Elumeo Se · XETR:ELB

Elumeo — Q1 2018 Earnings Presentation

32 slides from Elumeo's earnings presentation, 2018

  1. Slide 1: The leading electronic retailer for gemstone jewelry in Europe

    The leading electronic retailer for gemstone jewelry in Europe Investor Presentation for Q1 2018

  2. Slide 2: Table of contents

    Table of contents Bi] summary Q1 2018 Financials Outlook 2018 Appendix ue BW N

  3. Slide 3: Highlights in Q1 2018

    Highlights in Q1 2018 Q1 2018 Q1 2017 YoY% Revenues (€m) 16,609 14,710 12.9% EBITDA (€m) -1,497 -1,947 23.1% Segment EBITDA (€m) “916-1239 26.1% Total Equity (€m) 30,161 31,952 -56% Equity ratio (%) 52.2% 58.4% -6.2% Products sold 231,453 210,219 10.1% 44,418 38,431 15.6% Active customers Sales in G

  4. Slide 4: Table of contents Summary

    Table of contents 1 Summary Blo 3 Financials 4 Outlook 2018 5 Appendix

  5. Slide 5: eCommerce is becoming the key sales driver in Germany

    eCommerce is becoming the key sales driver in Germany Quarterly revenues in ME by sales channel in Germany 16,0 14,0 12,0 10,0 8,0 6,0 4,0 2,0 0,0 Qi Q2 Q3 Q4 Qi Q2 O38 Q4 Qi Q2 3 Q4 Ql 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017 2017 2018 Hecommerce BTV Source: Quarterly release Q1 2018,

  6. Slide 6: Mobile has become a key driver in our eCommerce business

    Mobile has become a key driver in our eCommerce business Quarterly revenues in M€ by sales channel of German eCommerce business 7.0 6.0 Mobile 5.0 4.0 —@ Bidding agent 3.0 2.0 1.0 @ Classic webshop 0.0 Ql Q2 Q3 Q4 Qi Q2 Q3 Q4 Ql Q2 Q3 Q4 al 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017 2017

  7. Slide 7: Our Websites have been fully relaunched with many new features...

    Our Websites have been fully relaunched with many new features... (JUWELO

  8. Slide 8: .. adding many helpful details...

    .. adding many helpful details... () UWELO

  9. Slide 9: and complemented by a much enhanced mobile app

    and complemented by a much enhanced mobile app < = CJUWELO < = CJuWwe.o Qasvgey SALE #3 Overall better look and usability P2 | Increased speed — especially with 3G by removal of dynamic, data heavy components

  10. Slide 10: Branded collections have continued to increase margins in 18...

    Branded collections have continued to increase margins in 2018... October November January March May April May 2016 2016 2017 2017 2017 2018 2018 Oo oO 7 oO oO 7 oO taxceriscnrn BASIC amayant Cavill’ M lly Stow MONOSONO Y, ,../2 COLLECTION

  11. Slide 11: ...by delivering higher productivity for airtime

    ...DY delivering higher productivity for airtime Group margin per broadcasting minute) (1) Share of products of 18 live broadcasting hours per day (2) Total group margin generated from TV-Business only divided by respective daily broadcasting time (1080 minutes per day) Share of total broadcasting h

  12. Slide 12: Cost of operations have been reduced significantly

    Cost of operations have been reduced significantly Development of operating expenses (EUR Mn.) 5,375 6,000 —, 5,859 = Broadcasting and channel rental costs m Personnel expenses and services mSales and Marketing expenses 2017 2018 unaudited Source: Quarterly release Q1 2018,

  13. Slide 13: The newly introduced B2B business shows strong growth again

    The newly introduced B2B business shows strong growth again Dedicated jewelry collections Revenue Development (€ ‘000) AMAYAN I Ir LANCE FISCHER Cavill 634 - a Q1 2017 Q1 2018 B2B Source: Quarterly release Q1 2018, unaudited

  14. Slide 14: Table of contents Summary Q1 2018 Outlook 2018 Appendix

    Table of contents 1 Summary 2 Qi 2018 4 Outlook 2018 5 Appendix

  15. Slide 15: Summary of Q1 2018 results

    Summary of Q1 2018 results Group's total revenues (w/o UK) for Q1 2018 increased by 13% to EUR 16.6 million after EUR 14.7 million in Q1 2017 Germany again with strong growth of 9% in Q1 2018. New programme schedules have driven revenues and have been very well received by German customers. Italy sh

  16. Slide 16: Q1 2018 vs. Q1 2017 performance - Overview

    Q1 2018 vs. Q1 2017 performance - Overview Revenues 14.7 _ 16.6 Q1 2017 Q1 2018 a Total segment EBITDA and margin Q12017 Q12018 “1.2 09 +26.1% -5.5% -8.4% Le) +4 2018, unaudited Gross profit 43.3% 39.1% ——_____* 6.4 +1.9% 6.5 || Q12017 Q12018 Le _ Comments = eCommerce and B2B driving sales growth =

  17. Slide 17: Selected key data Q1 2018

    Selected key data Q1 2018 01.01. - 01.01. - Abw 31.03.2018 31.03.2017 in % Revenue 16,609 100.0% 14.710 100.0% 12.9% Product revenue by regions [absolutely and in % of product revenue] Germany 12,732 76.7% 11,662 79.4% 9.2% Italy 2,483 14.9% 2,366 16.1% 4.9% Other countries 1386 8.3% 665 45% 108.4%

  18. Slide 18: Selected key data Q1 2018

    Selected key data Q1 2018 01.01. - 01.01. - Abw 31.03.2018 31.03.2017 in % Total assets* 57.743 100.0% 54,709 100.0% 55% Total equity* 30,161 52.2% 31952 58.4% -5.6% [absolutely and in % of balance sheet total] Working capital ? 28,830 499% 28,518 521% 11% [absolutely and in % of balance sheet total

  19. Slide 19: Group segment reporting - continuing operations Jan - Mar 2018

    Group segment reporting - continuing operations 1 Jan - 31 Mar 2018 Revenue Gross Segment- EUR thousand | % of (segment) revenue profit EBITDA Sales division Germany & Italy 15,222 91.6% 5,558 36.5% -799 5.2% Sales division Others 1387 8.4% 257 18.5% 57 4.1% Group functions & eliminations oO 00% 672

  20. Slide 20: Table of contents Summary Q1 2018 Financials

    Table of contents 1 Summary 2 Qi 2018 3 Financials P4 | outlook 2018 5 Appendix

  21. Slide 21: 2018 Outlook

    2018 Outlook After closing the business in the UK, elumeo group expects a further positive development throughout 2018 * The newly introduced sales formats continue to produce further growth in existing markets = We expect quarterly results to improve on a steady basis = Low single-digit million eur

  22. Slide 22: Table of contents

    Table of contents Summary Q1 2018 Financials Outlook 2018 1 2 3 4 BS] acvendn

  23. Slide 23: Statement of income of continuing operations

    Statement of income of continuing operations

  24. Slide 24: Statement of income of discontinued operations

    Statement of income of discontinued operations

  25. Slide 25: Split of selling expenses - continuing operations

    Split of selling expenses - continuing operations 1 Jan - 1Jan - QoQ EUR thousand | % of revenue 31 Mar 2018 31 Mar 2017 in % Broadcasting and channel rental costs 1840 11.1% 2,383 16.2% -22.8% Personnel expenses 1589 96% 1581 10.7% 0.5% Expenses for external personnel services 339 2.0% 334 2.3% 14%

  26. Slide 26: Split of administrative expenses - continuing operations

    Split of administrative expenses - continuing operations 1 Jan - 1 Jan - QoQ EUR thousand | % of revenue 31 Mar 2018 31 Mar 2017 in% Personnel expenses 976 5.9% 974 6.6% 0.3% Depreciation, amortisation and impairment loss 167 1.0% 198 1.3% -15.9% Equity-settled share-based payments 60 0.4% 103° 0.7%

  27. Slide 27: Total segment EBITDA of continuing operations

    Total segment EBITDA of continuing operations 1 Jan - 1Jan - QoQ EUR thousand | % of revenue 31 Mar 2018 31 Mar 2017 in% Total segment EBITDA -916 -5.5% -1,239 -8.4% 26.1% Effects from foreign currency translation -522 -3.1% -605 -4.1% 13.8% Equity-settled snare-based remuneration -60 -0.4% -103_-0.

  28. Slide 28: Consolidated statement of financial position

    Consolidated statement of financial position ASSETS 31 Mar 2018 31 Dec 2017 Change EUR thousand | % of balance sheet total in % Non-current assets Intangible assets 745 1.3% 755 14% 1.4% Property, plant and equipment 9,218 16.0% 9,374 17.1% 17% Other financial assets 420 07% 394. 0.7% 67% Other non-

  29. Slide 29: Consolidated statement of financial position

    Consolidated statement of financial position FQUITY & LIABILITIFS 31 Mar 2018 BiDec 2017 Change EUR thousand | % of balance sheet total in % Equity Issued capital 5,500 5,500 101% 0.0% Capital reserve 34,239 34,179 62.5% 0.2% Retained earnings/losses -13,839 11452 -209% -20.8% Foreign currency trans

  30. Slide 30: Consolidated statement of cash flows

    Consolidated statement of cash flows 1 Jan - 1Jan - YoY EUR thousand 31 Mar 2018 31Mar2017_—in% Earnings before taxes (EBI) of continuing operations -1975 -2.532 22.0% Earnings before taxes (EBT) of discontinued operations -567 ig na Earnings before taxes (EBT) -2,542 -2,532 -0.4% +/- Depreciation a

  31. Slide 31: Consolidated statement of cash flows

    Consolidated statement of cash flows 01.01. - 01.01. - YoY EUR thousand 31.03.2018 31.03.2017 in % - Payments for investments in intangible assets -20 ~/ AA79.1% - Payments for investments in property, plant and equipment -50 -50 0.6% and property, plantand equipment i) 0 na = Net cash flow from inv

  32. Slide 32: Points of contact

    Points of contact Executive Board Wolfgang Boyé, Don Kogen, Bernd Fischer, Boris Kirn, Thomas Jarmuske, Deborah Cavill, Anette Bronder, Roland Sand Investor Relations contact Claudia Erning Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49 30 69 59 79-231 Fax: +49 30 69 59 79-650

elumeo — Q1 2018 Earnings Presentation on 6ix