Nelly Group Ab · OMXSTO:NELLY

Nelly Group Ab — Q1 2023 Earnings Presentation

9 slides from Nelly Group Ab's earnings presentation, Apr 28, 2023

  1. Slide 1: Nelly Group AB Investor Presentation Q1 2023

    | Nelly Group AB INVESTOR PRESENTATION Ql 2023 28 April 2023 NELLY.COM —_—

  2. Slide 2: Nelly Group Q1 2023 Presentation

    Nelly Group Q1 2023 Presentation Helena Karlinder-Ostlundh Ola Wahlstrom Acting CEO Interim CFO ir@nelly.com www.nellygroup.com NELLY

  3. Slide 3: Agenda

    AGENDA * This is Nelly ¢ Re-building for profitability ¢ Financial update * Q&A NELLY

  4. Slide 4: This is Nelly

    consumers ers look & feel

  5. Slide 5: Re-building for profitability

    Re-building for profitability Rights issue now carried out Strengthens our liquidity with proceeds of approx. 53m SEK before issue costs Oversubscribed through both existing and new shareholders Continue to rationalise assortment breadth and further increase depth for hero SKUs and “big bets” Contin

  6. Slide 6: Q1 2023 - Income statement

    Q1 2023 - Income statement -18.7% revenue decline in weak quarter and competitive markets Gross margin decreases 3.4%p due to (SEK millio Q122 higher campaign activity Net revenue 288 Gross profit 128 SEK 6m lower fulfilment and _ G i y distribution cost ross margin 44.3% 40.9% Fulfilment and distri

  7. Slide 7: Operational & Financials

    nal & Financials _«@ 22m sessions, -3.0% YoY 2.0% conversion rate, -0.3%p YoY 435k Orders, -16% YoY Fulfilment & distribution cost down 6m YoY, as a share of net revenue at 18% (17%) Marketing cost as a share of net revenue 10.3% (12.6%) Admin and other operating costs at 62m (66m) SEK -53.9m (-136.

  8. Slide 8: Q&A

  9. Slide 9: Thanks!

Nelly Group — Q1 2023 Earnings Presentation on 6ix