Sundrop Brands Limited Shs Dematerialised · NSE:SUNDROP
Sundrop Brands Limited Shs Dematerialised — Agro Tech Foods — Investor Presentation (December 2019)
21 slides from Sundrop Brands Limited Shs Dematerialised's investor presentation, Dec 2, 2019
Slide 1: Disclosure under Regulation 30 cover letter
Agro Tech Foods Limited 2 nd December, 2019 The Manager, The Manager BSE Limited, Listing Department Floor 25, Pheroze Jeejeebhoy Towers, National Stock Exchange of India Limited Dalal Street, Exchange Plaza, Bandra-Kurla Complex, Mumbai - 400 001. Sandra (E), Mumbai - 400 051. Ph. No. 022- 22721233
Slide 2: ATFL Investor Update
ATFL Investor Update Mumbai, December 2nd,2019
Slide 3: Presentation Structure
Presentation Structure • Performance Summary by Category • Competitive Update • Overall Summary & Key Priorities
Slide 4: Performance Highlights by Category
Performance Highlights by Category
Slide 5: Ready to Cook Snacks
Ready to Cook Snacks Q2, FY’20 YTD FY’20 Volume +12% +9% Value +14% +13% • Continued strong growth in Ready to Cook Popcorn driven by Distribution Expansion and Media support. • Portfolio expanded with addition of Sweet Corn – significant unmet consumer need. • Current offerings - shelf stable forma
Slide 6: Ready to Eat Snacks
Ready to Eat Snacks Q2, FY’20 YTD FY’20 Volume +14% +30% Value +7% +22% • Continued strong growth in strategic Ready to Eat Popcorn (+ 52 %). Clearly, the largest national player with presence across segments and price points. Continue to drive robust growth based on Distribution Expansion. • Steady
Slide 7: Spreads
Spreads Q2, FY’20 YTD FY’20 Volume +12% +13% Value +9% +11% • Continued development of the Rs.300 crore “Nut & Seed Based Spreads” category with clear leadership at c 35% share . More than 2X of the next closest competitor. • Strengthen Nut Butter leadership with PBJ, PBC & other Nut based Spreads e
Slide 8: Breakfast Cereals
Breakfast Cereals • Entry into the Rs.2,500 crore category with center filled extruded cereals • Visible competitive advantage – significantly superior product to competitive offerings at a better value. • Clear cost superiority vs competitive players – in house vs contract manufacturing. • Leverage
Slide 9: Chocolate Confectionery
Chocolate Confectionery • Entry into the Rs. 14,000 crore Category through Nut & Seed based confectionery. • Initial launch with Coconut Based variant – significant unmet consumer need - follow through with Peanut Butter, Almond and other Nut based variants. • Strong competitive advantage given exis
Slide 10: Edible Oils
Edible Oils Sundrop Q2, FY’20 YTD FY’20 Volume -3% -3% Value -5% -5% Crystal Q2, FY’20 YTD FY’20 Volume -23% -18% Value -22% -16% • While Volume/Value Index of Sundrop close to the acceptable range of 96- 104, work underway to bring this closer to the acceptable upper end of the range for Revenue pu
Slide 11: Competitive Update
Competitive Update
Slide 12: Snacks: Media Spends
Snacks: Media Spends Rs. Million FY-12 FY-13 FY-14 FY-15 FY-16 F-17 F-18 Q1-19 Q2-19 Q3-19 Q4-19 F-19 Q1-20 Jul’19 Aug’19 Sep'19 Q2-20 Oct'19 ACT II 59 140 71 130 127 125 80 0 11 11 12 34 11 6 5 5 16 4 Lays 624 848 639 526 326 148 374 79 8 115 50 252 84 120 40 16 177 37 Kurkure 309 656 498 571 503 2
Slide 13: Spreads: Media Spends
Spreads: Media Spends Rs Million FY-13 FY-14 FY-15 FY-16 FY-17 FY-18 Q1-19 Q2-19 Q3-19 Q4-19 FY-19 Q1-20 Jul'19 Aug'19 Sep'19 Q2-20 Oct'19 Kissan Jam- Total 254 207 304 381 357 512 183 188 177 156 704 201 82 78 75 235 69 Sundrop PB 0 0 42 64 56 30 0 6 5 5 16 5 3 2 3 8 2 Patanjali Honey 0 0 0 102 317
Slide 14: Breakfast Cereals: Media Spends
Breakfast Cereals: Media Spends Rs Million FY-17 Q1-18 Q2-18 Q3-18 Q4-18 FY-18 Q1-19 Q2-19 Q3-19 Q4-19 FY-19 Q1-20 Jul'19 Aug'19 Sep'19 Q2-20 Oct'19 Kelloggs Cornflakes - Total 202 19 42 59 145 265 71 151 42 125 390 66 5 2 24 31 4 Kelloggs Chocos Fills 0 0 0 73 52 125 38 61 49 54 203 17 0 0 0 0 0 Ke
Slide 15: Chocolate Confectionery: Media Spends
Chocolate Confectionery: Media Spends Rs Million Q1-17 Q2-17 Q3-17 Q4-17 FY-17 Q1-18 Q2-18 Q3-18 Q4-18 FY-18 Q1-19 Q2-19 Q3-19 Q4-19 FY-19 Q1-20 Jul'19 Aug'19 Sep'19 Q2-20 Oct'19 5 Star 212 138 146 146 642 115 108 146 374 743 147 53 148 194 542 100 58 29 103 190 79 Bournville 0 0 0 0 0 0 14 19 11 44
Slide 16: Oils: Media Spends
Oils: Media Spends Rs Million F-12 F-13 F-14 F-15 F-16 F-17 F-18 Q1-19 Q2-19 Q3-19 Q4-19 F-19 Q1-20 Jul'19 Aug'19 Sep’19 Q2-20 Oct’19 Sundrop Heart 88 94 50 65 46 34 21 0 0 0 0 0 0 0 0 0 0 0 Saffola 121 212 356 291 338 320 588 198 67 78 201 544 248 33 52 38 123 56 Total Premium 209 306 406 356 384 3
Slide 17: Summary & Way Forward
Summary & Way Forward
Slide 18: The Last 12 Months
The Last 12 Months • Distribution Expansion & Media Support have brought Ready to Cook Popcorn back to Double Digit Growth. Sweet Corn will further accelerate. • Continued growth in Ready to Eat Snacks including building of premium end of RTE Popcorn. However, impact of Unnao fire visible on total g
Slide 19: The Outcome!
The Outcome ! Ready to Cook Snacks Ready to Eat Snacks Breakfast Cereals Spreads Chocolate Confectionery Edible Oils • Contours of a well diversified Foods Company now clear with strong competitive advantage in 90%+ of choices & a growth model based on Affordability and low A&P spending. • Establish
Slide 20: The Next 12 Months
The Next 12 Months • Continue to expand Distribution of RTC Popcorn. Start to build Sweet Corn as a meaningful category. • While building RTE Popcorn, move Nachoz into an aggressive growth phase - with commencement of Unnao & Chittoor plants. Continue to support overall supply chain through growth i
Slide 21: Expectations
Expectations • Continue to see strong growth in Foods…building blocks in place for further acceleration in growth levels. Powerful new product additions - 4 New Categories and significant Value for Money offerings provides credibility. • In Q2, FY’20 Foods accounted for 43% of Company Gross Margin -
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