Slide 1: Mint: Take Back Your Wallet
Je mint TAKE BACK YOUR WALLET Joanne Chen | Michael D'Orazio | Victor Ho | Alan Rutledge
Slide 2: Mint: Save Time & Money
Mint: Save Time & Money Transactions « List of detailed transactions grouped my category * All aupets Goals * List of goals * Current net worth allocated to goals $5.000 saved ‘Save $500 per year by switching to WoridPoints $20.000 needed Credit Card - O% APR, no annual tees. Switch to Verizon and s
Slide 3: Team & Advisors
Team & Advisors Aaron Patzer c> Lead Architect, Nascentric (chip simulation software) i ‘0 Founder, GetAWebsite (search engine optimization) David Michaels e> Director of Technology, ShockMarket Corporation ne Director of Engineering, PGP (security software) | Dave McClure c> Director of Marketing,
Slide 4: Market Size - Prospective Mint Users
Market Size - US 49 Million People o> 31 Million Prospective Mint Users 22 to 35 age range 1 ~\ Referrals (CPA) | | Advertising (CPC) $8 RPU per year w/ 14% CAGR $4.50 RPU per year w/ 22% CAGR ] Conversion CPA Referral Data to Leverage 0.75% $50.00 Savings Accounts Zip Code (feasibly: School or Work
Slide 5: Competitors
Competitors [ Key Competitor: Wesabe [ Potential Entrants + + No revenue model — Freemium + Community based - limited source of information from + Develop simple, easy-to- use, free personal finance online application to cater Money Ci Mint’s Comp. Advantages + User-specific saving opportunities + C
Slide 6: Value to User
Costs Ease of Benefits Use Value to User Je mint TAR RACE YOUR WaiLET Easily tracks and logs data from multiple sites Free to use; Automated billing and categorization Saves time Save money ‘ Finance Software Steep learning curve; Ul cluttered with excessive features Required initial investment and
Slide 7: Value to Partners
Value to Partners Prospective Product or Customer Acquisition Mint Value Partner Service Cost* Referral Proposition Wamu Savings Accounts $200,00 $50.00 $150.00 Comcast internet $200.00 $75.00 $125.00 Capital One Credit Cards $150.00 $75.00 $75.00 Cingular Cell Phone $325.00 $50.00 $275.00 Wells Far
Slide 8: User Acquisition
User Acquisition Direct email * Targeted opt-in email lists + College list serves + Symposium & events + Personal finance lists SEO + Organic search * Optimized page markup = Distribution partners + Affiliate networks + Mutual linking sites Internet advertising + Overture + Adwords PR * Buzz marketi
Slide 9: Business Model
Business Model User Gather User Intelligent User Switches LtenieionJ>>|_stormaton J? |_soamectors_J@”|_srutraire J (- *) (- >) 4 >) 4 >) From Includes Based On Fee Types + Advertising + Account Types + History * Bank Account + E-mail + Spending Patterns + Usage + Credit Card + Viral Marketing + Cred
Slide 10: Financials
‘Dotter (iluiors) Financials Ld Projected Year Ending December 34 2007) 2008 2009 2010 Total Users 100.0 180.0 09.6 510.2 Referrais Credit Cards $56.3 Stits $210.7 Savings Accounts 50,0 1013 195.9 Bank Accounts wo 621 1228 ? Internet Service Provider 97.5 193.1 305.3 x Coll Phone 75 333 604 A Target
Slide 11: Exit Strategy: Potential Acquirers
Google Allows Google entrance into personal finance indusiry by providing simple, free application More targeted advertising; increased customer lock-in Seamless integration with Google Finance site Exit Strategy Je mint TARE RACE POUR WALLET ‘YaHoo! Low switching costs for current product set; desi
Slide 12: Q&A
Q&A Product Product Comparisons Team Alternative Revenue Streams Market Size Management Expertise Value to Users Potential Acquirers Business Model 5-Year Revenue Projections User Acquisition Financials Acquirers Risks & Precautions
Slide 13: Risks & Precautions
Risks & Precautions Risks Mitigate Precautions LOW Darmers to entry; new ompetitors Lack of user commitment < Low user referral rate —— Existing competitors adding similar features Slow initial growth <
Slide 14: Competitive Response
Competitive Response Result Delays Microsoft <a | Lee | <_ See ‘No advantage Highly experienced ec: | <oeama MyMint offers a ° Technology extends beyond
Slide 15: Financial Assumptions
Financial Assumptions Adoption Rate eo.0% 720% ams Step 1 a0.0% eu sT8% (15.0%) 2 00% 720% ans (10.0%) 3 100.0% wos 0% (10.0%) Referrals Croat Cards OTs Osss ons 1.00% Sep 1 Os 055% ons oor 100% 2 OTs ons ons 1.00% 100% 3 10% 110% 1s as 10.0% ‘Savings Accounts 1.00% 1s 1278 142% Sep 1 ors o8s os 1.0
Slide 16: Exit Calculation
Exit Calculation Multiples Analysis for MyMint ‘Dollars in Milions (MyMint in Thousands) Company Ticker Enterprise Value 2007 Sales 2007 EBIT EvViSales EV/EBIT PianetOutine LG8T $61.9 $76.0 ($7.2) 8x NIA DealerTrack TRAK $940.2 $219.6 $57.3 4.3% 16.4% Synchronoss Technologies SNCR $490.8 $101.8 $24.