Ly Corporation · TSE:4689

Ly — Yahoo Japan — Q3 FY2013 Earnings Presentation

94 slides from Ly's earnings presentation, Jan 29, 2014

  1. Slide 1: FY2013-3Q Business Results

    Yahoo Japan Corporation FY2013-3Q Business Results (Oct.-Dec. 2013) January 29, 2014

  2. Slide 2: Table of Contents

    Table of Contents P. 3 Financial Highlights P. 21 Business & Strategies - Marketing Solutions Business - Consumer Business - Settlement & Finance / Other Businesses P. 74 Supplemental Information Statements made at the meeting or included in the documents that are not historical facts are forward-lo

  3. Slide 3: FY2013-3Q Financial Highlights

    FY2013-3Q Financial Highlights Profits decreased YoY temporarily due to our new e-commerce strategies. (¥100M) YoY Change 2012-3Q 2013-3Q Change Contributors ・ Advertising revenue grew. ・ Yahoo! Premium membership revenue Revenue 886 968 9.3% increased. ・ Growth trend slowed due to our new e-commerc

  4. Slide 4: Quarterly Revenue

    Quarterly Revenue (¥ 100M) 1,000 968 800 600 400 Gross Net Net 200 0 '03/ '04/ '05/ '06/ '07/ '08/ '09/ '10/ '11/ '12/ '13/ 10-12 10-12 10-12 10-12 10-12 10-12 10-12 10-12 10-12 10-12 10-12 * Commencing with FY2008, we started indicating revenue on a net rather than gross basis, by eliminating cost

  5. Slide 5: Quarterly Revenue YoY Growth Trend

    Quarterly Revenue YoY Growth Trend Revenue YoY growth rate dropped temporarily due to our new e-commerce strategies. 25% 20% 15% 10% 9.3% 5% 0% '10/10-12 '11/10-12 '12/10-12 '13/10-12 5

  6. Slide 6: Quarterly Revenue Breakdown

    Quarterly Revenue Breakdown (¥ 100M) 968 Total +82 (¥100M) 1,000 886 +9.3% 800 Marketing Solutions Business 689 +13.3% 600 608 Advertising revenue grew. 400 Consumer Business -6.7% e-Commerce related revenue decreased due to our new strategies. 200 Revenue from premium members increased. 268 250 0 3

  7. Slide 7: Quarterly Advertising-related Revenue

    Quarterly Advertising-related Revenue Total +67 (¥100M) (¥ 100M) 600 546 500 479 +14.0% 125 Display Advertising +25.9% 400 132 83 Premium advertising revenue -5.2% Revenue of advertising products excluding “Brand 33 300 Panel” was mediocre. YDN and others +148.9% 200 Yahoo! JAPAN Display Ad Network

  8. Slide 8: Quarterly Advertising-related Revenue via Smartphones

    Quarterly Advertising-related Revenue via Smartphones (¥ 100M) 120 100 Smartphone advertising revenue 80 +55 (¥100M) Smartphone advertising revenue ratio 60 120 13.5% → 22.0% 40 *Smartphone advertising revenue includes 64 some revenue via tablet devices. 20 0 '12/10-12 '13/10-12 * As a result of ado

  9. Slide 9: Quarterly Advertising-related Revenue YoY Growth Trend

    Quarterly Advertising-related Revenue YoY Growth Trend 30% 25% 25.9% Display Advertising 20% Paid Search Advertising 15% 10% 7.7% 5% 0% -5% '10/10-12 '11/10-12 '12/10-12 '13/10-12 9

  10. Slide 10: YoY Change Contributors by Industry - Paid Search Advertising Revenue

    YoY Change Contributors by Industry - Paid Search Advertising Revenue (¥ 100M) 23.9 Total +23.9 (¥100M) +7.7% 12.3 2.9 2.6 1.5 1.5 1.3 1.1 0 YoY Change Others, net 10 * The sum of changes by industry doesn’t match the total YoY change because a portion of revenue is not categorized by industry.

  11. Slide 11: YoY Change Contributors by Industry - YDN Advertising Revenue

    YoY Change Contributors by Industry - YDN Advertising Revenue (¥ 100M) 50.0 Total +50.0 (¥100M) +148.9% 16.7 8.3 7.8 4.2 3.1 2.7 2.5 0 YoY Change Others, net 11 * The sum of changes by industry doesn’t match the total YoY change because a portion of revenue is not categorized by industry.

  12. Slide 12: YoY Change Contributors by Industry - Premium Advertising Revenue

    YoY Change Contributors by Industry - Premium Advertising Revenue (¥ 100M) Total -6.9 (¥100M) -5.2% 3.5 YoY Change Others, net 0 -0.9 -2.0 -2.0 -2.1 -2.1 -2.8 -6.9 12 * The sum of changes by industry doesn’t match the total YoY change because a portion of revenue is not categorized by industry.

  13. Slide 13: Quarterly e-Commerce Transaction Value

    Quarterly e-Commerce Transaction Value (¥ 100M) Total +313 (¥100M) 5,000 4,618 +7.3% 4,305 Shopping-related +3.4% 866 4,000 838 Aggressive promotion activities for year-end shopping season. Auction-related +9.8% 3,000 Transaction value increased with larger 2,001 number of new bidders and higher uni

  14. Slide 14: Quarterly Profit Trend

    Quarterly Profit Trend Profits decreased due to aggressive promotion and advertising activities related to new e-commerce strategies. (¥ 100M) 500 50% 400 40% Operating Income 営業利益 Ordinary Income 経常利益 300 30% 四半期純利益 Quarterly Net Income Operating Margin 営業利益率 Ordinary Margin 経常利益率 200 20% 100 10% 0

  15. Slide 15: Quarterly Operating Income YoY Growth Trend

    Quarterly Operating Income YoY Growth Trend Profits decreased due to aggressive promotion and advertising activities related to new e-commerce strategies. 20% 15% 10% 営業利益成長率 5% 0% -1.5% -5% '10/10-12 '11/10-12 '12/10-12 '13/10-12 15

  16. Slide 16: Revision of FY2013 Full Year Business Outlook

    Revision of FY2013 Full Year Business Outlook (¥100M) FY2013 FY2013 Forecast Forecast (As of (As of Change Contributors Oct. 25, 2013) Jan. 29, 2014) Revenue 3,871 3,871 - Businesses with high profitability grew Operating Income 1,930 1,960 favorably. Ordinary Income 1,935 1,968 - Net Income 1,209 1

  17. Slide 17: FY2013 Full Year Business Outlook YoY Comparison

    FY2013 Full Year Business Outlook YoY Comparison We expect mid-single digit growth rate for operating income. (¥100M) FY2012 FY2013 YoY (Actual) (Forecast) Change Change Contributors ・Advertising revenue grew. ・Yahoo! Premium membership revenue Revenue 3,429 3,871 12.9% increased. ・Growth trend slow

  18. Slide 18: FY2013-4Q Business Outlook

    FY2013-4Q Business Outlook (For reference only) We forecast temporary slow down in profit growth under new e-commerce strategies. (¥100M) 2012-4Q 2013-4Q YOY (Actual) (Forecast) Change Change Contributors ・Advertising revenue expected to grow. Revenue 979 1,022 4.3% ・Growth trend slows due to our ne

  19. Slide 19: FY2013 Year-End Cash Dividend Forecast

    FY2013 Year-End Cash Dividend Forecast (Revised) Cash dividends per share (¥) Cash dividend ¥4.43 per share is expected 4.5 ¥4.01 to grow 10.5% YoY 4.0 ¥3.47 The Company’s target continues to be approximately 20% of consolidated 3.5 net income as its forecast for dividends for the FY2013. 3.0 2.5 2.

  20. Slide 20: Adoption of International Financial Reporting Standards (IFRS)

    Adoption of International Financial Reporting Standards (IFRS) We will start voluntary application of IFRS to our consolidated financial statements from FY2014. • Income Statement: Please refer to Page 81 for a brief calculation of the impact based on FY2013-3Q. • Balance Sheet: Example of the IFRS-

  21. Slide 21: Marketing Solutions Business

    Marketing Solutions Business 21

  22. Slide 22: DUBs of Top Services Growing Favorably

    DUBs of Top 20 Services Growing * Favorably '10/10-12 '11/10-12 '12/10-12 '13/10-12 Source:Yahoo Japan Corporation *DUB=Daily Unique Browser 22

  23. Slide 23: Cumulative Number of Yahoo! JAPAN Applications Downloaded Increasing Steadily

    Cumulative Number of Yahoo! JAPAN Applications Downloaded Increasing Steadily iOS+Android More than 135 million More than Cumulative downloads: More than 115 million 130 million and up More than 95 million 80 million More than 65 million Applications Applications forfor iOS・Android iOS・Android ′12/1

  24. Slide 24: Measures to Increase Traffic

    Measures to Increase Traffic 24

  25. Slide 25: Started Offering Official Application of Yahoo! News

    Started Offering Official Application of “Yahoo! News” • Updating important news stories 24 hours a day • Full of popular entertainment news for smartphones 25

  26. Slide 26: Started Offering Yahoo! Search Theme Skin

    Started Offering “Yahoo! Search” Theme Skin • Decorating function for Change designs of “Yahoo! Search” search pages on smartphones • Enables smartphone users to change the look of backgrounds or search buttons by selecting themes. • Achieved 1 million DUBs. 26

  27. Slide 27: Yahoo! Smartphone Optimization tool Achieved 1 Million Downloads

    “Yahoo! Smartphone Optimization tool” Achieved 1 Million Downloads • One tap enables users to save smartphone battery. • Improves operation speed using adjustment function. • Has maintained No.1 position in the Google Play Business Category since Nov. 2013. 27

  28. Slide 28: Yahoo! Knowledge Search and Yahoo! Search Display Links to Yahoo! Shopping

    “Yahoo! Knowledge Search” and “Yahoo! Search” Started to Display Links to “Yahoo! Shopping” Pages Yahoo! Search Yahoo! Knowledge Search Yahoo! Shopping Yahoo! Shopping YAFUOKU! Linkage to 8.88 million products 28

  29. Slide 29: Measures to Increase Revenue and Profit

    Measures to Increase Revenue and Profit 29

  30. Slide 30: Paid Search Advertising

    Paid Search Advertising 30

  31. Slide 31: Revenue from Sponsored Search Continues to Grow

    Revenue from “Sponsored Search” Continues to Grow Targeting at municipal level is now available. +8% '12/10-12 '13/10-12 31 Revenue from Sponsored Search

  32. Slide 32: Sponsored Search

    “Sponsored Search” Aiming at mid-single digit growth rate YoY by strengthening targeting function while emphasizing usability. Measures: • Expansion of search service users by offering better search answers. • Provision of consulting function for advertisers including keyword suggestions. • Cultivat

  33. Slide 33: Display Advertising

    Display Advertising 33

  34. Slide 34: Revenue from Brand Panel (PC) Continues to Increase

    Revenue from “Brand Panel”(PC) Continues to Increase Brand Panel Revenue increased by 12%. Revenue share of Rich Ads +18% in total “Brand Panel” revenue was 30%. 34

  35. Slide 35: Revenue from YDN Increased More Than 2 Times YoY

    Revenue from YDN in FY2013-3Q Increased More Than 2 Times YoY 2.4 times '12/10-12 '13/10-12 35 Revenue from YDN

  36. Slide 36: Announced New Initiatives for Better Advertising Effectiveness

    Announced New Initiatives for Better Advertising Effectiveness that Leverage Artistic Creativity and Advanced Technology 36

  37. Slide 37: Planning to Start Offering Private DMP Services Utilizing Big Data

    Planning to Start Offering Private DMP Services Utilizing Big Data ・ Through a capital tie-up with BrightTag, Inc. of the U.S., we plan to launch a cross-channel data management platform (DMP) using big data in spring 2014. ・ Possible to analyze collected data and apply 秒 seconds results in real tim

  38. Slide 38: Started Offering High-end Targeting Advertising through Yahoo! Premium DSP

    Started Offering High-end Targeting Advertising Product through Yahoo! Premium DSP Service In January 2014, we launched a demand side platform (DSP) service. ・ Utilize Yahoo! Inc.’s platform. ・ Using big data collected by Yahoo! JAPAN, distribute advertising to targeted users through Prime Display a

  39. Slide 39: Started Offering Consulting Service Utilizing Big Data

    Started Offering Consulting Service Utilizing Big Data ・ Through a tie-up with BrainPad Inc., we plan to start a consulting service joint venture in January 2014. ・ Specialist consulting services of data scientists will enable maximum use of data held by advertisers and Yahoo! JAPAN. 39

  40. Slide 40: Start of Video Advertising Business

    Start of Video Advertising Business ・ Will use the superior reservation-type video advertising technology platform of U.S. firm, Videology, Inc. ・ Will provide impact evaluation-related data, enabling multi-screen distribution of a single video advertising. 40

  41. Slide 41: Consumer Business

    Consumer Business 41

  42. Slide 42: Yahoo! Shopping

    Yahoo! Shopping 42

  43. Slide 43: Will Increase the Number of Sellers First, then Increase the Number of Products

    Yahoo! Shopping Will Increase the Number of Sellers First, then Increase the Number of Products More Tougher products competition More Advertising Attractive platform sellers for buyers exposure Larger More transaction buyers 43 value

  44. Slide 44: Received More Than 90 Thousand Applications After the Announcement

    Yahoo! Shopping We received more than 90 thousand applications after the announcement (thousands) 50 40 30 Increased 60 times QoQ! 20 10 0 ′11/10-12 ′12/10-12 ′13/10-12 Companies Individuals 44

  45. Slide 45: Yahoo! Shopping Added 10 Thousand Store IDs in a Quarter

    Yahoo! Shopping Added 10 thousand Store IDs in a quarter IDs 29,411 30,000 Number of Yahoo! Shopping Stores IDs* 20,000 10,000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (end of year) * Number of accounts issued. It includes the number of accounts still preparing 45 the store site

  46. Slide 46: Number of Products Increased by More Than 30% YoY

    Yahoo! Shopping Number of products increased by more then 30% YoY (million items) 90 60 30 0 Dec. 2012 Dec. 2013 (end of month) 46

  47. Slide 47: Yahoo! Shopping Monthly Transaction Value Started to Recover

    Yahoo! Shopping Yahoo! Shopping Monthly Transaction Value Started to Recover 8% Shopping-related Monthly Transaction Value YoY 6% Growth Rate 4% 2% 0% -2% -4% ′12/6 ′12/9 ′12/12 ′13/3 ′13/6 ′13/9 ′13/12 47

  48. Slide 48: Year-end Shopping Season Transaction Value Reached Record High

    Yahoo!ショッピング Yahoo! Shopping Transaction Value of Year-end Shopping Season (Dec. 1st - 15th) Reached Record High Yahoo! The Bargain 48

  49. Slide 49: Transaction Value Expansion Leads to Advertising Growth in the Future

    Yahoo! Shopping Transaction Value Expansion Leads to Advertising Growth in the Future More Tougher products competition More Advertising Attractive platform sellers for buyers Exposure Larger More transaction buyers 49 value

  50. Slide 50: YAFUOKU! (Auction services)

    YAFUOKU! (Auction services) 50

  51. Slide 51: Starting Business Ecosystem with More Buyers

    YAFUOKU! (Auction) Starting Business Ecosystem with “More Buyers” More Tougher 競争増 competition products More Increase in revenue Attractive platform sellers from auction royalties for buyers and membership fees Larger More transaction buyers 51 value

  52. Slide 52: YAFUOKU! New Bidders and Winning Bid Increased

    YAFUOKU! (Auction) • Number of new bidders increased by Approx. 30% YoY • Average winning bid increased by Approx. 10% YoY • Transaction value of year-end shopping season (Dec. 1st - 15th) reached record high. 52

  53. Slide 53: Quarterly Transaction Value Growth Rate Recovery Accelerated

    YAFUOKU! (Auction) Yahoo! Shopping Quarterly Transaction Value Growth Rate Recovery Accelerated 15% YAFUOKU! Quarterly Transaction Value 10% YoY Growth Rate 5% 0% -5% -10% ′06/10-12 ′07/10-12 ′08/10-12 ′09/10-12 ′10/10-12 ′11/10-12 ′12/10-12 ′13/10-12 53

  54. Slide 54: Will Increase the Number of Both Sellers and Products

    YAFUOKU! (Auction) Will Increase the Number of Both Sellers and Products More Tougher products competition More Increase in revenue Attractive platform sellers from auction royalties for buyers and membership fees Larger More transaction buyers 54 value

  55. Slide 55: Applications for Opening Stores Increased 3 Times YoY

    YAFUOKU! (Auction) ・ Quarterly number of applications for opening stores increased 3 times YoY. ・ Number of products increased by 20% YoY. Applications for Opening Stores ′11/10-12 ′12/10-12 ′13/10-12 55

  56. Slide 56: Number of Issued Store IDs Started to Increase Again

    YAFUOKU! (Auction) Number of Issued Stores IDs Started to Increase Again After an Interval of 2 Years (IDs) 18,000 YAFUOKU! Number of Stores 16,968 17,000 16,000 15,000 14,000 2010 2011 2012 2013 (Year end) * Number of accounts issued. 56 It includes the number of accounts still preparing the store

  57. Slide 57: Will Increase Transaction Value and Expand Royalty Revenue

    YAFUOKU! (Auction) Will Increase the Transaction Value and Expand the Revenue from Transaction Royalties and Membership Fees More Tougher 競争増 competition products More Increase in revenue Attractive platform sellers from auction royalties for buyers and membership fees Larger More transaction buyers

  58. Slide 58: To Assure the Safety of the e-Commerce Platform

    To Assure the Safety of the e-Commerce Platform • Strengthen patrolling activities for “Yahoo! Shopping” and “YAFUOKU!” • The number of items deleted for violating the guidelines or compensation applications for missed items has not increased so far. 58

  59. Slide 59: Premium Membership

    Premium Membership 59

  60. Slide 60: Number of Premium Member IDs Reached 9.67 Million

    Number of Premium Member IDs Reached 9.67 Million by End of Dec. Maintained growth trend even after the right to bid on high priced items had been extended to non-premium members. (10 thousand IDs) 1,000 967 950 900 850 800 750 700 '10/12 '11/12 '12/12 '13/12 60

  61. Slide 61: Yahoo! Wi-Fi

    「Yahoo! Wi-Fi」 Started offering reasonably-priced pocket WiFi services. High-speed Receivable on the Free Shipping data communication next day at the Cost using LTE+3G shortest Special price for premium members: JPY 2,880 / month Provide premium members with wonderful Internet environment. 61

  62. Slide 62: Settlement & Finance / Other Businesses

    Settlement & Finance Other Businesses 62

  63. Slide 63: Linkage Rate of Yahoo! JAPAN ID and T-POINT Increased Dramatically

    Linkage Rate of Yahoo! JAPAN ID and T-POINT Increased Dramatically 2.5 times End of End of 63 '13/6 '13/12

  64. Slide 64: Decrease in Profit YoY for the First Time in Our History

    Decrease in Profit YoY for the First Time in Our History 64

  65. Slide 65: New e-Commerce Strategies to Expand the Market and Maximize Future Profit

    In Order to Expand the Japanese e-Commerce Market and Maximize Profit in the Future, We Proceeded with New e-Commerce Strategies. • Waiving of fees Yahoo! Shopping: Monthly tenant fees and royalty fees YAFUOKU!: Monthly tenant fees and C2C listing fees, etc. • Aggressive expenditures on promotion 65

  66. Slide 66: Growth Rate of Revenues and Profits of Some Businesses Slowing

    Growth Rate of Revenues and Profits of Some Businesses Slowing • Paid Search Advertising: Effect of the distribution system switch and improvement in matching accuracy leveling off. • Effect of the addition of new subsidiaries’ revenues and profits in the 2nd half of FY 2012 levelling off. • Effect

  67. Slide 67: Does the Slow-down Continue?

    Does the Slow-down Continue? 67

  68. Slide 68: We have businesses which can drive our business growth

    We have businesses which can drive our business growth from now on 68

  69. Slide 69: e-Commerce

    e-Commerce We aim to be No.1 in transaction value* by FY 201X in the expanded Japanese e-commerce market. * The total transaction value including shopping-related and auction transactions. 69

  70. Slide 70: Advertising

    Advertising • Continuous growth in YDN revenue • Premium advertising with Rich Creativity • Aggressive utilization of big data • Expansion of the video advertising 70

  71. Slide 71: Premium Membership

    Premium Membership • Additional value for Yahoo! Premium members • Various new channels to obtain new members 71

  72. Slide 72: Aim at Rapid Growth in Operating Profit after FY Ending March 2016

    We Aim at Rapid Growth in Operating Profit after FY Ending March 2016, although Expect Low-or- Mid-Single-Digit Growth Rate for FY Ending March 2014 and 2015 ¥ 330 Billion e-Commerce related Temporary slowdown under new business e-commerce strategies ¥ 165 Other businesses Billion Excluding e-commer

  73. Slide 73: 330 Billion Yen in Operating Income by FY Ending March 201X

    330 Billion Yen in Operating Income by FY Ending March 201X. No.1 in Transaction Value in the e-Commerce Market 73 by FY201X.

  74. Slide 74: Supplemental Information

    Supplemental Information P. 75 Quarterly Business Results P. 89 Quarterly Business Data P. 91 Organization, Personnel and Affiliated Companies 74

  75. Slide 75: FY2013-3Q Statements of Income

    FY2013-3Q Statements of Income 2012-3Q 2013-3Q Change Revenue (¥100M) 886 968 9.3 % Cost of Sales (¥100M) 91 122 33.6 % Gross Profit (¥100M) 794 846 6.5 % SG&A (¥100M) 294 353 20.0 % Operating Income (¥100M) 499 492 -1.5 % Ordinary Income (¥100M) 500 495 -1.1 % Quarterly Net Income (¥100M) 309 305 -

  76. Slide 76: FY2013-3Q Performance Breakdown by Business Segment

    FY2013-3Q Performance Breakdown by Business Segment (¥ 100M) Cost of Operating Ordinary Operating Ordinary Revenue Revenue Breakdown SG&A Sales Income Income Margin Margin Advertising 537 Marketing Business Services 108 Solutions 689 Personal Services 31 133 182 372 374 54.1% 54.3% Business Intra-Co

  77. Slide 77: Business Segment Breakdown

    Business Segment Breakdown Marketing Solutions Business ・Advertising: Paid search advertising Display advertising (Premium advertising, Interest-based advertising) ・Business Services: Data Center-related, Affiliate-related, Yahoo! Real Estate, Automobile-related, Indival, Yahoo! WebHosting and other

  78. Slide 78: Quarterly SG&A Breakdown

    Quarterly SG&A Breakdown (¥ 100M) Major Factors for YoY Changes Composition QoQ YoY Number of employees reached 12/3Q 13/2Q 13/3Q Ratio Change Change 6,220, up 476 persons (8.3%) Personnel Expenses 95 113 109 31.0% -3.5% 14.9% Increase of operations Business Commissions 35 39 43 12.3% 10.5% 22.1% co

  79. Slide 79: FY2013-3Q Balance Sheets

    FY2013-3Q Balance Sheets Increase/ Major Factors for (¥ 100M) Major Items 2012/12/31 2013/12/31 Decrease Increase/Decrease < Assets> Cash from operating activities and Current Assets 4,720 6,110 1,390 collection of receivables from sales of shares Cash and Cash Equivalents 2,682 4,299 1,617 of BB Mo

  80. Slide 80: FY2013-3Q Cash Flow Statements

    FY2013-3Q Cash Flow Statements FY2013-3Q (¥ 100M) Major Items (Oct. - Dec. 2013) Major Factors for Changes Operating Activities 106 Quarterly Net Income before Income Taxes 490 Increase in quarterly net income before income taxes Depreciation Expenses 35 Amortization of Goodwill 6 Accounts Receivabl

  81. Slide 81: Approximate values for FY2013-3Q Statements of Income under IFRS

    Approximate values for FY2013-3Q Statements of Income under IFRS (reference only) (¥ 100M) Increase JGAAP IFRS (Decrease) Major Factors due to migration Advertisement TAC(Traffic Acquisition Cost), Settlement Revenue 968 1,030~ 1,050 + 60~ 80 commission and others are posted as gross. Cost of Sales

  82. Slide 82: FY2013-3Q Highlights – Marketing Solutions Business (1)

    FY2013-3Q Highlights – Marketing Solutions Business (1) ■ Paid search advertising (Paid search advertising [Sponsored Search]) - Paid search advertising revenue grew by 7.7% from the third quarter last year. - Smartphone advertising revenue expanded substantially year on year due to such measures as

  83. Slide 83: FY2013-3Q Highlights – Marketing Solutions Business (2)

    FY2013-3Q Highlights – Marketing Solutions Business (2) ■ Business Services - Revenue increased year on year due to consolidation of Carview Corporation. - IDC Frontier Inc.’s revenue expanded year on year, supported by greater use of its cloud computing service by game-related companies. - With the

  84. Slide 84: FY2013-3Q Highlights – Consumer Business

    FY2013-3Q Highlights – Consumer Business ■ Business Services - Yahoo! Shopping made store tenant and royalty fees free of charge, leading to a significant decrease in year-on-year revenue. On the positive side, the number of applications to open new stores exceeded 90,000. - YAFUOKU’s transaction va

  85. Slide 85: Advertising Products

    Advertising Products Main Advertising Products Main Fee Placement Advertiser (Main Purpose) Format Calculation Pages Base Paid Search Advertising Search “Sponsored Search” Text results (Sales Promotion) Per Click pages Major corporations (per-click rate Interest-based determined by Small and keyword

  86. Slide 86: Paid Search Advertising Revenue by Industry

    Paid Search Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease  Department Stores/Mail Order/Shopping Malls  Education/University  Transportation/Leisure  Interior/Gardening/Renovation/DIY 12/3Q 4Q 13/1Q 2Q 3Q Department Stores

  87. Slide 87: Premium Advertising Revenue by Industry

    Premium Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease  Computers and Accessories/Office Equipment  Government/Organizations  Internet Information Service/E-mail Service  Cosmetics/Toiletries  Fashion/Accessories  Transpo

  88. Slide 88: YDN and other Advertising Revenue by Industry

    YDN and other Advertising Revenue by Industry Industries with large year-on-year increase  Cosmetics/Toiletries/Health Foods and Appliances  Finance/Insurance/Securities  Real Estate/Housing/Household Equipment 12/3Q 4Q 13/1Q 2Q 3Q Finance/Insurance/Securities 28.5% 29.0% 29.4% 23.0% 21.8% Cosmet

  89. Slide 89: Quarterly Business Data (1)

    Quarterly Business Data (1) Indicator (Quarterly average) 2012/3Q 2013/3Q Number of total monthly page views (millions) 51,007 55,149 Number of total monthly smartphone page views (millions)(1) 10,319 17,622 Number of Daily UBs (Unique Browsers) (millions)(2) 54.16 63.59 Number of smartphone Daily U

  90. Slide 90: Quarterly Business Data (2)

    Quarterly Business Data (2) Indicator (Quarterly total) 2012/3Q 2013/3Q Transaction value of YAFUOKU! (100 millions of yen) 1,823 2,001 Transaction value of shopping-related (100 millions of yen) 838 866 Transaction value of YAFUOKU! and shopping-related (100 millions of yen) 2,661 2,867 Transaction

  91. Slide 91: Organization Chart of Yahoo Japan Corporation

    As of January 1, 2014 Organization Chart of Yahoo Japan Corporation CEO Office Risk Management Office Board of Board of President & CEO Auditors Directors CSO(*) Policy Planning Div. COO Legal Div. Media Services Marketing Solutions Shopping Company Central Services System Management Company (704) C

  92. Slide 92: Number of Directors and Employees

    Number of Directors and Employees (Number of People) (at the End of Quarter) 6,000 5,000 4,000 3,000 2,000 1,000 0 10/12 11/3 11/6 11/9 11/12 12/3 12/6 12/9 12/12 13/3 13/6 13/9 13/12 Directors and Auditors of 17 17 18 18 18 18 14 20 31 35 30 33 31 Subsidiaries Employees of 1,142 1,164 1,176 1,173 1

  93. Slide 93: Consolidated Subsidiaries and Companies Accounted for by the Equity Method

    Consolidated Subsidiaries and Companies Accounted for by the Equity Method (as of December 31, 2013) •Major consolidated subsidiaries at the end of FY2013-3Q  Carview Corporation  Community Factory Inc.  Crocos, Inc.  CyberAgent FX, Inc.  Firstserver, Inc  GyaO CORPORATION  IDC Frontier Inc.

  94. Slide 94: Yahoo Japan Group IR information

    Yahoo Japan Group IR information is available at : http://ir.yahoo.co.jp/en/ 94

Yahoo Japan — Q3 FY2013 Earnings Presentation on 6ix