Ly Corporation · TSE:4689
Ly — Yahoo Japan — Q2 FY2014 Earnings Presentation
91 slides from Ly's earnings presentation, Oct 29, 2014
Slide 1: FY2014-2Q Business Results
Yahoo Japan Corporation FY2014-2Q Business Results (Jul. - Sept. 2014) Oct. 29, 2014
Slide 2: Table of Contents
Table of Contents P. 6 Financial Highlights P. 21 Business & Strategies - Usage of Yahoo! JAPAN Services - Advertising Business - Consumer Business - Settlement & Finance / Other Businesses P. 71 Supplemental Information Yahoo Japan Corporation has adopted International Financial Reporting Standards
Slide 3: Forward-looking statements
Statements made at the meeting or included in the documents that are not historical facts are forward- looking statements about the future performance of Yahoo Japan Corporation and its consolidated subsidiaries and affiliates. The Company cautions you that a number of important factors could cause
Slide 4: Executive Summary for FY2014-2Q
Executive Summary for FY2014-2Q Revenue: ¥103.3 billion (YoY +2.5%) Operating Income: ¥46.0 billion (YoY -7.6%) In Addition to the impact of our new e-commerce strategies, there were increased costs due to continuous investment in advertising products and our big data business and to additional ex
Slide 5: Executive Summary for FY2014-2Q
Executive Summary for FY2014-2Q Advertising-related revenue: ¥60.5 billion (YoY +7.2%) - Advertising revenue via Smartphone was up 73.9% (YoY). - Aim to offer new advertising products to achieve sustainable growth. With one year past since we introduced our new e-commerce strategies, the transac
Slide 6: FY2014-2Q Financial Highlights
FY2014-2Q Financial Highlights 6
Slide 7: FY2014-2Q Financial Highlights
FY2014-2Q Financial Highlights (¥100M) YoY Change FY2013-2Q FY2014-2Q Change Contributors * Advertising revenue grew. Revenue 1,007 1,033 2.5% * Growth trend slowed under our new e- commerce strategies. * Traffic acquisition cost and content provider fees Operating increased along with expanded adve
Slide 8: Quarterly Revenue
Quarterly Revenue (¥100M) 1,033 1,000 800 600 IFRS 400 Gross Net 200 0 '04/ '05/ '06/ '07/ '08/ '09/ '10/ '11/ '12/ '13/ '14/ 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 * The Company has adopted IFRSs beginning with FY2014. * Between FY2008 and FY2013, we indicated revenue on a net rather than gros
Slide 9: Quarterly Revenue YoY Growth Trend
Quarterly Revenue YoY Growth Trend Quarterly revenue YoY growth rate lowered under our new e-commerce strategies and slower revenue growth of advertising business. 25% 20% 15% 10% 5% 2.5% 0% '11/7-9 '12/7-9 '13/7-9 '14/7-9 * The Company has adopted IFRSs beginning with FY2014. Growth rates of ‘14/4-
Slide 10: Quarterly Revenue Breakdown
Quarterly Revenue Breakdown (¥100M) 1,033 1,000 1,007 Total +25 (¥100M) +2.5% 800 Marketing Solutions Business 703 751 +6.9% 600 Advertising revenue grew. 400 Consumer Business -8.3% e-Commerce related revenue decreased under our new e-commerce strategies. 200 257 236 Other Business +4.1% 0 65 68 '1
Slide 11: Quarterly Advertising-related Revenue
Quarterly Advertising-related Revenue (¥100M) 605 600 564 Total +40 (¥100M) 500 223 +7.2% 188 Display Advertising +18.2 400 “Yahoo! JAPAN Display Ad Network (YDN)” revenue grew favorably. 300 Premium advertising revenue excluding rich ads decreased. 200 375 382 Paid Search Advertising +1.7% 100 Smar
Slide 12: Quarterly Advertising-related Revenue YoY Growth Trend
Quarterly Advertising-related Revenue YoY Growth Trend 30% 25% 20% 18.2% 15% 10% Display Paid Search 5% 1.7% 0% -5% '11/7-9 '12/7-9 '13/7-9 '14/7-9 * The Company has adopted IFRSs beginning with FY2014. Growth rates of ‘14/4-6 and after are 12 calculated based on IFRSs.
Slide 13: Change in Advertising-related Revenue by Devices
Change in Advertising-related Revenue by Devices (FY2013-1H and FY2014-1H) (¥100M) Smartphone advertising revenue 174 +174 (¥100M) * Smartphone advertising revenue includes some revenue via tablet devices. Advertising revenue via devices excluding smartphones -87 (¥100M) -87 13
Slide 14: Quarterly Advertising-related Revenue via Smartphones
Quarterly Advertising-related Revenue via Smartphones (¥100M) 203 200 Smartphone advertising revenue (YoY growth) 150 +86 (¥100M) +73.9% 100 Smartphone advertising revenue ratio 20.8% → 33.7% 50 *Smartphone advertising revenue includes some revenue via tablet devices. 0 ′11/7-9 ′12/7-9 ′13/7-9 ′14/7
Slide 15: Quarterly e-Commerce Transaction Value
Quarterly e-Commerce Transaction Value (¥100M) 3,000 2,811 Total +298 (¥100M) 2,512 890 +11.9% 809 Shopping-related *1 +10.0% 2,000 Number of orders and average unit price increased under our new strategies. Auction-related *2 +12.7% Number of bidders and winning bidders increased, 1,000 and average
Slide 16: Quarterly Profit Trend
Quarterly Profit Trend (¥100M) IFRS 600 60% 500 50% 400 40% 300 30% 200 20% 100 10% (*) IFRS (**) JGAAP 0 0% '04/7-9 '06/7-9 '08/7-9 '10/7-9 '12/7-9 '14/7-9 * Figures after FY2013 are restated on an IFRS basis. Operating margins are affected by the adoption of IFRSs. * Margins for FY2008 to FY2012 a
Slide 17: Quarterly Operating Income YoY Growth Trend
Quarterly Operating Income YoY Growth Trend In addition to the impact of our new e-commerce strategies, there were increased costs due to additional investment in advertising products, our big data business and to strengthen our security system, and others. 20% 15% 10% 5% 0% -5% -7.6% -10% '11/7-9 '
Slide 18: Review of FY2014-1st Half Business Outlook
Review of FY2014-1st Half Business Outlook All figures exceeded our forecasts. (¥100M) FY2014-1H FY2014-1H Forecast Actual (As of July 31, 2014) Revenue 2,010 2,032 Operating Income 934 947 18
Slide 19: FY2014-3Q Business Outlook (YoY)
FY2014-3Q Business Outlook (YoY) (¥100M) FY2013-3Q FY2014-3Q Change Contributors (Actual) (Forecast) * YDN revenue expected to grow. Revenue 1,027 1,027 - 1,047 * Growth rate of paid search advertising revenue is lower. * Traffic acquisition cost and content provider fees increased along with expand
Slide 20: FY2014 1Q-3Q (Accumulated) Business Outlook
FY2014 1Q-3Q (Accumulated) Business Outlook Aim to achieve positive growth in revenue and operating income for full year. We will focus on reducing cost. (¥100M) FY2013 1Q-3Q FY2014 1Q-3Q (Actual) (Forecast) Revenue 3,008 3,059 - 3,079 Operating Income 1,486 1,399 - 1,420 20
Slide 21: Usage of Yahoo! JAPAN Services
Usage of Yahoo! JAPAN Services 21
Slide 22: Do People Still Use Yahoo! JAPAN in the Smartphone Era?
Do People Still Use Yahoo! JAPAN in the Smartphone Era? 22
Slide 23: DUBs of Top Services of Yahoo! JAPAN Growing Favorably
DUBs of Top 20 Services of * Yahoo! JAPAN Growing Favorably PCs+Tablets+Feature Phones Smartphones '11/7-9 '12/7-9 '13/7-9 '14/7-9 23 Source Yahoo Japan Corporation *DUB=Daily Unique Browser
Slide 24: DUBs of All Services of Yahoo! JAPAN Growing Favorably
DUBs of All Services of * Yahoo! JAPAN Growing Favorably PCs+Tablets+Feature Phones Smartphones '11/7-9 '12/7-9 '13/7-9 '14/7-9 24 Source Yahoo Japan Corporation *DUB=Daily Unique Browser
Slide 25: MUBs of Yahoo! JAPAN Services Growing Favorably
MUBs of Yahoo! JAPAN Services * Growing Favorably PCs+Tablets+Feature Phones Smartphones '11/7-9 '12/7-9 '13/7-9 '14/7-9 25 Source Yahoo Japan Corporation *MUB=Monthly Unique Browser
Slide 26: Number of PVs of Yahoo! JAPAN Increasing
Number of PVs of Yahoo! JAPAN Increasing PCs+Tablets+Feature Phones Smartphones '11/7-9 '12/7-9 '13/7-9 '14/7-9 26 Source Yahoo Japan Corporation
Slide 27: Number of Searches on Yahoo! JAPAN Increasing
Number of Searches on Yahoo! JAPAN Increasing PCs+Tablets+Feature Phones Smartphones '11/7-9 '12/7-9 '13/7-9 '14/7-9 27 Source Yahoo Japan Corporation
Slide 28: Number of Visits Increasing
Number of Visits Increasing PCs+Tablets+Feature Phones Smartphones '12/7-9 '13/7-9 '14/7-9 28 Source Yahoo Japan Corporation
Slide 29: Time Spent on Yahoo! JAPAN Increasing
Time Spent on Yahoo! JAPAN Increasing PCs+Tablets+Feature Phones Smartphones '12/7-9 '13/7-9 '14/7-9 29 Source Yahoo Japan Corporation
Slide 30: 73% of Smartphone Users use Yahoo! JAPAN Services
73% of Smartphone Users use Yahoo! JAPAN Services 73% answered they use one of 32 services of Yahoo! JAPAN for smartphones at least once a month (See note) (Note) Source: Video Research Interactive, “Smart Device Contents Report”, September 2014 73% is calculated sum excluding duplication of those w
Slide 31: Downloads of Applications
Downloads of Applications Cumulative downloads of iOS+Android applications are 230 million and up. More than Approximately doubled 230 million More than 190 million More than 160 million More than 130 million More than 115 million ′13/7-9 10-12 ′14/1-3 4-6 7-9 31
Slide 32: Yahoo! Car Navigation System
“Yahoo! Car Navigation System” Achieved 1 million downloads in 3 weeks after launch. First car navigation system application offering real time traffic information based on VICS (Vehicle Information and Communication System) free of charge. Offers not only route information but availability at parki
Slide 33: Yahoo! News
“Yahoo! News” Overwhelmingly strong presence on smartphones (thousands) 20,000,000 20,000 Monthly unique user numbers of news services for smartphones 0 Yahoo! News (via smartphone Company A application Company B application application and browsers) Source: Nielsen (Mobile NetView JP),using smartph
Slide 34: Test-Run of Yahoo! JAPAN Renewed Top Page for Smartphones and Tablets
Test-Run of Yahoo! JAPAN Renewed Top Page for Smartphones and Tablets Preparing to offer “Evolved Portal Sites” for smart devices. 34
Slide 35: Monetization with Advertising Products
Monetization with Advertising Products 35
Slide 36: Sustainable growth by offering new advertising products
We aim to attain sustainable growth by offering new advertising products in addition to our existing products. FY2013 onwards FY2011/12 YDN Improvement in becomes driver Sponsored for revenue FY2002 Search (paid growth Start offering search) and YDN FY1997 Sponsored systems Start offering Display Se
Slide 37: Five Potential Growth Drivers in Advertising Business
Five Potential Growth Drivers in Advertising Business: 1) Data Solution Advertising (Yahoo! Premium DSP, etc.) 2) Video Advertising 3) e-Commerce Advertising 4) Advertising for Application Downloads 5) Timeline Advertising 37
Slide 38: Five Potential Growth Drivers in Advertising Business
Five Potential Growth Drivers in Advertising Business: 1) Data Solution Advertising (Yahoo! Premium DSP, etc.) 2) Video Advertising 3) e-Commerce Advertising 4) Advertising for Application Downloads 5) Timeline Advertising 38
Slide 39: Major Services Multiple
Yahoo! JAPAN aims to be a Multiple Big Data Company which understands Japanese Internet users better than any other companies. Learn Internet users’ needs Major Yahoo! JAPAN Multiple Services Major Services Synergies Big data Provide information, advertising and e-commerce services 39 needed by user
Slide 40: Yahoo! Premium DSP
“Yahoo! Premium DSP” 130 major national advertisers are clients. Revenue more than doubled on QoQ basis. Yahoo! Premium DSP Data 40 Advertisers Support operations
Slide 41: Started Offering Yahoo! DMP
Started Offering “Yahoo! DMP” (Data Management Platform) Analyze and utilize on real-time base multi-big Data Data held by advertisers held by Yahoo! JAPAN data held by client companies and Yahoo! JAPAN. Possible to distribute more precisely matched “Yahoo! Premium DSP”. Services Viewing history 41
Slide 42: Consolidation of Synergy Marketing, Inc.
Consolidation of Synergy Marketing, Inc. Carried out a tender offer and obtained 94.5% of its shares. Aim to link Synergy Marketing’s CRM (Customer Relationship Management System) with “Yahoo! DMP” in the future, and to offer integrated marketing services for client companies. 42
Slide 43: Five Potential Growth Drivers in Advertising Business
Five Potential Growth Drivers in Advertising Business: 1) Data Solution Advertising (Yahoo! Premium DSP, etc.) 2) Video Advertising 3) e-Commerce Advertising 4) Advertising for Application Downloads 5) Timeline Advertising 43
Slide 44: Video Advertising
Video Advertising Revenue expanded for “In-stream Advertising” with a high view completion rate, and for “In-scroll Advertising” with a high reach to viewers. Number of views of video content in 2Q grew 80% YoY. Revenue increased more than 1.6 times on QoQ basis. 44
Slide 45: Five Potential Growth Drivers in Advertising Business
Five Potential Growth Drivers in Advertising Business: 1) Data Solution Advertising (Yahoo! Premium DSP, etc.) 2) Video Advertising 3) e-Commerce Advertising 4) Advertising for Application Downloads 5) Timeline Advertising 45
Slide 46: New Promotion Advertising Products for Yahoo! Shopping Stores
Started to Offer New Promotion Advertising Products for “Yahoo! Shopping” Stores Stores can distribute promotion advertising (Sponsored Search and YDN) utilizing the user base of Yahoo! Shopping and tags posted on shopping pages. 46
Slide 47: Five Potential Growth Drivers in Advertising Business
Five Potential Growth Drivers in Advertising Business: 1) Data Solution Advertising (Yahoo! Premium DSP, etc.) 2) Video Advertising 3) e-Commerce Advertising 4) Advertising for App Downloads 5) Timeline Advertising 47
Slide 48: Experimental Distribution of App Download and Time-line Advertising
Carried Out Experimental Distribution of Advertising for Application Downloads and Time-line Advertising Distributed various new advertising products for smart devices, such as for promotion of application downloads, for time-line Links to application download sites content pages, etc., on an experi
Slide 49: Consumer Business
Consumer Business 49
Slide 50: One Year Has Past Since the e-Commerce Strategy Change
One Year Has Past Since the e-Commerce Strategy Change 50
Slide 51: Has Yahoo! Shopping Changed?
Has “Yahoo! Shopping” Changed? 51
Slide 52: Number of store IDs reached 190 thousand
Yahoo! Shopping Number of store IDs reached 190 thousand, 10 times more than one year ago. (10 thousand IDs) Number of “Yahoo! Shopping” Store IDs * 20 193 thousand 15 10 5 Approx. 20 thousand 0 Sept. 2013 Sept. 2014 * Number of corporate and individual accounts issued. 52 It includes the number of
Slide 53: Number of items increased by approx. 50% YoY
Yahoo! Shopping Number of items increased by approx. 50% YoY and reached 120 million. (million items) 150 100 50 0 ′13/9 ′14/9 (end of month) 53
Slide 54: Number of orders has been increasing
Yahoo! Shopping Number of orders has been increasing since the commencement of new e-commerce strategies. Special demand before consumption tax hike YoY Growth Rate of Monthly Number of Orders of Yahoo! Shopping 0% ′12/12 ′13/3 ′13/6 ′13/9 ′13/12 ′14/3 ′14/6 ′14/9 54
Slide 55: Transaction value growth rate started to recover
Yahoo! Shopping Transaction value growth rate started to recover since the commencement of new e-commerce strategies. YoY Growth Rate of Special demand before Monthly Transaction Value consumption tax hike 50% of Yahoo! Shopping and LOHACO 40% 30% 20% 10% 0% -10% ′12/9 ′12/12 ′13/3 ′13/6 ′13/9 ′13/1
Slide 56: Transaction value expansion leads to advertising growth
Yahoo! Shopping Transaction value expansion leads to advertising growth in the future. More Tougher products competition Attractive More Advertising platform for sellers -related buyers revenue Higher More transaction buyers 56 value
Slide 57: Has YAHUOKU! Changed?
Has “YAHUOKU!” (Auction service) Changed? 57
Slide 58: Number of bidders has been increasing
YAHUOKU! (Auction) Number of bidders has been increasing since the commencement of new e-commerce strategies. Quarterly Number of Bidders YoY Growth Rate 0% ′08/7-9 ′09/7-9 ′10/7-9 ′11/7-9 ′12/7-9 ′13/7-9 ′14/7-9 58
Slide 59: YAHUOKU! quarterly transaction value growth rate accelerated
YAHUOKU! (Auction) “YAHUOKU!” quarterly transaction value growth rate accelerated. 14% 12% 10% Quarterly Transaction Value YoY Growth Rate 8% 6% 4% 2% 0% -2% -4% -6% -8% ′08/7-9 ′09/7-9 ′10/7-9 ′11/7-9 ′12/7-9 ′13/7-9 ′14/7-9 *Auction-related transaction value includes transaction values of “YAHUOKU
Slide 60: Quarterly number of sellers has increased YoY
YAHUOKU! (Auction) Quarterly number of sellers has increased on a YoY basis for 2 consecutive quarters after an interval of 5 years. Quarterly Number of Sellers YoY Growth Rate 0% ′08/7-9 ′09/7-9 ′10/7-9 ′11/7-9 ′12/7-9 ′13/7-9 ′14/7-9 60
Slide 61: Number of store IDs have shown positive growth
YAHUOKU! (Auction) Number of store IDs have shown positive growth, after a long downward trend. (IDs) 20,000 Number of Issued Store IDs * 19,116 18,000 16,000 14,0000 ′11/9 ′12/9 ′13/9 ′14/9 (End of month) * Number of accounts issued. 61 It includes the number of accounts still preparing the store s
Slide 62: Opened YAHUOFF! Flagship Store at Shibuya Center Street
YAHUOKU! (Auction) Opened “YAHUOFF!” Flagship Store at Shibuya Center Street Set up “YAHUOKU!” listing desk. When users bring items to sell, operators list items on “YAHUOKU!” site for them, and will give money to sellers when auction is completed. Give away up to 3 books in the store per person per
Slide 63: Increase transaction value and expand system-use and membership fees
YAHUOKU! (Auction) Will increase the transaction value and expand the revenue from system-use fees and membership fees. More Tougher products competition Attractive Revenue growth More platform for from system-use sellers fees and buyers membership fees Higher More transaction buyers 63 value
Slide 64: Premium Membership
Premium Membership 64
Slide 65: Number of Yahoo! Premium members increased
Despite the potential negative impact of new e-commerce strategies, number of Yahoo! Premium members increased because of diversification of channels. (10 thousand IDs) 1,000 987 950 900 850 800 750 7000 '11/9 '12/9 '13/9 '14/9 65
Slide 66: Sales Tie-up with Ymobile Corporation
Sales Tie-up with Ymobile Corporation Among new smartphone subscribers, the ratios of users who used to own a feature phone and are over 50 are increasing. Demographics of new Y!mobile smartphone subscribers obtained via mobile number portability system (Former devices) (Age) 100% 1% 4% Others 100%
Slide 67: Settlement & Finance / Other Businesses
Settlement & Finance Other Businesses 67
Slide 68: Started O2O Promotion Plan in Collaboration with T-POINT
Started O2O Promotion Plan in Collaboration with T-POINT Launched a promotion plan that offers a lottery opportunity to win T-POINTs on Yahoo! JAPAN to buyers at brick-and-mortar shops. T-POINT Lottery FamilyMart Lottery 68
Slide 69: Yahoo! Tax and Public Utility Payment
“Yahoo! Tax and Public Utility Payment” Transaction value expanded 2.2 times YoY Covering 350 local government out of approx. 1,800 countrywide. Transaction value expanded More with increase in number of than local governments using double Yahoo! JAPAN settlement service, and with more individuals p
Slide 70: Yahoo! JAPAN Goals
Yahoo! JAPAN Goals Are… 330 Billion Yen in Operating Income by FY Ending March 201X. No.1 in Transaction Value in the e-Commerce Market by FY201X. 70
Slide 71: Table of Contents
Table of Contents P. 72 Quarterly Business Results P. 86 Quarterly Business Data P. 88 Organization, Personnel and Affiliated Companies Yahoo Japan Corporation has adopted International Financial Reporting Standards (IFRSs) beginning with the first quarter of the fiscal year ending March 31, 2015 (F
Slide 72: FY2014-2Q Consolidated Statements of Income
FY2014-2Q Consolidated Statements of Income 2013-2Q 2014-2Q Change Revenue (¥100M) 1,007 1,033 2.5 % Cost of Sales (¥100M) 183 207 13.3 % Gross Profit (¥100M) 824 825 0.1 % SG&A and others (¥100M) 326 364 11.8 % Operating Income (¥100M) 498 460 -7.6 % Other Non-operating Income and Expenses 2 2 -14.
Slide 73: Comparison of Main Line Items under IFRSs and JGAAP
Reference: Comparison of Main Line Items of Consolidated Statements of Income for the FY2013-2Q ended September 30, 2013, under IFRSs and JGAAP (¥ 100M) JGAAP IFRSs The Major Changes Net Sales 957 Revenue 1,007 TAC (Traffic Acquisition Costs) in advertising and commissions for Cost of Sales 122 Cost
Slide 74: FY2014-2Q Performance Breakdown by Business Segment
FY2014-2Q Performance Breakdown by Business Segment (¥ 100M) Cost of SG&A and Operating Operating Revenue Revenue Breakdown Sales others Income Margin Advertising 599 Marketing Business Services 114 Solutions 751 Personal Services 37 179 185 385 51.3% Business Intra-Company Revenue 0 Advertising 8 C
Slide 75: Business Segment Breakdown
Business Segment Breakdown Marketing Solutions Business ・Advertising: Paid search advertising “Sponsored Search” Display advertising (Interest-based advertising (YDN), Premium advertising) ・Business Services: Data Center-related, Affiliate-related, Yahoo! Real Estate, Automobile-related, Indival, Ya
Slide 76: Quarterly SG&A and Other Income/Expenses Breakdown
Quarterly SG&A and Other Income/Expenses Breakdown (¥ 100M) Major Factors for YoY Changes Composition QoQ YoY 13/2Q 14/1Q 14/2Q Ratio Change Change Increase of operations Personnel Expenses 113 111 114 31.5% 3.2% 1.0% commission fees for our services Business Commissions 39 47 45 12.5% -2.7% 16.1% I
Slide 77: FY2014-2Q Consolidated Statements of Financial Position
FY2014-2Q Consolidated Statements of Financial Position (¥ 100M) Increase/ Major Items 2014/3/31 2014/9/30 Major Factors for Increase/Decrease Decrease < Assets > Current Assets 6,587 6,656 69 Cash and Cash Equivalents 4,823 4,853 29 Trade and Other Receivables 1,603 1,607 3 Other Financial Assets/O
Slide 78: FY2014-2Q Consolidated Statements of Cash Flows
FY2014-2Q Consolidated Statements of Cash Flows (¥ 100M) FY2014-2Q Major Items (Jul. - Sep. 2014) Major Factors for Changes Major Items Operating Activities 550 Income before Income Taxes 463 Depreciation and Amortization 41 Increase/Decrease in Trade and Other Receivables/Payables 15 Increase/Decre
Slide 79: FY2014-2Q Highlights – Marketing Solutions Business
FY2014-2Q Highlights – Marketing Solutions Business ■ Paid search advertising [Sponsored Search] - Smartphone advertising revenue expanded substantially year on year due to increased search volume via smartphones. - Sponsored Search revenue grew by 1.7% from the second quarter last year. ■ Display a
Slide 80: FY2014-2Q Highlights – Consumer Business
FY2014-2Q Highlights – Consumer Business ■ YAHUOKU! - YAHUOKU! increased the number of stores and auction items listed due to the elimination of store tenant fees and other fees. By no longer requiring users to be a registered Yahoo! Premium member to bid on items listed at ¥5,000 or more, the numbe
Slide 81: Advertising Products
Advertising Products Main Advertising Products Main Fee Placement Advertiser (Main Purpose) Format Calculation Pages Base Paid Search Advertising Search “Sponsored Search” Text Performance- results Major (sales promotion) based: pages corporations Per-click rate Interest-based determined by Small an
Slide 82: Revenue Trends by Advertising Products
Revenue Trends by Advertising Products (¥ 100M) 564 589 639 578 605 TotalRevenue Advertising 700 244 208 223 600 188 209 109 80 93 114 131 500 135 108 115 95 92 400 Display YDN and Others 300 Premium Paid Search 200 375 380 394 368 382 100 0 '13/7-9 10-12 '14/1-3 4-6 7-9 The Company has adopted IFRS
Slide 83: Paid Search Advertising Revenue by Industry
Paid Search Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease Mail Order/Retail Internet/Information Processing Services Finance/Insurance Medical/Welfare Services Foodstuffs/Beverages/Cigarettes Recruitment and Human
Slide 84: YDN Advertising Revenue by Industry
YDN Advertising Revenue by Industry Industries with large year-on-year increase Finance/Insurance Real Estate Health and Beauty Services/Goods 13/2Q 3Q 4Q 14/1Q 2Q Finance/Insurance 23.8% 22.7% 21.6% 21.9% 18.9% Foodstuffs/Beverages/Cigarettes 9.6% 10.2% 7.6% 10.0% 8.8% Real Estate 8.2% 7.9% 1
Slide 85: Premium Advertising Revenue by Industry
Premium Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease Mobile Communications Services Finance/Insurance/Securities Internet Information Services/E-mail Services Real Estate/Construction Autos and Accessories (Transpor
Slide 86: Quarterly Business Data (1)
Quarterly Business Data (1) YoY Indicator (Quarterly average) 2013/2Q 2014/2Q Change Number of total monthly page views (millions) 55,618 62,483 12.3% Number of total monthly smartphone page views (millions)(1) 16,153 26,903 66.5% Number of Daily UBs (Unique Browsers) (millions)(2) 61.04 73.54 20.5%
Slide 87: Quarterly Business Data (2)
Quarterly Business Data (2) YoY Indicator (Quarterly total) 2013/2Q 2014/2Q Change Auction-related transaction value (100 millions of yen)(1) 1,703 1,920 12.7% Shopping-related transaction value (100 millions of yen)(2) 809 890 10.0% Total e-commerce transaction value (auction-related and shopping-r
Slide 88: Organization Chart of Yahoo Japan Corporation
Organization Chart of Yahoo Japan Corporation As of October 1, 2014 Board of Board of Auditors Directors President & CEO SEVP/COO SEVP/CFO Media Services Business Internal Audit Promotion Division, CEO Office Office Company (504) COO People Search Services Smart Device Development Company (279) Prom
Slide 89: Number of Directors and Employees
Number of Directors and Employees (Number of People) (at the End of Quarter) 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 11/9 11/12 12/3 12/6 12/9 12/12 13/3 13/6 13/9 13/12 14/3 14/6 14/9 Directors and Auditors of 18 18 18 14 20 31 35 30 33 31 30 30 38 Subsidiaries Employees of 1,173 1,234 1,288 1,
Slide 90: Consolidated Subsidiaries and Associates
Consolidated Subsidiaries and Associates (as of September 30, 2014) •Major consolidated subsidiaries at the end of FY2014-2Q Carview Corporation Community Factory Inc. Crocos, Inc. Firstserver, Inc GYAO CORPORATION IDC Frontier Inc. Indival, Inc. Netrust, Ltd Ocenyc Inc. Qubital
Slide 91: Yahoo Japan Group IR information
Yahoo Japan Group IR information is available at : http://ir.yahoo.co.jp/en/ 91