Car Group Limited · ASX:CAR
Car — carsales.com.au — FY2010 Earnings Presentation
22 slides from Car's earnings presentation, August 2010
Slide 1: carsales.com.au
= ' ” we carsales (@) com !ic GarsakScomau _biltSeaiscomau Boatsclescomau GXicksalescomau _gieencarsdés.comau FomesaleS <Grmcacomcy CCarPointenn > CBikePointans > BoatPointonn > CRVPoint cana. > CruckHubenas> GitHub ons > discountnewcors. fie?) discountnewbikes. iss." dscountusedcors GE) sestigenewc
Slide 2: Organisational Structure
“carsales © com lid Organisational Structure carsales (@)com |ic mediamotive DATAMQTIVE —— — Bikes (attendees ERG) SarscieBcomau Beals tescomau bilsakscomau CructHubo > aGeksalescomau @ LiveMarket CCarPointann > BoatPoint oun > BikePoint.» > CFarmHub on» > fomseaies _—~~ curtnewbies Gi) <Constructio
Slide 3: Performance Update & Outlook
carsales (@) com |ic Performance Update & Outlook SarsaieScomau bikésais.comau boatsales.ccomau AXicksalescomau oreenearsascomau fomsesieS weemcecomau — CCarPointaas > CBikePointaan > —< BoatPointonn > RVPoint oomas > CruckHubonss> CiHubomas > discountnewcors.aefnke) discountnewbikes. fixe» discount
Slide 4: Operational Overview
Operational Overview Strong automotive enquiry volumes up 28% on pcp. Operational Strong double digit automotive private ad volume growth on pcp. Performance Automotive inventory reaches 200,000 cars online. Average time to sell reduced slightly over the year. New car inventory grew by over 60% yoy.
Slide 5: Financial Overview
Financial Overview $A Millions Growth Robust Operating Revenue growth to $123.1m, up 28% on pcp Full Year Ending 30 June 2010 FY2009 FY2010 $'s % EBITDA up 48% on pcp to $64.5m, with EBITDA margins expanding Operating Revenue from 46% to 52% Online Advertising 82.9 107.7 24.8 30% Data & Research 13.
Slide 6: Revenue Segment Performance
Revenue Segment Performance FY2010 Segment Revenue $A Millions Growth Full Year Ending 30 June 2010 FY2009 FY2010 $'s % Operating Revenue Dealer 49.4 61.8 12.4 25% Private 16.5 23.6 7.1 43% Display 17.0 22.3 5.3 31% Dealer & Data Services 13.0 15.4 2.4 18% Total Operating Revenue 95.9 123.1 27.2 28%
Slide 7: Operational Metrics
Operational Metrics Automotive Enquiry Volumes Pleasing automotive enquiry volume growth of 28% on pcp Dealer enquiry growth performed well with used volumes growing slightly faster than new. Overall H2 FY2010 lead volume growth remained robust but as projected the comparative growth on pcp was lowe
Slide 8: Industry Landscape
Industry Landscape Clear leadership in consumer traffic extended Traffic Metrics – 30 June 2010* throughout the past 12 months*: 75% of all time spent looking at automotive classified websites** was done on a carsales owned site. carsales Total Time on Site at a publisher level up 22% yoy, and Page
Slide 9: Industry Landscape Cont…
Industry Landscape Cont… Our network represents... - 2 in the Top 5 automotive sites - 5 in the Top 10 automotive sites - 9 in the Top 20 automotive sites Traffic Metrics – 31 July 2010* *Source: Nielsen Online Market Intelligence, Automotive, Category Sites, July 2010 *Source: Nielsen Online Market
Slide 10: Performance Outlook
Performance Outlook Ongoing focus on new car dealer customer and inventory acquisition. Continue to aggressively develop and extend existing product offerings particularly in dealer and private over the next twelve months. New channels such as mobile will continue to evolve and grow as will our prod
Slide 11: Product Development Update
carsales (@) com |id Product Development Update | Carsdi’comau bisaisscomau — BeattscleScomau @icksalescomau _gicencarséscomau FomSsales <Semctcoma: CCarPointenn > CGikePointns> <BoatPointena > RVPoint ona > CruckHubonas > Citubons > discountnewcors. ius) discountnewbikes. fixe discountusedcars. ze"
Slide 12: Mobile
carsales (@) 3] 2001 MITSUBISHI PAJERO Wa MY2002 EXCEED WAGON ey 3. " Py $18,888" Ej Details 2 Reed 0 tar wewrence 2004 MITSUBISHI PAJERO Colour GHOST GUM = TOYOTA oconaw 5 NP MYO4 EXCEED GIVES YOU : - GON fey! 3.88. Sem fe > $29,000°
Slide 13: Mobile Cont…
Mobile Cont… Mobi Unique Browsers Mobi Page Impressions 1 Source: Nielsen Site Census
Slide 14: Carsales TV
carsales (@) Cars Bikes Boats Caravans Trucks Farm Construction Real Estate Sy General Classifieds Network Carsale&comau it works New Cars UsedCars Sell YourCar Special Offers ResearchCars News A Reviews Carsales TV Help & Online Safety we =ei0 Fater| Volvo VEO oe00 /oono 4D @e Get Link <@> Embed ©
Slide 15: LiveMarket Upgrade
LiveMarket Upgrade New Upgrades to LiveMarket Including: Drive Away Price calculator has been integrated into Live Market Dealers now have the ability to see the number of Page Views and Leads for a particular Car. Dealers can now see price history (i.e. how many times the price changed and to what)
Slide 16: New Versions of Manufacturer Sites Cont..
New Versions of Manufacturer Sites Cont..
Slide 17: ANCAP & Green Refinement (adding value to data)
ANCAP & Green Refinement (adding value to data)
Slide 18: Bike Accessories and New Home Page
Bike Accessories and New Home Page
Slide 19: New Car Enhancements
carsales (@) c New Car Enhancements Cars Bikes CarPoint comau > Boats Caravans Trucks Farm APABLE THE COUNTRYSIDE Construction Real Estate Sy General Classifieds Browse New Cars Search New Car Showroom v Make Make Any Make » Aud Model Any Model ou Version Any Version » Helden Price From - To > Hywnd
Slide 20: Marketing Initiatives
zZ carsales (@)com lic Marketing Initiatives GarsaleScomau bitésaisscomau Boatsclescomau @Cicksalescomau oreencarsaéscomau forsee eoeemcBcomau — CCarPointona > CBikePointann >> << BoatPoint.onm > RVPoint comau > CruckHubens > Citubona > discountnewcors. Gk) discountnewbikes. px discountusedcors. xe
Slide 21: Marketing Initiatives - Offline
Marketing Initiatives - Offline Print Outdoor Wheels, Motor, Top Gear, BRW, Mother and Baby, MCG, Etihad Stadium, Large Format, Buses & Unique Cars... Trams, Regional Taxi Tops Radio Events Television Launch of our new TVCs focusing on ‘real people, real results’. Media: Free to Air, Subscription &
Slide 22: Marketing Initiatives - Online
Marketing Initiatives - Online iPhone & iPad Application Sponsorships SEO and SEM ~400,000 iPhone/iPad AFL & NRL Downloads Social Media Newsletters Partnerships Inventory additionally appears on these websites...