Sportradar Group Ag · NASDAQ:SRAD
Sportradar — Investor Day (2025)
136 slides from Sportradar's investor day presentation, 2025
Slide 1: Welcome to Investor Day 2025
sp rtradar WELCOME TO INVESTOR DAY 2025
Slide 2: Welcome
Welcome Jim Bombassei SVP Investor Relations & Corporate Finance
Slide 3: Who You Will Hear From Today
Who You Will Hear From Today SPORTRADAR MANAGEMENT PARTNERS & CLIENTS Carsten Koerl Adam Silver Founder & Chief Executive Officer NBA Commissioner Dalraj Bahia Gary Bettman EVP, Group Operations NHL Commissioner Eduard Blonk Jason Robins Chief Commercial Officer Chairman of the Board & CEO, DraftKin
Slide 4: Disclaimer
DISCLAIMER Certain statements in this presentation may constitute “forward-looking” statements and information within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the safe harbor provisions of the U.S. Private Securities Litigation
Slide 5: Ssop@rtradar
Ssop@rtradar ©) spertradar | 5
Slide 6: Strategic Overview & Value Creation Opportunity
Strategic Overview & Value Creation Opportunity Carsten Koerl Chief Executive Officer
Slide 7: The Mission-Critical Leader Embedded in a Fast-Growing, Evolving Industry
1 The Mission-Critical Leader Embedded in a Fast-Growing, Evolving Industry 7
Slide 8: The #1 B2B Global Sports Data & Content Solutions Platform
The #1 B2B Global Sports Data & Content Solutions Platform 20+ 85+ 1M+ #1 Years of market Global portfolio of most Matches covered leadership bet upon sports annually IN SCALE 7.6bn 65m+ 87bn Streaming viewing Bettors managed Bet selections processed sessions in 2024 by MTS in 2024 by MTS in 2024 GL
Slide 9: The Biggest Sports Content Innovation Engine in the World
The Biggest Sports Content Innovation Engine in the World High Scale & Complexity, Made Simple COLLECT INNOVATE DISTRIBUTE MONETIZE EXPAND PERFORM Sports event Produce the Supply Drive revenue Access new & Drive data and widest and innovative from product adjacent profitability, sports content deepe
Slide 10: A Multi-Decade Track Record of Product Innovation
A Multi-Decade Track Record 2023 MTS AI-driven Trading & Risk of Product Innovation Mgmt., Alpha Odds, Virtual Stadium Social Engagement € 1,107 Annual Revenue (in millions) € 878 2020 Simulated Reality Sport € 730 2024 2017 4Sight, OTT Solutions Augmented 2013 € 405 Streaming 2005 Audiovisual € 380
Slide 11: The Widest and Deepest Product Portfolio
The Widest and Deepest Product Portfolio BETTING TECHNOLOGY SPORTS CONTENT, & SOLUTIONS TECHNOLOGY & SERVICES LIVE DATA & ODDS SERVICES SPORTS MEDIA → Real-time event data (e.g. points, fouls, substitutions, etc.), to → Sports data, content and solutions for broadcasters, publishers, power in-play b
Slide 12: Scaled Distribution Across All Core Audiences
Scaled Distribution Across All Core Audiences 800 BETTING & 900 MEDIA, DIGITAL 400 SPORTING GAMING OPERATORS & BROADCAST BODIES & TEAMS Protecting sport, while also Powering the day-to-day Leveraging the power of our providing unique capabilities, operations of sports betting content to provide enga
Slide 13: Enable Sportsbooks to Deliver Cutting-Edge Services as they Scale
Enable Sportsbooks to Deliver Cutting-Edge Services as they Scale Lower Acquisition Drive Build User Increase Costs Profitability Engagement Retention ↓ 40% ↑ 11% ↑ 24% 90% Acquisition Cost Margin Session Length LTV Accuracy Identification Sportsbooks using AI- Our personalized Our custom live odds
Slide 14: Enhance and Protecting Sport with Performance Management and Integrity Solutions
Enhance and Protecting Sport with Performance Management and Integrity Solutions Trusted Game Protecting Engaging In-depth Coaching Insights Sport Sports Fans Analysis 3K+ 1,108 23K+ 100M+ Platform Usage Suspicious Matches Enhanced Video Clips Matches Identified Consumed Our Coaching & 1,000s of act
Slide 15: The Clear Market Leader Across Key Competitive Differentiators
The Clear Market Leader Across Key Competitive Differentiators Peer 1 Peer 2 # Events covered VOLUME OF # Streams provided CONTENT # Bets processed None Scale of product portfolio Engagement services PRODUCT Marketing services PORTFOLIO Media solutions Sports bodies & teams Platform services None No
Slide 16: An Unrivaled Market Position with High Barriers to Entry
An Unrivaled Market Position with High Barriers to Entry RELATIONSHIPS Established, trusted & recurring client relationships built over years CONTENT Market leading content portfolio and volume of event, betting and fan data PRODUCT Significant product portfolio depth/breadth & innovation scale adva
Slide 17: Market Position to be Further Strengthened by the Acquisition of IMG ARENA
Market Position to be Further Strengthened by the Acquisition of IMG ARENA 14 Sports → Highly complementary portfolio of rights → Will accelerate revenue growth 70+ Rightsholders → 70% of rights are across the top three global betting sports 190+ Competitions ≈ integrate into → Will seamlessly our p
Slide 18: Our Customer-Driven Strategy to Deliver Durable Growth
2 Our Customer-Driven Strategy to Deliver Durable Growth 18
Slide 19: The Key Elements of our Growth Strategy
The Key Elements of our Growth Strategy Capitalize on Drive Take Rate Expand into Drive Innovation & Market Growth Including Capturing Adjacent Markets Reduce Growth with Our Depth, Additional Share of In- with Primary Focus on Barriers Breadth, & Scale Play Betting iGaming by Leveraging Technology
Slide 20: Our Core Sports Betting Market Opportunity is Large and Continues to Grow
CAPITALIZE ON MARKET CORE & EMERGING GROWTH MARKET GROWTH Our Core Sports Betting Market Opportunity is Large and Continues to Grow Market Size in GGR ($) CAGR APAC & MIDDLE EAST 6% EUROPE 7% NORTH 10% CAGR AMERICA 17% ≈ LATAM 17% ~$150B AFRICA 12% $10 bn $20 bn $30 bn $40 bn $50 bn 2024 2029 Source
Slide 21: Management of our Product Life-Cycle Forms the Basis of Take-Rate and Revenue Growth
CORE & EMERGING MARKET GROWTH DRIVE TAKE RATE GROWTH Management of our Product Life-Cycle Forms the Basis of Take-Rate and Revenue Growth Live Data, Live Odds, ILLUSTRATIVE Streaming Managed Betting Services, Marketing Services REVENUE Pre-match Data 2001 2009 2017 2024 21
Slide 22: A Track Record of Driving Take Rate via Product Innovation
CORE & EMERGING MARKET GROWTH DRIVE TAKE RATE GROWTH A Track Record of Driving Take Rate via Product Innovation Our core innovations have accelerated our revenue growth Focused strategy to increase take rate Revenue (in millions) Portfolio approach applied to €1,107 product development strategy Mark
Slide 23: Well Positioned to Capture Growing Share of In-Play Betting
CORE & EMERGING MARKET GROWTH DRIVE TAKE RATE GROWTH Well Positioned to Capture Growing Share of In-Play Betting Significant In-Play share growth potential in the US In-Play vs Pre-Match Share of GGR in the United States Sportradar is innovating to capture additional share of In-Play Betting 75% At
Slide 24: Extending Marketing Services to Adjacent iGaming Market
CORE & EMERGING MARKET GROWTH EXPAND INTO ADJACENT MARKETS Driving Revenue Upside by Extending our Existing Marketing Services to Adjacent iGaming Market iCASINO Momentum in adjacent markets already being established SOCIAL CASINO Cross-selling marketing services into our closest 84 21% adjacent mar
Slide 25: Leverage Technology to Reduce Growth Barriers with a Platform Approach
CORE & EMERGING MARKET GROWTH DRIVE INNOVATION Leverage Technology to Reduce Growth Barriers with a Platform Approach CONNECTING DATA AND …WITH THE WORLD’S LARGEST Build on current network CONTENT SUPPLIERS… DISTRIBUTION NETWORK effects, accelerating growth Odds Sportsbook Suppliers Operators Reduce
Slide 26: Unlocking the Power of AI to Support Growth, Efficiency & Innovation
CORE & EMERGING MARKET GROWTH DRIVE INNOVATION Unlocking the Power of AI to Support Growth, Efficiency & Innovation EARLY INDUSTRY ADOPTER OF AI WITH PROVEN OUTCOMES 10 years+ 150+ 100+ AI used at AI Scientists & Use cases Sportradar Engineers across Sportradar UNDERTAKING BUSINESS & INNOVATION TRAN
Slide 27: At an Inflection Point in Value Creation
3 At an Inflection Point in Value Creation 27
Slide 28: Leading to Durable Growth and Transformational Value Creation
Leading to Durable Growth and Transformational Value Creation 2024 3 YR OUTLOOK 2027E at least Revenue € 1.1 bn 15% CAGR ~ € 1.7 bn Adjusted EBITDA1 € 222 mm 27% CAGR ~ € 455 mm Adjusted EBITDA Margin1 20% +700bps 27% FCF1 € 118 mm 33% CAGR ~ € 275 mm FCF Conversion1 53% +700bps 60% 28 1. Non-IFRS f
Slide 29: Key Takeaways
4 | Key Takeaways sp@rtradar | »
Slide 30: Key Takeaways
Key Takeaways Undisputed leader in Deeply embedded in the sports technology industry ecosystem Attacking large growth Focused on delivering opportunity strong performance 30
Slide 31: sp ortradar
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Slide 32: Value Chain Expansion Driving Durable Growth
Value Chain Expansion Driving Durable Growth Dalraj Bahia Executive Vice President, Group Operations
Slide 33: Market-Leading, Proprietary Data & Content
1 Market-Leading, Proprietary Data & Content 33
Slide 34: Product Suite Built on Market-Leading, Proprietary Data & Content Pools
Sportradar’s Product Suite Is Built on Our Market- Leading, Proprietary Data & Content Pools Event Data 85+ & AV Betting & Gaming 1.1m Operators Betting 87bn Data Media, Digital & €35bn azioadcastb Fan 165bn Data Sporting Bodies & 53bn Teams Source: Sportradar Financial Data (2024A) 34
Slide 35: Our Disciplined Content Strategy Drives Revenue Growth and Margin Expansion
Our Disciplined Content Strategy Drives Revenue Growth and Margin Expansion KEY PRINCIPLES OF OUR EVENT DATA & AV STRATEGY → Drive revenue growth by continuously curating the most effective mix of content that appeals to fans and bettors Demand-led by Dynamically Optimize Clients and Fans Content Mi
Slide 36: A Balanced Mix of Global Tier and Regional Long-tail Content
We Aim for a Balanced Mix of Global Tier 1 and Regional Long-tail Content to Maximize ROI OUR PORTFOLIO LINEUP FOR SUCCESS ATTACK: The Difference Makers Global revenue-driving strategic sports, influencing PORTFOLIO client decision-making at a portfolio-level DRIVERS BASKETBALL SOCCER TENNIS MIDFIEL
Slide 37: A Diversified Portfolio to Best Support Product, Growth, and Margin
Resulting in a Diversified Portfolio to Best Support Product, Growth, and Margin # OF REVENUE COST EVENTS IMPACT PROFILE TOP Low High High 10 LICENSED Low Med Med CONTENT LICENSED TABLE High Med Low TENNIS & eLEAGUES OPEN SOURCE Med Med Low A continuously optimized and disciplined portfolio, with ad
Slide 38: Modular Product Suite Driving Value Chain Expansion
2 Modular Product Suite Driving Value Chain Expansion 38
Slide 39: Broadest & Deepest Product Suite in the Industry
Sportradar has the Broadest & Deepest Product Suite in the Industry BETTING TECHNOLOGY & SOLUTIONS 82% LIVE DATA & ODDS SERVICES STREAMING & BETTING ENGAGEMENT MANAGED BETTING SERVICES SPORTS CONTENT, TECHNOLOGY & SERVICES 18% INTEGRITY SERVICES & SPORTS PERFORMANCE MARKETING SERVICES SPORTS MEDIA S
Slide 40: Serving the Entire Sports Ecosystem
Serving the Entire Sports Ecosystem BETTING & GAMING MEDIA, DIGITAL SPORTING BODIES OPERATORS & BROADCAST & TEAMS Powering operations of Creating engaging Protecting sport and providing sports betting & gaming experiences for sports fans unique performance and operators analytics capabilities 40
Slide 41: Upsell and Cross-sell Opportunities: Betting & Gaming
Across Our Clients’ Value Chains, Creating Powerful Upsell and Cross-sell Opportunities BETTING & GAMING MARKETING STREAMING SERVICES & BETTING BETTING ENGAGEMENT MANAGED PLATFORM VALUE-ADD FOR CLIENT TRADING SOLUTIONS SERVICES (MTS) LIVE ODDS LIVE PRE-MATCH DATA DATA & ODDS OPPORTUNITY TO SPORTRADA
Slide 42: Upsell and Cross-sell Opportunities: Media, Digital & Broadcast
Across Our Clients’ Value Chains, Creating Powerful Upsell and Cross-sell Opportunities MEDIA, DIGITAL & BROADCAST OTT SOLUTIONS VISUALIZATIONS & ENGAGEMENT VALUE-ADD FOR CLIENT INSIGHTS & STORYLINES STATISTIC & ANALYTICS LIVE PRE-MATCH DATA DATA & CONTENT OPPORTUNITY TO SPORTRADAR 42
Slide 43: Upsell and Cross-sell Opportunities: Sporting Bodies & Teams
Across Our Clients’ Value Chains, Creating Powerful Upsell and Cross-sell Opportunities SPORTING BODIES & TEAMS PLAYER & TEAM PERFORMANCE FAN MANAGEMENT ENGAGEMENT & STATS, MONETIZATION VALUE-ADD FOR CLIENT ANALYTICS & VISUALIZATIONS INTEGRITY SERVICES DATA COLLECTION COMPETITION MANAGEMENT OPPORTUN
Slide 44: Modularity to Meet Clients' Evolving Needs
BETTING & GAMING Modularity to Meet Clients’ Evolving Needs Is a Critical Enabler for Ongoing Value Chain Expansion PRODUCT FEATURE & SERVICE CONTENT Catering to wherever a client is Bespoke flexibility within a product Ability to tailor by sport and league on their outsourcing journey range to meet
Slide 45: Ensuring That Sportradar Can Meet the Demands of Every Client
BETTING & GAMING Ensuring That Sportradar Can Meet the Demands of Every Client Expanded service offerings drive higher client value MANAGED BETTING STREAMING & ILLUSTRATIVE PRE-MATCH LIVE LIVE TRADING MARKETING PLATFORM BETTING GGR/SCALE DATA & ODDS DATA ODDS SERVICES SERVICES SOLUTIONS ENGAGEMENT (
Slide 46: Expanding Across the Value Chain and Increasing Take-Rate
BETTING & GAMING Enabling Us to Continue to Expand Across the Value Chain and Increase Take-Rate MARKETING STREAMING SERVICES & BETTING BETTING ENGAGEMENT MANAGED PLATFORM TRADING SOLUTIONS SERVICES (MTS) LIVE TAKE-RATE ODDS LIVE PRE-MATCH DATA DATA & ODDS Take-rate increases as clients expand acros
Slide 47: A Significant & Durable Growth Opportunity for Sportradar
BETTING & GAMING Resulting in a Significant & Durable Growth Opportunity for Sportradar Illustrative GGR Mix Across the Sportradar Betting Value Chain Illustrative Sportradar Revenue Profile Historical GGR Current GGR Take Rate % $4.1m Betting Platform Solutions $5m 15% = $0.75m 0.75 2.0x Managed Tr
Slide 48: Continuous Demand-Driven Feature Innovation
3 Continuous Demand-Driven Feature Innovation 48
Slide 49: Sportradar Continuously Innovates to Address Client Needs
INNOVATION FOCUS Sportradar Continuously Innovates to Address Current and Future Client Needs Client Market Ideation Testing Workshops INNOVATION Client UX CYCLE Customization Federation x Client Workshops Client Prototyping 49
Slide 50: Productizing the Network Effects of Our Three Pools of Data
INNOVATION FOCUS With a Focus on Productizing the Network Effects of Our Three Pools of Data to Drive Further Value Chain Expansion RTS FANS SPO Our product development cycle Event Data & AV is supercharged by our rich, proprietary data insights Sporting Bodies Betting & Gaming & Teams Operators PRO
Slide 51: Managed Trading Services Feature Innovation Drives Ongoing Upsell
BETTING DATA LED INNOVATION Managed Trading Services (MTS) Feature Innovation Drives Ongoing Upsell Player Risk Profiling Odds Management Fraud Detection Risk & Liability Management 24/7 Reporting & Analytics Bet Monitoring END-TO-END TRADING & RISK MANAGEMENT Responsible Gaming Content Management A
Slide 52: Durable Growth Powering MTS to Reach €35bn of Turnover
BETTING DATA LED INNOVATION With Durable Growth Powering MTS 2024 KPIs to Reach €35bn of Turnover € Turnover p.a. 11% 35.0bn Trading Margin 27.4bn 9bn 23.1bn Bets Accepted 63% CAGR 13.1bn 87bn Betting Selections 6.6bn 4.8bn 0.7bn 1.4bn 2.5bn 65m 0.1bn Active Bettors Managed 2015 2016 2017 2018 2019
Slide 53: Marketing Services Feature Innovation Drives Ongoing Cross-sell
FAN DATA LED INNOVATION Marketing Services Feature Innovation Drives Ongoing Cross-sell Programmatic Advertising Personalization Engine VIDEO DIGITAL-OUT- DISPLAY AUDIO OF-HOME Attribution Software Paid Social Advertising Banner Creation Paid Search Advertising Pixel Management Retention & Affiliati
Slide 54: Proven Ability to Scale Globally and Improve Client KPIs
FAN DATA LED INNOVATION With Proven Ability to Scale Globally and Significantly Improve Client KPIs 2024 KPIs Ad Impressions p.a. 53.4bn 3.1m 81% Campaign Registrations CAGR 36.4bn 25.6bn 84 Countries with Active Campaigns 13.4bn 5.0bn 0.2bn 40% Average Reduction in 2019 2020 2021 2022 2023 2024 Cos
Slide 55: Driving In-Play and Take-Rate Growth by Productizing Data & AV Streaming
EVENT DATA & AV LED INNOVATION Driving In-Play and Take-Rate Growth by Productizing Deep Data & AV Streaming Immersive Hyper- Social Betting Personalization Engagement Stimulating fans to drive Driving fan acquisition Enhancing fan retention the transition to in-play and retention and activity throu
Slide 56: Product Innovation Showcase
PRODUCT INNOVATION SHOWCASE Spertteder INVESTOR DAY 2025 sportradar | s
Slide 57: Delivering Real Value To Our Clients and Fans
EVENT DATA & AV LED INNOVATION Delivering Real Value To Our Clients and Fans Personalized Bet Virtual Personalized 4Sight Recommendations Engagement Retention Services ↑ 24% ↑ 8-10% ↑ 114% ↑ 23% Streaming Session $ Turnover Session Length Average Retention Length Improvement Enhanced fan Superior be
Slide 58: Key Takeaways
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Slide 59: Key Takeaways
Key Takeaways Disciplined Industry leading Unique product content strategy product suite modularity Value chain Continuous expansion feature driving take-rate innovation 59
Slide 60: Unmatched Global Reach and Proven Go-to-Market Strategy Driving Sustainable Growth
Unmatched Global Reach and Proven Go-to-Market Strategy Driving Sustainable Growth Eduard Blonk Chief Commercial Officer
Slide 61: Commercially Aligned with the Needs of Our Clients
1 Commercially Aligned with the Needs of Our Clients 61
Slide 62: Commercial Strategy Aligned with Our Value Proposition
Commercial Strategy Aligned with Our Value Proposition STRONG FOUNDATION BUILT TO SCALE STRONG BUSINESS MOMENTUM 127% ~2% 2.8X 1Based on 2024 results from our top 200 clients 62 2NRR churn is based on 2024 results and reflects hard churn. Defined as : Amount of churned revenue compared to the total
Slide 63: Client Segmentation Model to Meet the Needs of Our Clients
Client Segmentation Model to Meet the Needs of Our Clients % OF CLIENT COUNT TENURE1 SERVICE MODEL STRATEGIC Align solutions to client’s 2% 11 YRS + € 3.0M evolving strategy ENTERPRISE + € 1.0M 10% 9 YRS Flexible solutions allow for upgrades and scalable adoption EMERGING € 0.2-1.0M 16% 7 YRS INSIDE
Slide 64: Strong Revenue Growth From Our Client Base
We Have Driven Strong Revenue Growth From Our Client Base Revenue from Revenue from Strategic and Enterprise Strategic segment Enterprise segment Revenue per Client up +40% (in millions) (in millions) (in millions) 29% +40% 32% CAGR CAGR € 493 € 4.8 € 381 € 232 € 166 € 3.4 2021 2024 2021 2024 2021 2
Slide 65: Deepening Our Relationships with Clients and Growing Alongside Them
Deepening Our Relationships with Clients and Growing Alongside Them 91 Clients have migrated from Inside Sales to higher tiers in the last three years 47 Clients have migrated from Emerging to Enterprise or Strategic tiers in the last three years Annual revenue impact Annual revenue impact 3.3X 8.8X
Slide 66: Optimizing Revenue through Strategic Pricing Models
2 Optimizing Revenue through Strategic Pricing Models 66
Slide 67: Pricing Models to Optimize Revenue and Meet Client Needs
Pricing Models to Optimize Revenue and Meet the Diverse Needs of Our Clients Fixed Revenue Model Variable Revenue Model Primarily Rest of World Betting (ex. MTS) and Sports Media Primarily US Betting and Global MTS → Predictable revenues (Predictable costs for clients) → Grow with the client and mar
Slide 68: Fixed Revenue Model – Illustrative Example
Fixed Revenue Model – Illustrative Example Year 1 Year 3 Fixed Revenue Drivers Clients 1 1 ← New client acquisition Content (Volume & Value) ← Annual escalators Bundled ← Client expansion to new markets € 10 € 12.5 Price ← Product and content consumption Product ← Content value (Tier 1 vs. Longtail)
Slide 69: Variable Revenue Model – Illustrative Example
Variable Revenue Model – Illustrative Example Year 1 Year 3 Variable Revenue Drivers Addressable Market € 1,000 € 1,500 ← Sports Betting market growth Client ← New client acquisition Market Share 7% 11% ← Growth of client market share Content (Volume & Value) ← Product and content consumption Bundle
Slide 70: Pricing Model Provides Revenue Visibility with Strong Upside
Pricing Model Provides Revenue Visibility with Strong Upside Fixed Revenue Growth (in millions) 22% CAGR € 755 € 610 ~€2B € 522 € 414 2021 2022 2023 2024 Variable Revenue Growth (in millions) 34% € 352 CAGR € 268 € 208 € 147 2021 2022 2023 2024 70
Slide 71: Multiple Levers to Continue to Drive Revenue Growth
3 Multiple Levers to Continue to Drive Revenue Growth 71
Slide 72: Focused on Three Growth Priorities
Focused on Three Growth Priorities Drive Continued Increase Content Employ a Localized Product Adoption Consumption Across Strategy for New with Upsell and Our Client Base Markets Cross-Sell 72
Slide 73: Opportunity to Increase Product Adoption and Drive Price
INCREASE CORE & PRODUCT EMERGINGADOPTION MARKET GROWTH Opportunity to Increase Product Adoption and Drive Price Only 40% of our Clients1 take Runway to deliver and bundle “Premium” four or more products products to enhance sportsbook operations Distribution of clients by # of products % of Betting C
Slide 74: Increasing Product Use has a Strong Revenue Multiplier Effect
INCREASE CORE & PRODUCT EMERGINGADOPTION MARKET GROWTH Increasing Product Use has a Strong Revenue Multiplier Effect Average impact to revenue of clients taking more than one product1 14.2x 6.8x 3.1x 2.0x 1.0x 1.4x 1 2 3 4 5 6+ 1Multiplier figures are representative of the following client segments:
Slide 75: Case Study: Enabling the Next Generation of Strategic Clients
INCREASE CORE & PRODUCT EMERGINGADOPTION MARKET GROWTH Case Study: Enabling the Next Generation of Strategic Clients Strong Revenue Growth Australia-based company became a client in 2019 as it launched its rapid expansion. Sportradar’s relationship with the Client has grown significantly, and today
Slide 76: Opportunity to Increase Content Consumption and Drive Price
CORE & EMERGING MARKET GROWTH INCREASE CONTENT CONSUMPTION Opportunity to Increase Content UPSELL AND Consumption and Drive Price BUNDLE OPPORTUNITIES INITIAL SALE TO CLIENT Clients purchase core products like Live Data, Content is the fuel Odds, MTS for our products Cross-sport adoption is an upsel
Slide 77: Winning Playbook to Execute Our Strategy in New Markets
CORE & EMERGING MARKET GROWTH GROW IN NEW MARKETS Winning Playbook to Execute Our Strategy in New Markets MONITOR BUILD EXECUTE → Assess market dynamics → Establish “boots on ground” → Price for growth → Evaluate product- and → Optimize local content → Secure multi-product / high content-market fit
Slide 78: The Foundation is in Place in the Nascent Brazilian Market
CORE & EMERGING MARKET GROWTH GROW IN NEW MARKETS The Foundation is in Place in the Nascent Brazilian Market WE HAVE PUT THE FOUNDATION IN PLACE… DEPLOYING STRATEGY FROM JANUARY 1, 2025 80 Licenses Issued1 → Long-term partnerships with the biggest sports federations and leagues 50 35 → Existing busi
Slide 79: Key Takeaways
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Slide 80: Key Takeaways
Key Takeaways EXPANDING REVENUE PER CLIENT Fit for market solutions for all Run the client-centric playbook regions, client types and sizes to deliver durable revenues Drive continued product adoption Increase content consumption with upsell and cross-sell across our client base 80
Slide 81: Investor Day 2025
sp rtradar INVESTOR DAY 2025
Slide 82: DraftKings & Sportradar
Slide 83: DraftKings and Sportradar Partnership Timeline
‘)RAFTKINGS (=) SPORTS API FOR PRE-MATCH ODDS LIVE DATA DAILY FANTASY Including NBA, MLB Official SPORTS (DFS) LIVE ODDS. BETTING ENTERTAINMENT CONTENT - live match trackers, widgets, etc. Ci» DATA, STREAMING FOR NHL sp rtradar 2022 2023 STREAMING - FULL PORTFOLIO ATP OFFICIAL DATA, STREAMING LIVE C
Slide 84: The Sportradar & Kaizen Gaming Journey
The Sportradar & Kaizen Gaming Journey George Daskalakis Founder and CEO, Kaizen Gaming
Slide 85: About Kaizen Gaming
About Kaizen Gaming • 2016: Betano • 2nd biggest and • First in sector to • Global EGR launch fastest growing be World Cup Awards brand outside (2022) and Operator of the • Active in 19 the US European Year twice in markets today Championship the past three • #1 in Brazil (2024) partners years 85
Slide 86: Our Partnership
Our Partnership CUSTOMER CENTRICITY “ Collaborative approach ” 01 86
Slide 87: Our Partnership
Our Partnership CUSTOMER “ 24/7 quality support is ” CENTRICITY mission critical in our sector 01 PEOPLE & SUPPORT 87
Slide 88: Our Partnership
“ Our Partnership We have a shared heritage and CUSTOMER EVOLUTION & sustained passion ” CENTRICITY INNOVATION in innovation 01 03 PEOPLE & SUPPORT 88
Slide 89: Innovation in Action: Virtual Stadium
Innovation in Action: Virtual Stadium 89
Slide 90: Our Partnership
“ Our Partnership Sportradar is already where we are heading ” CUSTOMER EVOLUTION & CENTRICITY INNOVATION 01 03 PEOPLE & GLOBAL SUPPORT PRESENCE 90
Slide 91: Kaizen Gaming and Sportradar Partnership Timeline
2012 LAUNCH OPERATIONS START COOPERATION WITH SRAD ON PRE-MATCH ODDS SERVICES & STATS AND LIVE SCORES 2013-14 START OF LIVE ODDS SERVICES COOPERATION kaizen GAMING 2016 LAUNCH OF BETANO & DEEPEN COOPERATION W/ STREAMING AND NBA CONTENT fF Ms 2020 LAUNCH IN BRAZIL & LATAM REGION Sp@rtradar 2021 | STR
Slide 92: Growing our Competitive Advantage with Technology & AI
Growing our Competitive Advantage with Technology & AI Behshad Behzadi Chief Product, Technology and AI Officer
Slide 93: Leveraging Technology to Extract the Full Potential of our Data
1 Leveraging Technology to Extract the Full Potential of our Data 93
Slide 94: Built for Scale: A Rock-Solid Foundation for All Our Data Demands
Built for Scale: A Rock-Solid Foundation for All Our Data Demands Low Latency Availability → Optimized for rapid data ingest → Global data infrastructure → ~500ms latency from venue to → Physical + public cloud bookmakers Scalability Reliability → Cloud-first development → ISO 9001 certified → Built
Slide 95: Real Time Technology to Extract the Full Potential of our Data Assets
We Leverage Real Time Technology to Extract the Full Potential of our Data Assets #1 Scout Network Processing Products 11K+ global scouts Real Time AI Models Odds #1 Computer Vision 1M+ events #1 >50% of all live matches 2,300 unique betting markets #1 Betting & Trading Data Managed Trading Services
Slide 96: Real Time AI Models Optimize Value and Outcomes for our Clients
Real Time AI Models Optimize Value and Outcomes for our Clients The SCALE and DIVERSITY of our data gives us the ability to deliver better outcomes ALPHA ODDS Optimize odds per bookmaker based on their turnover flow >11% Profit increase from optimized turnover LIVE BET DELAY €13.8M Additional accept
Slide 97: Tech-Driven Growth: Removing Barriers and Innovating forward
2 Tech-Driven Growth: Removing Barriers and Innovating forward 97
Slide 98: Lowering the Technical Barriers to Growth
Lowering the Technical Barriers to Growth Managing the Integration Challenge: Content → More data points, more betting markets, more features Features → Integrations and discovery problems are increasingly more complex → Our APIs are modular by design Products 98
Slide 99: Solving Integration Accelerates Growth
Solving Integration Accelerates Growth CONNECTING DATA AND …WITH THE WORLD’S LARGEST CONTENT SUPPLIERS… DISTRIBUTION NETWORK We are evolving and unifying Odds Sportsbook our APIs towards an Ecosystem Suppliers Operators to benefit every market player Data Media, Digital, Integrate in hours vs Suppli
Slide 100: Generative AI to Accelerate Product Innovation
Generative AI to Accelerate Product Innovation AGENT LAYER Publicly → Agent based Gen AI Historical Live Odds Data Data Data Available Sources Sportradar Brain → Plan, reason, and execute with real-time access to all Sportradar data The Sportradar Brain → Unlocking innovations from conversational to
Slide 101: Technology Driven Operational Efficiency
3 Technology Driven Operational Efficiency 101
Slide 102: Significant Efficiencies in Data Collection enabled by Computer Vision
Significant Efficiencies in Data Collection enabled by Computer Vision More than 50% Of all live matches have fully automated data collection 100x More data than with human labelers A game covered by Computer Vision is up to 90% cheaper than human collection 102
Slide 103: Significant Efficiencies in Developer Productivity with AI
Significant Efficiencies in Developer Productivity with AI CODE FASTER OTHER EFFICIENCY TOOLS We estimate AI will improve the productivity Up to 50% Automated AI scripts and efficiency Lines of code generated by AI Faster turnaround with lower error rate than humans of our engineers tools in differe
Slide 104: Key Takeaways
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Slide 105: Key Takeaways
Key Takeaways OUR TECH AND AI… Unlock the value Remove barriers of our data assets to growth Accelerate product Bring significant innovation operational efficiency 105
Slide 106: At an Inflection Point in our Value Creation Journey
At an Inflection Point in our Value Creation Journey Craig Felenstein Chief Financial Officer
Slide 107: Our Value Creation Framework
Our Value Creation Framework Disciplined Capital Durable Revenue Allocation Growth Inflection Point for Multi-year Margin Expansion & Cash Flow Generation 107
Slide 108: Durable Revenue Growth Outpacing the Market
1 Durable Revenue Growth Outpacing the Market 108
Slide 109: Durable Revenue Growth Since Our IPO
Durable Revenue Growth Since Our IPO Revenue has Grown at a 25% CAGR Consistently Outperforming Global Market Growth (in millions) 3YR CAGR1 (2021 - 2024) 25% € 1,107 CAGR € 878 Sportradar 25% Revenue € 730 € 561 Sportsbetting Global GGR 20% 2021 2022 2023 2024 1. Sportsbetting Global GGR from H2 Ga
Slide 110: Diverse Growth Underscoring Our Global Footprint
Diverse Growth Underscoring Our Global Footprint AsiaPac & Middle U.S Revenue Europe Revenue LatAm Revenue Africa Revenue East Revenue 20% CAGR 54% 21% 37% 6% CAGR CAGR CAGR CAGR 2021 2024 2021 2024 2021 2024 2021 2024 2021 2024 Note: Bars are not to scale 110
Slide 111: Broad Based Growth Across All Product Groups
Broad Based Growth Across All Product Groups Betting & Gaming Managed Marketing & Sports Performance & Content Betting Services Media Services Integrity Services Revenue (in millions) € 707 € 200 € 147 23% CAGR 36% 28% 18% € 378 CAGR CAGR CAGR € 80 € 53 € 70 € 32 2021 2024 2021 2024 2021 2024 2021 2
Slide 112: A Complementary Mix of Fixed and Variable Revenues
A Complementary Mix of Fixed and Variable Revenues Fixed-fee recurring revenue Variable revenue → Growing variable revenue base 32% leverages market expansion and higher 34% take-rate, including in-play CAGR 26% 22% → Strong fixed-fee recurring revenue base CAGR 68% provides predictability with upsi
Slide 113: Compelling Growth Algorithm Delivers Durable Growth
Compelling Growth Algorithm Delivers Durable Growth 3-Year Outlook1 Projected Revenue Growth (in millions) Capitalize on Global High-single digit % Market Growth ~ € 1,700+ 15% CAGR Increasing Wallet Share Mid-single digit % with Cross-Sell and Up-Sell € 1,107 Expansion into Adjacent Markets Low-sin
Slide 114: Reached an Inflection Point for Multi-year Margin Expansion and Cash Flow
2 Reached an Inflection Point for Multi- year Margin Expansion and Cash Flow 114
Slide 115: Strong Growth in Profitability While Expanding Margins
Strong Growth in Profitability While Expanding Margins Adjusted EBITDA1 has Increased Significantly Margin has Expanded by ~200 Basis Points Adjusted EBITDA (in millions) Adjusted EBITDA Margin1 + 800 8%bps 20% € 222 18% 30% CAGR € 167 € 126 -6% - 600 bps € 102 2021 2022 2023 2024 2021 Sports Rights
Slide 116: Disciplined Cost Management Across All Major Categories
Focused on Disciplined Cost Management Across All Major Categories 2025 - 2027 STRONG VISIBILITY INTO → Deliver operating leverage on sports rights 1 COST OF SPORTS RIGHTS → New rights deals will be Adjusted EBITDA and cash margin accretive MAINTAIN TIGHT CONTROL → Deliver significant leverage on ex
Slide 117: Strong Cost Visibility with Sports Rights Locked In Long-term
Strong Cost Visibility with Sports Rights Locked In Long-term Average Term Remaining for Select Major Contracts ~6 years 2025 2027 2029 2031 2033 117
Slide 118: Inherent Leverage on Sports Rights as Revenue Scales
Inherent Leverage on Sports Rights as Revenue Scales Illustrative Sports Rights Margin Profile → Adjusted EBITDA margin expansion given straight line of expense and ability to scale revenues → Cash flow expands as revenues increase faster than cash payments Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Slide 119: Significant Leverage on Contracted Sports Rights
Significant Leverage on Contracted Sports Rights Revenue will Outpace Forecasted Sports Rights Expense and Cash Costs Sports Rights Expense Sports Rights Cash Cost (in millions) (in millions) € 500 € 500 ~9% ~10% CAGR CAGR € 400 € 400 € 300 € 300 € 200 € 200 € 100 € 100 €- €- 2024 2027 2024 2027 Per
Slide 120: Targeting Significant Long-Term Margin Expansion
Targeting Significant Long-Term Margin Expansion Adjusted EBITDA Margin 30%+ 27%+ Targeting Continued Operating Leverage Further Efficiencies from Technology & AI Tight Control of Personnel and Other Expenses 20% Leverage on Sports Rights 2024 + ~400 bps + ~300bps 2027 Long-term Note: Excludes impac
Slide 121: Unlocking Benefits of High Incremental Margins
Unlocking Benefits of High Incremental Margins Adjusted EBITDA Margin → Economies of scale with fixed 30%+ costs spread over growing revenue base 50%+ → High incremental margin on 27%+ Incremental Margin every additional dollar of 40%+ revenue 22% Incremental Margin → Expanding client lifetime value
Slide 122: Accelerating Free Cash Flow Generation
Accelerating Free Cash Flow Generation Free Cash Flow1 to Grow at 33% CAGR (in millions) € 275 → FCF generation prioritized as key value driver 33% CAGR → Strong revenue growth and expanding EBITDA margins € 118 → Optimize working capital, including Days Sales Outstanding and Days € 50 Payable Outst
Slide 123: Transformational Value Creation
Transformational Value Creation 2024 3 YR OUTLOOK 2027E at least Revenue € 1.1 bn 15% CAGR ~ € 1.7 bn Adjusted EBITDA € 222 mm 27% CAGR ~ € 455 mm Adjusted EBITDA Margin 20% +700bps 27% FCF € 118 mm 33% CAGR ~ € 275 mm FCF Conversion 53% +700bps 60% Note: Excludes impact of announced and pending acq
Slide 124: Enhancing Value Through Capital Allocation
3 Enhancing Value Through Capital Allocation 124
Slide 125: ~€1B of Available Capital Through 2027
Strong Balance Sheet and Generating Significant Available Capital Targeting ~€ 1B of Available Capital Through 2027 (in millions) ~ € 650 ~ € 1,000 → Strong Balance Sheet with no Debt → € 348 million Cash on hand at 12/31/2024 € 348 → € 220 million undrawn revolver Year End 2024 Estimated Cumulative
Slide 126: Enhancing Shareholder Value through Disciplined Capital Allocation
Enhancing Shareholder Value through Disciplined Capital Allocation ROI FOCUSED → Invest in key sports content that meets ROI hurdles 1 REINVESTMENT → Enhance core capabilities & develop next generation products IN THE BUSINESS → Stimulate engagement & in-play → Complement existing business & growth
Slide 127: IMG ARENA Transaction
IMG ARENA Transaction → Will accelerate revenue, Adjusted EBITDA and Free cash flow growth, and will be immediately accretive to Adjusted EBITDA margin → At closing, seller of IMG ARENA will provide financial consideration FINANCIAL totaling $225 million, including: CONSIDERATION – $125 million cash
Slide 128: Key Takeaways
4 | Key Takeaways sp@rtradar | ».
Slide 129: Key Takeaways
Key Takeaways Well-positioned to build Focused on driving upon financial & operating durable revenue growth momentum Significant opportunity Enhancing value through to drive margins & cash disciplined capital allocation 129
Slide 130: Investor Day 2025
sp rtradar INVESTOR DAY 2025
Slide 131: Non-IFRS Financial Measures and Operating Metrics
NON-IFRS FINANCIAL MEASURES AND OPERATING METRICS We have provided in this presentation financial information that has not been prepared in accordance with IFRS, including Adjusted EBITDA, Adjusted EBITDA margin, Adjusted purchased services, Adjusted personnel expenses, Adjusted other operating expe
Slide 132: Non-IFRS Financial Measures and Operating Metrics
NON-IFRS FINANCIAL MEASURES AND OPERATING METRICS We present Adjusted purchased services, Adjusted personnel expenses, and Adjusted other operating expenses (together, "Non-IFRS expenses") because management utilizes these financial measures to manage its business on a day-to-day basis and believes
Slide 133: Q4 P&L and Adjusted EBITDA Reconciliation
Q4 P&L AND ADJUSTED EBITDA RECONCILIATION Three-Month Period Ended Three-Month Period Ended December 31, December 31, December 31, December 31, in €'000 2024 20231 in €'000 2024 2023 Continuing operations Profit for the period from continuing operations (1,305) 23,187 Revenue 307,070 252,586 Finance
Slide 134: FY 2024 P&L and Adjusted EBITDA Reconciliation
FY 2024 P&L AND ADJUSTED EBITDA RECONCILIATION Year Ended Year Ended December 31, December 31, December 31, December 31, in €'000 2024 20231 in €'000 2024 2023 Continuing operations Profit for the period from continuing operations 33,612 34,645 Revenue 1,106,556 877,621 Finance income (10,952) (12,8
Slide 135: IFRS Expenses to Non-IFRS Expenses Bridge
IFRS EXPENSES TO NON-IFRS EXPENSES BRIDGE Three-Month Period Ended Year Ended December 31, December 31, December 31, December 31, in €'000 2024 20231 2024 20231 Non-capitalized sport right expenses 35,232 12,425 118,490 54,171 Amortization of capitalized sport rights 67,342 62,687 233,945 160,018 To
Slide 136: Free Cash Flow Reconciliation
FREE CASH FLOW RECONCILIATION Three-Month Period Ended Year Ended December 31, December 31, December 31, December 31, in €'000 2024 20231 2024 20231 Net cash from operating activities 82,157 52,197 353,011 258,645 Acquisition of intangible assets (82,123) (40,408) (222,288) (185,493) Acquisition of