Shiseido Company,limited · TSE:4911
Shiseido Company,limited — Investor Presentation (May 2024)
15 slides from Shiseido Company,limited's investor presentation, May 23, 2024
Slide 1: To Be a Global Winner with Our Heritage
To Be a Global Winner with Our Heritage Kentaro Fujiwara President and COO May 23, 2024 SHLSEIDO
Slide 2: Founded
Founded Distributed in countries/regions employees nationalities
Slide 3: Where We Are in Our Journey
Where We Are in Our Journey MNet Sales Medium-lerm Strategy Operating Profit (Core Operating Profit) SHIFT 2025 and Beyond f . f brand foli Business transformation to achieve sustainable Transformation of our brand portfolio growth and improve profitability OP Margin 10% 2019 2020 2021 2025 2028-202
Slide 4: Our Missions Going Forward
Our Missions Going Forward @® Japan Structural reforms @® China and Travel Retail Respond to market changes @® Americas, EMEA, and Asia Pacific Accelerate growth @® Create new values
Slide 5: Realign Geographic Presence
Realign Geographic Presence Quantum leap growth in Americas/EMEA/APAC Net Sales excl. divest impacts Americas/ i y Well balanced footprint *Image 5
Slide 6: Focus Investment Areas to Drive Medium to Long-term Growth
Slide 7: Brands with over ¥100 bn in sales
Brands with over ¥100 bn in sales SHISEIDO BEAUT SHISEIDO Clé de Peau Beauté NARS ELIXIR SY ANESSA * Excludes FX and business transfer impacts
Slide 8: Further Strengthen Innovation and R&D
Further Strengthen Innovation and R&D Number of Awards at IFSCC Regional Innovation Centers 31 11 8 6 4 Shiseido Competitors
Slide 9: Two Approaches To Maximize Value
Slide 10: PERSONAL BEAUTY WELLNESS COMPANY
PERSONAL BEAUTY WELLNESS COMPANY Strengthen our Core in Skincare while Expanding into New Beauty Frontiers & x NSE ¢ "Science Clean MT Expansion of Value Creation Derma/ Skincare Category for Different Lifestyles Microbiome Skingare Medical 10
Slide 11: Shiseido Future University
SHISEIDO FUTURE UNIVERSITY i
Slide 12: Ratio of Women Managers in Japan
Ratio of Women Managers in Japan *1 At all our sites (compared to 2019, including offsets) #2 At all our sites, intensity per sales (compared to 2014) *3 As of January 1, 2024 12
Slide 13: Evolution of Governance to Maximize Corporate Value
Evolution of Governance to Maximize Corporate Value Transition to a Company with Three Statutory Committees @ Clearly separate management oversight and business execution @ Accelerate effective implementation of strategic actions to realize business transformation to drive profitability for sustaina
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Slide 15: SHISEIDO
SHI/SEIDO