Alma Media Oyj · OMXHEX:ALMA

Alma Media Oyj — Investor Presentation (September 2006)

22 slides from Alma Media Oyj's investor presentation, September 2006

  1. Slide 1: Alma Media

    Alma Media The frontrunner in media

  2. Slide 2: Alma Media Group

    Alma Media Group Alma Media Talentum Newspapers Kauppalehti group Marketplaces (29.9%) Iltalehti Kauppalehti Autotalli.com Aamulehti Kauppalehti 121 Bovision.se Satakunnan Kansa ePortti City24 Northern newspapers Balance Consulting Etuovi.com Local newspapers Baltic News Service Mascus.com Alma Medi

  3. Slide 3: Alma Media on the map

    ALMA | MEDIA autotalliiGom KAINUUN SANOMAT Kuhmolainen KURURL soma Yi Kainu AAMULEHTI HerramanggéSanomat KMV) |)! KOILLISHAME Kurun Sanomat Lansi@®Sanomat Nokian-Uutiset VAL REAR OSEEN

  4. Slide 4: Key figures 2005

    Key figures 2005 ƒ Net sales 285.9 MEUR ƒ Circulation income 120,4 MEUR (42 % of net sales ) ƒ Advertising income 138.8 MEUR (49 % of net sales) ƒ Printing income 4.1 MEUR (1 % of net sales ) ƒ Other income 22.6 MEUR (8 % of net sales) ƒ EBIT 42.3 MEUR ƒ EBIT margin 14.8 % ƒ Total balance sheet 243.

  5. Slide 5: Distribution of net sales in 2005

    Distribution of net sales in 2005 Others 3% Marketplaces 8% Regional newspapers Business 45 % information 19 % Iltalehti (afternoon paper) 17 % Local newspapers 6% Free sheets 2% 5

  6. Slide 6: Net sales Q104-Q206, MEUR

    Net sales Q104-Q206, MEUR 78 76,5 75,6 76 74,6 73,5 74 72,7 71,3 72 70 69,1 68 67,3 67,1 67,7 66 64 62 60 Q1 Q2 Q3 Q4 2004 2005 2006 6

  7. Slide 7: EBIT Q104-Q206, MEUR

    EBIT Q104-Q206, MEUR 14,8 14 12,5 11,6 12 10,5 10 10 9,5 9,2 9,2 8,1 8 5,6 6 4 Q1 Q2 Q3 Q4 2004 2005 2006 7

  8. Slide 8: Media market in Finland

    Media market in Finland ALMA | MEDIA

  9. Slide 9: Media expenditure in Finland 2005, MEUR

    Media expenditure in Finland 2005, MEUR 1189 MEUR + 3,3 % 1200 Change +42.1 % -1,3 1000 + 1.9 % 800 +4.7 % 600 400 + 1.7 % 200 0 2000 2001 2002 2003 2004 2005 Newspapers Magazines TV Radio Internet Others Source: TNS Gallup Oy, Adex 9

  10. Slide 10: Newspapers have the biggest share of media advertising in Finland

    Newspapers have the biggest share of media advertising in Finland Market shares in 2005 3% Alma Media’s market share of 3% newspaper advertising 20 % 4% 20 % 53 % 17 % Newspapers Magazines TV Radio Internet Others Source: TNS Gallup Oy, Adex 10

  11. Slide 11: Media advertising in Finland, change (%) in 2001—2005

    Media advertising in Finland, change (%) in 2001—2005 15 % 10 % Newspapers 5% Magazines Television 0% Radio Total -5 % -10 % 2001 2002 2003 2004 2005 Source: TNS Gallup Oy Adex 11

  12. Slide 12: Business areas

    Business areas ALMA | MEDIA

  13. Slide 13: Newspapers

    Newspapers ƒ 20+ regional and local newspapers ƒ Combined circulation more than 600 000 ƒ 10+ free sheets ƒ More than 2 million readers ƒ Major titles: Iltalehti, Aamulehti, Kauppalehti, Satakunnan Kansa, Kainuun Sanomat, Lapin Kansa and Pohjolan Sanomat 13

  14. Slide 14: Alma Media publishes newspapers successfully

    Alma Media publishes newspapers successfully ƒ Alma Media’s newspapers have a steady reader base ƒ 97% of regional newspapers on subscriber basis ƒ 92% of regional paper subscriptions standing orders ƒ demographic profile in line with the population ƒ average readership coverage in the area 74 % ƒ T

  15. Slide 15: Kauppalehti group

    Kauppalehti group ƒ one-stop shopping of business information ƒ reducing of media advertising dependency ƒ ready for print to online transition, strong growth in electronic media ƒ ePortti ƒ Kauppalehti 121 one-to-one marketing ƒ customer magazine business booms 15

  16. Slide 16: Marketplaces

    Marketplaces Online marketplaces for ƒ Homes (Etuovi.com, City24 and Bovision.se) ƒ Premises (Objektvision.se) ƒ Cars (Autotalli.com and Motors24) ƒ Jobs (Monster.fi) Net sales distribution in 2005 ƒ Heavy machinery (Mascus.com) City24 Autotalli 3 % Monster with printed media support 19 % 10 % Mascu

  17. Slide 17: Vision of Marketplaces

    Vision of Marketplaces ƒ to be the marketleader in real estate, second-hand vehicles, heavy equipment and recruitment marketplaces in Finland ƒ to create a European-wide media on real estate and heavy equipment marketplaces appartamento.pl Motors24.lv Motors24.ee City24.ee City24.lv City24.lt City24

  18. Slide 18: Marketplaces' business model

    Marketplaces’ business model Marketplace Deals with advertising in high Attractive place to advertisers bring traffic websites advertisers objects to the database Printed product Online pricing and sources of income ƒ Flat fee + Cost per Click (CPC) ƒ Banner advertising ƒ Platform sales 18

  19. Slide 19: The investment case

    The investment case ƒ Good cash flow provides high dividend yield ƒ Growth sought at all business areas Share price development May 2005 – July 2006 10 9 8 7 6 5 4 Alma Media OMXH25 SanomaWSOY Talentum Peers and OMXH25 index scaled to Alma Media’s share price 19

  20. Slide 20: Strategic agenda

    Strategic agenda ƒ Focused strategy ƒ Chaining of all core functions within the entire Group ƒ Identifying opportunities for future growth ƒ Key role in Finnish printed media consolidation ƒ Searching growth from faster growing markets outside Finland ƒ Marketplaces act as spearhead 20

  21. Slide 21: Major shareholders on 31 August 2006

    Major shareholders on 31 August 2006 1. Varma Mutual Pension Insurance Company 9.6 % 2. Sampo Life Insurance Company 8.9 % 3. Kaleva Mutual Insurance Company 5.6 % 4. Oy Herttaässä Ab 5.1 % 5. Ilmarinen Mutual Pension Insurance Company 3.9 % 6. Evli Bank Oyj 3.8 % 7. C.V. Åkerlund Fund 3.8 % 8. Ilkk

  22. Slide 22: www.almamedia.fi/home

    www.almamedia.fi/home ALMA | MEDIA

Alma Media — Investor Presentation (September 2006) on 6ix