Next 15 Group Plc · LSE:NFG
Next 15 — Investor Day (January 2016)
15 slides from Next 15's investor day presentation, Jan 27, 2016
Slide 1: Morar - a Next15 company
Morar - a Next15 company 27th January 2016
Slide 2: Morar: A little more about our agency
Morar A little more about our agency Background CLIENTS INCLUDE Founded in 2005 by Roger Perowne and Alistair Cunningham – now part of the Next 15 Group. With headquarters in London and offices operating in New York & San Francisco. Capabilities A team of over 25 consultants, analysts & developers d
Slide 3: The Morar senior team
Team The Morar senior team Julian Dailly Roger Perowne Mat Sloan Paddy Sutton Caroline Hawkings Director Director Associate Director Creative Director Director Julian has 15 years’ experience Roger has over 15 years’ Mat is a highly experienced Paddy began his career in Caroline is a brand research
Slide 4: How we help our clients
Morar How we help our clients A L E A P OF I N S I G H T 1 2 3 4 5 Employee Proposition & Planning & Brand Tracking Tailored Research Sentiment Brand Research Implementation … Monitoring … For strategic … Innovation, products & … Ideal for large service … Commercial and brand performance and managem
Slide 5: What's Morar's USP?
What’s Morar’s USP? Our proprietary platform enables us to complete the work of multiple teams, in a fraction of the time at a lower cost. 1.520K MORAR 2.983K PORTAL 3.071K 1.880K PORTAL A questionnaire management platform. CROWDOLOGY PANEL Access to 65,000 panellists in MQML the UK & the US. A ques
Slide 6: What is Morar's competitive advantage?
What is Morar’s competitive advantage? Over traditional research agencies VS. SPEED DATA IMPACT VALUE © Morar Consulting Private & Confidential Page 6
Slide 7: What are Morar's routes to the market?
What are Morar’s routes to the market? Marketing Client Category Services Next15 Relationships Trackers Agencies Our core business is solving Our systems can handle a Other agencies value our Being part of the Next15 clients’ problems. virtually infinite number of investments in technology and group
Slide 8: Direct: Client relationships: Two great examples
Direct: Client relationships:Two great examples Brand tracking Brand tracking Tailored research Tailored research Campaign strategy Innovation testing New Product Development Marketing Strategy © Morar Consulting Private & Confidential Page 8
Slide 9: Direct to Client: Dashboards
Direct to Client: Dashboards DASHBOARD – ALL THE KEY KPIS IN ONE INTERACTIVE PAGE Data levels can be adjusted to look at data vs. different comparison sets (e.g. national Depending on permission levels, users can benchmark vs. regional) and over different time their scores again local, regional or n
Slide 10: Direct to client: Working for private equity
Direct to client: Working for private equity P R IV AT E E Q U ITY IMMEDIATELY PRE- DURING DISPOSAL / POST PURCHASE OWNERSHIP SALE PURCHASE Performance Due diligence Strategy setting Valuation management We can identify the highest Tracking can enable smart We can provide evidence We can help you un
Slide 11: BRS: The Big Restaurant Survey
BRAND TRACKING The Big Restaurant Survey Bi-annual brand performance and category measurement Since 2009, we have delivered the definitive brand tracking study of the casual dining market in the UK. Our bi- annual nationally representative study (all conducted online) of 10,000 regular BRS diners an
Slide 12: Indirect: Marketing Services Agencies
Indirect: Marketing Services Agencies © Morar Consulting Private & Confidential Page 12
Slide 13: Next15 relationship
Next15 relationship A source of synergy for both sides Morar are currently working a range of Next15 Morar is the one-stop-shop for research at favourable rates for N15 peers agencies and hope to build on these successes in 2016. Lower cost access to research and strategy Access to new clients and m
Slide 14: What are our growth drivers?
What are our growth drivers? Sources of earnings over time Near Term Medium Term • Redshift integration • Big data: growing client appetite for actionable data • Next15 synergies • US Expansion • Rebrand and website relaunch • Product development: Next generation dashboards • Online marketing push ©
Slide 15: Thank You
Thank You Morar Consulting 65-73 Bermondsey Street, London SE1 3XF T +44 (0)20 7908 6530 London - New York - San Francisco