Slide 1: Beluga Group Investor Presentation 1Q Operations
BELUGA GROUP Investor presentation 1Q Operations
Slide 2: Disclaimer
Disclaimer The information contained herein has been prepared by that there is no guarantee of the accuracy or completeness of The information must not be acted on or relied on (i) in the Beluga Group PJSC ( ). The information and such data. While the Company believes that each of these United Kingd
Slide 3: A safe-haven asset during a period of increased market volatility
BELUGA GROUP A safe-haven asset during a period of increased market volatility 01 S E C T I O N
Slide 4: BELUGA GROUP – leading producer & distributor of alcoholic beverages in Russia
BELUGA GROUP – leading producer & distributor of alcoholic beverages in Russia Leader on large and resilient spirits Diversified business with Vertically integrated operations: Own specialized retail chain & wine market strong brand portfolio from production to realization of 1,124 stores(3) and e-c
Slide 5: Robust operational performance
Robust operational performance Total shipment Import In-house brands In-house brands shipment Import brands shipment shipment, % shipment, % Mln, 9L cases(1) Mln, 9L cases Mln, 9L cases 11% 25% 4% 21% 71% 46% 17,4 17,5 15,0 14,6 2,9 15,7 14,0 14% 17% 2,4 11% 86% 83% 89% 1,7 3,4 4,2 3,5 0,8 15% 18% 2
Slide 6: Diversified and actively growing business with large share of non-vodka categories
BELUGA GROUP – diversified and actively growing business with large share of non-vodka categories BELUGA GROUP Production & Distribution revenue Leading positions in the vodka market, both locally and globally(1) evolution bln rub Х2,4 51,9 №1 Beluga Vodka in super-premium №1 Arkhangelskaya Leader i
Slide 7: Professional management with extensive experience of successfully overcoming crisis situations
Professional management with extensive experience of successfully overcoming crisis situations Key team members stay with the company since its inception Alexander Sergey Nikolay Sergey Dmitry Mikhail Oleg Konstantin Oleg Vladislav Mechetin Molchanov Belokopytov Kuptsov Erokhin Kashirin Medoev Proho
Slide 8: BELUGA GROUP 2024 Strategy: Implementation status
BELUGA GROUP 2024 Strategy: Implementation status 2020 2021 2024 Number of Winelab stores 645 1 124(1) ~2 500 DOUBLE Share of Retail in total revenue(1) 34% 37% ~45% THE BUSINESS 75 ~130 E-commerce share in Retail revenue(3) 3% 6% 10-15% 63 RUB bln RUB bln RUB bln 2020 2021 2024 Share of non-vodka p
Slide 9: Investment Case
INVESTMENT CASE 02 S E C T I O N
Slide 10: Key investment highlights
Key investment highlights Large and resilient spirits 01 and wine market №1 spirits producer in Russia1 02 and №4 vodka producer globally2 03 Vertically integrated operations Diversified business with 04 strong brand portfolio 05 Beluga brand active global expansion Launch of own specialized retail
Slide 11: Large and resilient spirits and wine market
01. Large and resilient spirits and wine market Large and resilient spirits and wine market Vodka is the most popular spirits category Despite economic slowdown, vodka across the world with Russia alongside USA consumption in Russia remains stable while being the key markets market continues its gro
Slide 12: Unmatched leadership domestically and further advance worldwide
02. №1 spirits producer in Russia and №4 vodka producer globally Unmatched leadership domestically and further advance worldwide Strong brand positions at the global market(1) The absolute leader in the Russian alcohol market(1) №1 vodka & flavored liquors producer(4) №1 flavored liquors producer №
Slide 13: Full vertical integration as an important competitive advantage
03. Vertically integrated operations Full vertical integration as an important competitive advantage in conditions of market uncertainty Premium spirits & wine stores 1,124 with focus on development Stores(1) in Moscow, St. Petersburg Retail 4 and Far East 12 1,250 Federal logistic centers people sp
Slide 14: Strong brand portfolio: own brands cover most product categories
04. Diversified business with strong brand portfolio Strong brand portfolio: own brands cover most product categories Vodka Cognac / Wines Gin Whiskey Other spirits Liqueur (infusions, rum, etc.) Super Super premium premium Sub-premium / Sub-premium / premium premium Middle Middle Mainstream Mainstr
Slide 15: Strong brand portfolio: imported brands from renowned producers
04. Diversified business with strong brand portfolio Strong brand portfolio: imported brands from the world's renowned producers Cognac Whiskey / Rum Wines Other spirits Brandy (tequila, gin, etc.) Super Super premium premium Sub-premium / Sub-premium / premium premium Middle Middle Mainstream Mains
Slide 16: Continuous focus on innovations with successful ramp-up of new products
04. Diversified business with strong brand portfolio Continuous focus on innovations with successful ramp-up of new products Track record of new products launch 2020 2021 2022 A thoughtful approach to the development and launch of new products allows the Group to timely respond to changing customer
Slide 17: Increasing footprint on the fast-growing wine market
04. Diversified business with strong brand portfolio Increasing footprint on the fast-growing wine market Russia’s wine market overview Golubitskoe Estate: in-house premium wine production Russia is among the top-7 countries with the highest level of wine Wines are among the top 10 consumption in
Slide 18: Beluga – flagship brand supplied all around the world
05. Beluga brand active global expansion Beluga – flagship brand supplied all around the world #1 Top-5 ultra-premium vodka brands globally Market shares of ultra-premium vodka brands globally by volumes, 2020(1) #2 32.2% #3 27.0% Premium vodka brand 10.4% 7.4% Premium vodka in Russia and CIS 4.
Slide 19: Successful ramp-up of own specialized retail chain
06. Launch of own specialized retail chain to further increase level of controlled sales Successful ramp-up of own specialized retail chain applying efficient Direct-to-customer approach Stores rollout dynamics 1 124 Winelab in-store average ticket 1 001 Like-for-like sales: RUB # of stores (end of
Slide 20: Winelab's diversified product portfolio and strong financial results
06. Launch of own specialized retail chain to further increase level of controlled sales Winelab’s diversified product portfolio and strong financial results SKUs structure1 46.4% 11.8% Share of Winelab Share of Winelab in BELUGA by categories(2) by brands(3,4) in total agencies’ GROUP’s total in-ho
Slide 21: Expanding Winelab's e-commerce with mobile app as a key driver
06. Launch of own specialized retail chain to further increase level of controlled sales Expanding Winelab’s e-commerce with mobile app as a key driver Website and App traffic Web Mobile app Winelab online sales structure ‘000 visits1 conversion, % conversion, % 2021, % 7 006 2,9% 3,1% 5,479 2,0% 50
Slide 22: Stable financial results with significant revenue and EBITDA growth
07. Strong financial performance Stable financial results with significant revenue and EBITDA growth Net Revenue(1) EBITDA Dividend Policy bln rub bln rub % margin In September 2020, the Board of Directors of BELUGA GROUP 12,7% 14,5% 14,0% approved the Group's new dividend policy, which sets out the
Slide 23: Outstanding shareholder returns compared to peer companies
Outstanding shareholder returns compared to peer companies Total shareholder return (including reinvested dividends), 2019-2022 YTD Russian Retail Major international spirit companies 599% 107% 47% 58% 50% 40% 20% -19% -22% Total shareholder return (including reinvested dividends), 2021-2022 YTD Rus
Slide 24: Appendix
BELUGA APPENDIX
Slide 25: Experienced management focused on growth of shareholder value and dividends
Experienced management focused on the growth of the shareholder value and dividends Key team members stay with the BELUGA GROUP Shareholder structure(1) since its inception A. Mechetin Management 58% 5% Quasi-treasury Free float Alexander Sergey Nikolay Sergey Dmitry Mechetin Molchanov Belokopytov K
Slide 26: Continuous adherence to high ESG standards
Continuous adherence to high ESG standards 88% 209k industrial waste cubic meters of water Environmental recycled, 2020 consumed, 2020 ISO 9001:2018, Organic Donations Switch to NNPB2 ISO 22000:2018, vodka to Ocean technology, HACCP 22000 development in Foundation decreasing bottle weight 100% 153k
Slide 27: Financial performance summary
Financial performance summary In RUB bn unless stated otherwise 2019 2020 2021 CAGR'19-21 Revenue reached RUB 74.9 bln growing at CAGR of 20.9% since 2019 Total shipment, mn 9L cases 15.7 17.4 17.5 5.5% 18% y-o-y revenue growth in 2021 # of stores 604 645 1,001 28.7% Revenue Revenue growth was sup
Slide 28: BELUGA GROUP's efficient route to the market
BELUGA GROUP’s efficient route to the market 5 production facilities across Russia with >20mn 9L total capacity 1 ethanol plant with 1mn 9L total capacity 169 Saint Petersburg 1 vineyard Riga 241 ha fertile vineyards Saint Petersburg Arkhangelsk 42 Arkhangelsk region 900 ha additional land Moscow Kr
Slide 29: Contact us!
IR Contact Details Sergey Kuptsov Anton Chertkov Head of Corporate Finance Investor Relations Manager Tel: +7 (495) 510-26-95 Tel: +7 (495) 775-30-50 E-mail: ir@belugaglobal.com E-mail: A.Chertkov@belugaglobal.com Contact us! 29