Shiseido Company,limited · TSE:4911
Shiseido Company,limited — Investor Presentation (June 2024)
26 slides from Shiseido Company,limited's investor presentation, Jun 7, 2024
Slide 1: To Be a Global Winner with Our Heritage
To Be a Global Winner with Our Heritage Kentaro Fujiwara President and COO June 7, 2024 SHLSEIDO
Slide 2: Founded 1872, 120 countries, 36,000 employees
Founded 1872 Distributed in 120 countries/regions 36,000 employees 100 nationalities
Slide 3: Medium-Term Strategy SHIFT 2025 and Beyond
■Net Sales Medium-Term Strategy ■Operating Profit (Core Operating Profit) SHIFT 2025 and Beyond Transformation of our brand portfolio Business transformation to achieve sustainable growth and improve profitability 15% OP Margin 10% Core OP 9% Margin 6% 4% 2019 2020 2021 2022 2023 2024 2025 2028-2029
Slide 4: Regional priorities: Japan, China and Travel Retail, Americas, EMEA, Asia Pacific
⚫ Japan Structural reforms ⚫ China and Travel Retail Respond to market changes ⚫ Americas, EMEA, and Asia Pacific Accelerate growth ⚫ Create new values
Slide 5: Quantum leap growth in Americas/EMEA/APAC
Quantum leap growth in Americas/EMEA/APAC Net Sales excl. divest impacts 2019 2023 To Be* Americas/ EMEA/ APAC Japan China/TR Well balanced footprint
Slide 6: Shiseido
SHI/SEIDO
Slide 7: Accelerate Growth EMEA
SHIL/EIDO EMEA Accelerate Growth
Slide 8: EMEA top 5 countries and distribution model
%NS Top 5 70% Affiliates 9 80% Affiliates 80 20% Distributors Countries
Slide 9: 800M€ Sales, Fragrance COE
800M€ Sales Fragrance COE for the Group 2 Factories 1 R&D Center
Slide 10: EMEA Market Beauty Mix of Business
EMEA Market Makeup 20% 23% Beauty Mix of Business Skincare 30% (2023) 34% Fragrances 50% 43% SOURCE: NPD (Fr, GE, UK, It, Sp), Internal Sales
Slide 11: High-Tech Skincare from Japan
High-Tech Performance Ultimate luxury Conscious Science derma Derma Driven Skincare Advanced Microbiome expertise Skincare from Japan lifestyle science natural Clinical results
Slide 12: Brand portfolio
DIAMOND (BaaxZAINEDES N.RODRIGUEZ st NARS ie EIDO
Slide 13: Total Beauty and Fragrances growth vs 2019
Value Vs. 2019 (in %) Value Vs. 2019 Total Beauty +15% +24% w/o hair Fragrances +21% +25% Makeup +3% +19% Skincare +13% +25% SOURCE: NPD
Slide 14: Beauty market top 5 growth by category
+13% +19% online +11% Skincare Makeup Fragrances +16% +15% +10% BEAUTY MARKET TOP 5 SOURCE: NPD
Slide 15: Net sales growth vs prior year by quarter
26% 22% 17% 15% 11% Vs PY Q1 ’23 Q2 ’23 Q3 ’23 Q4 ’23 Q1 ’24 SOURCE: Internal sales
Slide 16: Net sales and operating profit, divested and core
NS M€ 960 880 900 760 760 Divested Core 2019 2020 2021 2022 2023 OP - -- = + +
Slide 17: Portfolio choices and assortment rationalization
Portfolio choices Digitalization Org Commercial & Assortment restructuring Excellence rationalization
Slide 18: Core Brands, Core Markets, Core Channels
01 02 03 04 05 Core Brands Digital Local R&D Sustainability People Core Markets Accelaration and Production leader Core Channels capabilities
Slide 19: Core Brands, Core Markets, Core Channels
CORE BRANDS, CORE MARKETS, CORE CHANNELS
Slide 20: E-commerce 36% of net sales
2 ECOM 36% NS = BEST IN CLASS ECOM SHARE > BM SHARE FR, GER DIGITAL HUBS AI
Slide 21: Strategic Assets
3 Ormes Gien Strategic Assets
Slide 22: Group R&D center for green sciences and sustainability
31 IFSCC* Research Awards 4 35 31 30 EIC, Group R&D center for green sciences 25 20 Group Sustainability champion 15 Open innovation 10 Most awarded company* 5 0 Company A B C D E F Shiseido SOURCE: INTERNATIONAL FEDERATION OF SOCIETIES OF COSMETIC CHEMISTS
Slide 23: People Focus: Values, Diversity, Talent
Values PEOPLE FOCUS Diversity SHUEIDO Talent 23
Slide 24: EMEA leadership team
Chairman CEO VP HR EMEA CFO & IT Chief Business Officer EMEA VP EIC & EMEA Sustainability Joined in 2018 Joined in 2013 Joined in 2022 Joined in 2019 Joined in 2011 Joined in 2021 23 years in Beauty 23 years in Beauty 25 years in Luxury 14 years in Food and Luxury 19 years in Beauty 24 years in R&I
Slide 25: Organic and Inorganic growth
成長 Organic Inorganic Beating Market Growth M&A for EMEA Regaining Scale Strategic Alliances
Slide 26: Thank you
Thank you Merci Beaucoup Grazie Mille ありがとうございます。 Tack Gracias Dank U Danke