Pfizer, Inc. · NYSE:PFE
Pfizer — First Fridays Webinar Series: Webinar #1 (May 2010)
31 slides from Pfizer's conference presentation, May 7, 2010
Slide 1: First Fridays Webinar Series: Medical Education Group (MEG)
First Fridays Webinar Series: Medical Education Group (MEG) Webinar #1 - May 7th, 2010 Series Goals (5) 1. To provide insights into how Pfizer’s Medical Education Group (MEG) functions – an operational overview 2. To share an up-to-date status of Pfizer’s MEG timelines and grant review cycles 3. To
Slide 2: Agenda and Today's Objectives
Agenda 1. Introduction 2. Topic One: The MEG 2-Step 3. Topic Two: Mitigating Bias in CME 4. Q and A Today’s Objectives (3) Upon completion of today’s call participants should be able to: 1. Understand how the processes of MEG are designed to support the Mission, Vision, and Goals of the group 2. Sub
Slide 3: Who is MEG? Mission, Vision, and Goals
Who is MEG? MEG Strategy MEG Operations Maureen Doyle-Scharff, MBA, FACME Ericka Eda Senior Director, Team Lead Director, Team Lead Susan Connelly, PharmD, MBA Education Director, Specialty OPEN Grant Manager Specialty Robert E. Kristofco, MSW FACME Education Director, Primary Care Laura Bartolomeo,
Slide 4: Why Does MEG exist? 5-Year Transformation of MEG
Why Does MEG exist? • MEG exist to provide educational grant support to the medical community in a compliant and effective manner • Good education accelerates the adoption curve of evidence-based clinical skills and practices • By funding good education, commercial support improves the quality of pa
Slide 5: The MEG 2-Step: An Overview of the Education Grants Processes
The Transformation from CME to CPD Competency Practical Tools Informal Learning CPD Practical Tools Informal Learning CME Lecture Formal Learning Clinical Competency Knowledge Adapted from CPD of Physicians, AMA, 2003 The MEG 2-Step: An Overview of the Education Grants Processes 5
Slide 6: The MEG 2-Step; Step I: How do I register?
The MEG 2-Step 1. Provider Registration (rolling) 2. Grant Application (quarterly) Step I: Registration - How do I register? 1. Visit www.pfizermededgrants.com 2. Click Go to the Grant System 6
Slide 7: Step I: Registration - One Registration per Institution
Step I: Registration - How do I register? 1. Click Register and complete the questionnaire For assistance: mededgrants@pfizer.com or 1-866-MEG-4647 Step I: One Registration per Institution* * if there are separate offices for CME, CPE, and CNE – we will accept one registration per office 7
Slide 8: Step I: Registration - How do I register?
Step I: Registration - How do I register? Step I: Registration - How do I register? 8
Slide 9: Step I: Registration - 3 Rationale
Step I: Registration - How do I register? Step I: Registration – 3 Rationale 1. Centralizes responsibility and accountability 2. Simplifies reporting and communication 3. Serves as quality checkpoint 9
Slide 10: Step I: Registration Summary - What is MEG looking for?
Step I: Registration Summary - What is MEG looking for? 1. Duty of Care 2. Accreditation – not just ACCME… 3. Experience and dedication to transforming medical education 4. Organization history 5. Conflict of Interest Resolution Processes 6. Content Validation Processes To date ~1,400 providers have
Slide 11: Step II: Application - How do I apply?
Step II: Application – How do I apply? 1. Visit www.pfizermededgrants.com 2. Click Go to the Grant System Step II: Application - How do I apply? 1. Log in to access step-by-step application instructions ** Bookmark this page ** ** Try not to lose your Log In information ** 11
Slide 12: Step II: Application - Rationale and What MEG looks for
Step II: Application – Rationale Quarterly, batched review: 1. Ensures that highest quality request are supported 2. Standardizes processes and expectation 3. Simplifies reporting and communication 4. Simplifies financial accounting Typical quarter: • 550 of request / 110 of approvals ~ 20% Step II:
Slide 13: Step II: Application - What else is MEG looking for?
Step II: Application: What else is MEG looking for? Transformative Grants Pilot programs Multi-year / multi-phase programs Grants that span multiple Behavior & System therapeutic areas and have Change Grants broader impact Initiatives do not have to be certified for credit Traditional CME Grant A vi
Slide 14: Step II: Application - Alignment
Step II: Application – Alignment www.pfizermededgrants.com Step II: Application – Alignment www.pfizermededgrants.com 14
Slide 15: Mitigating Bias in Medical Education
The MEG 2-Step: Summary 1. Registration – Duty of Care Providers 2. Grant Application – Competitive Review For assistance: mededgrants@pfizer.com or 1-866-MEG-4647 Mitigating Bias in Medical Education Conflict Resolution & Content Validation 15
Slide 16: Mitigating Bias in Medical Education
Mitigating Bias in Medical Education 1. Environment and Skepticism 2. Risk Mitigation Strategies 3. Impact on MEG 4. Examples The Environment for Change Continuing Education in the Health Professions-The Macy Report “Accredited organizations that provide continuing education should not accept any co
Slide 17: External Environment
The Environment for Change “… acknowledges the new policy directions being implemented in many medical schools and teaching hospitals to address industry support of medical education, and it urges all academic medical centers to accelerate their adoption of policies that better manage, and when nece
Slide 18: Medscape Study
Medscape Study • 1,064,642 post-activity survey evaluations – 39.5% were commercially supported – 60.5% were funded by other sources (e.g. government, non-profit). • 3,137 activities completed by physicians – 28.3% of which were commercially supported – 71.7% not commercially supported • 58.6% of ac
Slide 19: Cleveland Clinic Experience
Cleveland Clinic Experience • 346 CME activities of numerous types; 95,429 participants in 2007 • Results (Question on Absence of Bias) – 98% for no commercial support (149 activities); – 98.5% for single source commercial support (79 activities); and – 98.3% for multiple source commercial support (
Slide 20: UCSF Experience; Risk Mitigation Strategies
UCSF Experience • 213 Courses; 132 Participants/Course = > 28,000 participants • Results – The perceived overall quality of CME mean rating of 4.4 on a five-point Likert scale; – 97% of respondents stating that the activity they attended was free of commercial bias; – There was no association betwee
Slide 21: Direction from the ACCME
Direction from the ACCME Standards for Commercial Support: 1. Independence 2. Resolution of Conflict of Interest 3. Appropriate Use of Commercial Support 4. Appropriate Management of Associated Commercial Promotion 5. Content and Format without Commercial Bias 6. Disclosure Relevant to Potential Com
Slide 22: Direction from the CMSS
Direction from the CMSS CMSS Code for Interaction with Companies to begin the process of managing COI… ACCME Standards for Commercial Support Including Tools for Implementation; http://www.accme.org/dir_docs/doc_upload/700a1624-d6f0-46d8-a4bc- 88e12a56eca2_uploaddocument.htm 22
Slide 23: When is COI present? How is COI Resolved?
When is COI present? ACCME Standards for Commercial Support Including Tools for Implementation; http://www.accme.org/dir_docs/doc_upload/700a1624-d6f0-46d8-a4bc- 88e12a56eca2_uploaddocument.htm How is COI Resolved? ACCME Standards for Commercial Support Including Tools for Implementation; http://www
Slide 24: By Addressing Who Does What; Ensuring Content Validation
By Addressing Who Does What… ACCME Standards for Commercial Support Including Tools for Implementation; http://www.accme.org/dir_docs/doc_upload/700a1624-d6f0-46d8-a4bc- 88e12a56eca2_uploaddocument.htm By Ensuring Content Validation… ACCME Standards for Commercial Support Including Tools for Impleme
Slide 25: Direction from the ACCME; An Example of Documentation
Direction from the ACCME ACCME Standards for Commercial Support Including Tools for Implementation; http://www.accme.org/dir_docs/doc_upload/700a1624-d6f0-46d8-a4bc- 88e12a56eca2_uploaddocument.htm An Example of Documentation… ACCME Standards for Commercial Support Including Tools for Implementation
Slide 26: What does this mean for MEG?
What does this mean for MEG? Remember back to Step I of the MEG 2-Step… Look to learn from each other Google: Conflict of Interest site:.edu file:.pdf 26
Slide 27: Examples of COI and CV Policies
There seems to be a plethora of solutions Google: Conflict of Interest site:.edu file:.pdf Examples of COI and CV Policies CMSS Code for Interaction with Companies 27
Slide 28: Examples of COI and CV Policies
Examples of COI and CV Policies Google: Conflict of Interest site:.edu file:.pdf Examples of COI and CV Policies Mount Sinai School of Medicine Google: Conflict of Interest site:.edu file:.pdf 28
Slide 29: Examples of COI and CV Policies
Examples of COI and CV Policies Google: Conflict of Interest CME Examples of COI and CV Policies Case Western Reserve University Google: Conflict of Interest site:.edu file:.pdf 29
Slide 30: Summary of Mitigating Bias in CME
Summary of Mitigating Bias in CME 1. Significant steps have been taken to address the risk of inappropriate bias in commercially funded CME, but much work is left to be done 2. It is vital to the future of CME and commercial support that all stakeholders continue to improve and evolve risk mitigatio
Slide 31: How can we help?
¢ MEG ) Medical Education Group
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