Srivari Spices And Foods Limited · NSE:SSFL
Srivari Spices And Foods — Investor Presentation (March 2025)
23 slides from Srivari Spices And Foods's investor presentation, Mar 13, 2025
Slide 1: Serving Purity with Nutrition
SERVING PURITY WITH NUTRITION
Slide 2: About Poushtik
ABOUT POUSHTIK Poushtik is all about bringing the best quality groceries straight to your home - adding real value to your everyday life. We go the extra mile to source only the finest produce and pantry essentials, ensuring that every item meets the highest quality standards. From the moment you pl
Slide 3: Our Vision and Our Mission
OUR VISION To create a world where no one has to compromise on their health due to a lack of quality food choices. We envision a future where healthy living is simple, accessible & effortless for everyone. OUR MISSION Our mission is to offer a curated selection of top-quality healthy food products o
Slide 4: Now the Question Is
Now the QUESTION is When everything is delivered in 10 minutes today, why do we need Poushtik? Because while quick commerce is great for emergencies, it’s slowly turning our entire life into an emergency. Poushtik believes that health and quality can’t be rushed. We focus on thoughtful sourcing and
Slide 5: The Problem
THE PROBLEM Quick commerce has redefined shopping - but not for the better: Misleading "Healthy" Labels: Brands often misrepresent products as healthy, breaking consumer trust. Inconsistent Availability: Variability in product availability leaves customers dissatisfied. Lack of Time: People rarely h
Slide 6: The Solution
THE SOLUTION We are not here to deliver in 10 minutes. We are here to deliver value & STAY Exclusive Healthy Marketplace: A dedicated platform offering only genuine, healthy food options. Rigorous Quality Checks: Ensuring every product meets the highest standards. Ingredient Transparency: Thorough a
Slide 7: Now on a deeper dive, here's what quick commerce looks like
Now on a deeper dive, here’s what quick commerce really looks like: Poor warehouse management - prioritizing speed over proper handling and quality checks. Rushed delivery partners - risking their safety to meet impossible deadlines. Pushing near-expiry products - clearing inventory fast, not caring
Slide 8: Quick Commerce - Reality Check
QUICK COMMERCE - Reality Check
Slide 9: Quick Commerce - Reality Check
QUICK COMMERCE - Reality Check
Slide 10: The Poushtik Promise
The POUSHTIK PROMISE We don’t chase speed - We chase sustainability We don’t push - We prioritize health We don’t rush - We respect time SERVING PURITY WITH NUTRITION Poushtik Delivered
Slide 11: Brand Positioning
BRAND POSITIONING Poushtik Quick Commerce Market Organic Market • Ultra bright colours • Soft pastel, Earthy colours • Confident bold iconography • Minimal iconography • Swift moves and modern lifestyle • Slow and easy lifestyle • Rush to fulfil orders quickly
Slide 12: Brand Tone
BRAND TONE Friendly and Inviting: We speak with warmth and familiarity, like a helpful neighbor, offering a personal touch that makes our customers feel valued. Health-Focused and Positive: We emphasize the benefits of fresh, nutritious products that support a healthy lifestyle, using uplifting langu
Slide 13: Brand Practise
BRAND PRACTISE Sustainability with the Right Customer Experience E-Vehicle Deliveries to reduce carbon footprint. Cloth Bag Deliveries with minimal branding for daily use. Save Water Campaign to promote water conservation.
Slide 14: Business Model
BUSINESS MODEL E-Commerce (B2C) B2B Online sales with direct delivery to One on one distribution to customer local retailers Advertisement Revenue - post 6 months of app launch for brand partnerships Salient Features: Inventory Storage: We will store products from brands, merchants, and sellers, and
Slide 15: Business Plan
BUSINESS PLAN Our business plan focuses on Hyderabad city for the first 9 months It consists of 3 phases, each spanning 3 months CATEGORY PHASE 1 PHASE 2 PHASE 3 TIMELINE 1st to 3rd Month 4th to 6th Month 7th to 9th Month Fresh Wheat Flour All nutritious food PRODUCT All nutritious food & Complete p
Slide 16: Competitors Data
COMPETITORS DATA Company BIG BASKET BLINKIT INSTAMART ZEPTO DUNZO Launch Year 2011 2013 2020 2021 2014 Funds Raised ₹8,518 Cr ₹6,322 Cr ₹5,846 Cr ₹4,944 Cr ₹3,750 Cr No. of Rounds 21 15 1 7 18 Revenue (FY 23) ₹7,434 Cr ₹748 Cr ₹3,221 Cr ₹2,024 Cr ₹253 Cr Net Profit/Loss (₹1,535 Cr) (₹1,191 Cr) (₹1,5
Slide 17: Poushtik: The Long-Term Game Changer
POUSHTIK: The Long-Term Game Changer Double the Cart Value: Our target AOV is ₹1,200 Almost double the average of competitors like Blinkit (₹660), Zepto (₹499), and Swiggy Instamart (₹550). This will be achieved through planned, weekly ordering, ensuring customers make thoughtful, higher-value purch
Slide 18: Poushtik: The Long-Term Game Changer
POUSHTIK: The Long-Term Game Changer Optimized Delivery Efficiency: While competitors rely on rushed, overlapping deliveries that increase risk and inefficiency, our scheduled delivery system optimizes partner usage and minimizes risk, ensuring reliability Subscription-Based Model: Our subscription
Slide 19: Marketing Approach
MARKETING APPROACH Our Core Message: If it has the Poushtik Sticker, it's safe, healthy, and trustworthy. How We Build This Trust: Brand Symbolism: The Poushtik Sticker becomes a badge of quality - if it’s on the product, customers know it’s genuinely nutritious. Community Building: Encourage custom
Slide 20: Marketing Approach
MARKETING APPROACH Offline Campaigns: Billboards in busy areas. Newspaper Ads - Poushtik means safe, healthy, and high-quality. Online Campaigns: Influencer Marketing with health enthusiasts UGC Content - real customers, real reviews. Performance Marketing - targeted ads to boost sales. Social Media
Slide 21: Nishchint Raho, Kyunki Poushtik Se Hai
Everything we do - from selecting high-quality products to thoughtful marketing and seamless delivery - leads to one subconscious belief “Nishchint Raho, Kyunki Poushtik Se Hai” SERVING PURITY WITH NUTRITION Poushtik Delivered
Slide 22: About the Founder
About THE FOUNDER Mr. Narayan Das Rathi - a serial entrepreneur, visionary, and thinker - is the founder of Srivari Spices and Foods Limited (listed on NSE). With over 30 years of industry experience, he focuses on QUALITY and delivering the purest, most authentic ingredients to Indian kitchens. Mr.
Slide 23: Thank You
THANK YOU
Srivari Spices And Foods — Investor Presentation (March 2025) on 6ix