Locafy Limited · NASDAQ:LCFY
Locafy — Investor Presentation (September 2023)
24 slides from Locafy's investor presentation, Sep 11, 2023
Slide 1: Investor Presentation September 2023
ae Locafy Investor Presentation September 2023 NASDAQ: LCFY
Slide 2: Disclaimers
Disclaimers Notice to Investors ‘This presentation doesnot constitute a prospectus, and should under no circumstances be understood as an offer tose or solicitation ofan offer to buy securities, nor wil there be any sale of securities, n any state province of jurisdiction in ‘which such offer, solic
Slide 3: The Business
1-The Business Research Compal
Slide 4: Investment Highlights
Investment Highlights US$700B GLOBAL SEARCH MARKET* 93% ANNUAL REVENUE GROWTH RATE (FY22 vs. FY21) SaaS PLATFORM AUTOMATES LABOR- INTENSIVE INDUSTRY TECHNOLOGY & BUSINESS CONSOLIDATION COMPLETE - PRIMED FOR GROWTH PRODUCTS DELIVER / UNPRECEDENTED RESULTS IN LESS. TIME AND WITH LOWER COSTS EXPERIENCE
Slide 5: Market Overview
Market Overview
Slide 6: Customers ONLY Look at Page 1
4 Locafy Customers ONLY Look at Page 1 e 98% of consumers search for local products and services online* e 99% of consumers do not go past Page 1 of Google search results for any product or service? e Both local- and national- scale businesses lose revenue without relevant Page 1 search results. 1.
Slide 7: AI is Tanking Rankings
Al is Tanking Rankings Al has significantly impacted traditional SEO techniques and strategies, resulting in changes for business visibility online. SEO drives online e Alis changing the SEO visibility landscape Businesses have typically Alis flooding the internet with relied on SEO services to gain
Slide 8: SEO - US $700B Global Market
4 Locafy SEO - US $700B Global Market e Businesses spend US$700B+ on SEO services to gain prominence in search results ® Traditionally, manual SEO success has been expensive, time- consuming and difficult to achieve @ Locafy's products are among the only, if not the only, SaaS SEO solutions on the m
Slide 9: Our Solution
Our Solution
Slide 10: Fast, Consistent, Cost-Effective SEO Results
sLocafy = Fast, Consistent, Cost-Effective SEO Results Locafy replaces traditional SEO methods to deliver rapid results, typically within 30 days. @ Easy to deploy, cost-effective SEO solutions delivered in a largely automated manner. @® Rapid results gain prominence for businesses in relevant searc
Slide 11: Entity-Based Pages - Our Technology's Edge
Locafy “Entity-Based” Pages - Our Technology's Edge Locafy’s “Entity-Based” page structure is automatically built into proprietary landing pages published through the SaaS platform. We generate unique, quality content utilizing generative Al for our pages, When that content is published within our “
Slide 12: Locafy's Family of SEO Products
Locafy’s Family of SEO Products Locafy’s core SEO solutions are all based around the delivery of “Entity-Based” site structure, built into the landing pages, which are supported by quality content. Locafy’s “Local” solutions are designed to impact search visibility for businesses that operate in a p
Slide 13: Locafy's family of SEO products: Local
Locafy’s family of SEO products: Local Local consumers rely on prominent Page 1 search results to determine buying decisions. 46% of all online search is for local products and services’ - and there are only 3 places your local business can be found in search results e Paid Advertising e Local Map P
Slide 14: Locafy's Family of SEO Products: National
4 Locafy Locafy’s Family of SEO Products: National National businesses rely on ranking for Locafy's “National SEO” products work valuable keywords regardless of the on any keywords in any market consumer's location National businesses typically rely on spending Keystone: Locafy optimizes our landing
Slide 15: Locafy's Family of SEO Products: Brand
4 Locafy Locafy’s Family of SEO Products: Brand Brand businesses rely on prominent positioning in online e-Commerce marketplaces to drive sales. Brand businesses would typically spend tens of thousands of dollars a month in PPC advertising and/or SEO services @ Paid Advertising e Organic Search Resu
Slide 16: Our Commercial Edge - Speed, Cost and Scale
Our Commercial Edge - Speed, Cost and Scale 43 Locafy Time to impact: Demonstrable results typically within 30 days of product delivery Cost Effective: No lock in contracts, solutions starting from just a few hundred dollars a month No skills needed: Simply advise what you want to rank for - our Saa
Slide 17: Go-to-Market Strategy
Go-to-Market Strategy Strategic Partnerships SEO is now big business for large, diverse media companies. Locafy intends targeting these organizations whose lucrative SEO revenue streams are threatened by huge changes in algorithms and Al. Publishing Partnerships Locafy has existing agreements with 2
Slide 18: Go-to-Market Approach Using Existing Data
4 Locafy Go-to-Market Approach Using Existing Data Locafy has a substantial client base of publishing partners who could acquire our local SEO products. Global Directory Network: Locafy publishes more than 46 million listing in 44 countries Established Commercial Contracts: More than 20 publishing p
Slide 19: Locafy
45 Locafy Nasdaq: LCFY, LCFYW.
Slide 20: Scaling Profitably with a SaaS Revenue Model
4 Locafy Scaling Profitably with a SaaS Revenue Model Locafy’s revenue largely comes from recurring subscriptions from a range of local, national and brand based SEO products and solutions as well as publishing contracts. Locafy's pricing model is as follows: Local Product range starting at around U
Slide 21: Major Media Company Signed and Selling
Major Media Company Signed and Selling Locafy has secured a contract with a substantial US-based publisher to deploy Keystone to its national advertisers. This was after delivering highly successful in- market trials for our product. Publishing Partnership POCs Underway Proof of Concept (POC) projec
Slide 22: Financial Highlights
Financial Highlights Total Revenue Growth % Gross Margin 78% 4% Locafy Subscription Revenue Cost of Sales Growth 42% 36% Total Active Reseller Count IPs 22
Slide 23: Our Board
Our Board Experienced and focused on achieving profitable growth. Collin Visaggio Ranko Matic Gavin Burnett Melvin Tan Andrea Betti Independent Chairman Non-Executive Director Chief Executive Officer Chief Financial Officer Non-Executive Director uktue =O Eon Pear @ = empired, cecom® “Rem consis Peo
Slide 24: Investor Contact
YOU Investor Contact: - Gateway Group Tom Colton or Chris Adusei-Poku 949-574-3860 LCFY@gateway-grp.com