Slide 1: Earnings Call
EARNINGS CALL 6 NOVEMBER 2024
Slide 2: Sales growth accelerates, EBIT in line with expectations
SALES GROWTH ACCELERATES EBIT IN LINE WITH EXPECTATIONS
Slide 3: Agenda
AGENDA 01. BRAND UPDATE Q3 2024 02. FINANCIAL UPDATE Q3 / YTD 2024 03. OUTLOOK 2024 3
Slide 4: Sustainable growth based on brand elevation
SUSTAINABLE GROWTH BASED ON BRAND ELEVATION OUR STRATEGY ESTABLISH A STRENGTHEN SPORT BUILD UP DISTINCTIVE PERFORMANCE RELEVANCE IN BRAND EQUITY CREDIBILITY SPORTSTYLE PRIME 4
Slide 5: Strong impact of first brand campaign
STRONG IMPACT OF FIRST BRAND CAMPAIGN STRENGTHENING THE CONSIDERATION AND DESIRABILITY OF OUR BRAND EQUITY Q2 2024 Q3 2024 LAUNCH OF LAUNCH OF LAUNCH OF OLYMPICS SPIN OFF BASKETBALL SPIN OFF SEE THE GAME LIKE WE DO IN AUGUST 2024 IN OCTOBER 2024 CAMPAIGN LAUNCH OF FOOTBALL SPIN OFF DURING EURO CUP &
Slide 6: Improved our brand equity
IMPROVED OUR BRAND EQUITY STRENGTHENING THE CONSIDERATION AND DESIRABILITY OF OUR BRAND EQUITY STRONG VISIBILITY HIGHER PRESENCE AT KEY SPORTS MOMENTS WITH NEW INFLUENCE STRATEGY +15% FOLLOWERS IN SOCIAL MEDIA IN LAST 24 MONTHS 6
Slide 7: Strong growth in performance
STRONG GROWTH IN PERFORMANCE PUSHING THE BOUNDARIES OF SPORTS WITH INNOVATION AND NEWNESS VIVIAN CHERUIYOT 3RD PLACE NYC MARATHON ONGOING MOMENTUM DRIVEN BY > GREAT PRODUCT INNOVATION & NEWNESS OUR AMBASSADORS PERFORMING AT THE > HIGHEST LEVEL > STRONG IN-STORE PRESENCE WITH OUR PARTNERS 7
Slide 8: A new level of speed: Deviate Nitro 3
A NEW LEVEL OF SPEED: DEVIATE 3 PUSHING THE BOUNDARIES OF SPEED WITH DEVIATE NITRO 3 AND DEVIATE NITRO ELITE 3 More advanced foam for “LIKE HAVING ROCKETS ON YOUR FEET” maximal energy return More advanced carbon plate for everyday propulsion Better grip for multi- surface traction PUMAGRIP 8
Slide 9: Great innovation in all categories
DEVIATE NITRO 3 ALL PRO NITRO ULTRA 5 MAGMAX MB.04 FOOTBALL RUNNING BASKETBALL GREAT INNOVATION IN ALL CATEGORIES KEY FOOTWEAR NEWNESS LAUNCHED IN Q3 9
Slide 10: Strong newness in apparel
24 / 25 KITS HYROX MONZA GP EDITION FOOTBALL TRAINING MOTORSPORT STRONG NEWNESS IN APPAREL EXCITING LAUNCHES WITH CLUB KITS, HYROX AND FERRARI F1 IN Q3 10
Slide 11: Winning together at the highest level
YAROSLAVA MAHUCHIKH JULIEN ALFRED WOMEN’S EUROPEAN 100M OLYMPIC GOLD ATHLETE OF THE YEAR BEST FEMALE ATHLETE OF PARIS 2024 19 GOLD MEDALS MOST SUCCESSFUL OLYMPICS EVER ARMAND DUPLANTIS MEN’S EUROPEAN ATHLETE OF THE YEAR CODY GAKPO CHARLES LECLERC TOP SCORER EUROS GRAND PRIX WINNER WINNING TOGETHER A
Slide 12: Who is the fastest?
WHO IS THE FASTEST? MONDO DUPLANTIS BEATS KARSTEN WARHOLM IN 10:37SEC IN 100M SPRINT RACE 12
Slide 13: Strengthening the PUMA fam
CHRISTIAN MILLER TYRESE HALIBURTON CHARLES LECLERC STRENGTHENING THE PUMA FAM LATEST AMBASSADORS JOINING THE BRAND 13
Slide 14: Strong in-store presence
STRONG IN-STORE PRESENCE CONTINUED PROGRESS WITH OUR RETAIL PARTNERS 14
Slide 15: Transition on track in Sportstyle Prime
TRANSITION ON TRACK IN i f, | Mee 7 = = » a g 4 d : : oe y FOREVER-FASTER.
Slide 16: Sportstyle Prime transition on track
SPORTSTYLE PRIME TRANSITION ON TRACK CREATING DEMAND BEFORE COMMERCIALIZATION CREATE ON TREND MAXIMIZE THE TREND ON TIME TRENDS INCUBATE IGNITE MAXIMIZE 16
Slide 17: Maximizing the current trends
MAXIMIZING THE CURRENT TRENDS CONTINUED PRODUCT NEWNESS IN TERRACE & SKATE TRENDS PALERMO SUEDE XL LAFRANCÉ FENTY AVANTI 17
Slide 18: Further igniting the next big trend
FURTHER IGNITING THE NEXT BIG TREND DEMAND FOR SPEEDCAT IS CONTINUING TO BUILD SPEEDCAT NEW COLORS LAUNCHED 18 18
Slide 19: Low profile trend continues to build
LOW PROFILE TREND CONTINUES TO BUILD STRONG INCREASE OF VISIBILITY AND ENGAGEMENT ON SOCIAL MEDIA 19 19
Slide 20: Low profile trend continues to build
LOW PROFILE TREND CONTINUES TO BUILD STRONG INCREASE OF VISIBILITY AND RECOGNITION IN PRESS AND MEDIA 20 20
Slide 21: Scaling Speedcat for 2025 & beyond
SCALING SPEEDCAT FOR 2025 & BEYOND LONG TERM STRATEGY TO BUILD SPEEDCAT AS KEY FRANCHISE AS OF JUNE 2024 AS OF NOVEMBER 2024 Q1 2025 Q2 2025 H2 2025 ONWARDS 4 COLORS + 3 COLORS ADDITIONAL COLORS AND MATERIALS SEASONAL EXECUTIONS …AND MORE SELECT RETAILERS …AND MORE PRIME RETAILERS 21
Slide 22: Additional newness for 2025 & beyond
ADDITIONAL NEWNESS FOR 2025 & BEYOND GLOBAL FRANCHISES DROPPING IN PROGRESSIVE RUNNING AND LOW PROFILE SEGMENTS INHALE INVERSE MOSTRO 22
Slide 23: Elevating distribution quality
ELEVATING DISTRIBUTION QUALITY CONTINUED PROGRESS WITH OUR RETAIL PARTNERS 23
Slide 24: Exciting product newness in Prime
EXCITING PRODUCT NEWNESS IN PRIME THROUGHOUT 2024 AND BEYOND TERRACE/FOOTBALL COURT/SKATE LOW PROFILE PROGRESSIVE/VIS-TECH PALERMO SUEDE XL SPEEDCAT INHALE EASY RIDER LAFRANCÉ MOSTRO INVERSE NEW FRANCHISE NEW FRANCHISE NEW FRANCHISE NEW FRANCHISE 24
Slide 25: Newness for all consumers
NEWNESS FOR ALL CONSUMERS MAKING TRENDS AVAILABLE FOR FAMILY FOOTWEAR DISTRIBUTION TERRACE/FOOTBALL COURT/SKATE LOW PROFILE PROGRESSIVE/VIS-TECH PUMA CLUB PARK LIFESTYLE PUMA BELLA PACER CLUB 5V5 CAVEN NEW FRANCHISE ENZO NEW FRANCHISE REBOUND VOLTAIC 25
Slide 26: Recap Q3 2024
CONTINUED PROGRESS IN BRAND ELEVATION RECAP JOURNEY Q3 2024 CONTINUED MOMENTUM IN PERFORMANCE TRANSITION ON TRACK IN SPORTSTYLE PRIME 26
Slide 27: Continued focus on sustainability
CONTINUED FOCUS ON SUSTAINABILITY MOST RECENT AWARDS RECOGNIZING OUR EFFORTS 27
Slide 28: Q3 2024 and YTD 2024 sales growth
Q3 2024 YTD 2024 +5.0% CURRENCY ADJUSTED +2.6% CURRENCY ADJUSTED SALES GROWTH SALES GROWTH
Slide 29: Q3 2024 sales breakdown
Q3 2024 SALES BREAKDOWN SALES VS LAST YEAR (IN %, CURRENCY ADJUSTED) BY CHANNEL WHOLESALE +1.5% TOTAL DTC +17.0% BRICK & MORTAR +12.8% E-COM +26.4% TOTAL +5.0% TOTAL: EUR 2,308.2 M
Slide 30: Q3 2024 sales breakdown
Q3 2024 SALES BREAKDOWN SALES VS LAST YEAR (IN %, CURRENCY ADJUSTED) BY CHANNEL BY DIVISION WHOLESALE +1.5% TOTAL DTC +17.0% FOOTWEAR +9.3% BRICK & MORTAR +12.8% APPAREL -0.7% E-COM +26.4% ACCESSORIES +2.9% TOTAL +5.0% TOTAL +5.0% TOTAL: EUR 2,308.2 M TOTAL: EUR 2,308.2 M
Slide 31: Q3 2024 sales breakdown
Q3 2024 SALES BREAKDOWN SALES VS LAST YEAR (IN %, CURRENCY ADJUSTED) BY CHANNEL BY DIVISION BY REGION WHOLESALE +1.5% TOTAL DTC +17.0% FOOTWEAR +9.3% EMEA +0.8% BRICK & MORTAR +12.8% APPAREL -0.7% AMERICAS +11.4% E-COM +26.4% ACCESSORIES +2.9% APAC +3.0% TOTAL +5.0% TOTAL +5.0% TOTAL +5.0% TOTAL: EU
Slide 32: YTD 2024 sales breakdown
YTD 2024 SALES BREAKDOWN SALES VS LAST YEAR (IN %, CURRENCY ADJUSTED) BY CHANNEL BY DIVISION BY REGION WHOLESALE -1.5% TOTAL DTC +16.8% FOOTWEAR +4.2% EMEA -1.1% BRICK & MORTAR +14.8% APPAREL +1.9% AMERICAS +7.2% E-COM +20.7% ACCESSORIES -1.8% APAC +1.8% TOTAL +2.6% TOTAL +2.6% TOTAL +2.6% TOTAL: EU
Slide 33: Sales breakdown by quarter
SALES BREAKDOWN BY QUARTER QUARTERLY SALES BY MARKET VS LAST YEAR (IN %, CURRENCY ADJUSTED) Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 EEA +23.4% +9.0% -1.4% -9.2% -3.5% +2.7% +2.2% EEMEA +33.5% +111.4% +63.6% +11.6% +15.1% -23.2% -3.8% NORTH AMERICA -18.6% -16.7% -12.4% -10.9% -2.7% +1
Slide 34: Welcome
THANK YOU, WELCOME,
Slide 35: Operating performance
OPERATING PERFORMANCE
Slide 36: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca
Slide 37: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca GROSS PROFIT 1,088.7 1,105.5 +1.5% % of Sales 47.1% 47.9% +0.8% pts
Slide 38: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca GROSS PROFIT 1,088.7 1,105.5 +1.5% % of Sales 47.1% 47.9% +0.8% pts Q1 Q2 Q3 CURRENCY EFFECTS ↓ ↓ ↓ SOURCING PRICES FREIGHT PROMOTIONS IMPACT ↓
Slide 39: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca GROSS PROFIT 1,088.7 1,105.5 +1.5% % of Sales 47.1% 47.9% +0.8% pts OPEX* 852.4 868.5 +1.9% % of Sales 36.9% 37.6% +0.7% pts *Including royalty
Slide 40: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca GROSS PROFIT 1,088.7 1,105.5 +1.5% % of Sales 47.1% 47.9% +0.8% pts OPEX* 852.4 868.5 +1.9% % of Sales 36.9% 37.6% +0.7% pts Q1 Q2 Q3 MARKETING
Slide 41: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca GROSS PROFIT 1,088.7 1,105.5 +1.5% % of Sales 47.1% 47.9% +0.8% pts OPEX* 852.4 868.5 +1.9% % of Sales 36.9% 37.6% +0.7% pts EBIT 236.3 237.0 +
Slide 42: Q3 2024 operating performance
Q3 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP Q3 2023 Q3 2024 DEVIATION SALES 2,311.1 2,308.2 -0.1% +5.0% ca GROSS PROFIT 1,088.7 1,105.5 +1.5% % of Sales 47.1% 47.9% +0.8% pts OPEX* 852.4 868.5 +1.9% % of Sales 36.9% 37.6% +0.7% pts EBIT 236.3 237.0 +
Slide 43: YTD September 2024 operating performance
YTD SEPTEMBER 2024 OPERATING PERFORMANCE SUMMARY – VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP YTD 2023 YTD 2024 DEVIATION SALES 6,619.5 6,527.8 -1.4% +2.6% ca GROSS PROFIT 3,055.5 3,095.1 +1.3% % of Sales 46.2% 47.4% +1.2% pts OPEX* 2,528.3 2,581.9 +2.1% % of Sales 38.2% 39.6% +1.4% pts E
Slide 44: Inventory development
INVENTORY DEVELOPMENT IN EUR M / IN % OF SALES (LAST 12 MONTHS), REPORTED CURRENCY -3.3% reported currency 2,245 +3.8% currency adjusted 2,147 2,146 1,961 1,874 1,804 1,786 1,811 26.5% 24.6% 24.2% 23.0% 21.3% 21.0% 21.0% 21.3% Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024
Slide 45: Balance sheet KPIs
BALANCE SHEET KPIS VS LAST YEAR (IN EUR M, REPORTED CURRENCY) PUMA GROUP 30 SEP 2023 30 SEP 2024 DEVIATION INVENTORIES 1,874.1 1,811.3 -3.3% TRADE RECEIVABLES 1,457.3 1,515.6 +4.0% TRADE PAYABLES 1,230.1 1,297.9 +5.5% WORKING CAPITAL 1,794.9 1,883.5 +4.9% CASH & CASH EQUIVALENTS 288.0 251.5 -12.7%
Slide 46: Recap Q3 2024
+5.0% CURRENCY ADJUSTED RECAP SALES GROWTH EBIT Q3 2024 IN LINE WITH OUTLOOK OUTLOOK FY 2024 CONFIRMED 46
Slide 47: Delivering on our outlook
DELIVERING ON OUR OUTLOOK SALES VS LAST YEAR (IN %, CURRENCY ADJUSTED) - Illustrative chart - +5.0% +2.1% +0.5% Q1 2024 Q2 2024 Q3 2024 Q4 2024 FY 2024 INDICATION FLAT + 2-3% +MSD +DD +MSD RESULT
Slide 48: Outlook for 2024 confirmed
OUTLOOK FOR 2024 CONFIRMED SALES, EBIT & NET INCOME OUTLOOK (IN EUR M, REPORTED CURRENCY) FY 2023 OUTLOOK 2024 SALES 8,602 MID SINGLE-DIGIT GROWTH (CURRENCY-ADJUSTED) EBIT 622 BETWEEN 620 – 670 MILLION % OF SALES 7.2% NET INCOME 305 CHANGE VS ’23 IN LINE WITH EBIT % OF SALES 3.5%
Slide 49: Q&A
O&A 4 : — =m = by. cN = OA y § € aS i, J ) NN . FOREVER FASTER, P,