Unilever Plc · LSE:ULVR
Unilever — Investor Presentation (September 2003)
9 slides from Unilever's investor presentation, September 2003
Slide 1: Safe Harbour Statement
Adriano Regondi SAFE HARBOUR STATEMENT: This presentation may contain forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act 1995) based on our best current information and what we believe to be reasonable assumptions about anticipated developments. Words
Slide 2: Brand Manifesto
BERTOLLI BELIEF Pure and natural ingredients prepared in all their simplicity is the essence of great tasting Italian food Francesco Bertolli -1865 Brand Manifesto Goal Bertolli = Italian Gusto for Life Aspiration To actively provide you the enthusiasm of preparation - and eating experiences that ar
Slide 3: Bertolli Vision
Bertolli Vision Bertolli will be the world wide leading Italian food brand, with olive oil at its' heart, offering a full range of high quality, tasteful products, leading to a growing business of 1 billion euro.
Slide 4: Where we are today: September 2003
BERTOLLI BRAND GROWTH - WORLD Sales (mE (mE)) 0 60 0 50 0 40 0 30 0 20 0 10 0 1994-1997 1998 1999 2000 2001 2002 2003 Olive Oil Savoury SCC Frozen Chilled Dressings Bruschetta Other Where we are today : September 2003 > 20 mE Bertolli Global = + 13.5% Vs. 2002 > 40 mE > 100 mE EUROPE N. AMERICA ROW
Slide 5: Bertolli Growth
Bertolli Growth Main Reasons for growth have been: 1) Reinventing the Core : Olive Oil 2) Stretch the Brand in other Categories in a consistent way (Borrows and Gives) 3) Fast and consistent International roll out 4) Unique Positioning across the World 5) High Quality products Consumer trends By off
Slide 6: Reinventing the core - Italian case
Reinventing the core - Italian case ..From.... ....to... Bertolli Extra Virgin History from 1995 to 2001 1995 1996 1997 1998 1999 2000 MS: 2.0% MS: 2.0% MS: 3.4% MS: 4.0% MS: 4.5% MS: 5.9% ...and 2001... 5.0% 2.8% 0.2% 1.0% MS: 9.0% Source: IRI MS = Market share in Italy
Slide 7: 2002 Bertolli EV Range
2002 Bertolli EV Range 2002 BERTOLLI Extra Virgin MS: 11.8% MS: 3.1% MS: 5.4% MS: 2.9% MS: 0.6% MS: 0.2% Source: IRI MS = Market share in Italy Bertolli EV Taste Segmentation 2002 GREEN/FRAGRANT 25% BITTER/PUNGENT MILD/DELICATE 25% 30% 20% SIMPLE/TRADITIONAL
Slide 8: Extra Virgin Italy - Market Share
Extra Virgin Italy -Market Share 2002: UBF N°1 in EV, driven by the excellent performance of Bertolli 16.0 13.9 13.6 14.0 12.9 11.9 12.6 12.7 12.6 12.0 13.0 12.3 12.1 11.8 11.8 12.1 10.0 9.1 8.8 10.2 10.2 8.8 8.0 9.5 9.2 5.9 6.0 4.7 4.5 4.5 4.0 5.2 5.3 4.2 4.6 3.4 4.0 2.0 0.0 1997 1998 1999 2000 200
Slide 9: ...To a Premium Italian Food Brand
...To a Premium Italian Food Brand Cooking aids Frozen meals Spreads Panini Salad dressings Pasta Sauces La Bruschetteria