Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — Shareholder Meeting (May 2026)
111 slides from Seb Sa's shareholder meeting presentation, May 12, 2026
Slide 1: Groupe SEB
GROUPE SEB link groupeseb.com
Slide 2: Annual General Meeting 2026
ANNUAL GENERAL MEETING 2026
Slide 3: Annual General Meeting 2026 agenda
ANNUAL GENERAL MEETING 2026~ O1 Financia 02 03° = Innovation and activation 04 05 06 07 08 par oe — 09 Vote on the resolutions May 12, 2026 >.
Slide 4: General Meeting 2026
GENERAL MEETING 2026 ses.
Slide 5: Financial results and outlook
Slide 6: 2025 financial results
Slide 7: Slight organic sales growth
> Slight organic sales growth > Result down in 2025: = Sales growth across many categories = Dynamic e-commerce and DTC = But significant cyclical headwinds = And acceleration in the transformation of the environment > Rebound plan launched in 2026 to return to the Group’s profitable growth trajecto
Slide 8: Key figures 2025
— wa =e. Fab + 1m) a ee LJ a = - ws ‘Key figa reS 2025 , — . te Sales . ORfA , Operating margin €8,169m €601m 7.4% €8,266m in 2024 €802m in 2024 +0.3% LFL -€20imvs 2024 vs 9.7% in 2024 Net profit, Group share Net financial debt Dividend €245m €2,542m § €2.80 - Stable vs. 2024 €232m in 2024* +€226mvs
Slide 9: Professional
ANNUAL GENERAL MEETING 2026 Professional Stabilization in H2 FY 2025 €995m +2.1% -5.9% LFL In H1, sales down ona high comparison base Stabilization of organic growth in H2: > Good momentum for machine deliveries in Germany and China > Double-digit growth in Eastern Europe and the Middle East > But c
Slide 10: Consumer
ANNUAL GENERAL MEETING 2026 Consumer Mixed performances, moderate sales g owth FY 2025 €7,175m -1.6% +1.1% LFL By geography: > EMEA +2.0%:11 markets with growth above 5%, underperformance in Germany > Asia +2.7%: return to annual growth, particularly in China > Americas -4.9%: normalization in North
Slide 11: Operating Result from Activity
Operating Result from Activity (ORfA) Operating margin 2025 €601m -25.0% vs 2024 S SEB Q4 €354m -6.7% vs 2024 7.4% -230 bps vs 2024 13.3% -80 bps vs 2024
Slide 12: ORfA bridge 2024 to 2025
In€ém ORfA ORfA 2024 Cyclical headwinds c.-€120m c.-40 North America c.-2 c.-40 zz: Currencies Gang) c.-40 Professional c.0 Other effects (growth, Opex) c.-80 c.-30 S SEB 601 \ 2025 334 iw
Slide 13: Robust financial structure
ANNUAL GENERAL MEETING 2026 Robust financial structure : Key figures 2025 Net financial debt €2,342m €2,152m excluding FCA fine Free cash flow Dividends generation +€124m H1:-€213m H2: +€337m Acquisitions -€207m -€121m Financial leverage ratio at 2.7x (2.5x excluding FCA fine) Financial flexibility
Slide 14: Q1 financial results and 2026 outlook
Slide 15: Q1 2026 key figures
ANNUAL GENERAL MEETING 2026 012026 key figures -_ < “om Sales . LFL vs Q1-25 ORFA a* ' aH vs Q1-25 Operating margin MAY 12, 2026 1 a> 15
Slide 16: Q1 revenue up 2.7% organically
SEB Q1 revenue up 2.7% organically Macroeconomic and geopolitical environment remaining uncertain and deteriorated Growth across all businesses and regions ORfA up 42% to €72m Operational roll-out of the Rebound planin line with the announced schedule
Slide 17: Q1 sales by segment and region
PROFESSIONAL EMEA ASIA AMERICAS +2.2% +6.7%
Slide 18: Professional Q1 2026
Q1 2026 €2 31 Activity up organically by 1%, continuing Q4 2025 trend m Persistent client wait-and-see attitude _ 9 1.4% Continuation of the commercial momentum +1.1% LFL China: Luckin Coffee, tea chains North America: new clients (e.g. Scooter’s) Europe: driven in particular by services New growth
Slide 19: Consumer by region
<= _ eee Western Europe China North America Growth driven by France Growth momentum maintained Market share gains Germany down Other Asian countries South America Other EMEA countries Underpinned by Japan and More favorable comparison Southeast Asia base Demanding comparison base in Eastern Europe S
Slide 20: 2026 outlook
Uncertain and deteriorated macroeconomic and geopolitical environment Confirmation of ORfA growth in 2026, together with a more normative free cash flow generation Lower financial leverage in 2026, with the objective of returning to the Group's standards of around 2x (excluding acquisitions) by 2027
Slide 21: Rebound plan
Slide 22: Consumer and Professional
Consumer ye NU Professional
Slide 23: Leader positions in key markets
of 2025 salesin markets where the Group is a leader* No.1 Professional automatic coffee machines t = Now1* No.2 No.1 YNo.1 < a Electrical Blenders = il us
Slide 24: Our key success factors
ANNUAL GENERAL MEETING 2026 Our key success factors A "multi" model in Consumer and Professional Global presence Extensive product offering Other Asian countries T% Professional 12% Cookware and rw kitchen utensils Home care and Group sales 30% personal care up sa a ie electrics 39% Western Europe C
Slide 25: Acceleration in the transformation of the environment
ANNUAL GENERAL MEETING 2026 Acceleration in the transformatio environment Launch cadence Product virality Product-centricto consumer experience Social first MAY 12, 2026 Social media Influencers, user- generated content Ratings & reviews Real-time data E-commerce DTC Social commerce Omni-channel Rep
Slide 26: Rebound plan: return to profitable growth
ANNUAL GENERAL MEETING 2026 Rebound plan Return to our profitable growth traj MAY 12, 2026 Act as a leader in innovation by developing new product segments Systematize our new marketing and e-commerce practices Accelerate in the most promising segments Simplify our organizations and operating method
Slide 27: Rebound plan: Group-wide initiative
ANNUAL GENERAL MEETING 2026 Rebound plan A Group-wide initiative shaping of ir A aS6O°scan 140+ (all functions, Pro workshops & Consumer BUs, and + use cases identified Markets) heldin H1 An ambitious initiative commensurate with the challenge: driving growth and maximizing operational excellence, u
Slide 28: Rebound plan: €200m recurring savings
ANNUAL GENERAL MEETING 2026 Rebound plan €200m in recurring annual savings a 2027 c.€200m Target of €200m in recurring annual savings, at run-rate by end of 2027 3 cost-saving areas: Organizations = indirect purchases = industrial efficiency = overheads Impacting up to 2,100 positions worldwide, of
Slide 29: Medium-term ambition confirmed
Medium-term ambition confirmed and supported by our strategic model and Rebound plan implementation Return to our historical trajectory, targeting: > 5% annual organic sales growth > and an operating margin of 10%, then progressing toward 11%
Slide 30: Innovation and activation
Slide 31: New product categories across multiple markets
a ee eline, deplo ross multiple rkets
Slide 32: New categories and new uses
SEB New categories Spot cleaners | Newuses __ —_ €90m in sales Double-digit growth €100m in sales in year 1 €25m in sales in year Position #2 in year 1 Position #2 in year1 "Strengthened #1 position
Slide 33: Success of the Cookeo series
2012-2024 Success of the Cookeo series Te aw AS ® AIR FRYER + PRESSURE COOKER Your one and only cooking appliance 5m products sold
Slide 34: Consumer: success of 2025 launches in EMEA
Slide 35: Supor product launches
SEB Titanium Wok Supor Aerosteam
Slide 36: R&D center, purchasing and production facility
R&D center, purchasing and production facility Key milestone in the strategic development of Professional beverages
Slide 37: Professional: models made in Shaoxing
Slide 38: Activation
ANNUAL GENERAL MEETING 2026. SEB 38
Slide 39: Product launch with influencers
“All the taste, less space” Pre-launch phase: 2 months Co-creation of content with influencers- Crush Crew Launch evening in France at end March 2026: 75 influencers with a reach > 20M Since launch: > 5M views on generated content Quick international roll-out: 50+ markets in 2026
Slide 40: Influence, collections and digital show
SEB INFLUENCE COLLECTIONS DIGITAL SHOW & & & CONTENT ; IMMERSION STAGING Paris, April 2, 2026
Slide 41: Social commerce and instant retail
SEB Social commerce Instant retail Very rapid growth in China Development already initiated by Supor > 25% of Supor’s online sales > Channel growing strongly in 2025 > Leadership in China, notably on > Supor#1 brand Douyin (TikTok) Development outside China: > Opening of 13 TikTok shops in 2025
Slide 42: ESG ambition 2030
Slide 43: Climate and nature targets
»\ SCIENCE FERO \8 2030 val STANDARD Progress target O Te CLIMATE -23% GHG emission reduction | eh (vs. 2021) (scopes 1 & 2) 2021 2025 2030 GHG emission reduction = -25% ACT for Nature (scopes 3.1, 3.4. and 3.11) (vs. 2021) 2021 2025 2030 Reduction in the footprint of our plants Reduction in the foo
Slide 44: Leader in circular economy
ACT as a leader for circular economy Integration of recycled materials Renew range SEB Progress Geo ECO-DESIGN 52% Recycled materials (quip) | 60% (% of weight, direct purchases) 2025 2030 CIRCULAR BUSINESS MODEL Refurbished products sales ma 3%-5% (% of Small Domestic Appliancessales) 2025 2030 TOU
Slide 45: Major progress in 2025
ANNUAL GENERAL MEETING 2026 SEB Major progress in 2025 Progress Be. SUPPLIERS 89% Responsible Purchasing Charter | 100% o {e) 5 (% of tier 1 suppliers covered) 2025 ( ( ) ) EMPLOYEES in Workplace safety F " (accidents at work, LTIR) GD ae) <08 2021 2025 ACT for All Diversity 29% (% of womenin senior
Slide 46: ESG ratings
ANNUAL GENERAL MEETING 2026 Wepp [eevars DISCLOSURE INSIGHT ACTION ESS Climate change 82/100 Gold Top 5% MAY 12, 2026 S&P Global 51/100 4 v SUSTAINALY TICS Moringa ore MS Stes t+ ISSESG> —Ethirinance (eae aoe [one an Tan] A B- Prime A (2024) ESG ratings © 70/100 4
Slide 47: Governance
yapeevacnaann nel adel
Slide 48: Share capital and voting rights breakdown
Treasury shares 1,0% Individual shareholders | Family voting block* 34,8% Institutional Shares investors 55.3M 548% (as % of EM share capital) FEDERACTIVE and associates** 7,2% @ Other family Employees 3,1% prey ° shareholders**0,1% FSP 4,7% BPIFRANCE (LAC1) 5,2% Treasury shares . 0,7% Individual sh
Slide 49: SEB share price since January 2025
ENERAL MEETIN' SEB share price since January 2025 As of May 08, 2026 - Share price: €53.80 / Market capitalization: €2,977m €0 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 —Groupe SEB SBF 120 (rebased)
Slide 50: Dividend per share
ANNUAL GENERAL MEETING In€ per share +7.0% Average annual growth * Proposed at the AGM of May 12, 2026 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Historical data restated For registered shares held for two consecutive calendar years, a 10
Slide 51: Board of Directors
CHAIRMAN OF THE BOARD EMPLOYEE DIRECTORS OF DIRECTORS INDEPENDENT DIRECTORS V3 ndependen directors Nora Bey Jean-Laurent Lacas Thierry de La Tour d’Artaise Jean-Pierre Duprieu — 4 > 14 membres BPIFRANCE Adeline Lemaire FSP Catherine Pourre Brigitte Forestier (representing employee shareholders) FAMI
Slide 52: Board committees
AUDIT AND COMPLIANCE COMMITTEE 4 > G4) 2 Adeline Lemaire Frangois Mirallié Eric Rondolat GOVERNANCE AND REMUNERATION COMMITTEE { <— \ ¢ STRATEGIC AND CSR COMMITTEE Damarys Braida Caroline Chevalley Brigitte Forestier Adeline Lemaire C atherine Pourre 4 ‘i William Gairard Adeline Lemaire Thierry Lesc
Slide 53: Board offsite June 2025
Board offsite - June 2025 International Product Conference (IPC) FA i = gf! A Board fully connected to innovation and to the Group’s growth drivers
Slide 54: Information ahead of the vote on the resolutions
Slide 55: Overview of resolutions
dinary resoluti Ordinary resolutions __ not approved by the Board Standard" resolutions (filed by Fédéractive) + Approval of the financial statements (1 & 2) + Setting of the dividend (3) : : + Share buyback (13) Alternative resolution Governance (4 to 6) Resolution A- Setting of the dividend + Reap
Slide 56: Director candidates
BPIFRANCE INVESTISSEMENT Represented by Ms. Adeline Lemaire First appointment: 2022 Financial expertise Governance Recognized experience in sustainable development > > > William Gairard First appointment: 2015 Financial expertise ESG expertise In-depth knowledge of the Group SEB Thierry Lescure 9 Fi
Slide 57: 2025 remuneration of the Chairman
ANNUAL GENERAL MEETING 2026 2025 remuneration of the Chairman Directors (ex post) | Remuneration components (€ thousand) aoRe Fixed remuneratio: Variable remuneration Long-term remuneration subject to performance criteria Remuneration as a director Benefits in kind (company car) MAY 12, 2026 87
Slide 58: 2025 remuneration of the CEO
ANNUAL GENERAL MEETING 2026 2025 remuneration of SEB fexey=19) Annual remuneration (in thousand €) Long-term remuneration Remuneration components 2024 2025 | Number 2024 2025 A A Performance shares 13,000 13,000 Fixed portion awarded 900 900 Variable owed for the financial year 1,044 322 > Vesting s
Slide 59: Quantitative criteria
Quantitative criteria Financial criteria Sales/ORFA 0% Energy performance 2.5% 0% € Annual a CO2 emissions reduction 2.5% 140% Payout rate 35.8% variable ; Safety policy 5% 78% Ethics and compliance 5% 117.5% ESG criteria Qualitative criteria Individual performance Collective Comex performance 10% 8
Slide 60: 2026 remuneration policy: Chairman
ANNUAL GENERAL MEETING 2026. 2026 remuneration po SEB Board of Directors (ex ar 2026 remuneration components Fixed remuneration Annual variable remuneration N/A Performance shares N/A Remuneration as a director 80 Benefits in kind MAY 12, 2026
Slide 61: 2026 CEO policy: annual variable remuneration
ANNUAL GENERAL MEETING 2026 SEB 2026 remuneration policy of the Chief Executive Officer re Annual variable remuneration structure Quantitative criteria (75%) Financial criteria (60%) > Sales targets > Operating Result from Activity targets ESG criteria (15%) > CO, emissions reduction (5%) > HR/Safet
Slide 62: 2026 CEO policy: long-term remuneration
ANNUAL GENERAL MEETING 2026 2026 remuneration policy SEB of the Chief Executive Officer(exante) _ erm remunerati 13,000 shares awarded under the 2026 Performance share plan vesting in 2028 ESG criteria (20%) ee > Act forall: percentage of women in a key positions (5%) i > Act for Nature: reduction i
Slide 63: 2026 CEO policy: components and commitments
ANNUAL GENERAL MEETING 2026 2026 remuneration policy of the Officer (ex ante) erm commitments 900 Severance pay 2026 remunera components usand € Fixed remuneration Variable remuneration Target at 100% | | Retirement commitment Cap at 150% (based on annual performance) of fixed remuneration Personal
Slide 64: 2026 directors' remuneration policy
ANNUAL GENERAL MEETING 2026. SEB STRUCTURE The allocation breakdown would be as follows: PRINCIPLES Fixed Variable Position portion portion (40%) (60%) The conditions of directors’ remuneration are set by the Board, on the proposal of the Governance and Remuneration Committee Director €16k €24k €40k
Slide 65: Financial delegations and authorizations
ANNUAL GENERAL MEETING 2026 Financial delegations an Cancellation by the Company of its own shares SEB T8%h Tath 26 months 10% of share capital Shares: €5.5m par value ce . . coe . (10% of share capital) Issue of any securities with pre-emptive subscription rights 15th 26 months Debt securities: €1,
Slide 66: Proposed bylaw amendment
ANNUAL GENERAL MEETING 2026 Proposed bylaw amendment Bylaws amendment - Regulatory compliance Compliance with the European “Women on Boards” Directive (Order of October 15, 2024) Extension of gender balance rules to directors representing employees and to directors representing _ employee shareholde
Slide 67: Statutory Auditors' reports
Slide 68: Statutory Auditors' reports
ANNUAL GENERAL MEETING 2026 MAY 12, 2026
Slide 69: Auditors' report on financial statements
ANNUALGENERALMEETING2026 operations for the year + Emphasis of matter * Without qualifying our opinion, draw your Ache Regulation No. 2022-06 ont modernization of financial statement: + Key audit matters MAY 12, 2026
Slide 70: Auditors' report on consolidated statements
ANNUALGENERALMEETING2026 Statutory Auditors report Ol the year ended es La 31, included in the consolidati + Key audit matters ae = Assessment and recogr iste) of eee for deferred reba ites + Presentation format of the consolidate MAY 12, 2026
Slide 71: Auditors' special report on agreements
ANNUAL GENERAL MEETING 202 y itors? pecial re ended Decembe 1, 2025, r Agreements subm edt = No agreement authorized and . Agreements already hi MAY 12, 2026
Slide 72: Auditors' reports on resolutions
ANNUALGENERALMEETING2026 Resolutions 15 to 19 + Purpose of the report + 15th to 17 resolutions: delegation of aun various share equival | + with pre-emptive subscription righ + The amounts of tee eesti + Specific verifications + 15tto 18h + Noopinion on the methods used to deter ine the issue pri se
Slide 73: Auditors' report on resolutions 14, 21 and 22
ANNUAL GENERAL MEETING 2026. Satie Auditors’ report o Resolutions 14, 21 and 22 + Purpose of the reports — : 14th Resolution 14: dele + Specific verifications © 14t Resolution 14: no observatiot + 218tResolution 21: n« MAY 12, 2026
Slide 74: Auditors' report on corporate governance
ANNUAL GENERAL MEETING 2026. ~ Based on the verificati ns the Goal irintee of the pi MAY 12, 2026
Slide 75: Auditors' report on sustainability information
ANNUAL GENERAL MEETING 2026 of sustainability information a requirements provided for in A 2020/852 of SEB S.A. Universal ea Document: ek 242 to 245 = Conclusion of the vet ations performed : Lae ! ies — Basedonthe verifications we have performed, we have not identi compliance of the sustainability
Slide 76: Auditors' report on sustainability information
ANNUAL GENERAL MEETING 2026. Statutory Auditors’ report o of sustainability information a requirements provided for in A 2020/852 of SEB S.A e have performed, we not identified any n i Regulation (EU) 2020/i MAY 12, 2026
Slide 77: Questions / Answers
Slide 78: Vote on the resolutions
Slide 79: Ordinary resolutions
ANNUAL GENERAL MEETING 2026
Slide 80: Ordinary resolution 1
ANNUAL GENERAL MEETING 2026 Ordinary resolution RESOLUTION 1 Approval of the separate financial statements for the year ended December 31, 2025 showing a net profit of €127,161,182 MAY 12, 2026
Slide 81: Resolution 2: consolidated financial statements
Slide 82: Resolution 3: dividend of €2.80 per share
Slide 83: Resolution 4: reappointment of BPIFRANCE INVESTISSEMENT
Slide 84: Resolution 5: appointment of William Gairard
Slide 85: Resolution 6: appointment of Thierry Lescure
Slide 86: Resolution 7: executive officers' remuneration information
Slide 87: Resolution 8: remuneration of Thierry de La Tour d'Artaise
Slide 88: Resolution 9: remuneration of Stanislas de Gramont
Slide 89: Resolution 10: Chairman remuneration policy
Slide 90: Resolution 11: CEO remuneration policy
Slide 91: Resolution 12: directors' remuneration policy
Slide 92: Resolution 13: share buyback authorization
Slide 93: Resolution A: dividend of €1.68 per share
Slide 94: Resolution B: directors' remuneration €650,000
Slide 95: Extraordinary resolutions
Slide 96: Resolution 14: cancel own shares
Slide 97: Resolution 15: capital increase with pre-emption rights
Slide 98: Resolution 16: public offering without pre-emption rights
Slide 99: Resolution 17: offerings under Article L. 411-2
Slide 100: Resolution 18: contributions in kind
Slide 101: Resolution 19: blanket ceiling on authorizations
Slide 102: Resolution 20: capitalization of reserves
Slide 103: Resolution 21: performance shares
Slide 104: Resolution 22: employee share capital increases
Slide 105: Resolution 23: amendment of Article 16
Slide 106: Resolution 24: powers for formalities
Slide 107: Thank you for your attention
Slide 108: → →
→ →
Slide 109: Contacts
Slide 110: Slide 110
Slide 111: Slide 111