Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — Webinar International Geomarketing Data (May 2025)
20 slides from Niq Global Intelligence's conference presentation, May 2025
Slide 1: Achieve global success with international geomarketing data
Achieve global success with international geomarketing data Make more secure decisions for your business – with our international potential data. Filip Vojtech NIQ-GfK Geomarketing © 2025 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary
Slide 2: NIQ-GfK Geomarketing
NIQ-GfK Geomarketing Make secure regional market decisions worldwide. Digital Maps Regional Market Data 2 Geo-Analytics & Consulting Geomarketing Software RegioGraph Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 3: Global Coverage
Global Coverage Plan and analyze with precision using NIQ-GfK’s worldwide digital maps and choose from over 240 country map sets: • Postcode boundaries • Administrative boundaries Plan and analyze with precision using GfK´s worldwide digital maps and choose from over 240 country map sets: • Industry
Slide 4: Seamless & Comprehensive
Seamless & Comprehensive High-Quality Standards to create safe and robust Environment for your Analyses and Decision Making 01 Vertically Seamless: 02 Horizontally Seamless: no gaps or overlaps between 1:1 parent child relationship Seamless in every where each boundary adjacent/ bordering features A
Slide 5: Germany: 48% higher purchasing power per capita than the EU average
Germany: 48% higher purchasing power per capita than the EU average Purchasing power in Germany in a European context Purchasing power p.c. Purchasing power p.c. Δ PY [%] [€] +3.9% €18,768 Purchasing power p.c. Δ EU [%] RANK +48.4% 9 16 out of 42 countries above the EU average Highest growth rates i
Slide 6: Insight
Insight Concentration of high per capita income in the urban areas of Yokohama and Kawasaki vs. below average numbers in the rural hinterlands. Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 6
Slide 7: NIQ-GfK Regional Market Data and many more…
NIQ-GfK Regional Market Data We offer our regionalized market data for a diverse range of industries, from retail and finance, to consumer goods and fashion. demographic data purchasing power data retail data Discover more Discover more Discover more DISCOVER MORE DISCOVER MORE DISCOVER MORE lifesty
Slide 8: Answer where-related key business questions with geomarketing
Answer where-related key business questions with geomarketing United States: average spending by category €51,167 ◼ Food-related Items: €3,943 Average purchasing power per capita ◼ Food €3,370 ◼ Non-Alcoholic Drinks €209 … is the populations disposable income after taxes and social security contribu
Slide 9: Answer where-related key business questions with geomarketing
Answer where-related key business questions with geomarketing United States: consumer electronics spending €1,307 Teton county €842 €631 Distr. of Columbia Avg. purchasing power consumer electronics per cap. United States Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 10: Answer where-related key business questions with geomarketing
Answer where-related key business questions with geomarketing United States: consumer electronics spending New York €1,307 Teton county €684 New York state €1,298 New York county €842 €631 Distr. of Columbia Avg. purchasing power consumer electronics per cap. United States (2022) Confidential and pr
Slide 11: Insight
Insight Sports enthusiasts are concentrated within the city limits of Melbourne. Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 12: Answer where-related key business questions with geomarketing
Answer where-related key business questions with geomarketing European average: €772 €547 Germany €1,777 Luxembourg €375 Romania €954 v France Who spends more money on clothing & shoes: France or Germany? Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 12
Slide 13: Answer where-related key business questions with geomarketing
Answer where-related key business questions with geomarketing Who spends more money on clothing & shoes: France or Germany? Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 13
Slide 14: Geomarketing Market Data Use Cases
Geomarketing Market Data Use Cases Geomarketing uses geographic data to refine your marketing strategies and business decisions, offering precise targeting, optimized locations, and enhanced customer and competitor insights, ultimately boosting efficiency & competitive advantage . 4 Competitor Analy
Slide 15: Locating Shoppers by Age Group: National Demographic Fingerprint
Locating Shoppers by Age Group National Demographic Fingerprint – The Big Picture Gen X Country Level 0,2 Percentage Silent Baby Boomer Romania’s population 0,1 … 19,054,548 inhabitants in total 0 .... across 3,181 municipalities Gen Z Millennials Country Level Population Variation Gen Alpha Largest
Slide 16: Locating Shoppers by Age Group: Regional Insights
Locating Shoppers by Age Group Regional Insights – Zooming In Gen X Region Level 0,2 Percentage Silent Baby Boomer Muntenia’s population 0,1 … 2,841,139 inhabitants in total 0 .... across 567 municipalities Gen Z Millennials Region Level Population Variation Gen Alpha Largest Age Group … biggest sha
Slide 17: Locating Shoppers by Age Group: Municipality Level Precision
Locating Shoppers by Age Group Municipality Level Precision – Audience in High Definition Gen X Municipality Level 0,2 Percentage Silent Baby Boomer Bucharest’s population 0,1 … 1,725,271 inhabitants in total 0 … biggest share of inhabitants are Millennials (1980–1995) Gen Z Millennials Why? Gen Alp
Slide 18: The GfK Roper Consumer Styles at a glance: lifestyle segments
The GfK Roper Consumer Styles at a glance: 8 lifestyle segments Individual, Home Simplicity Status Home based Pleasure Material security Look, I have made it! Enjoying life is My home is my all that matters private retreat! Hedonism / To live a passionate life Puritanism / Freedom and security to be
Slide 19: Tradedimensions – Understanding the retail landscape
Tradedimensions – Understanding the retail landscape Hierarchical food retailing database – complete – up-to-date Retail Structure KEY BENEFITS: Various industries store addresses ► In-depth knowledge of the retail structure ► Standardized address data Modelled product group ► Prioritization and cos
Slide 20: NIQ-GfK Geomarketing
NIQ-GfK Geomarketing Make smart regional market decisions worldwide. Digital Maps Regional Market Data 20 Geo-Analytics & Consulting Geomarketing Software RegioGraph Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
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