Slide 1: Omni-Channel Strategy in the Russian Consumer Electronic Retail
Om n i - C h a n n e l St r a t e g y i n t h e Ru s s i a n Co n s u m e r El e c t ro n i c Re t a i l Investor and Analyst Presentation, January 2016.
Slide 2: Content and liability disclaimer
Content and liability disclaimer The information contained in this presentation or enclosed herewith is provided and intended for informational purposes only and should not be relied on for any investment decisions. The information provided in the presentation includes assumptions and financial info
Slide 3: 12m and Q4 2015 trading update summary
12m and Q4 2015 trading update summary 12m 2015 sales amounted to 192 billion RUB (162 billion RUB without VAT), demonstrating (5.5%) vs. 12m 2014. LfL sales showed (12.7%). 12m 2015 online based sales grew by 12.5% to 20.4 billion RUB (with VAT). Q4 2015 sales were (23%) Q4 2015 LfL sales wer
Slide 4: 12m 2014 – 12m 2015 YTD sales/LfL dynamics
12m 2014 – 12m 2015 YTD sales/LfL dynamics 16% 12% 4.6% 1.7% 0% (4%) (5.5%) (8%) (12%) (12.7%) 12m 2014 3m 2015 6m 2015 9m 2015 12m 2015 Sales Like-for-like Sales Source: Company data All information presented on this slide is subject to the disclaimer note on page 2 4
Slide 5: Q4 2014 – Q4 2015 quarterly sales/LfL dynamics
Q4 2014 – Q4 2015 quarterly (eop) sales/LfL dynamics 52% 43% 10% 4% 3.6% 0% (3%) (12%) (23%) (26.4%) Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Sales Like-for-like Sales Source: Company data All information presented on this slide is subject to the disclaimer note on page 2 5
Slide 6: 12m 2015: Omni Channel Model Development
12m 2015: Omni Channel Model Development Total: 378 stores, 161 cities of Russia. 20 new stores opened, 10 stores closed in 12m 2015 Full online capacities in all cities of operations North* 31 stores Center Greater Volga Ural Siberia 43 stores Moscow 54 stores 50 stores 54 stores 84 stores So
Slide 7: Omni Channel Customer Universe
12m 2015: Omni Channel Model Development Omni Channel Customer Universe Online based sales grew 12,5% year on year. HOME DELIVERY Online based sales Pick-up in Store is 69%, home delivery is 31%. 3.5% ≈98% visit stores Stores are the main focus of the customer: 11% STORE 98% visit stores whi
Slide 8: Home Delivery + Pick-up online based sales dynamics
Online based sales 12m 2015 – 12m 2014 LfL dynamics Number of Average transaction amount Sales Home Delivery + Pick-up 52% 50% transactions 38% 33% 31% 27% 27% in Stores 23% 16% 17% 14% 11% 12% 10% 12,5% 5% 6% 8% 4% 2% 2% 5% 4% 3% 2% 1% -2% Moscow St. Petersburg North Center Volga South Ural Siberia
Slide 9: 12m 2015 – 12m 2014 LfL dynamics by channel and region
12m 2015 – 12m 2014 LfL dynamics, % Number of Average transaction amount Sales transactions Stores & Online 11% 12% 9% 9% 7% 6,5% 11% 7% 6% Pick-up -3% -9% -13% -12% -13% -16% -16% -13% -19% -17% -18% -23% -21% -20% -22% -22% -21% -27% Moscow St. Petersburg North Center Volga South Ural Siberia Tota
Slide 10: 12m 2015 LfL stores performance analysis
12m 2015 LfL stores performance analysis 12m 2014 – 12m 2015 LfL revenue breakdown, % 12m 2014 – 12m 2015 LfL revenue per store (RUB mln, with VAT) 12m 2014 12m 2015 12m 2014 12m 2015 32% 34% 17% 17,8% 892 809 13% 12% 576 559 588 596 8.8% 8% 11% 10% 9,3% 9% 513 515 430 444 463 598 519 5% 5,1% 4% 4%
Slide 11: Q4 2015 – Q4 2014 LfL dynamics by channel and region
Q4 2015 – Q4 2014 LfL dynamics, % Number of Average transaction amount Sales transactions Stores & Online 8% 2% 6% 5% 7% 3% Pick-up 0% 2% 1% -14% -21% -23% -27% -27% -28% -26% -30% -28% -27% -27% -27% -31% -30% -30% -37% -33% -29% Moscow St. Petersburg North Center Volga South Ural Siberia Total ave
Slide 12: Q4 2015 LfL stores performance analysis
Q4 2015 LfL stores performance analysis Q4 2014 – Q4 2015 LfL revenue breakdown, % Q4 2014 – Q4 2015 LfL revenue per store (RUB mln, with VAT) 4Q 2014 4Q 2015 34% 33,6% 4Q 2014 4Q 2015 17,5% 367267 16,6% 8%8% 11% 10% 9% 9% 12,9% 12% 231 198 228 168 204 143 171 122 195 150 173 127 224 151 234 171 5%
Slide 13: Investor relations contact details
OJSC “Company “M.video” Nizhnaya Krasnoselskaya Str., 40/12 Moscow 107066 Russia Tel: +7 495 644 28 48, ext. 7064 E-mail: ir@mvideo.ru Official web-site: invest.mvideo.ru Official ticker: MVID RU Exchange: Moscow Exchange For investor relations purposes, please contact: Denis Davydov 13