Life360, Inc. · NASDAQ:LIF
Life360 — Bell Potter Tech Decoded Conference (September 2022)
32 slides from Life360's conference presentation, Sep 9, 2022
Slide 1: Bell Potter Tech Decoded Conference
Bell Potter Tech Decoded Conference Chris Hulls, Co-Founder and CEO David Rice, COO } “s mr ee OE Ss
Slide 2: Disclaimer
Disclaimer ‘This document dated 8 September 2022 hos been prepared by life360, Inc. (ARBN 629 412 942) (Company) and is provided for information purposes only. It contains summary information about the Company and its activities and is current os at the dte of this document. It should be read in con
Slide 3: Agenda
Agenda Introduction to Life360 Chris Hulls, Co-Founder and CEO Leveraging our technology to grow Chris Hulls, Co-Founder and CEO Leveraging bundled Membership to grow David Rice, COO Outlook Chris Hulls, Co-Founder and CEO Q&A Chris Hulls and David Rice Appendix 1. Non-GAAP financial measures Note :
Slide 4: Introduction to Life360
Introdileti : he to Life360
Slide 5: Why we exist
WHY WE EXIST Life360 is on a mission to simplify safety so families can live fully Safety and security is a multi-billion dollar category and the incumbents have not adapted to the needs of digitally native consumers. Life360 is taking a mobile and family first approach to disrupt the market. 1in10
Slide 6: Life360 is the world's leading family safety services membership
Life360 is the world’s leading family safety services membership Key Operational and Financial Metrics ss $174 million (up +65% YoY) June 2022 Annualised Monthly Revenue (AMR) ®) Market Capitalisation = $79 million ASX listed me) Cash and cash equivalents 4) yo 42 million US based Monthly Active Use
Slide 7: Life360 is ranked #19 most used US iOS app
Life360 is ranked #19 most used US iOS app -™% @: % =e nena AppinitiatRelease Date AppLast Updated Time AppPrice Source: Data.ci Oitreseo coe tation | September 20227
Slide 8: CY22 H1 User Highlights
CY22 H1 User Highlights Connecting families and saving lives 1,138,353 Help alerts sent 14,349 O-O: Ambulances dispatched 105,731,475,183 Miles driven with Life360 Crash Detection [2s i 12,092,565,856 Safe arrival notifications 373 billion By) Tile Bluetooth location updates @ifesso 66 My boys were
Slide 9: Life360's timeline: years of investment and innovation
Life360’s timeline 15 years of investment and innovation imeline of key developments 2007 March 2018 September 2021 Year Founded April 2018 Zenlabs September 2020 Acquisition of #12022 12 Million MAU cequistion ——_Lfe360 Membership “obit Tle and Jiobit February 2016 (Monthly Active Jaunch : integrat
Slide 10: Leveraging our technology to grow
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Slide 11: Life360's technology platform
Life360’s technology platform Our proprietary technology platform is the foundation to scale our consumer offering Investor Presentation | September 2022
Slide 12: Quarterly user chart, US and International
Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 US International
Slide 13: Quarterly metrics chart
Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22
Slide 14: Quarterly revenue by product chart
Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 International Driver Protect US Legacy Driver Protect Legacy Plus/Other US Membership
Slide 15: Subscribers chart, Life360 and Tile/Jiobit
0.0 20.0 40.0 60.0 80.0 100.0 120.0 140.0 160.0 180.0 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 Life360 subs and indirect Tile and Jiobit subs
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Slide 17: Our flywheel is driving our accelerating growth
Our flywheel is driving our accelerating growth Le) Leading Ye 7 >—\ Market * 42m MAUs + 1.4m Paying Circles Market * 19% most used US app Position Entrenched M iil Robust Reinvestment Monetisation * 10% of US households * 39% brand awareness @ Lifes60 + User acquisition + Membership + Brand campaig
Slide 18: Expanding and deepening our relationship with families through Membership
Expanding and deepening our relationship with families through Membership At IPO May 2019 Current premium Membership Bundles Commercial benefits of Membership ‘LIFE360 SILVER GOLD Pus. $2.99/mo MEMBERSHIP MEMBERSHIP $4.99/mo + Deeper connection with the Brand, improved retention and virality + Less
Slide 19: Membership offering
Membership offering Competitive landscape Life360 Platinum Wf Roadside Assistance Vi ID Theft Protection of Nurse Helpline vo Crash Detection vA SOS Alert Vf Disaster Assistance fe Driver Reports va Travel Assistance vA Stolen Phone if Location Sharing Reimbursement And more... Life360 Cost $19.99/m
Slide 20: Life360, Tile and Jiobit integrated offering
Life360, Tile and Jiobit Expanded addressable market and brand reach integ rated offeri ng + Bundled offering will have broader applicability to additional demographics + Long-term this opens up additional markets such as Completing our ‘360’ vision of protecting sidercaré people, pets and things +
Slide 21: Bundled Membership
Bundled Membership Vision: keep everything that matters safe and sound * Raise awareness and introduce Tile in the Life360 app * Includes Tiles as part of bundled subscription offer * Bundling tests achieved a 35% uplift in subscriptions versus the control group * Bundle will be delivered initially
Slide 22: Back to School brand campaign
Back to School brand campaign Introducing Life360+Tile +e + Creative approach to unite the two (ee ]| m enough. brands under a family safety : “ : SUL YUL TERE ASy) Ete to be cdol-7 ileeiee off Tile Classics today. * Streaming TV, audio and social serdng 0 $000 focused on brand awareness and user ac
Slide 23: Holiday season retail Life360 offer
Holiday season retail Life360 offer Testing a new funnel for Life360 subscriber acquisition + Update signage with Life360 and Tile co-branding + Bundle offer including Life360 membership with select Tile purchase + In-box documentation with Life360 activation codes Tiles your Senthe mae Investor Pre
Slide 24: Tile Finding Network
Tile Finding Network Life360’s integration increases Tile’s reach by up to 10x * Combining Life360's global network of more than 42 million smartphone users with Tile app and access point partnerships via Amazon and others Enables the only vertically integrated, cross-platform solution of scale in t
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Slide 26: Pathway to profitability
Pathway to profitability cY22 HI cy23 cyYy24 Investing in Tile and Full yer of bundled Scaling the Jiobit integration offering and cost integrated business efficiencies " 4 Trajectory to profitability Profitability and Adlusted EBUIDA! ED and positive cash flow positive cash flow * Continued strong
Slide 27: Outlook
Outlook + As previously indicated, CY22 H1 was a period of significant investment. The investment and cash burn were as anticipated, and Life360 expects to start realizing the benefits of integration in H2, as we launch the bundled Membership offering and see an uplift in hardware in the seasonally
Slide 28: Q&A
Slide 29: Appendix
Slide 30: Non-GAAP financial measures: EBITDA and Adjusted EBITDA
We collect and analyze operating and financial data to evaluate the health of our business, allocate our resources and assess our performance. EBITDA and Adjusted EBITDA In addition to total revenue, net loss and other results under GAAP, we utilize non-GAAP calculations of earnings before interest,
Slide 31: Adjusted loss from ordinary activities after tax
Adjusted loss from ordinary activities after tax Adjusted loss from ordinary activities after tax is defined as Net Loss, excluding (i) stock-based compensation, (ii) Form 10 transaction costs, (iii) acquisition and integration costs, (iv) gain on revaluation of contingent consideration, and (v) amo
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