Slide 1: Investor presentation February-March 2021
Investor presentation February-March 2021 Fiskars Group Q3 2020
Slide 2: Content
Content • Fiskars Group in brief • Business Areas • Financials • Appendices ⓒ Fiskars Group 2021 2
Slide 3: Fiskars Group in brief
Fiskars Group in brief ⓒ Fiskars Group 2021 3
Slide 4: Making the everyday extraordinary
Our purpose: Making the everyday extraordinary ⓒ Fiskars Group 2021 4
Slide 5: Strong brand portfolio
Strong brand portfolio ⓒ Fiskars Group 2021 5
Slide 6: Key categories in 2020
Key categories in 2020 NET SALES BY SEGMENT CREA SCISSORS & CREATING COOKING 15% TERRA VITA 41% GARDENING TABLEWARE OUTDOOR DRINKWARE 44% WATERING INTERIOR ⓒ Fiskars Group 2021 6
Slide 7: Net sales in 2020
Net sales in 2020 NET SALES COMPARABLE EUR 1,162 EBITA MILLION EUR 136.8 MILLION NET SALES SPLIT BY BRAND NET SALES SPLIT BY GEOGRAPHY 21% 14% Asia-Pacific Other brands 43% Fiskars 5% 44% Waterford Europe 6% Wedgwood 42% Americas 7% Gerber 8% 8% Iittala Royal Copenhagen ⓒ Fiskars Group 2021 7
Slide 8: Main markets for the key international brands
Main markets for the key international brands Americas Europe Asia- Pacific Fiskars Gerber Iittala Royal Copenhagen Wedgwood Waterford Based on net sales split in 2019 ⓒ Fiskars Group 2021 8
Slide 9: Our global presence
Our global presence EMPLOYEES >6,000 PRESENCE IN 30 COUNTRIES BRANDS AVAILABLE IN MORE THAN 100 COUNTRIES MORE THAN 350 STORES ⓒ Fiskars Group 2021 9
Slide 10: Strategic priorities
Strategic priorities GROWING INSPIRING EXCITING IMPROVING BUSINESS PEOPLE CONSUMERS PERFORMANCE Development Vita Sharpening of digital Transformation focus on: capabilities ⓒ Fiskars Group 2021 10
Slide 11: Fiskars Group commits to climate action by joining the UN Business Ambition for 1.5°C
Fiskars Group commits to climate action by joining the UN Business Ambition for 1.5°C and setting science-based targets Fiskars Group’s science-based targets are: 1. Fiskars Group commits to reduce greenhouse gas emissions from own operations (scope 1 and 2) 60% by 2030 from a 2017 base year. 2. Fis
Slide 12: Organizational structure from March 15, 2021
Organizational structure from March 15, 2021 CEO NATHALIE AHLSTRÖM JO HAN Sales HEDBERG Business Area Business Area Business Area Consumer Experience & T INA AND E RS SO N Communications RIST O Supply Chain G AG G L VITA TERRA CREA SARI Finance PO HJO NEN PET ER IT CAB EL LO HO LM BERG CHRISTIAN JAM
Slide 13: Update on programs
Update on programs Transformation program Restructuring program Focusing on: Focusing on: • The Vita business, to improve its profitability • Synergies and efficiencies in our selling and administrative spending • Actions in retail, distribution and supply network as well as organizational structure
Slide 14: Business Areas
Business Areas ⓒ Fiskars Group 2021 14
Slide 15: Business Area Vita
Business Area Vita KEY CATEGORIES NET SALES AND COMPARABLE EBITA MARGIN 200 35% 180 171,6 171,1 30% 160 25% Tableware Drinkware Interior 22,1 % 140 20% 15,7 % 117,6 120 110,2 111,0 15% 101,3 100 8,0 % 93,6 13,2 % 10% 80,9 80 2,7 % 5% -0,5 % KEY BRANDS 60 0% 40 -3,8 % -5% 20 -10% -9,8 % 0 -15% Q1 Q2
Slide 16: Business Area Vita: key markets and distribution channels
Business Area Vita KEY MARKETS DISTRIBUTION CHANNELS • Nordics • UK Retailers; stores & Direct consumer sales; • U.S. e-comm stores & e-comm • Japan Hospitality BtoB ⓒ Fiskars Group 2021 16
Slide 17: Business Area Terra
Business Area Terra KEY CATEGORIES NET SALES AND COMPARABLE EBITA MARGIN 160 153,7 25% 140 129,3 127,5 124,5 20% Gardening Outdoor Watering 120 17,2 % 17,7 % 113,1 95,1 95,7 15,0 % 97,8 100 15% 11,8 % 80 10% 60 7,8 % KEY BRANDS 9,1 % 40 2,9 % 5% 20 0,1 % 0 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2019 2019 2019 2
Slide 18: Business Area Terra: key markets and distribution channels
Business Area Terra KEY MARKETS DISTRIBUTION CHANNELS • U.S. • North & Central Retailers; Direct stores & BtoB consumer sales; Europe e-comm stores & e-comm ⓒ Fiskars Group 2021 18
Slide 19: Business Area Crea
Business Area Crea KEY CATEGORIES NET SALES AND COMPARABLE EBITA MARGIN 70 40% 34,2 % 60 35% 28,4 % Scissors Cooking 50 30% & creating 24,3 % 44,8 43,5 41,5 25% 38,5 39,5 40 35,0 20,4 % 19,6 % 32,3 20% 29,9 30 18,0 % 17,4 % 15% 14,4 % KEY BRANDS 20 10% 10 5% 0 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2019 2019 20
Slide 20: Business Area Crea: key markets and distribution channels
Business Area Crea KEY MARKETS DISTRIBUTION CHANNELS • U.S. • North & Central Retailers; Direct stores & consumer sales; BtoB Europe e-comm stores & e-comm ⓒ Fiskars Group 2021 20
Slide 21: Store evolution – Iittala Vintage
CASE Store evolution – Iittala Vintage Rolled out in all own Iittala stores in Finland in 2019 Expansion to Sweden announced in Q4 2020, as the service was made available in five stores ⓒ Fiskars Group 2021 21
Slide 22: Kitchenware service
Kitchenware service In February, the kitchenware service expanded to new product categories, as in addition to Arabia, also Iittala, Fiskars and Hackman products are available In the service, tableware, cutlery, drinking glasses and cookware are available from the same service for a monthly fee The
Slide 23: Brands with own e-commerce
Brands with own e-commerce ⓒ Fiskars Group 2021 23
Slide 24: Store network
Store network A total of 375 own stores at the end of 2020 BY REGION BY TYPE 2% 11% Americas Store 34% EMEA 23% Outlet 66% Concession 64% APAC ⓒ Fiskars Group 2021 24
Slide 25: Financials
Financials ⓒ Fiskars Group 2021
Slide 26: Group net sales and profitability development
Group net sales and profitability development 1 400 60% 1 205 1 186 1 200 1 107 1 119 1 116 55% 1 090 1 000 50% 799 768 800 716 743 748 42,5 % 43,2 % 43,4 % 45% 660 40,9 % 41,0 % 41,0 % 40,5 % 600 38,7 % 40% 36,7 % 35,4 % 35,0 % 400 33,5 % 35% 200 30% 0 25% 2009 2010 2011 2012 2013 2014 2015 2016 20
Slide 27: Long-term target to reach an EBITA margin of 12%
Long-term target to reach an EBITA margin of 12% COMPARABLE EBITA 160 18% 136,8 140 16% 119 121,7 120 107,1 14% 12,3 % 100 90,6 10,9 % 12% 80 75,7 10,0 % 11,3 % 8,9 % 10% 60 10,1 % 8,3 % 9,5 % 6,8 % 8% 40 8,0 % 20 6,7 % 6% 5,6 % 0 4% 2015 2016 2017 2018 2019 2020 Comparable EBITA, EUR million Compar
Slide 28: Quarterly development – last 3 years
Quarterly development – last 3 years NET SALES, EUR MILLION COMPARABLE EBITA, EUR MILLION 350 60 319 324 308 313 300 48,8 49,9 280 50 270 266 273 269 267 265 256 256 249 250 39,3 40 35,4 35,1 200 29,1 28,6 30 27,0 25,9 150 23,6 22,3 18,9 20 16,1 100 13,4 50 10 0 0 Net sales Rolling 12 months average
Slide 29: Seasonalities creating balanced income profile
Seasonalities creating balanced income profile NET SALES COMPARABLE EBITA 4% 7% 3% 4% 4% 4% 9% 9% 8% 4% 12% 13% 10% 5% 26% 16% 15% 10% 16% 9% 10% 0% -3% 8% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Vita Terra Crea Vita Terra Crea Seasonal distribution by quarter and business area in 2019-2020. Percentages as share of
Slide 30: SKU reduction ongoing with potential remaining
SKU reduction ongoing with potential remaining Number of Stock Sales / SKU, EUR Keeping Units (SKU) 45 000 90 000 40 000 80 000 Targeting to reach the previous high in sales / SKU 35 000 70 000 30 000 60 000 25 000 50 000 20 000 40 000 15 000 30 000 10 000 20 000 5 000 10 000 0 0 2007 2008 2009 2010
Slide 31: Cash flow
Cash flow Cash flow from operating activities before financial items and taxes EUR million 250 200 150 115,6 103,5 100 92,2 84,7 89,8 48,1 55,8 42,7 41,1 50 24,8 10,5 0 -50 -25,8 -39,2 -37,5 -100 Q3 17 Q4 17 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Cash flow Rolling 12
Slide 32: Capital expenditure
Capital expenditure DEPRECIATION, AMORTIZATION CAPEX, EUR MILLION AND IMPAIRMENT, EUR MILLION 80 76,1 50 14% 46,2 45 70 12% 40,0 59,6 40 37,6 60 35,0 35 32,4 32,8 10% 50 30,0 42,8 43,8 30 8% 37,4 38,8 40 25 6% 28,5 20 30 15 4,6 % 4% 20 4,1 % 10 3,7 % 2,9 % 3,1 % 10 2,8 % 2,7 % 2% 5 0 0 0% 2014 2015
Slide 33: Solid balance sheet
Solid balance sheet NET DEBT, EUR MILLION NET GEARING AND EQUITY RATIO 300 80% 80% 261,1 69% 69% 70% 70% 70% 250 60% 56% 57% 60% 200 50% 50% 152,0 148,0 143,7 40% 40% 150 135,4 30% 34% 30% 100 20% 20% 19% 50 10% 10% 12% 12% 11% 0 0% 0% 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 Increase in 20
Slide 34: Long-term financial targets unchanged
Long-term financial targets unchanged GROWTH PROFITABILITY CAPITAL STRUCTURE DIVIDEND The average annual net sales EBITA margin Net gearing* below 100% Fiskars aims to distribute a growth to exceed 5%, through a to reach 12% stable, over time increasing combination of organic growth dividend, to be
Slide 35: Wärtsilä share distribution changed the baseline for dividend growth
Wärtsilä share distribution changed the baseline for dividend growth Wärtsilä share Dividend per share (DPS) history 2009–2020 distribution EUR 5.31 2.60 1,40 1.30 1,20 1,00 0,80 0.75 0.72 0.70 0.71 0.65 0.67 0.68 0.60 0.62 0.60 0,60 0.52 0.54 0.56 0.36 0.30 0,40 0.27 0.28 0,20 0.35 0.30 0.36 0.28 0
Slide 36: Appendices
Appendices ⓒ Fiskars Group 2021 36
Slide 37: Largest shareholders as of February 28, 2021
Largest shareholders as of February 28, 2021 # Shareholder name Number of shares % of shares and votes 1 Virala Oy Ab 12,650,000 15.44 2 Turret Oy Ab 10,885,961 13.29 3 Holdix Oy Ab 10,165,537 12.41 4 Bergsrådinnan Sophie von Julins Foundation 2,556,000 3.12 5 Oy Julius Tallberg Ab 2,554,350 3.12 6
Slide 38: Shareholder structure as of February 28, 2021
Shareholder structure as of February 28, 2021 5,4% 12,1% Private companies 34,5% Households 14,2% Financial and insurance institutions Public sector and non-profit organizations Nominee registered and non- Finnish holders 33,7% Number of % of total Number of % of shares Sector shareholders sharehold
Slide 39: Fiskars Group Leadership Team (as of March 15, 2021)
Fiskars Group Leadership Team (as of March 15, 2021) NATHALIE AHLSTRÖM SARI POHJONEN TINA ANDERSSON CHRISTI AN BACHLER JAMES BROUILLARD RISTO GAGGL President & CEO Chief Financial Officer Chief Consumer Officer Executive Vice President, Executive Vice President, Chief Supply Chain Officer BA Vita BA
Slide 40: Board of Directors
Board of Directors PAUL JYRI ALBERT LOUISE EHRNROOTH LUOMAKOSKI EHRNROOTH FROMOND Chairman Vice Chairman INKA FABI AN PETER RITVA MERO MÅNSSON SJÖLANDER SOTAM AA ⓒ Fiskars Group 2021 40
Slide 41: Disclaimer
Disclaimer This presentation contains forward-looking statements that reflect management’s current views with respect to certain future events and potential financial performance. Although Fiskars believes that the expectations reflected in such forward-looking statements are reasonable, no assuranc
Slide 42: Making the everyday extraordinary
Making the everyday extraordinary ⓒ Fiskars Group 2021 42