Destination Xl Group, Inc. · NASDAQ:DXLG
Destination Xl — Casual Male Retail Group — Investor Presentation (September 2007)
44 slides from Destination Xl's investor presentation, Sep 17, 2007
Slide 1: Casual Male Retail Group, September 2007
CASUAL|MALE retail group inc. September 2007
Slide 2: Big & Tall Market
Big & Tall Market • Market defined as: – big = waist size between 40” and 70” – tall = height over 6’2” • Big and tall men account for approximately 11% of the male population. • Big and tall market size is approximately $6 billion and growing at almost twice the rate of the regular size men’s appar
Slide 3: Positioned to increase market share to 12%
Casual Male Retail Group properly positioned to increase market share to 12% of the big & tall market
Slide 4: Market is growing as a percent of total menswear sales
Market is growing as a percent to total menswear sales Obesity Trends* Among U.S. Adults (*BMI ³30, or about 30 lbs overweight) 1985 1990 1995 2000 2005 2006 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ³30%
Slide 5: Casual Male brand family
CASUAL |MALEY ROCHESTER CLOTHING foaM. ee sHoes XL LivingXL sexe ED
Slide 6: Divisions supporting all big & tall demographics
Casual Male Retail Group has divisions which support all demographics within the big & tall market
Slide 7: Slide 7
Slide 8: B&T Factory Direct
B & T Factory Direct Full Price Brands Outlet Brands
Slide 9: B&T Factory Direct
B &T Factory Direct CASUAL MALE
Slide 10: Slide 10
Slide 11: LivingXL
(oro ond plusszec mefiana wornen Lying CASUAL MALE |
Slide 12: Introducing LivingXL catalog
Slide 13: LivingXL new fall items
LivingXL new fall items now available CASUAL MALE
Slide 14: Shoes XL
suoes XL
Slide 15: Introducing Shoes XL
Slide 16: Shoes XL catalog spread
Slide 17: Shoes XL brands
lvin Klein snoes XL cesuacinacex LivingXL (Gah ROCHESTER CASUAL MALE
Slide 18: Casual Male XL
cAsuAL|MALEY]
Slide 19: Comp Store Trend
Comp Store Trend 14.0% 13.0% 12.0% Launch of George Foreman 10.6% collection and TV campaign 10.0% 9.2% 7.9% 8.0% 7.5% 6.2% 6.0% 5.4% 4.8% 3.7% 3.90% 4.0% 2.4% 2.3% 2.5% 2.0% 2.0% 1.6% 0.0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 -1.1% -2.0% -2.3% Stores change to -4.0% lifestyle prese
Slide 20: Sales Per Square Foot
Sales Per Square Foot 200 195 185 188 184 180 181 175 2003 2004 2005 2006
Slide 21: Casual Male Stores
Casual Male Stores • Casual Male XL is the nation’s largest specialty retailer of big & tall clothing with 475 stores in 44 states 2 3 9 9 5 31 23 4 22 28 12 55 4 12 5 9 11 CT-11 DE-3 RI-1 5 11 MA-14 Long term potential – 37 5 MD-13 NH-3 additional 100-130 more stores 27 NJ-21 VT-1
Slide 22: Relocation Potential
Relocation Potential Relocation of lower performing store will improve $ per square foot Annual Relocation Plan Number of Stores Calendar Year 11 2006 9 2007 Potential for approximately 8—12 2008, 2009, 2010
Slide 23: Increasing sales of smaller sizes within big & tall
Increasing sales of smaller sizes within big & tall
Slide 24: National Sales by Size
National Sales by Size Sale $ $ 2,000,000 $ 1,800,000 $ 1,600,000 $ 1,400,000 $ 1,200,000 $ 1,000,000 $ 800,000 $ 600,000 $ 400,000 $ 200,000 $ 0 30 32 34 36 38 40 42 44 46-60 Waist
Slide 25: Market Share Size Opportunity
Data based on ‘04 sales of Casual Pants, Dress Pants and Jeans Market Share Size Opportunity Casual Male Sales by Size Sales $ $ 200,000 $ 180,000 $ 160,000 $ 140,000 $ 120,000 $ 100,000 $ 80,000 $ 60,000 $ 40,000 $ 20,000 $ 0 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64+ Waist Size
Slide 26: Attracting Younger Big & Tall Customers
Attracting “Younger” Big & Tall Customers to Casual Male Brand
Slide 27: Obesity in Young Men
• CM indexes low in young men’s demo- identifies opportunity for growth Obesity in Young Men • Opportunity to increase penetration of under 30 demographic – Among American men ages 20—34, prevalence of obesity has increased dramatically since 1976 Men Age 20—34 % of Age Group 25 21.7 14.1 8.9 1976-1
Slide 28: Average Age of New Guest
Year • Age is continually trending downward • 3.1% younger (1.5 years) than last year Average Age of New Guest Age 52.00 50.93 51.00 50.34 50.00 49.63 49.00 48.47 *1.5 years younger than LY 48.00 *4 year younfer than 46.96 47.00 46.00 45.00 44.00 2003 2004 2005 2006
Slide 29: Casual Male lifestyle
626 BLUE HISEUUFESTYLE aT AW WS, CASUAL MALE CASUALMALE XL. ROCHESTEH
Slide 30: Casual Male
CASUAL MALE
Slide 31: Introducing Oak Hill
INTRODUCING OAK HILL Established 1972 ‘Aniean otnertage Loreen ce tomer tos Pater oe Dt yeaa er,
Slide 32: Casual Male
CASUAL MALE
Slide 33: Multi Channel Shopping In-store, Catalog & Online
Multi Channel Shopping In-store, Catalog & Online
Slide 34: Casual Male marketing with Reebok NFL
CASUAL!/MALE CASUAL MALE GET INTOTHE . hed WITH REEBOK NFL GEARY SES > Qs i. a | ax ~ CASUAL MALE
Slide 35: Casual Male Internet Sales by Year
Casual Male Internet Sales by Year $ 25,000,000 $ 20,000,000 $ 15,000,000 $ 10,000,000 $ 5,000,000 $ 0 2002 2003 2004 2005 2006
Slide 36: Rochester Clothing
ROCHESTER CLOTHING
Slide 37: Rochester Big & Tall catalog and website
Slide 38: Rochester
Rochester – Targets the higher income consumer within the big and tall market •$ 100,000 per year average salary – 26 store locations in Locations downtown major metropolitan areas and upscale suburbs • Average store size: 32 7,250 square feet 2 • Average sales / square 7 foot: $327 – Stores carry h
Slide 39: Rochester Brands
Rochester Brands RALPH LAUREN Calvin Klein vee KENNETH COLE Reebok az CASUAL MALE
Slide 40: Casual Male
CASUAL MALE CASUALMALEXL ROCHESTER CLOTHING. JAREDM. SHOESXL LIVING XL_BET FACTORY DIRECT
Slide 41: Jared M.
Slide 42: Jared M.
Jared M. • Three areas of opportunity for growth of Jared M. concept • Custom Clothing – Rochester is underdeveloped in custom clothing (3.5% of sales) – Jared M. custom shops will contribute to the contemporary portion of this opportunity – New Showroom/Production facility in lower Manhattan will a
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Casual Male Retail Group — Investor Presentation (September 2007) on 6ix