Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Day (2019)
19 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019
Slide 1: Anheuser-Busch InBev Investor Seminar 2019
Anheuser-Busch InBev Investor Seminar 2019 ABInBev
Slide 2: Legal Disclaimer
Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C
Slide 3: Amanda Tilley, VP – Category Leadership
Amanda Tilley VP – Category Leadership Born: Melbourne, Australia Time at ABI: 3.5 years Favorite Beer: Stella Artois
Slide 4: Capture Growth: Lead Category Growth
Capture Growth y eyont! Beer Lead The Stabilize » Build Winning Trade Up Mainstream Brands Lead Categor Growth ! Oe Dream, People, Culture Consumer Insights & Data Analytics Reputation Regional Approach Operational Efficiency
Slide 5: The World Is Changing…
THE WORLD IS CHANGING... URBANIZATION ORCHESTRATED CHOICE UNIVERSALLY DYNAMIC CONNECTED IDENTITIES
Slide 6: And Retail Is Changing With It
AND RETAIL IS CHANGING WITH IT April 12, 2018 March 15, 2019 Jan 7, 2019 Oct 24, 2018
Slide 7: Retailers Want Guidance on How to Grow
RETAILERS WANT GUIDANCE ON HOW TO GROW U R B A N I Z AT I O N O R C H E S T R AT E D C H O I C E We need a concept store for urban We need to make alcohol a grocery. How should it look and destination category. How do we what should be in it? stand out from other retailers? How do we get women to sh
Slide 8: Slide 8
Slide 9: We've Built a Category Organization to Deliver Thought Leadership
WE’VE BUILT A CATEGORY ORGANIZATION TO DELIVER THOUGHT LEADERSHIP FOCUSED ON ELEVATING THE SHOPPING EXPERIENCE IN ALL CHANNELS A-B CATEGORY ORGANIZATION • Increase in headcount CONSUMERS • 1:1 contact model with our retailers BRANDS SHOPPERS POINT OF • New Center of Excellence PURCHASE BUSINESS • Am
Slide 10: Priorities
TRANSLATING OUR RICH UNDERSTANDING OF THE CONSUMERS, SHOPPERS AND CATEGORY EVOLUTION THROUGH THE RETAILER LENS INDUSTRY & PORTFOLIO CONSUMER CATEGORY MACRO STRATEGY & SHOPPER FUNDAMENTALS TRENDS UNDERSTANDING RETAIL CATEGORY GROWTH PRIORITIES GROWTH MISSIONS CHANNEL SHOPPER DRIVERS RETAILER TRNEDS S
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Slide 12: Assortment, Display, Space
Assortment Display Space Features
Slide 13: Assortment, Display, Space
Assortment Display Space Features
Slide 14: Assortment, Display, Space
Assortment Display Space Features
Slide 15: Assortment, Display, Space
Assortment Display Space Features
Slide 16: Assortment, Display, Space
Assortment Display Space Features
Slide 17: Stepping Up the Fundamentals, Activating Against Growth Drivers
STEPPING UP THE FUNDAMENTALS ACTIVATING AGAINST GROWTH DRIVERS SAVOR SMART E V O LV E THE CHOICES MEALS FLAVOR +7% Uplift 40% increase in shopper conversion
Slide 18: We Are Leading the Way
WE ARE LEADING THE WAY BEST IN CLASS WINNING RETAILER NEW WAYS TO CATEGORY ORGANIZATION CATEGORY STRATEGY COLLABORATE WITH RETAIL PARTNERS CONSUMERS BRANDS SHOPPERS POINT OF PURCHASE BUSINESS INTERFACE BREWERS RETAILERS WHOLESALERS
Slide 19: Fueling Category Growth
FUELING CATEGORY GROWTH