Krispy Kreme, Inc. · NASDAQ:DNUT

Krispy Kreme — Investor Presentation (April 2009)

13 slides from Krispy Kreme's investor presentation, April 2009

  1. Slide 1: It all started in North Carolina

    It all started in North Carolina } Since 1955 Krispy Kreme has been helping schools and non pprofits raise funds with a North Carolina product that is guaranteed to make everybody smile. smile

  2. Slide 2: It is still working today

    It is still working today DOUGHNUTS

  3. Slide 3: Fundraising Industry

    Fundraising Industry You have probably tried all of these.

  4. Slide 4: How about something Simple and Profitable

    How about something Simple and Profitable } One Product } One O Price Pi } One Day } And You Make a lot of Money

  5. Slide 5: Krispy Kreme Is A Profitable Fundraiser

    Krispy Kreme Is A Profitable Fundraiser Dozen Quantity Your Cost Your Profit Margin ( May vary with location) ( May vary with location) (If sold at $6) 25--299 25 Quantity $3.00 Your Cost $3.00 Your Profit 300--599 300 $2.75 $3.25 600+ $2.50 $3.50 Check with your local store for the latest pricing T

  6. Slide 6: Your students can do the Math

    Your students can do the Math Calculate your profit Number Participating x Dozens Sold x Profit Margin = PROFIT 50 Students x 5 Dozen x $3 = $750 100 Students x 5 Dozen x $3.25 =$1,625 500 Students x 5 Dozen x $ $3.50 = $ $8,750 , Based on the previous slide pricing and profit margins.

  7. Slide 7: Easy to Administer

    Easy to Administer } The doughnuts come in bags of 5 dozen with an easy carry handle. } Ask students to sell at least 5 dozen.

  8. Slide 8: Something New

    Something New } Krispy Kreme Coffee } Profit $3.00 $3 00 / bag ( Sells for $8 and your cost is $5 ) } Gives customers an additional option. p ( A dozen doughnuts and a bag of coffee)

  9. Slide 9: Doughnut Day

    Doughnut Day } Students pre- pre-sell and turn the money in ahead of the Doughnut g Dayy delivery. } On Doughnut Day the students / parents take it home and d you are d done.

  10. Slide 10: More Options

    More Options } Partnership cards and Fundraising Certificates give gi e your o r customers c stomers even e en more choices: Certificate for a Dozen Original g Glazed at the local Krispy Kreme A buy one get one free card good retail store for up to 10 free dozen

  11. Slide 11: Pre-selling forms available at www.krispykreme.com

    Pre--selling forms available at www.krispykreme.com Pre All four Programs Coffee and doughnuts

  12. Slide 12: Prize Program

    Prize Program } Krispy Kreme can provide you a prize program that will boost yyour sales and make your students happy as well.

  13. Slide 13: Let's get started!!

    Let’s get started!! } Find your store at www.krispykreme.com } Call the store to book y your doughnut g dayy date and obtain details on lead times, pricing and delivery. } Download your forms and pre- pre-sell for no more than two weeks. Compile the order and call the store to place the order. } On

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