Diageo plc · LSE:DGE
Diageo — Investor Presentation (December 2010)
26 slides from Diageo's investor presentation, Dec 3, 2010
Slide 1: Defining Growth in the Rum Category
Defining Growth in the Rum Category 3 December 2010
Slide 2: Ed Pilkington, Global Category Director
Ed Pilkington Global Category Director, Vodka, Gin and Rum 2
Slide 3: Rum, colourful past - exciting future
Rum, colourful past - exciting future Map of rum producing countries – google maps. 3
Slide 4: Rum is a fast growing category +7% sales
Rum is a fast growing category +7% sales* 2004-09 Category Size 2004-09 CAGR, % 9.2 £bn 15 7.4 2004 2009 4.0 10 Rum Scotch Vodka 2010-14 Forecast CAGR, % 3.5 3.3 5 2.6 0 Rum Scotch Vodka Rum Scotch Vodka * Source: 2009 IWSR, Euromonitor forecast retail sales. 4
Slide 5: Diageo's range of brands
DIAGEO Diageo’s range of brands ORIGINAL SPICEDRUM
Slide 6: Growth opportunities in key rum markets
Growth opportunities in key rum markets Top Markets - 73% Total Rum Dominican Republic = 2.4%, CAGR 15% Australia = 2.1%, CAGR 12% Venezuela = 2.5%, CAGR 50% France = 3.5%, CAGR 7% Germany = 4.2%, CAGR 3% UK = 5.7%, CAGR 8% Canada = 6.5%, CAGR 4% US = 28.9%, CAGR 5% Spain = 7.0%, CAGR 2% India = 10.
Slide 7: Diageo winning in the biggest market
Diageo winning in the biggest market Canada 29.4%* US 34.5%* *Value share based on IWSR retail sales price, 2009. 7
Slide 8: Key growth opportunities in the UK, France and Germany
Key growth opportunities in the UK, France and Germany GB Germany 14.7*% 4.1%* France 0.4%* Spain 21.4%* *Value share based on IWSR retail sales price, 2009. 8
Slide 9: Growth in Latin America, South Africa and Global Duty Free
Growth in Latin America, South Africa and Global Duty Free Venezuela 55.8*% South Africa 50*% *Value share based on IWSR retail sales price, 2009. 9
Slide 10: Focus on Australia
Focus on Australia Australia 72.5%* *Value share based on IWSR retail sales price, 2009. 10
Slide 11: Super premium segment undeveloped
Super premium segment undeveloped 11
Slide 12: Joey Bergstein, Senior Vice President, Rums
Joey Bergstein Senior Vice President, Rums 12
Slide 13: Captain Morgan: USA - A long term growth story
Captain Morgan: USA - A long term growth story 7,000 Captain Morgan Volumes 6,000 5,000 4,000 3,000 2,000 1,000 0 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 Captain Morgan is now the #2 brand in the premium segment of the rum category Source: 2009 IWSR. 13
Slide 14: Captain Morgan is growing rapidly globally
Captain Morgan is growing rapidly globally Nordics Russia Germany 50% 67% GB 200% 10% Ireland 93% Global Duty Travel 32% Southeast Asia 33% LatAm (excl. Venezuela) 152% South Africa Australia 34% 31% Net sales for the year ended 30 June 2010. 14
Slide 15: A proven growth code
A proven growth code Keys To Adventure & Cola Visibility + Communications Living Legend 15
Slide 16: The keys to adventure
DIAGEO The keys to adventure
Slide 17: Captain Morgan & cola visibility
Captain Morgan & cola visibility 17
Slide 18: Got a Little Captain in You?
Got a Little Captain in You? 18
Slide 19: The living legend
The living legend. . . Fan Pages Frequency Photos .com Reach 19
Slide 20: DIAGEO
DIAGEO
Slide 21: Simple, proven growth drivers
Simple, proven growth drivers 21
Slide 22: Zacapa's rapid expansion
Zacapa’s rapid expansion Europe 19% US 24% LatAm 95% Australia Global Duty Free 153% 86% Source: Net sales for the year ended 30 June 2010. 22
Slide 23: Innovation
Innovation CA IE a a gaa Morgan 23
Slide 24: Summary
Summary Rum is a growing category with many opportunities Unlocking the super premium opportunity Right range of brands Creating opportunities through innovation Strong marketing support Strategic positioning 24
Slide 25: For further information on Diageo, please visit the Investors section
For further information on Diageo, please visit the Investors section of: diageo.com The Investor Relations team can be contacted on: UK +44 (0)20 8978 4267 US +1 202 715 1110 or by email at: investor.relations@diageo.com 25
Slide 26: Cautionary statement concerning forward-looking statements
Cautionary statement concerning forward-looking statements This presentation contains ‘forward-looking’ statements. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. In particular, forward- looking statements include all state