Verizon Communications Inc. · NYSE:VZ
Verizon Communications — Investor Presentation (February 2021)
13 slides from Verizon Communications's investor presentation, February 2021
Slide 1: Polling Presentation
Polling Presentation JANUARY 2021
Slide 2: Pandemic impact on Super Bowl LV game day plans
+ SUPER BOWL LV PLANS Most US adults (53%) say the coronavirus pandemic has had at least some level of impact on their Super Bowl LV game day plans, including 7 in 10 adults who are likely to tune in. Avid NFL fans are most likely to say so compared to other groups (75%). How much would you say the
Slide 3: Most plan to watch at home and cook snacks
+ SUPER BOWL LV PLANS A large majority of US adults who plan to tune in say they are likely to watch the game at home with members of their household. Seven in 10 plan to cook game day snacks, while about half say they are likely to order from a local restaurant. You mentioned you are likely to watc
Slide 4: Younger fans more likely to have snack, restaurant, virtual party plans
+ SUPER BOWL LV PLANS Younger fans are more likely than their older counterparts to say they have plans to prepare game day snacks, order from a local restaurant, and to participate in a virtual party. You mentioned you are likely to watch Super Bowl LV this Sunday. How likely are you to… GenZers: 1
Slide 5: Ordering from local restaurants in 2020 versus 2021
+ SUPER BOWL LV PLANS About 1 in 3 likely Super Bowl LV watchers say they ordered from a local restaurant for the big game in 2020, while 52% are likely to do so this year. About a third say they hosted or attended a gathering for the game in 2020 (34%), while just about a quarter say they are likel
Slide 6: Most plan to watch on cable TV channel
+ SUPER BOWL LV PLANS Most likely watchers say they plan to watch Super Bowl LV on a cable TV channel (58%), while 1 in 3 plan to stream the game (32%). Gen Zers and millennials are more likely to say they plan to stream the game than watch it on a cable TV channel. How do you plan to watch Super Bo
Slide 7: Watching other content simultaneously while watching the game
+ SUPER BOWL LV PLANS Nearly 1 in 3 adults who plan to tune in to the game say they’re likely to watch or stream other content simultaneously, including 55% of Gen Zers and 42% of millennials. Among them, half will be using a smartphone. While you’re watching Super Bowl LV, how likely are you to wat
Slide 8: The game itself is the most important reason for tuning in
+ SUPER BOWL LV PLANS The game itself emerges as the most important reason that fans are tuning in (83%), followed by commercials (69%) and halftime show performances (65%). How important are the following to you as reasons to watch Super Bowl LV? Very important Somewhat important Don't know / No op
Slide 9: Top single reason for tuning in
+ SUPER BOWL LV PLANS This holds true when fans are asked to select their one top reason for tuning in. Gen Zers and women are more likely to cite halftime show performances as their top reason compared to other demographic groups. And, which of these is most important to you as a reason to watch Su
Slide 10: Appeal of mobile app camera angles and rewind features
+ SUPER BOWL LV PLANS Most likely Super Bowl LV watchers say that a mobile app allowing them to view five different camera angles at home in real time (56%) and zoom in and rewind the game in real time (57%) sound appealing – including nearly 2 in 3 avid NFL fans. As you may know, the following are
Slide 11: Fast home internet and 5G importance during pandemic
+ SUPER BOWL LV PLANS Most consumers say that fast home internet for sports and entertainment has become more important to them during the pandemic (57%). Half of adults agree that having 5G at stadiums and venues will transform the live event experience for fans when in-person entertainment is poss
Slide 12: Likely watchers and NFL fans agree 5G will transform live events
+ SUPER BOWL LV PLANS Adults who are likely to tune into Super Bowl LV and NFL fans are especially likely to agree that 5G will transform the live event experience for fans and that it is helping to fill the current void created by social distancing and lack of in-person entertainment. Do you agree
Slide 13: Morning Consult / Verizon
VW MORNING CONSULT verizon’
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