Nine Months) 2 +197% 1.5 1 0.5 0 $ Millions Europe Asia Total 78

  79. Slide 79: The International Opportunity

    The International Opportunity Opportunistic and tailored approach to international expansion • Presence in over 100 markets • Approach new Europe market entry with tailored country by U.S. country plan APAC • Total addressable market internationally of $81.6 billion A STRONG PLATFORM FOR FUTURE GROW

  80. Slide 80: International Growth Initiatives

    International Growth Initiatives EUROPE Introducing country managers, beginning with France and Germany ASIA Targeting Chinese market through E-commerce AUSTRALIA / NEW ZEALAND Expanding product offering in 2019, including introducing KitchenAid UK Expanding through E-commerce, drop-ship and direct-

  81. Slide 81: Brexit Implications

    Brexit Implications • Ongoing challenge for past 3 years • Uncertainty has caused a 10% decline in 2019 • Clarity on Brexit should allow for normalization of revenues • Prepared for potential outcomes, including ensuring ability to supply even in a hard Brexit

  82. Slide 82: Adjusted Operating Income Growth

    Adjusted Operating Income Growth Projected to achieve profitability in 2019 and grow to $4.0M in Adjusted Operating Income(2) by 2020 4.0M 0.8M (0.4)M 2018 (1) 2019E (1) 2020 Outlook (2) $ USD Millions (1) Adjusted Operating Income represents a non-GAAP financial measure. This non-GAAP financial mea

  83. Slide 83: 2022 Incremental Sales Targets

    2022 Incremental Sales Targets Europe $20M Asia $10M UK $10M Total $40M 83

  84. Slide 84: Sourcing and Operations

    Sourcing and Operations Tim Simmone

  85. Slide 85: Corporate Operations

    Corporate Operations Shared services support each line of business Human Resources & Legal Marketing Direct to & Creative Consumer Services Sales • Forecasting Centralized Operations group allows streamlined overhead costs, while • Planning & Purchasing building “best in class” functions to • Sourci

  86. Slide 86: Supply Network Demand

    Supply Network Demand Sourcing Purchasing Logistics Distribution Planning

  87. Slide 87: Global Sourcing

    Global Sourcing Current sourcing initiatives worldwide balance China tariff risk 1,500+ factories located in 28 countries across the globe New Global Sourcing VP appointed to explore sourcing opportunities outside China, primarily in Vietnam, India and Mexico 87

  88. Slide 88: China Sourcing

    China Sourcing 200+ Lifetime China employees provide Tianjin sourcing services and support 11 Employees Shanghai 1,300+ 91 Employees Factories in China, directly aligned with Lifetime local office divisions Guangzhou 97 Employees Highly capable group performing diverse functions 88

  89. Slide 89: Quality

    Quality *Lifetime QM • Quality management application ensures consistent quality assurance and social compliance

  90. Slide 90: Demand Planning & Purchasing

    Demand Planning & Purchasing Forecasting Details Forecasting is collaborative and aided by S&OP process Replenishment done through a standard SAP MRP process

  91. Slide 91: Logistics

    Logistics Container Management 7,300 + containers shipped LTM (shown by destination) • LCL is limited to only a handful of containers a year Innovative “slip sheet” China Domestic Warehouse 17 • container loading program implemented to reduce handling labor at warehouses China Warehouse for export t

  92. Slide 92: Distribution

    Distribution Channels of Distribution (TTM, US Only) 5,815 Customers 71% Wholesale Shipped for US Market 22% Import Direct 4% DTC 3% Wholesale Drop Ship 9,917 Customers Shipped Worldwide 92

  93. Slide 93: Distribution Visual Pick Pack

    Distribution Visual Pick Pack Piece picking directed work application drives path efficiency, allows easy training and captures productivity for improved labor management. 93

  94. Slide 94: Focus on Operational Efficiency

    Focus on Operational Efficiency Fine-tuned practices for sourcing, demand planning, purchasing, logistics and distribution create competitive advantage in global supply network • Centralized Operation group minimizes overhead and provides “best practice”’ support to all lines of business • Global so

  95. Slide 95: Financial Platform to Drive Growth

    Financial Platform to Drive Growth Larry Winoker

  96. Slide 96: Summary of Recent Operating Results

    Summary of Recent Operating Results Three Months Ended Nine Months Ended September 30 September 30 2019 2018 2019 2018 Pro forma 2018 (2) ($ in millions, except per share amounts) Net sales $215.5 $209.4 $508.0 $476.3 $502.1 Income (loss) from operations before charges 17.0 15.1 3.0 (0.8) 2.8 Impair

  97. Slide 97: Company Generates Strong Cash Flow While Maintaining Low CapEx

    Company Generates Strong Cash Flow While Maintaining Low CapEx ($ in millions) Consistent Adjusted EBITDA(1) Low CapEx(3) Strong Free Cash Flow(4) Generation $69.6 $68.0 $65.5 $2.5 (2) $59.5 $57.6 $58.0 $8.5 (2) 1 $2.5 (2) $8.5 (2) $67.1 $68.0 $58.0 $57.0 $57.0 $49.1 $10.1 $10.0 $7.9 2018 PF LTM Sep

  98. Slide 98: Attractive Credit Facility with Limited Financial Risk

    Attractive Credit Facility with Limited Financial Risk September 30, June 30, March 31, December 31, September 30, 2019 2019 2019 2018 2018 • Term Loan Agreement ($ in millions) has no negative financial maintenance Credit Facility due 2023 $91.2 $44.9 $26.5 $42.1 $ 87.2 covenants Senior Secured Ter

  99. Slide 99: 2019 Financial Outlook

    2019 Financial Outlook ($ in millions — except per share amounts) Outlook 2019 Proforma 2018(2) Net sales $745 to $750 $730.4 Income from operations $13.6 to $17.6 $22.7 Income from operations, excluding SKU rationalization and impairment of goodwill $31.8 to $35.8 $24.9 Net loss $(8.8) to $(5.8) ($

  100. Slide 100: Impact of Tariffs and Mitigating Actions

    Impact of Tariffs and Mitigating Actions Actively monitoring the changing tariff environment and have strategies in place to mitigate the impact of tariffs on goods manufactured in China Lists 1-3 Impact List 4: Products affected yet to be determined • Experienced marginal reduction in shipment as h

  101. Slide 101: Capital Allocation Priorities

    Capital Allocation Priorities 1 De-lever to Debt/EBITDA below 3x 2 Improve inventory turnover — STAR and NPD stage gate process 3 Sell non-core assets — SKU Rationalization 4 Disciplined M&A 5 Maintain current dividend rate 6 Opportunistic share repurchases 101

  102. Slide 102: Path to $90+ Million in Adj. EBITDA

    Path to $90+ Million in Adj. EBITDA(1) in Next 5 Years Low single digit growth in core Develop meaningful position in Key Drivers business the commercial food service market Expand sales in international Stable gross margin —markets normalization of tariff effects Own 30% of Grupo Vasconia, which Le

  103. Slide 103: Five Year Financial Objectives

    Five Year Financial Objectives Sales Growth—Organic (CAGR) (2) 2% Key Assumptions Sales growth includes channel Sales Growth—with Food Service (CAGR) (2) 4% and geographic expansion Leverage of existing Adjusted EBITDA(1)(2) Margin 10% infrastructure Continuous improvement in Capital Expenditures $6

  104. Slide 104: Strong Financial Foundation for Growth

    Strong Financial Foundation for Growth Significant cash flows will enable continued delevering, investments in growth, and opportunistic M&A Steady Cash Improving Disciplined Capital Commitment to Flows Leverage Profile Allocation Shareholder Returns Strong Free Cash Flow Attractive, low-risk credit

  105. Slide 105: Conclusion

    Conclusion Rob Kay

  106. Slide 106: Lifetime Brands 2.0: A Transformational Opportunity

    Lifetime Brands 2.0: A Transformational Opportunity Value Creation Drivers Value Realization Merged two industry leaders to create a powerhouse in Strong future cash flow from core business lines Increasing float and institutional shareholdings consumer durable products Supplement cash flow generati

  107. Slide 107: Appendix

    Appendix

  108. Slide 108: Summary of Recent Operating Results

    Summary of Recent Operating Results Three Months Ended Nine Months Ended September 30 September 30 2019 2018 2019 2018 Pro forma 2018(2) ($ in millions, except per share amounts) Net sales $215.5 $209.4 $508.0 $476.3 $502.1 Income (loss) from operations before charges 17.0 15.1 3.0 (0.8) 2.8 Restruc

  109. Slide 109: Adjusted Net Income — U.S. GAAP Reconciliation

    Adjusted Net Income — U.S. GAAP Reconciliation Adjusted net income (loss) and adjusted diluted (loss) income per common share (in thousands, except per share amounts): Three Months Ended Nine Months Ended September 30, September 30, 2019 2018 2019 2018 Net (loss) income as reported $(13,519) $5,948

  110. Slide 110: Adjusted Net Income — US GAAP Reconciliation 2019 Outlook

    Adjusted Net Income — US GAAP Reconciliation 2019 Outlook (In millions — except per share data) Net loss outlook $(8.8) to $(5.8) Adjustments: Acquisition related expenses 0.2 Restructuring, warehouse relocation and integration expenses 4.4 SKU Rationalization 8.5 Goodwill Impairment 9.7 Income tax

  111. Slide 111: Adjusted EBITDA — US GAAP Reconciliation 2019 Outlook

    Adjusted EBITDA — US GAAP Reconciliation 2019 Outlook (In millions) Net loss outlook $(8.8) to $(5.8) Add back: Income tax expense 2 to 3 Interest expense 20 Depreciation and amortization 24.6 Stock compensation expense 5.0 Acquisition related expenses 0.2 Goodwill Impairment 9.7 Undistributed equit

  112. Slide 112: Adjusted EBITDA Reconciliation LTM September 2019

    Adjusted EBITDA — U.S. GAAP Reconciliation LTM September 2019 Three Months Ended Twelve Months Ended December 31, 2018 March 31, 2019 June 30, 2019 September 30, 2019 September 30, 2019 (in thousands) Net income (loss) as reported $9,987 $(4,867) $(11,513) $11,175 $4,782 Undistributed equity (earnin

  113. Slide 113: Adjusted EBITDA Reconciliation LTM June 2019

    Adjusted EBITDA — U.S. GAAP Reconciliation LTM June 2019 Three Months Ended Twelve Months Ended September 31, 2018 December 31, 2018 March 31, 2019 June 30, 2019 June 30, 2019 (in thousands) Net income (loss) as reported $5,978 $9,987 $(4,867) $(11,513) $(445) Undistributed equity (earnings) losses,

  114. Slide 114: Adjusted EBITDA Reconciliation LTM March 2019

    Adjusted EBITDA — U.S. GAAP Reconciliation LTM March 2019 Three Months Ended Twelve Months Ended June 30, 2018 September 30, 2018 December 31, 2018 March 31, 2019 March 31, 2019 (in thousands) Net income (loss) as reported $(6,057) $5,948 $9,987 $(4,867) $5,011 Subtract out: Undistributed equity (ea

  115. Slide 115: Adjusted EBITDA Reconciliation LTM December 2018

    Adjusted EBITDA — U.S. GAAP Reconciliation LTM December 2018 Three Months Ended Year Ended March 31, 2018 June 30, 2018 September 30, 2018 December 31, 2018 December 31, 2018 (in thousands) Net (loss) income as reported $(11,598) (6,057) $5,948 $ 9,987 $ (1,720) Subtract out: Undistributed equity (e

  116. Slide 116: Adjusted EBITDA Reconciliation LTM September 2018

    Adjusted EBITDA — U.S. GAAP Reconciliation LTM September 2018 Twelve months ended September 30, 2018 June 30, 2018 March 31, 2018 December 31, 2017 September 30, 2018 (in thousands) Net income (loss) as reported $5,948 $(6,057) $(11,598) $1,251 $(10,456) Subtract out: Undistributed equity in (earnin

  117. Slide 117: International Adjusted Income from Operations Reconciliation

    International Adjusted Income from Operations — U.S. GAAP Reconciliation 2018 Full Year and 2019 Outlook Year Ended December 31, 2019 Outlook 2018 (in millions) U.S. GAAP Income From Operations $(5.40) $(15.5) Add back: Restructuring expenses and integration charges 0.20 2.20 Impairment of goodwill

Lifetime Brands — Investor Day (November 2019) on 6ix