Slide 1: Full Year Results 2025
FULL YEAR RESULTS 2025
Slide 2: Contents
CONTENTS 01. STRATEGIC HIGHLIGHTS SOLLY SOLOMOU, FOUNDER AND CEO 02. FINANCIAL REVIEW DAVE WILSON, EXECUTIVE CHAIR 03. OPERATIONAL REVIEW SOLLY SOLOMOU, FOUNDER AND CEO 2 LBG Media PLC FY25 Full Year Results
Slide 3: Strategic Highlights
STRATEGIC HIGHLIGHTS SOLLY SOLOMOU FOUNDER AND CEO
Slide 4: Building a Scalable, Compounding Business
BUILDING A SCALABLE, COMPOUNDING BUSINESS STRONG PERFORMANCE AND STRATEGIC MOMENTUM IN FY25 DOUBLE-DIGIT REVENUE MARKET LEADERSHIP U.S. PLATFORM AS A GROWTH AND CONTINUED FOR YOUNG ADULTS ON MULTIPLIER FOR GROWTH EBITDA GROWTH DIGITAL PLATFORMS ACCELERATING INVESTMENT STRONG CASH GENERATION AND TO D
Slide 5: Structural, Long-Term Macro Drivers
STRUCTURAL, LONG-TERM MACRO DRIVERS KEY TRENDS: DIGITAL ADVERTISING AND INFLUENCE OF MILLENNIALS AND GEN Z AUDIENCE £1.5BN Serviceable addressable market YOUNG ADULT IMPACT OF AI U.S. BY 2030 ONGOING SHIFT ATTENTION MULTIPLIER Gen Z is projected to be the wealthiest AI is accelerating From tradition
Slide 6: How We Are Driving Predictable Revenues
HOW WE ARE DRIVING PREDICTABLE REVENUES ACCELERATING INVESTMENT IN GROWTH 01. ACCELERATION TOWARDS DIRECT REVENUE AND OWNED CLIENT RELATIONSHIPS 02. FOCUS ON A DEFINED GROUP OF TOP-TIER CLIENTS 03. GROWTH OF MULTI-YEAR SPONSORSHIP AND IP-LED REVENUE 04. INVESTMENT IN HIGH-MARGIN PROPRIETARY PRODUCTS
Slide 7: Why We Win
WHY WE WIN FOCUSED ON ENTERTAINING AND DELIGHTING YOUNG ADULTS, MAKING PEOPLE LAUGH, THINK AND ACT AUDIENCE AT SCALE LBG BRAND POWER ATTRACTIVENESS TO 509 million audience BRANDS AND CELEBS Billions of engagements on a monthly basis CONTENT RELEVANCE GROWING AD REVENUES Proprietary tools to Advertis
Slide 8: Financial Review
FINANCIAL REVIEW DAVE WILSON EXECUTIVE CHAIR
Slide 9: Track Record of Growth
TRACK RECORD OF GROWTH REVENUE HAS NEARLY DOUBLED OVER SINCE THE IPO REVENUE CAGR (4 YEARS SINCE IPO) EBITDA CAGR (4 YEARS SINCE IPO) (£m) (£m) +17% 30 +13% 100 92.2 90 86.2 25.2 25 24.5 80 70.9 21.1 70 20 60 56.3 15.5 48.9 50 15 40 10 8.9 30 20 5 10 0 0 PF21 PF22 PF23 PF24 FY25 PF21 PF22 PF23 PF24
Slide 10: Consolidated P&L
CONSOLIDATED P&L Revenue and profit in line with market expectations 10% revenue growth at ADJUSTED REVENUE1 ADJUSTED EBITDA constant currency +10% +3% 3% profit growth after Significant investment in £92.0M senior hires ($6.6m £24.5M £25.2M annualised, with $1m in £83.7M falling in FY 25, and rem
Slide 11: Adjusted Revenue: Direct and Indirect
ADJUSTED REVENUE1 DIRECT UK DIRECT U.S.2 DIRECT OTHER DIRECT TOTAL DIRECT Strong performance +11% +32% (29)% +17% Excellent U.S. £19.4M £1.2M £50.2M momentum £30.0M Double-digit UK growth £27.0M £14.7M £42.9M £0.8M +17% Direct Revenue Growth PF24 FY25 PF24 FY25 PF24 FY25 PF24 FY25 INDIRECT SOCIAL3 I
Slide 12: Cost
COST ACCELERATED INVESTMENT TO DRIVE REPEATABLE REVENUES AND GROWTH +10% Investment up, as previously guided Investing to continue to scale the £71.3M £78.5M business, drive future revenue and margin upside Content cost increase reflecting larger campaigns, increased paid media investment, higher av
Slide 13: Key Performance Indicators
KEY PERFORMANCE INDICATORS UNPARALLELED ENGAGEMENT AND REACH FOR OUR CONTENT DIRECT U.S. 3 143M $178K No. of >$1M Clients U.S. Audience Average deal size PF24: 1 PF24: 141M PF24: $62k DIRECT (UK & IRE) 28% 82% 11 Brief conversion Repeat client revenue No. of >$1M Clients PF24: 26% PF24: 74% PF24: 13
Slide 14: Cash
CASH NET CASH POSITION AND CASH GENERATION SUPPORTS SELECTIVE ACQUISITIONS 93% Strong cash conversion Cash conversion Cash position at 30 Sept 2025 £30.8M (30 Sept 2024: £27.2M) 25.2 Tax paid £7.9M (PF24: £2.6M) (3.3) EBT share purchases of £4.0M (7.9) (PF24: £nil) (4.0) (2.1) 30.8 27.2 (4.3) Lease
Slide 15: Capital Allocation
CAPITAL ALLOCATION BETCHES EARNOUT EMPLOYEE BENEFIT TRUST ORGANIC GROWTH HEALTHY M&A PIPELINE NET CASH POSITION 15 LBG Media PLC FY25 Full Year Results
Slide 16: Guidance
GUIDANCE ACCELERATING INVESTMENT IN OUR GROWTH STRATEGY 01. HIGHER GROWTH DIRECT REVENUES WE EXPECT TO REACH 75% OF OUR TOTAL IN NEXT 3 TO 4 YEARS 02. INDIRECT REMAINS AN IMPORTANT PART OF OUR FLYWHEEL 03. ABSOLUTE EBITDA MARGINS IN LINE WITH CURRENT LEVELS 04. DIRECT REVENUES EXPECTED TO GROW AT LO
Slide 17: Operational Review
OPERATIONAL REVIEW SOLLY SOLOMOU FOUNDER AND CEO
Slide 18: Strategic Progress
STRATEGIC PROGRESS DRIVING PREDICTABLE, SCALABLE REVENUE REPLICATING OUR AI IMPACT CREATOR VALUE MODEL IN THE U.S. EARLY INDICATORS OF IP MONETISATION PREDICTABLE REVENUE 18 LBG Media PLC FY25 Full Year Results
Slide 19: AI Impact – Monetisation and Client Outcomes
AI IMPACT – MONETISATION AND CLIENT OUTCOMES MONETISATION AND CLIENT OUTCOMES MISSION CONTROL – ENHANCED BY AI EMMA Proprietary data platform tracking content Editing Media Management Assignment performance across web and social in real time 01. LAD SCRIBE 02. LAD RADAR 03. ARNOLD CONTENT TOOLS 19 L
Slide 20: AI Impact: A Powerful Tool to Boost Engagement
AI IMPACT: A POWERFUL TOOL TO BOOST ENGAGEMENT NARRATIVE SUPPORT PROP MADE WITH SORA 2 MADE WITH GEMINI MADE WITH VEO3 ACROSS THE THREE TESTS, THE AI +10% HIGHER 3S VIEW THROUGH ENHANCED VIDEOS OUTPERFORMED +24% HIGHER COMPLETION RATE ON EVERY METRIC (AVERAGES) +20% HIGHER ENGAGEMENT 20 LBG Media PL
Slide 21: Replicating Our Model in the U.S.
REPLICATING OUR MODEL IN THE U.S. MULTIPLIER FOR GROWTH TOP TIER CLIENTS PAUL JOSEPHSEN MAGGIE MILNAMOW CHIEF OPERATING OFFICER CHIEF COMMERCIAL OFFICER LAUREN GIBBONS BILL MULVIHILL SVP PARTNERSHIPS EXECUTIVE VICE PRESIDENT, PARTNERSHIPS LEADERSHIP 21 LBG Media PLC FY25 Full Year Results
Slide 22: Creator Value
CREATOR VALUE HUGE GROWTH AND PARTNERING PROVIDING A REVENUE OPPORTUNITY WITH CREATORS MONETISATION John Nellis, Sean The Sheepman, Della Noyce, Scott Thomas PLATFORM 2024 global digital content creation market size valued at $32.26bn in 20241 Expected to exhibit a CAGR of 13.8% during 2025–20342 Pr
Slide 23: IP Monetisation
IP MONETISATION 01. HIGH GROWTH REVENUE OPPORTUNITY 02. BRANDS AND PARTNERS SPONSORING LBG CREATED IP 03. DIFFERENTIATED IP PLATFORMS, WITH LOYAL SUPPORTER BASE WEEKLY CONSUMER AND FAN ENGAGEMENT: 04. 2-3M FOOTBALL FANS EACH WEEK 23 LBG Media PLC FY25 Full Year Results
Slide 24: Early Indicators of Predictable Revenue
EARLY INDICATORS OF PREDICTABLE REVENUE RETENTION, REPEAT SPEND, MULTI-YEAR RELATIONSHIPS 24 LBG Media PLC FY25 Full Year Results
Slide 25: Acquisition Strategy
ACQUISITION STRATEGY Core M&A Objectives Priority Weighting Examples ACTIONABLE M&A PIPELINE Targets offer potential transformational opportunities Enhance data / 20% AI technology capabilities >60 YouTube, TikTok, Long list of potential targets Expand platform capabilities 20% Snap Expand audience
Slide 26: Purpose-Driven Work
PURPOSE-DRIVEN WORK GEN Z CAMPAIGN & FOR F**K'S SAKE CAMPAIGN 26 LBG Media PLC FY25 Full Year Results
Slide 27: Summary and Outlook
SUMMARY AND OUTLOOK 01. STRONG PERFORMANCE IN FY25 02. UNPARALLELED ENGAGEMENT AND REACH FOR OUR CONTENT 03. INCREASING CLIENT ENGAGEMENT LEVELS 04. ACCELERATING INVESTMENT IN OUR GROWTH 05. HEALTHY PIPELINE FOR FY26 IN UK AND U.S. DIRECT MARKETS 27 LBG Media PLC FY25 Full Year Results
Slide 28: Q&A
Q&A SOLLY SOLOMOU DAVE WILSON
Slide 29: Thank You
THANK YOU CONTACT US: investors@ladbiblegroup.com
Slide 30: Appendix
APPENDIX
Slide 31: Our Model
OUR MODEL FLYWHEEL POWERED BY MISSION CONTROL SCALE & RELEVANCE IP AND PRODUCTS MONETISATION Customer Proposition Ad Brand & Celebrity Attraction Revenues 200 content creators, Direct / Studios / Web journalists, producers 31 LBG Media PLC FY25 Full Year Results
Slide 32: Client Testimonials
CLIENT TESTIMONIALS We're looking to increase our I would expect 2026 spending with I expect our spend to remain at least engagement because the performance LADbible to be considerably up stable, with an increase if we achieve has been so good.” compared to 2025.” our strategic objectives.” LADbible
Slide 33: Tesco
TESCO RAPID TRANSITION FROM TACTICAL TO STRATEGIC PARTNER TOP TABLE STRATEGIC PARTNER The only media owner alongside client and agencies FRESHERS CARNIVA HEATWAVE L FESTIVALS EUROS CHRISTMAS Mobile We then created the From a last-minute Christmas Value most viral piece of Fashion amplification partn
Slide 34: Google
GOOGLE STRATEGIC PARTNER SPANNING MULTIPLE DIVISIONS AND PRODUCTS ROLE ROLE ROLE ROLE Launch Gemini. Put it into culture. Drive consideration. Drive fane Demonstrate the power of Google Responsible for all Social Generate Buzz. Drive usage around McLaren Partnership Search, aligning to the biggest o
Slide 35: Dominos
DOMINOS MONETISING THEIR LONG-FORM ORIGINALS CONTENT THROUGH SPONSORSHIP 35 LBG Media PLC FY25 Full Year Results
Slide 36: Consolidated P&L
CONSOLIDATED P&L PF24 FY25 (£m) (£m) Revenue 86.2 92.2 Adjusted revenue1 83.7 92.0 Net operating expenses (71.2) (78.5) Operating profit 15.0 13.7 Analysed as: Adjusted EBITDA 24.5 25.2 Depreciation (2.6) (2.4) Amortisation (2.4) (2.4) Impairment (0.3) – Share based payment charge (1.5) (1.9) Fair v
Slide 37: Revenue
REVENUE REPORTED REVENUE REPORTED CONSTANT CURRENCY1 PF23 PF242 FY25 2 3 % % (£m) (£m) (£m) (FY25 v PF24) (FY25 v PF24) Direct UK 26.1 27.0 30.0 11% 11% Direct U.S. 2 0.1 15.2 19.4 28% 32% Direct Other 5.4 2.4 1.1 (56%) (29%) Total Direct 31.6 44.6 50.5 13% 17% Indirect Social3 28.0 22.6 19.7 (12%)