Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (December 2022)
24 slides from Cera Sanitaryware's investor presentation, December 2022
Slide 1: Cera Sanitaryware Limited Corporate Presentation
Cera Sanitaryware Limited Corporate Presentation Style. Innovation. Leadership
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 3: Contents
Contents Company Overview 4 Management team & Shareholding 6 ESG, Technology and R&D 9 Marketing and Customer Connect 14 Financial Overview 22 3 Company owned experience centre
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of ~41years #1 Largest ZERO Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India 47% Rs.597 cr 700% 5,092 PAT Growth Cash and Cash Rate of Dividend - FY22 Dealer Network* (FY22 vs. FY21) Equivalents* 72 Sanitaryware Rat
Slide 5: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt • Cash and Cash Equivalents of Rs. 597 crore; primarily liquid investments Company • No Contingent Liabilities for Joint Ventures • Fixed Asset turnover of ~4.7x1 Sharp Focus • Uniform organization-wide policy to monitor receivables – credit not used
Slide 6: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Joint Managing Director • B.Sc., FCMI (U.K.) • B.Sc. Hons. (Economics), LLB • Founded the business in 1980 • Actively associated with CERA for over 8 years • Deep industry knowledge and experience • Involved in Design Innovation, Pr
Slide 7: Leadership Team
Leadership Team Mr. Anupam Gupta Mr. Vikas Kothari Executive Director (Technical) Dy. CFO (Fin. & Accounts) Mr. Ayush Bagla Mr. Rajesh B Shah • BE in Electrical Engineering and Executive Director • Total experience 20 + years CFO / COO (Fin. & Comm.) MBA • Responsible for overall • B.A (Business) fr
Slide 8: Ownership and stakeholder value creation
Ownership and stakeholder value creation Mutual Funds, 9.3% Market Cap. (in Rs. Crore) FIIs, 17.2% Promoters, 54.5% 6,773 Public 31 Dec. ‘22 Shareholding, 63 19.1% June ‘09 Key Institutional Shareholders As on 31st December, 2022 Nalanda India Equity Fund Ltd. 10.0% Tata MF 3.0% HSBC Small Cap Fund
Slide 9: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 9
Slide 10: Quality Control and Process Excellence
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware and Faucet Finishing For uniform For and faster Sanitaryware producing glazing Sanitaryware Robotic high end ensuring Robotic Pressure sanitaryware smooth Glazing: Casting: in large surface with quantitie
Slide 11: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 11 conversion of concept into
Slide 12: Concerted Focus on ESG… 1
Concerted Focus on ESG… 1 Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 21.6 22.4 19.5 20.9 20.5 20.5 17.8 18.8 18.1 15.7 14.1 14.6 FY16-17 FY17-18 FY18-19 FY19-20 FY20-21 FY21-22 Environment ⮚ Sustainability is at the heart of CERA’s being. Amongst various initiatives
Slide 13: Concerted Focus on ESG… 2
Concerted Focus on ESG… 2 Social ⮚ CERA is involved in various social welfare activities and has always considered social contribution a primary objective ⮚ Encouraging of diversity of religion and gender in the organisation ⮚ Regularly undertakes Education Programmes, Health Programmes, Skill Devel
Slide 14: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with varied PREMIUM customer and market segments MID MASS 14 Brand Promise carefully cultivated over 35 years by consistently delivering on quality, val
Slide 15: Multi layered Marketing Infrastructure.. 1
Multi layered Marketing Infrastructure.. 1 ⮚ 8 CSS: Ahmedabad/Chennai/Kolkata/Morbi/ Thiruvananthapuram/Chandigarh /Hyderabad/Cochin ⮚ Discerning customers including influencer's can touch and feel products ⮚ No sales orientation/pressure ⮚ The average size these company owned showroom are approx. 7
Slide 16: Multi layered Marketing Infrastructure.. 2
Multi layered Marketing Infrastructure.. 2 ⮚ 170 CSGs: Covering pan India (Dealer Owned) ⮚ Complement/Substitute CSS ⮚ Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer ⮚ Exclusive display in a marked area that will highlight produ
Slide 17: Multi layered Marketing Infrastructure.. 3
Multi layered Marketing Infrastructure.. 3 ⮚ Enhances retail experiences, retailer owned ⮚ Currently 517 Style Centre operational ⮚ Over 600 CSCs planned in the next 2 financial years ⮚ Retailer does not have to pay for display furniture 17
Slide 18: Multi layered Marketing Activities.. 4
Multi layered Marketing Activities.. 4 CERA, onboards Kiara Advani and Vijay Deverakonda as brand ambassadors. Consistent investments across consumer touch points to enhance the overall market potential ⮚ Creating a strong brand recall in consumers minds New Brand Campaign launched ‘CERA. This is yo
Slide 19: Multi layered Marketing Activities.. 5
Multi layered Marketing Activities.. 5 CERA Superstar retailer loyalty program is specially curated to win bundles of exclusive rewards, benefits and privileges at every level of performance. Retailer Loyalty Program 19 12000+ enrolments in less than 7 Months
Slide 20: A stunning new range of products
A stunning new range of products Rose Gold French Gold Platinum Rose Gold 20 French Gold
Slide 21: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 43 officers attending technicians Mobile app for trade as Complaints Servicing • 364 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 22: Financial Overview
Financial Overview Revenue (Rs. in crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (in Rs.) 244 149 114.84 206 115 116 1,442 182 182 178 88.46 89.15 1,344 172 104 100 101 79.94 77.08 77.89 1,193 1,209 1,202 1,059 FY17 FY18 FY19 FY20 FY21 FY22 FY17 FY18 FY19 FY20 FY21 FY22 FY17 FY18 FY19 FY20 FY2
Slide 23: Abridged P&L – Standalone – Period ending 31 December 2022
Abridged P&L – Standalone – Period ending 31 December 2022 Particulars (Rs. crore) Q3 FY22 Q3 FY23 Y-o-Y Shift 9M FY22 9M FY23 Y-o-Y Shift Revenue from Operations 387.01 455.80 18% 1,003.07 1,265.81 26% Other Income 4.17 13.70 229% 16.89 24.38 44% Total Income From Operations (Net) 391.18 469.50 20%
Slide 24: Thank You
Thank You For further information, please contact: Siddharth Patel / Ayush Bagla CERA Sanitaryware Limited Phone : +02764 243000 / 022 4295 8370 Email: siddharth@cera-india.com ayushbagla@cera-india.com Mayank Vaswani / Devrishi Singh CDR India Phone : +91 98209 40953 / 98205 30918 Email: mayank@cdr
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