Ford Mtr Co Del · NYSE:F
Ford Mtr Co Del — Ford Motor Company — Fireside Chat Hosted by BofA Securities (July 2020)
13 slides from Ford Mtr Co Del's conference presentation, Jul 17, 2020
Slide 1: A Look Into The New Ford Bronco
A Look Into The New Ford Bronco JIM BAUMBICK Vice President, Enterprise Product Line Management MARK GRUEBER Manager, U.S. Consumer Marketing LYNN ANTIPAS TYSON Executive Director, Investor Relations Fireside Chat With Bank Of America Securities July 17, 2020
Slide 2: Winning Portfolio – Leveraging Ford’s Strengths
Winning Portfolio – Leveraging Ford’s Strengths COMMERCIAL 2
Slide 3: Changing How We Work
Changing How We Work Deep Customer Playing to Working Insight Win Together • Human Centered Design / • Enterprise view • Empowered teams Design Thinking • Strategy informed choices • Agile decision making • Well understood Franchise DNA • Capital allocation • Pushing the edge • Product portfolio fre
Slide 4: Migrating To A Product Line Management Focus
Migrating To A Product Line Management Focus SUCCESSFUL BUSINESSES F-Series #1 full-size pickup globally Ranger #2 medium-size pickup globally Transit #1 cargo van globally Explorer #1 America’s all-time best-selling SUV Mustang #1 sports coupe globally Bronco GAME ON! Based On Ford’s Most Successfu
Slide 5: Transforming Portfolio Freshness
Transforming Portfolio Freshness* NEW FORD PASSENGER VEHICLE INTRODUCTIONS Ranger Explorer Escape Mach-E F-150 Bronco Bronco More to Come Sport Average Age of Portfolio (Years) (U.S.) Cumulative % Refresh** (North America) 5.7 125% Lower Is Better 3.1 5% 2018 2023 2018 2023 * Pre-COVID estimates **
Slide 6: Iconic Nameplate Resurrected After 24 Years
ICONIC NAMEPLATE resurrected after 24 years Ford is 3 incremental Large addressable #1 CROSS-SHOPPED BRAND RUGGED ADVENTURE MARKET SIZE for Jeep VEHICLES 6
Slide 7: Bronco: Capability, Customization, Simplicity
a CAPABILITY CUSTOMIZATION BRONCO “CUSTOMERS rea WANT SIMPLICITY MUST BE BRONCO
Slide 8: Human Centered Design Delivering Customer Wants
Human Centered Design Delivering Customer Wants 8
Slide 9: Human Centered Design Approach To Engineering
Human Centered Design Approach To Engineering CUSTOMIZATION IS KEY EZ AIR STOWABLE DOORS OPEN ROOF COWL MOUNTED MIRRORS Note: see slide 13 for related endnotes 9
Slide 10: Customer Focused Technology And Connectivity
Customer Focused Technology And Connectivity TRAIL TRAIL CONTROL™ FOR TURN OFF-ROAD ASSIST OVER-THE-AIR UPDATES G.O.A.T. MODES™* TRAIL ONE-PEDAL DRIVING FRONT WHEEL SPOTTER CAMERAS * G.O.A.T. Modes™ (Goes Over Any Type Of Terrain) 10 Note: see slide 13 for related endnotes
Slide 11: Allocating Capital To Win – Michigan Assembly Plant / Hermosillo Assembly Plant
Allocating Capital To Win – Michigan Assembly Plant / Hermosillo Assembly Plant LEGACY PRODUCTS IMPROVEMENT* NEW PRODUCTS Focus Ranger (2019 launch) C-MAX $1.5B+ Bronco (2021 launch) Lincoln MKZ EBIT Bronco Sport (2020 launch) Fusion Whitespace (2021 launch) * Michigan Assembly Plant improvement com
Slide 12: <x (of
<x 0 (of
Slide 13: Disclaimers And Cautionary Note On Forward-Looking Statements
Disclaimers And Cautionary Note On Forward-Looking Statements DISCLAIMERS: • Computer Generated Images Shown. Vehicle available Spring 2021. Images also include a prototype not representative of production vehicle. Static display on private property with aftermarket accessories not available for sal
Ford Motor Company — Fireside Chat Hosted by BofA Securities (July 2020) on 6ix